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    Rural EntrepreneurshipGroup Members:

    Nitin Shetty

    Avinash Shinde

    Aditi Surve

    Vinay Singh

    Roshan Shivkar

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    Introduction :India lives in Villages and its true spirits

    lives in rural areas Mahatma Gandhi.

    In favour of heavy and large industies.Crying need of India is production by

    masses through rural entrepreneurship

    ocus of !ural "ntrepreneurship#$

    %elf employment oppurtunities.

    Increase "mployment oppurtunities.

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    Defnition :!ural "ntrepreneurship can be de&ned as

    entrepreneurship emerging at village level

    'hich can ta(e place in a variety of &eldsof "ndeavour such as business) industry)agriculture and acts as a potent factor foreconomic development.

    Industries coming under the purvie' of*VIC are treated as rural industries.

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    Rural Industries under KVIC

    Purview :*hadi

    Village Industry or !ural Industry

    *VIC has broadly re$grouped the variousvillage industries for the purpose ofimplementation of its programmes 'hichincludes the follo'ing #

    Mineral$+ased Industryorest$+ased Industry

    ,gro$+ased and ood$+ased Industry

    -olymer and chemical$+ased Industries

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    Meaning o Rural

    Industrialization : !ural Industrialisation means encouraging

    location of large and small scale units

    a'ay from urban areas or planned shiftingof units from urban areas to rural areas.+ut it is not li(ely that the e/isting urbanindustrial structure can be disturbed.

    herefore under rural industriali2ationconcept) the state should encourageindustriali2ation in rural areas on amassive scale. It is immaterial 'hether itis small) village industries or large scale

    industries.

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    Advantages o Rural

    Industrialization :%mall 3 Cottage industries can be started

    'ith lo' capital investment

    he rural industries can ta(e advantage oflocal resources$local ra' material) s(ill 3e/perience

    Catering to the local demand therebyavoiding transaction cost.

    !ural enterprise create 1obs in the ruralareas of developing countries.

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    Contd.

    %peciali2ed components of large industriescan be manufactured at a less cost in

    small units in rural areas by means ofsubcontract system.!ural industries can produce the best type

    of products 'here s(illed labour of speci&c

    nature is re4uired.%lo' do'n urban migration.!educe unemployment

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    Contd.Meet demand arising from local

    consumption needs.

    he role of rural industries is of paramountimportance in our country due to above$mentioned advantages.

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    Maor c!allenges in t!e wa" o

    develo#$ent o Rural Industries :Captive mar(et for rural industrial products.

    %afeguard micro$enterprises and micro$rural

    Industries.+etter ,llocation of resources and control for

    products.

    Ma(e regulatory policies.

    -romote more modern types of processingindustries.

    o &nd solution from problem of sic(ness.

    ,ccess to information) credits and technology.

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    Reco$$endations %o &oost '#

    Rural (ntre#reneurs!i# :Moderni2ation of !ural Industrial %ector

    and 5pgradation of !ural %(ills.

    %upply of !a' Material at !easonablerate.

    %peci&c action to lin( the production

    centers to mar(et in the urban areas.raining in Government %chemes.

    raining Institution needs to be%trengthened.

    "liminate Middle Men in Mar(eting

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    Contd."/emption from "/cise and %ales a/.

    Micro inance 6rgani2ation should be set

    upCommon Mar(eting Comple/ should be

    0eveloped.

    Gro'th of "ntrepreneurship) Managerial%(ills can be made possible throughtraining -rogrammes

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    (ntre#reneurs!i# t!roug!

    Povert" Alleviation Progra$$es :Government of India and %tate Government

    have %ponsored %everal %elf$"mploymentgeneration and poverty alleviation programmes.

    I!0-

    !7%"M

    08C!,

    9G%7%G%7

    -M!7

    !"G- etc.

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    Contdhis -rogrammes 'ill ,lleviate -overty and

    Increase "mployment.

    !ural 0evelopment in the :inth -lan 'as!s ;= Crore.

    !ural 0evelopment in the :inth -lan 'as!s ;= Crore.

    hereby Increase in =?.@AB.

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    ()cer#ts ro$ or$er Pri$eMinister*s address on +out!

    (ntre#reneurs!i# and($#lo"$ent :

    "mployment is not merely a means of

    livelihood for young people) it is also theenabler of discovery) self$discovery andself$development.

    +oth globally and locally) 'e have to

    reorient our economic thin(ing) planningand implementation to achieve the goal offull employment every'here.

    Change in India is visible not only in I$enabled services. "ntrepreneurship

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    ,o$e -a$ous Rural

    (ntre#reneurs

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    Mansu(hbhai 9agani developed amotorcycle$based tractor for Indiaspoor farmers) 'hich is both costeDective $ costing roughly E ?F>) andfuel ecient Hit can plo' an acre of

    land in ? minutes 'ith t'o liters offuelJ.,fter

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    , farmer) Mansu(hbhai-atel invented a cottonstripping machine thathas signi&cantly cutthe cost of cottonfarming and

    revolutionised Indiascotton industry.-atel 'ho studied upto Class ) invented acotton$stripping

    machine in FKKF.-atels machine helpsin in removing cottonfrom semi opened andunopened shells of

    various cotton

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    Mansu(hbhai -ra1apati) a potter)invented a clay non$stic( pan thatcosts !s F and a clay refrigeratorthat runs 'ithout electricity for those'ho cannot aDord a fridge or their

    electricity and maintenance costs)Gupta said.0uring the @F earth4ua(e) allearthen pots 'ere bro(en. N%omepeople told me the poor peoplesrefrigerators are bro(en. hey referred

    to the mat(asHpotsJ as refrigerators.It struc( me then that I must try toma(e a fridge for those 'ho cannotaDord to buy a fridge)N says -ra1apati.he patent 'inning Mitticool has beenthe most challenging product for him.

    It needed a lot of e/perimenting. Oestarted 'or( on it in @F) the product'as &nally ready by @

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    or the villagers of am(uha) adusty hamlet in rural +ihar)Gyanesh -andey is the modernday alchemist 'ho transformedpiles of discarded rice hus( tolight up their lives.

    oday) every household inam(uha has been literally liftedout of dar(ness 'ith anuninterrupted) self$sucientpo'er supply) 'hich many to'nsand cities in India still have notbeen able to achieve even =years after Independence.

    am(uha) ho'ever) is not alonein this matter. ,round A)villagers in F@ villages across+ihar and ? villages in 5ttar-radesh have been bene&ted by

    these green po'er plants.or villagers) this cheap and eco$friendly model of generatingelectricity is a miracle that hastransformed their lives. :o'onder Gyanesh -andey) the ??$year$old :on$!esident Indian has

    'on the hearts of many poorvillagers. "Aap Bhagwan ho Hyou

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    %ocial entrepreneur,nshu Gupta 'hofounded G66:9) a systemthat transfers usedclothing and householdgoods from Indias rich toits poorest communities)also featured onthe Forbes list.Gupta collects ? tonnes

    of cloth every month anddistributes it across @states. NOe has anama2ing reach) a simple

    net'or( and e/cellent

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    ,nil Gupta said C!intaindi

    Malles!a$) inventor of theQa/mi ,su Machine) Nigniteda revolution in Indias'eaving community.NMalleshams machine can

    ma(e si/ saris 'orth ofmaterial in one day) and Nnohuman eDort is re4uiredbeyond placing thread on

    the machine and removingthe material after theprocess is complete.N

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    :e/t on the list isuture Groupchairman *ishore+iyani . Called the

    %am 8alton ofIndia ) +iyaniscompany operates

    about threemillion s4uare feetof retail space in@A Indian cities.

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    O,:* 765