Rupert Bedell

B2B Marketing within Financial Services

B2B Brand Healthcheck

Rupert Bedell

Marketing Director

Commercial & Corporate

Royal Bank of Scotland

1. Setting up your brand

2. Media strategy

Purchase Ladder

Advocate

Preference

Consideration

Knowledge

Association

Awareness

3. Sponsorships

Five Golden Rules of Sponsorships

BrandCustomer

StaffBusiness Development

Community

4. Navigating Digital

Meet Mike

The simple truth…

More Leads

Skin in the game

5. B2B Connecting

Roundtable Question

If you could improve or introduce one thing into your organisation, what would it be, and why?

B2B Marketing within Financial Services