russian food delivery market · 2 uk a s tria e azil 49% y ina ia ia 44% 63% 32% 60% 59% 49% 42%...

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1 Guvenc Donmez VP of MRG Food-Tech

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Page 1: Russian food delivery market · 2 UK A s tria e azil 49% y ina ia ia 44% 63% 32% 60% 59% 49% 42% 33% 26% Share of online food delivery users in 2019 (% of employed population) 73

1

Guvenc DonmezVP of MRG Food-Tech

Page 2: Russian food delivery market · 2 UK A s tria e azil 49% y ina ia ia 44% 63% 32% 60% 59% 49% 42% 33% 26% Share of online food delivery users in 2019 (% of employed population) 73

2

UK

Fran

ce

Net

her

lan

ds

USA

Bra

zil

Au

stri

a49%

Turk

ey

Ch

ina

Ru

ssia

Ind

ia

44%

63%

32%

60% 59%

49%

42%

33%

26%

Share of online food delivery users in 2019(% of employed population)

7368 67

36

2923

13 128

6

USA

Ru

ssiaUK

Net

her

lan

ds

Au

stri

a

Ch

ina

Fran

ce

Bra

zil

Turk

ey

Ind

ia

Online food delivery market per capita in 2019, USD

Russian food delivery market remains underdeveloped

Source: Statista, tradingeconomics.com Source: Statista, tradingeconomics.com

Page 3: Russian food delivery market · 2 UK A s tria e azil 49% y ina ia ia 44% 63% 32% 60% 59% 49% 42% 33% 26% Share of online food delivery users in 2019 (% of employed population) 73

3

Food delivery market is expected to show strong growth, driven by online aggregators, where DC is the leader

Russian food services market in 2018…

91% 9%

86% 14%

…and in 2022E

Food service market Food delivery, 132 RUB bn Food service market Food delivery, 242 RUB bnCAGR 16%

83%

17%

45%

55%

Delivery by aggregatorDelivery by restaurant

Dining at restaurants

Source: Sberbank CIB

1,498 RUB bn 1,683

RUB bn

Page 4: Russian food delivery market · 2 UK A s tria e azil 49% y ina ia ia 44% 63% 32% 60% 59% 49% 42% 33% 26% Share of online food delivery users in 2019 (% of employed population) 73

4

Delivery Club is the food delivery market leader interms of users…

Source: Mediascope, Russia, desktop and mobile, cities 100k+, age 12-64.

3.0

0.0

1.5

0.5

1.0

2.5

2.0

3.5

2018-04

2019-02

2019-03

2018-02

2018-01

2018-03

2018-05

2018-06

2018-10

2018-07

2018-08

2018-09

2018-11

2018-12

2019-01

2019-04

2019-05

2019-06

2019-07

2019-08

2019-09

Dominos Pizza Яндекс ЕдаDelivery-club Dodo Pizza Papajohns

Monthly active users, mln

Page 5: Russian food delivery market · 2 UK A s tria e azil 49% y ina ia ia 44% 63% 32% 60% 59% 49% 42% 33% 26% Share of online food delivery users in 2019 (% of employed population) 73

5

…and downloads

0

100

200

300

400

500

600

700

800

2019-03

2018-06

2018-01

2018-08

2018-02

2018-03

2018-04

2018-05

2018-10

2018-07

2018-09

2018-11

2018-12

2019-01

2019-02

2019-06

2019-04

2019-05

2019-07

2019-08

2019-09

Delivery club Dominos PizzaDodo Pizza Papajohns Яндекс Еда

Source: AppAnnie. Delivery Club includes ZakaZaka.

Downloads, iOS and Android combined, ths

Page 6: Russian food delivery market · 2 UK A s tria e azil 49% y ina ia ia 44% 63% 32% 60% 59% 49% 42% 33% 26% Share of online food delivery users in 2019 (% of employed population) 73

6

1P orders

New benchmark of 3m monthly orders achieved in September, with a balance between 3P and 1P

Q4 2017

Q2 2017

Q2 2018

Q1 2019

Q1 2018

Q1 2017

Q4 2018

Q3 2017

Q3 2018

Q2 2019

Q3 2019

7.1x1P/3P orders split

Q3 2017

Q3 2018

Q1 2017

Q2 2017

Q1 2018

Q4 2018

Q4 2017

Q2 2018

Q1 2019

Q2 2019

Q3 2019

1P

3P

Page 7: Russian food delivery market · 2 UK A s tria e azil 49% y ina ia ia 44% 63% 32% 60% 59% 49% 42% 33% 26% Share of online food delivery users in 2019 (% of employed population) 73

7

Strong network effect

New customers More orders per customer

New restaurants

#1 market positions supported by powerful

network effect

More restaurants

More customers

More orders

1 2

34

Marketing

Retention

Page 8: Russian food delivery market · 2 UK A s tria e azil 49% y ina ia ia 44% 63% 32% 60% 59% 49% 42% 33% 26% Share of online food delivery users in 2019 (% of employed population) 73

8

Available in 120+ cities. 1P covers 30 cities with a combined population of 42m (30% of RU total)

RUSSIA

Moscow

Saint-Petersburg

Krasnoyarsk

Vladivostok

Khabarovsk

Novosibirsk

Rostov-on-Don

Krasnodar

Voronezh

Kazan

Samara

Volgograd

Ekaterinburg

Chelyabinsk

Omsk

Tver’

Saratov

Permian

Orenburg

Ryazan

TolyattiBelgorod

Irkutsk

Sochi

Nizhniy Novgorod

Ufa

Note: as of September 2019

Page 9: Russian food delivery market · 2 UK A s tria e azil 49% y ina ia ia 44% 63% 32% 60% 59% 49% 42% 33% 26% Share of online food delivery users in 2019 (% of employed population) 73

9

Orders are driven by new customers as well as improving previous years’ cohorts

201820152014 2016 20192017

2019

2016

2018

2017

2015

2014

Orders by year of customer acquisition 12-month retention rate

20

19

-03

20

19

-02

20

18

-09

20

19

-01

20

18

-10

20

18

-11

20

18

-12

20

19

-04

20

19

-05

20

19

-06

20

19

-07

20

19

-09

20

19

-08

Page 10: Russian food delivery market · 2 UK A s tria e azil 49% y ina ia ia 44% 63% 32% 60% 59% 49% 42% 33% 26% Share of online food delivery users in 2019 (% of employed population) 73

10

With further acceleration in Q3 2019 business is firmly on track to more than double revenues in 2019

424 433 427

646

881 865

1 244

Q2 2018 Q3 2018 Q4 2018Q1 2018 Q1 2019 Q2 2019 Q3 2019

2.9xRevenue, RUB mln

Page 11: Russian food delivery market · 2 UK A s tria e azil 49% y ina ia ia 44% 63% 32% 60% 59% 49% 42% 33% 26% Share of online food delivery users in 2019 (% of employed population) 73

11

1P unit economics improvement

↘ Optimization of logistic costs per order ↗ Auto-assigned orders share

Q1 2019

Q3 2019

Balance 1P and 3P models for sustainable growth

• 1P for better service and better choice• 3P for better margins

Q1 2019

Q3 2019

Page 12: Russian food delivery market · 2 UK A s tria e azil 49% y ina ia ia 44% 63% 32% 60% 59% 49% 42% 33% 26% Share of online food delivery users in 2019 (% of employed population) 73

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Addressing food needs of customers 24/7

Users

E-Groceries

Online hypermarketCorner shop

B2B

CateringGroup ordersCanteens: food allowance

Food subscription

Ready-to-eatMealkits

Food delivery

Marketplace deliveryOwn couriers deliveryCoffee deliveryQSR

Dark kitchens

Standard dark kitchensEstablished brandsDecentralized modelHyperlocal model

New retail

Prepared food kiosksSelf-service minimarkets

In-restaurant experience

Payment servicesOrder via app insideMeal pre-orderingPOS integration