rural telecom
DESCRIPTION
Key Points from the twitter stream #ruraltelecom. The conference is Connecting Rural Communities Asia Forum 2011.TRANSCRIPT
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The Customer Experience Company
Rural TelecomFacts
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594,000 villages 16 major languages, 1,650 dialects.
But the Rural broadband – only 5% of total subscribers.
India has
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Telephone : 765 Million Mobile : 729 Million Density : 65 % India had 765 million telephone connections in Nov 2010. Mobile: 729 million. Overall teledensity: 65%
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India is today adding 15 million mobiles per month
Global Mobile Subscribers : 5 Billion
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Mobiles have changed the very concepts of office and home.
In 2011, over 85% of handsets will be able to access the mobile Web
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There will be more smartphones than PCs in the world by 2013
More people can navigate Nokia's phones than navigate a car
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Mobiles can create 327,000 jobs in India; US$68 billion industry by 2020
Mobiles can create 327,000 jobs in India; US$68 billion industry by 2020
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India has 18 official languages 36,000 newspapers in Hindi and
4K Bengali newspapers. India is an agrarian society but a services-led economy. Need to reconcile the two in communications strategy
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2.5 Millions Laptops vs
14 Millions HandsetsOnly 2.5 million laptops were sold in
India in all of 2010, as compared to 14 million handsets per month
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3 Screens : TV, Telephone, PC14 million mobiles sold a month. 2 million laptops sold in a year!
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Unique Mobile Subscribers in India : 500 Million Only 74 million Indians connect regularly to the Internet
once a month
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85% of mobile subscriber growth in India is in the pre-paid segment
India's telecom imports may exceed oil imports -- we need to increase telecom manufacturing in India
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India's growth is in youth and middle-class segments, need to address the rural gap alsoIndia's telecom imports may exceed oil imports -- we need to
increase telecom manufacturing in India
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Mckinsey : In 20 years rural market in India will become four times the size of the urban market, as
big as Korea/Canada
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Local content is key for rural growthNext gen – e-readers, embedded content in devices.
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Rural Users have same propensity for multiple SIMs as urban users. Lower propensity for multiple
mobiles/household
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For mobile operators, rural CapEx is upto 4 times that of urban;
OpEx 3 times
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Large corporates need encouragement to create
Socio-economic enterprises targeted for rural areas
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IMRB/IAMAI Survey: 84% of villagers in India are not aware of the Internet
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Internet in rural India is still seen as English-centric; hence market is largely voice-centric (90%)
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Voice Revolution is peaking65% of India's workforce is in rural areas
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Rural Telecom is a challenge and a huge opportunity
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One of the Biggest Issues in Rural TelecomBringing down cost of communication for those with very
little income which is to feed themselves
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What we need to do ?
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A conceptual framework is required integrating economics,
policy, funds, technology
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Need to educate rural residents on telecom/
broadband and its benefitsProducts * Services * Information * Benefits
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Innovative Content New Business Models
are needed to boost Rural Telecom
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Public + Private + Peoplepartnership, to boost rural telecom
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Products, Services, Information and Projects should focus more on
Education Healthcare Agri Occupation
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Customization of internet, voice services to the benefit of rural residents might encourage them to use it more often.
Example : haats, melas, agri-fairs, promotional vehicles, govt subsidies, schemes etc.
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Participation & Investments from Large corporates to create CSR Projects impacting
Rural Livelihoods
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Rural broadband diffusion depends on governments for policies, incentives, grants, subsidies
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Network being Hardware Apps being Software
We need Thirdware actionable and personalized content
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Rural Health care information flow was poor affecting delivery of information & services. Communication should be robust.Uses of rural networks: health data/education/services. Need content+apps in local language
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Information that is functional, relevant and actionable and importantly potential to impact livelihood positively.Information for farmers should be decision-critical and actionable; reliable; cutting-edge Information should be delivered with speed, in time (eg. gov subsidies/schemes)
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Rural BPO
Cost advantage of rural BPO - wages half of urban levels
Need leadership, work orders, corporate confidence to scale up rural BPO in India
Rural BPO can increase household income fourfold; need to analyse social impacts of these forces
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Interesting LinksConcern over widening urban-rural digital divide
http://timesofindia.indiatimes.com/city/jaipur/Concern-over-widening-urban-rural-digital-divide/articleshow/7315050.cms
Rural communities to get broadband
http://www.juneauempire.com/stories/010911/sta_767543394.shtml
Rural BPO in India: case study researched by Vineeta Shetty.
http://www.internetevolution.com/author.asp?section_id=756&doc_id=202873&f_src=internetevolution_gnews
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