rup arun garden

A

Preface

This business project reported from Rai Rup Arun Garden Company to establish a

plan small and medium business. This is only a part of Project Feasibility study and

evaluation 1203302 under the structure of Bachelor Degree of Business Management in

Tourism Program, by School of Management, Tourism Management Major. This report of

Rup Arun Garden company project provide various important information that investor

should know about operation and management process of jasmine garden business as well as

Introduction, Industry profile, Market feasibility Study, Technical feasibility study, Financial

analysis, Risk management, and Summary of project. Our report present about problem

analysis and resolvable include of recommendations benefit for the investors to invest. Rai

Rup Arun Garden Company hopes this project can help investor to build and create better

profit return to the company.

B

Acknowledgement

First and foremost, we would like to show our gratitude to the lecturer of this course,

Aj. Chaiyawat Thongintr for the valuable advice and critical suggestion and thankful for a

great opportunity that give us to do this project in order to get a new knowledge and critical

strategy about project feasibility and study evaluation in jasmine garden business.

Besides, we would like to thanks Mae Fah Luang University for providing us a

beautiful environment and beneficial facilities to drive this report successfully. In addition,

we would like to thank all website for giving us important information that related to our

report.

Finally, a respectful mention goes to our families and group members for their

supports. Without participation of particular mentioned above, we cannot finish this report in

complete way and cannot do an effective project.

C

Executive Summary

Rai Rup Arun entry to jasmine flower because it can gain high profit easily. The price

of jasmine flower is more increase in the last 2 years. Moreover, Thai people believe that

jasmine flower have a good meaning and it is a symbol of mother’s day. We do the business

in Ratchaburi province because Ratchaburi province is wetlands with high fertility that

jasmine can grow well in the place like this. The clay is sediment deposition for a long time

because of the Mae Klong river flow, so have enough water for the agriculture. Moreover it

not far from Pak Khong market (distance from Bangkok to Ratchaburi by car about 100

miles), just only take 2 hour. Our main target market is an intermediary. An intermediaries

purchase jasmine flowers from the Rai Rup Arun directly and reselling product to the

retailers for use to be raw material and transform to other product. We analyze the external

environment by using STEEP analysis to let we know how to behave and also analyze five

force model to let we know the competitors, customers and competitive clearly. We have 7

main provinces that are our competitors including with Nakornprathom, Nakornsawan,

Pitsanulok, Lampoon, Nong-Khai, Samut Sakorn and Ratchaburi. By the way, we analyze

our company by using marketing mix. Rai Rup Arun comprise people who specialist in each

duty. They have well known and specific skill. The most importance thing, we concern every

process of production toward highest quality and highest satisfaction for everyone.

Table of Contents

Preface A

Acknowledgement B

Exclusive Summary C

Chapter 1 Introduction

1.1 Background and significance of the project 1

Table 1.1: Weather Temperature in Ratchaburi 2

1.2 Project Objectives 2

1.3 Benefits of project 3

1.4 Company Brand and Logo 3

1.5 Activities and Gantt chart 4

Chapter 2 Industry Profile 6

2.1 Nature of industry 6

2.1.1. The History of Jasmine farm 6

2.1.2 The Jasmine Garden in Thailand 7

2.1.3 Jasmine Garden of Rai Rup Arun 8

2.2 Situation of Industry 9

2.2.1 Marketing jasmine products 10

2.2.2 Size of Jasmine market 10

2.3 Product 11

2.4 Vision 11

2.5 Mission 12

2.6 Business strategy 12

2.6.1 Corporate level 12

2.6.2 Business level 12

2.6.3 Functional level 13

Chapter 3 Market Feasibility Study 15

3.1 Marketing Analysis 15

3.1.1 General Environment Analysis 15

Figure 3.1: Table of Thailand Good Domestic Product 16

Figure 3.2: Number of Facebook user in Thailand 17

Figure 3.3: Picture of Automatic Sprinkler System 18

Figure 3.4: Picture of Organic Fertilizer 19

3.1.2 Competition analysis (3C Analysis) 19

3.1.2.1 Competitor analysis 19

3.1.2.2 Customer Analysis 25

3.1.2.3 Competitive Advantage 25

3.2 STP Analysis 26

3.2.1 Market Segmentation 26

3.2.2 Market Targeting 26

3.2.3 Market Positioning 27

Figure 3.5: Picture of Our Business Market Positioning 27

3.3 Marketing Mix Strategy 27

3.3.1 Product 27

3.3.2 Price 28

Figure 3.6: Table of jasmine price in market during 2006-2008 28

3.3.3 Place 28

3.3.4 Promotion 28

3.4 Sales Forecast 29

Figure 3.7 Sale Forecast Year 2012 30

Figure 3.8: Sale Forecast Year 2013 31




3.5 Marketing Expense (Sales Incentive) 35

3.6 Conclusion 38

Chapter 4 Technical Analysis 39

4.1 Investment Analysis 39

4.1.1 Pre-operating 39

4.2 Investment Cost 39

4.2.1 Tools & Equipment 39

4.2.2 Office Supply 40

4.2.3 Fee 41

4.2.4 Depreciation of Investment Cost 41

4.3 Depreciation 42

4.4 Conclusion 47

Chapter 5 Operation 48

5.1 Production and Operations Analysis 48

5.1.1 Fertilizer cost 49

5.1.2 Water Supply Cost 50

5.1.3 Jasmine Sprout Cost 51

5.1.4 Water Supply Cost 51

5.1.5 Electricity Cost 52

5.2 Product Characteristic 55

Figure 5.1: The Picture of Jasmine 55

Figure 5.2: Production Process Flowchart 56

5.3 Location 57

Figure 5.3: The Location of Our Farm 57

Figure 5.4: The Layout of Farm Overall 58

Figure 5.5: Layout of Office 58

Figure 5.6: Layout of Rai Rup Arun Warehouse 59

Figure 5.7: The Layout of Equipment Room 59

5.4 Conclusion 63

Chapter 6 Administration Analysis 64

6.1 Administration Analysis 64

6.1.1 Administration Expense 64

6.2 Organization Chart 67

6.3 Recruitment Plan 68

6.4 Conclusion 75

Chapter 7 Financial Statement 76

7.1 Income Statement 77

7.2 Cash Flow Statement 83

7.3 Balance Sheet 90

7.4 Conclusion 96

Chapter 8 Risk Analysis 97

8.1 External Risk 97

8.1.1 Politic 97

8.1.2 Economic 97

8.1.3 Socio-cultural 98

8.1.4 Technology 98

8.1.5 Competition 98

8.1.6 Customer 99

8.2 Internal Risk 99

8.2.1 Strategic Risk 99

8.2.2 Employee 100

8.2.3 Marketing Risk 100

8.2.4 Operational Risk 100

8.2.4.1 Risk of fire 100

8.2.6 Financial Risk 101

8.2.6.1 Sale decrease 101

Sale Decrease 5% 102



8.2.6.2 Dividend increase 105

Dividend increase 5% 105



8.2.6.3 Expense increase 108

Expense increase 5% 108



8.3 Conclusion 112

Chapter 9 Conclusion 113

Reference 114

Appendix 117

1

Chapter 1: Introduction

1.1 Background and significance of the project

In Thailand we believe that each flower has its own meaning so that we often use

flower to express people's feeling, we believe that flower could express our feelings better

than words. As time passes by, flower has been used as the important symbols which relate to

people's way of life. Thus, there is a kind of flower that is meaningful to the Thai in term of

society, tradition, culture and even economy. It’s known as Jasmine or Mali in Thai. Jasmine

has been planted a lot in Nakornprathom, Nakornsawan, Pitsanulok, Lampoon, Nong-Khai

Samut Sakorn and Ratchaburi province.

Jasmine garden is a kind of business that is quite interesting. It is one of the

businesses that can gain high profit easily because jasmine is easy to find according to

Thailand geography and weather, involve the nature of jasmine, which is all year blossoming.

Especially if the soil is well in moist, well drained, sandy loam to clayey garden soil with

moderate level of fertility. Jasmines prefer a full sun to partial shade and a warm site that

available to plant in Ratchaburi province.

Ratchaburi province is wetlands with high fertility. The clay is sediment deposition

for a long time because of the Mae Klong river flow, so have enough water for the

agriculture. Moreover not far from Pak Khong market (distance from Bangkok to Ratchaburi

by car about 100 miles), just only take 2 hour. It has temperature in summer season about

24-28 Celsius, rainy season the average is around 20-30 Celsius, and winter season the

average about 20-28 Celsius. When we compare the temperature with other region, this

regions or province is very appropriate to planting the jasmine.

(Source: http://www.the-best-about-thailand.com/magazine/festival-and-events/193-jasmine-the-

flower-of-mothers-day.html,http://jasminpro.com/article/jasmine-flower-history-of-

thailand/,http://www.theflowerexpert.com/content/giftflowers/flowersandfragrances/jasmine)

http://www.the-best-about-thailand.com/magazine/festival-and-events/193-jasmine-the-flower-of-mothers-day.html


http://jasminpro.com/article/jasmine-flower-history-of-thailand/


http://www.theflowerexpert.com/content/giftflowers/flowersandfragrances/jasmine

2

Figure 1.1: The Western Temperature in Ratchaburi

(Source: http://www.tourismthailand.org/about-thailand/weather/)

1.2 Project Objectives

1.2.1 To study the market trend

1.2.2 To study consumer trend/behavior

1.2.3 To study the significant of jasmine Garden

1.2.4 To study which factor is concerned about jasmine garden

1.2.5 To analysis the nature and situation of the jasmine garden

1.2.6 To practice process planning for jasmine garden

1.2.7 To analysis the process of the jasmine garden establishment

1.2.8 To study which strategy of management suits for the jasmine garden

3

1.2.9 To analysis about the competition

1.2.10 To study the importance of financial analysis to operate resources.

1.2.11 To practice for writing the financial statement of the swine business.

1.2.12 To study how to do sale forecast and how to estimate profit

1.2.13 To study the opportunity that reaches to successful

1.3 Benefits of project

1.3.1 Understand the current market trend.

1.3.2 Understand the customer behavior, what they need and want.

1.3.3 Understand jasmine’s technique and related factors that are able to apply in daily life or

future career.

1.3.4 Be able to evaluate the possibility of jasmine garden.

1.4 Company Brand and Logo

Our company products are selling under the name “Rai Rup Arun”

Logo:

4

1.5 Activities and Gantt chart

Activities

Week

1

2

3

4

5

6

7

8

9

10

11

12

13

14

15

16

Trying to find group member

Establish group

Brainstorming in order to choose the business

Finding the information of chosen business

Submit the business topic to the instructor

Identify background, objective and benefits

Identify STP, 4Ps and market analysis

5

Find the place for business and make layout

Technical analysis and administration

Making an advertisement

Financial analysis

Consult with financial lecturer

Edit financial analysis

Making the cover page

Risk analysis

Submit the final project

6

Chapter 2: Industry Profile

2.1 Nature of industry

2.1.1. The History of Jasmine farm

Jasmines are flower symbolic of mother’s day moreover jasmine can use for worship

the holy thing and older people. From this point we can see that these two reasons are the

origin of planting the jasmine. The first time Thai people planting the jasmine for decorates

their house and use the benefit of jasmine in only their house but nowadays people in

Thailand has demand of consume the jasmine garland therefore the demand of jasmine will

increase directly with the demand of garland. Nowadays, the reason for planting the jasmine

is shift from using in household to for commercial reason.

The jasmine farm usually plant in the area that has the sun light all the year and the

area is mold. They are plant for collecting the jasmine in the morning and evening time then

selling to market through the intermediary (middle man) or direct sell. This industry is count

as a little part of all industry in the country. This industry is use a lot of resources for taking

care of the farm such as water supply, soil supply, pesticide, human resource and etc. For the

jasmine farm normally use a lot of pesticide for kill the pest that it can destroy the quality of

jasmine and it can harmful the consumer who consume the jasmine in the form of jasmine

garland by touch and smell of jasmine. Moreover, this is the main reason that increase cost of

operate the jasmine farm in this period.

Nowadays, some owner of jasmine farm is more likely concern the health of

consumer and they want to reduce the cost of growing the jasmine then all of them change

the way of killing the pest; in the past they normally use the pesticide to killing it but today

they change to using the biological extracts from herbs, using natural fertilizer and using the

benefit from some family of insect especially diachasmimorpha longicaudata or D.

Longicaudata (Tan Bian) to killing worms. Today the owner of the farm will have more

profits from selling the jasmine when they using both pesticide and fertilizer from natural.

(Source: http://www.news.cedis.or.th/detail.php?id=279&lang=en&group_id=1)

http://www.news.cedis.or.th/detail.php?id=279&lang=en&group_id=1

7

2.1.2 The Jasmine Garden in Thailand

2.1.2.1 The Historical of Jasmine Garden

The early of jasmine farm in Thailand is small scale or small farm. This period the

demand of jasmine is not much then the size of the farm is small. The farmer is use the

human resources for planting, taking care, harvesting the jasmine and they did not use

chemical pesticide and fertilizer because of that time the technology about agriculture is not

advance. Therefore many things that the farmers use for operate their farm come from the

wisdom of the farmer itself. The jasmine farm in the beginning is almost organic jasmine then

the quality of jasmine is quite not good: small size and little beautiful (the worm was bit the

jasmine)

After the beginning of doing the farm, the farmer is expand their garden to the bigger

one and use the advance of agricultural technology to help them managing their garden easily

because of this time the jasmine farm is more commercial than the past. Then the farmer

more likely to use the chemical insecticide for killing the insect and bug and use the chemical

fertilizer to increase the number of jasmines that harvest in each day so when they using the

chemical insecticide and fertilizer, it makes the jasmine more beautiful and bigger that means

the quality of jasmine is high. The quality of jasmine is affect directly with the price of

jasmine. Although this way can increase lots of money or profit to farmer, it is more increase

the cost of production too. Because of the price of both chemical insecticide and fertilizer is

very expensive. This time the jasmine has a lot of toxin that harmful for both workers who

are harvests the jasmine and consumers who consume the jasmine in form of jasmine garland.

Nowadays, some jasmine farm is turn to do non-toxic jasmine farm or jasmine

organic farm. They change the way from using the chemical technology to using natural thing

because of the consumer is more concern their health than the past and the farmer is more

concern their cost of production. The major reason is to reduce the cost of production because

the cost of chemical insecticide and fertilizer is increasing from past. When the farmer is

using it a lot, it may cause of the drug resistance in pest (insect). The finally the farmer is

return to use the older wisdom to eliminate the pest by using the D. Longicaudata (Tan Bian)

and use biological extracts from herbs and they use manure or organic fertilizer to fertilizing

the jasmine. Therefore, many farmers will do the organic jasmine farm. Moreover, the quality

of jasmine is quite same as the jasmine that use the chemical insecticide and fertilizer and this

ways can up price of jasmine to be higher than the jasmine in the market.

(Source: http://www.news.cedis.or.th/detail.php?id=279&lang=en&group_id=1)


8

2.1.3 Jasmine Garden of Rai Rup Arun

Rai Rup Arun is a small jasmine farm, sustainable living and learning center. We

strive to find more ways to live a more self-reliant lifestyle by experimenting with low-tech

appropriate technologies; using the biological or natural fertilizer & insecticide. We seek to

bring back the tradition of taking care the jasmine and growers by exchanging wisdom from

indigenous. We seek to live simply and continue to learn.

Rai Rup Arun is located in Ratchaburi province, the western part of Thailand. This

province has many natural features around the city such as mountain, waterfall, forest, hot

spring, river, rose garden, cave, and so on. All of those natural features can tell me about the

atmosphere and geography of this province that they are repletion city. The main river of

Ratchaburi city is Mea Klong River. This river is flow through the center of Ratchaburi

capital and go to the Samut Songkhram province and the finally it is flow to the sea. For the

Mea Klong River is most importance river for Ratchaburi people because of it are use for

agricultural in the city. This river has the water all the year. The climate of the province has

influence by southwest monsoon. The district is near the Tanaosri Mountains those are Suan

Phung district and Chom Bung district has less rainfall but most of the rainfall is blowing in

Mea Klong River, Kwai Noi River, and Kwai Yai River. The average rainfall is around

1,000-1,250 mm. per year. The heavy raining is in September. The average temperature is

around 27 degree Celsius. The highest temperature is 37.5 degree Celsius in April and lowest

temperature is 19.2 degree Celsius in December. The rainy season is start from May to

October. The summer season runs from February to April and the last season is winter that

starts from November to January. For the soil characteristics are the sediment that carried

from Mea Klong River. It is most suitable for farming, orchards, vegetable, and crop. The

agricultural land is 43.19 percent, 06.03 percent of state, and 38.60 percent of forest. From

those general information of Ratchaburi province especially temperature, climate, and soil

characteristic are very appropriate for planting the jasmine garden. Furthermore, this province

is far from the capital city of Thailand around 100 Kilometer or the time use for travel from

Ratchaburi to Bangkok is around 1-1.45 hours. In brief those are the reasons of our company

that choosing this province to planting the jasmine garden.

(Source:http://www.thapra.lib.su.ac.th/objects/thesis/fulltext/snamcn/Walaiporn_Lekmanee/Chapter3

.pdf, http://www.engrdept.com/tahanchangling/Pavatrachaburi_pumisat1.htm)

http://www.thapra.lib.su.ac.th/objects/thesis/fulltext/snamcn/Walaiporn_Lekmanee/Chapter3.pdf


http://www.engrdept.com/tahanchangling/Pavatrachaburi_pumisat1.htm

9

2.2 Situation of Industry

Nowadays, the organic jasmine farm has been known in consumer but it is not much

popular in market because of the consumer do not concern much more. It has only a little bit

group of consumer who concern about the safety. Although the organic jasmine is not

popular at now, in the future it is going to popular. The markets today have a lot of jasmine

that use the chemical fertilizer and insecticide in process of growing and have little organic

jasmine in market. Even if the organic farm has little number in the market, the many farmers

are interesting to growing the organic jasmine.

The organic jasmine farm in Thailand is in the stag of beginning. Both manufacturer

and consumer have an awareness about their safety and healthy. Therefore the farmer is

return growing the organic jasmine. The cost of organic farm is lower than the normal farm

because they cut the cost of production such chemical fertilizer & insecticide. Moreover, the

price of jasmine organic in the market is higher than the normal jasmine. The channel for sale

the organic jasmine and consumer accept are Pak Klong Talat where it is the biggest flower

market in Thailand. This place is a center of many kinds of flower from every past of

Thailand. Furthermore, this market is a center of merchant from many part of the country.

Nowadays, Thailand has been export the jasmine in form of jasmine flower, jasmine

(tree), and jasmine garland. The export value during 2-3 years is not less than 2 million Baht.

The most form of export is jasmine garland that mean jasmine garland is 85%, jasmine flower

10%, and jasmine (tree) 5% of export. The main export jasmine garland market is United

State (U.S.A) and Japan. For jasmine flower and Jasmine (tree) the main market is

Netherland, United State, and Belgium, etc. Moreover, the new export flower market of

Thailand is Malaysia, Switzerland, United Arab Emirates, United Kingdom, etc.

From the information above we can see that the demand of jasmine flower is continue

to growing because of the demand from both domestic and international. The farmer in

Thailand is interest to planting the jasmine more than the past. Although the farmer in

Thailand is interest to plant it, the factor from the weather is affect to decision to do the

jasmine farm. Because of today the area for planting the jasmine is flooding, it is in northern

part and central part of Thailand. Even if the jasmine farm is damaged from flooding, the

demand of jasmine is not reduce. Then some farm is expand their farm and in this situation

has new jasmine farm happening. Therefore, if we decide to open the jasmine farm now or

expand farm, it is possible for getting back their investment.

(Source: http://www.gardencenter.co.th/thai/love_suan/kasat=1.php)

http://www.gardencenter.co.th/thai/love_suan/kasat=1.php

10

2.2.1 Marketing jasmine products can be classified into 4 types;

Pak Klong Talate:

This market is the oldest and biggest market of flower market in Thailand. This

market is center of all kind of flower. The owner flower farm in Thailand is usually selling

their product to Pak Klong Talat.

JJ Market: the market is medium market when we compare with the Pak Klong Talat. It is the

second market. If our big market has the problem that cannot sell, we can sell in this market

instead.

Ratchaburi market: It is a local market and market that we can sell all the year although that

year have the problem happen such as political problem, weather , etc.

Marketing channel only: social network such as website Facebook and Pak Klong Talat.

2.2.2 Size of Jasmine market

The jasmine market in Thailand is medium size that is domestic market and

international market. The most of jasmine that can produce in month is selling in the

domestic product and it has only a few amount of jasmine. The jasmine is most popular in

Thai market but in the world market is the beginning of import the jasmine from Thailand.

The major markets are Europe, United State, and Japan.

The world market for jasmine is not popular but if the export jasmine in form of

jasmine garland is very popular. In year 2006 Thailand export jasmine is around 85% of

jasmine garland, 10% of jasmine flower, and 5% of jasmine (tree). Although the percentage

of export the jasmine is likely high number, in fact if we compare the percentage of selling in

domestic and international, the percentage of selling the jasmine in the foreign country is

little number.

The domestic market is big market for selling jasmine. The most owner of jasmine

farm usually selling their jasmine in Thai market because it is easy for selling and

transporting the jasmine to the market. Although the domestic market is the big market, the

size of jasmine market is small scale. Because of jasmine is not the necessary product then

the volume of consume the product is small number if we compare with other products in the

market. The major domestic markets are Pak Klong Talat, JJ market, local market in each

province.

In future the size of jasmine market is continue growing because of the trend of

consume the jasmine is increasing. The demand of consume the jasmine both domestic and

11

international will increasingly. If the demand will continue to increasing, the size of market

will be expanding to large scale.

(Source: http://www.gardencenter.co.th/thai/love_suan/kasat=1.php)

2.3 Product

Jasmine is a product of our company. Arabian jasmine

(Mali La) is type of jasmine that our company plant. The

natures of Arabian jasmine are small, slender, stem strength

and suitable for make a garland. Rat Burana is a variety of

jasmine that our company planted; it can be produced

throughout the year which one as a result, our company

with sales jasmine throughout the year. Our jasmines are

grading quality, non-toxic(organic), non-injected

insecticides and fresh because in cultivation process does

not use insecticide and harvesting jasmine daily thus

ensure the freshness of jasmine.

(Source: http://mblog.manager.co.th/leelawadee2u/th-61643/)

2.4 Vision

Our company established for response the need of people in psychological side. As

we know that from past till now, many people use flower as a symbol to respect, worships as

well as a symbol of love. Jasmine is the most famous one that people always buy in the

market, so this reason motivate our company to set the policy to produce jasmine in high

quality by use insect which in same family of bee and wasp instead chemical fertilizer to

protect pest such as worm. Therefore, jasmine from our company is a new product that plant

without chemical, so people who buy our jasmine do not worry about the effect from its smell

and rhyme. This policy more taking care of people and concern more about environment

conservation and this is a competitive advantage of our company.


http://mblog.manager.co.th/leelawadee2u/th-61643/

12

2.5 Mission

Our company has three contribution channels that are; direct sell, selling through

intermediary and selling through company’s website. Our company’s goal is to be a major

seller in Thailand especially in the center of Thailand. We set the strategic to promote our

product by emphasis on protection of customer’s health and conservation environment and

also make customer know and recognize our brand in the good image at the same time.

Moreover, our company more concern about local people around company context, so

we provide a job for them to distribute income from our company such as employing people

to harvest jasmine as well as we buying natural fertilizer from local people to make them get

higher status of living.

2.6 Business strategy

2.6.1 Corporate level

We will use concentration growth strategy that it focusing on experience and skill. We

see the good opportunity to running this business because we saw that the customer’s demand

more than supply. Today, jasmine garden has not too much in Thailand. So, we think that the

power to support this demand is not enough. Hence, we will use Forward Integration which is

expanding the business to next period but cover in the business line. We will focus on our

target by do pass agent. We will send our product to the Pak Khlong Market with freshness’s

product. This strategy can help the customer can access to our product easily. In addition,

they will get the comfortable and saving the money to go to our garden because of they can

purchase our product in Pak Khlong Market that located in the center area. Additionally, we

care in everything at the beginning until the product on hand the customer in order to high

value and high quality.

The other strategy is diversification growth strategy. We use this one because we want

to be different from our competitors. By we use Concentric Diversification. We will have

other products in our business. So, we will crop seedlings for sale to the customer.

2.6.2 Business level

We running the business under the law and have an ethic to do the business. We will

use strategy, design and PR to win and keep the customers. Our strategy has three strategies,

including service differentiation, channel differentiation and package differentiation. First

strategy is service differentiation, our employee will have knowledge of our business, they

have known well about how to collect the seed, how to plant, how long they grow and also

13

how to harvest them. In addition, we also have a training program to let them know how to

behave and how to be a professional. Our employee always on time and take care every

customer equally. This is a core of our service. Additionally, we have focusing on after-sale

service as well. For example, if the product has the problem, the customer can claim and get a

new one immediately. We also have a guarantee our product that the customer will get the

best thing. Second strategy is channel differentiation. We make our different from the

competitor by we have sale on the website. It’s easy and comfortable for our customer to

order what they want through online channel. Moreover, they will save the time, money, and

they also see the production process via the media and pictures. Last strategy is package

differentiation. Our product keeps on clean and beautiful package and also keeping the

freshness as well.

2.6.3 Functional level

Human Resource Management Strategy

Our business will hire local people to do job. It helps distribute income to make them

have job and they will get better standard of living in local community. It makes our business

to save labor cost. We will hire some professional staff to control the quality of jasmine also

check standard of performance to be high performance. We provide them some training

course such as process to plant and care, harvest, made natural fertilizer, watering. Employee

will have correct understanding of our products. There is performance assessment every six

months for check their job performance for improve our product. We provide well fare to

them such as free medicine fee that the accident or injury occur internal garden. We provide

room for eating and relax consist television and also drinking water, coffee, syrup and soft

drink to our associates in the morning, noon, and evening. If gardener that care garden in

night, we will provide accommodation for them. We will send staff to attend seminar or other

training course that related all of flied.

R&D Strategy

Rai Rup Arun garden is a small company, but we also have research & development

department for conduct the research and develop the quality of jasmine in the garden to have

more productivity. We also research natural fertilizers that we use with jasmine tree because

we concern about the environment not only the product. The staff is technical expertise. Staff

will search for new ideas and new ways of growing jasmine.

14

Marketing Strategy

We would like to create customer awareness toward our jasmine that our products are

high quality and also good for environmental. Then they will have good attitude toward our

products and going to be customer loyalty. In addition, we also concern about service and

quality of our product to satisfy customer needs. Moreover, we will be promoted our jasmine

through the Internet (Facebook, and Website), Bill board and publications also word of

mouth from our customer loyalty.

Financing Strategy

The major strategy is to maintain liquidity and flexibility of cash.

15

Chapter 3 Market Feasibility Study

3.1 Marketing Analysis

3.1.1 General Environment Analysis

We use STEEP analysis in order to analyze the external factors or environments that

can effect to our business. We need to know this thing because it helps me to know how to

action, behave, and handle with each issue both in nowadays and future. STEEP analysis has

5 factors which are Socio-cultural, Technology, Economic, Environment, and Politic.

Socio-cultural

Pak Klong Talad is the biggest wholesale and retail fresh flower market in Bangkok.

The market has all kinds of popular flowers with prices are amazing cheap. This is the best

place to go for all your floral needs. Flowers range from local species (jasmine,

chrysanthemum, gerbera, orchids, lilies, roses). The social structure of Bangkok has very

complex because it is the capital city of Thailand. There are lots of people. So, everything is

fast, convenient, ready to use and get, high technology. Therefore, they want the thing that

fresh, fast and convenient in order to competition with another people. The way of life of

them also distance may effect to our company so we have to know what they want/need, how

to response them directly and fastest. Moreover, they concern about fresh jasmine to shop

that sell fresh jasmine and fresh jasmine garland and hospitality industry so they want the

thing that has fresh and high quality as well.

(Source: http://www.bangkok.com/shopping-market/pak-klong-market.htm)

http://www.bangkok.com/shopping-market/pak-klong-market.htm

16

Economic

GDP in the third quarter 2011 grew by 3.5% improving from a 2.7% rise in the

second quarter as a result of external demand expansion whereas domestic demand

decelerated. Such a slowdown was found from both private consumption and total investment

with an expansion rate of 2.4% and 3.3% respectively, compared to 2.7% and 4.1% in the

second quarter. Government consumption slightly rose by 1.1% compared to 1.0% in the

second quarter. Meanwhile, GDP on the quarter by quarter basis moderately grew by 0.5%

after seasonal adjustment. So, this is good opportunity to create new business.

Figure 3.1: Table of Thailand Good Domestic Product

(Source: http://www.nesdb.go.th/Portals/0/eco_datas/account/qgdp/data3_11/detail_Eng.pdf)

The agricultural sector has played an important role in developing the Thai economy

and the Thai Government has opened up the sector to international competition. As a major

agricultural exporting country, Thailand among other Asian countries is relatively ready to

open its markets in order to obtain benefits from the liberalization of the agricultural sector.

So, this is opportunity to support our agricultural product goes to inter market.

(Source:http://www.unescap.org/tid/publication/aptir2436_zamroni.pdf)

Environment

Nowadays the earth’s temperature has higher as we know Global Warming. It effect

to our jasmine garden also it is one factor that directs effect to our jasmine especially the high

temperature that affect to growing period in duration of crop growth cycles and productivity,

in terms of quantity and quality of crops. For indirect effect, it is unusual life cycle of insect

and development of the pest that cause insect pest. The seasonal may change such as the

http://www.nesdb.go.th/Portals/0/eco_datas/account/qgdp/data3_11/detail_Eng.pdf

http://www.unescap.org/tid/publication/aptir2436_zamroni.pdf

17

changing of evaporates water. However, the jasmine may decrease because of lack of water

so, it hard to make sure that what time is the best to plant.

(Source: http://timeforchange.org/cause-and-effect-for-global-warming)

Technology

Nowadays, it not only trading goods or service in market but the world has high

technology. People can communicate that easy to contact other people across both domestic

and continent. So, technology has effect to our business. For examples, people use the

Internet to communicate with other people. They have many social networks such as

Facebook and Twitter also Website that we use to support for sell or communicate with our

customer also use these things to be one tool of advertising.

Figure 3.2: Number of Facebook user in Thailand

(Source:http://www.tradeiposwitheva.com/2011/06/facebook-loses-6m-us-users-in-may.html,

http://www.damncoolblog.com/infographic-thailand-facebook-users/)

We can see that Thai people use Facebook about 4.6 million that mean people pay

attention in social network. They use Facebook to communicate with their friend. The

Internet helps our business to more convenient, fast and also always updates news or our

product. So, it helps to reduce the cost to advertising and have opportunities to find the new

customer as well. The agriculture equipments is one technology that we focusing on. We

choose automatic sprinkler system for watering jasmine. It is simplicity, save time and effort.

Social network around the world

Social network in Thailand

http://timeforchange.org/cause-and-effect-for-global-warming

http://www.tradeiposwitheva.com/2011/06/facebook-loses-6m-us-users-in-may.html

http://www.damncoolblog.com/infographic-thailand-facebook-users/

18

Automatic Sprinkler System

Once an irrigation system is installed we’ll never have to drag a hose all over the yard, never

have to try and figure out if we’ve applied enough (or too much) water, and we’ll never have

to worry about watering the lawn while we’re away. There is efficiency because the system is

automatic that we don’t need to be there to physically apply the water.

The automatic sprinkler can add value of our product that attractive landscaping

requires substantial investment and careful maintenance. An automatic irrigation system will

protect that investment by assuring healthier, longer living plants and turf so, we will more

reduce cost , conserving water and can add value of our product.

Figure 3.3: Picture of Automatic Sprinkler System

(Source:http://luirig.altervista.org/cpm/thumbnails2.php?search=Handline+sprinker+irrigation+germinating

+crops+in+Yuma,+AZ.)

Politic

Thai government is very support the agriculture because it is one of main income of

Thailand. They promote the agricultural sector development policy to grow equally as other

economic sector by promoting the more efficient use of appropriate agriculture machinery

and tools this will be encouraged by mean of reduction and promote research and

development for the improvement in products quality as well as productivity also Thai

government is aiming to improve the structure of agriculture in order to the opportunity in the

market and the changing of behavior’s customer. They are supporting the new product that is

opportunity in the market. So, we are producing the product that directly response to the

demand of customer which is people concern about their quality more and more. They also

focus the product that has high quality. Therefore, we produce jasmine garden to response

http://luirig.altervista.org/cpm/thumbnails2.php?search=Handline+sprinker+irrigation+germinating+crops+in+Yuma,+AZ.


19

this demand. Moreover, we focus on the high quality to follow this policy that focusing on

every process in our production.

(Source: http://www.unescap.org/tid/publication/aptir2436_zamroni.pdf)

Figure 3.4: Picture of Organic Fertilizer

(Source: http://jamza-sineza.blogspot.com/2010/01/blog-post_8679.html)

Thai government also supports organic fertilizer. So, we do an action follow this

concept by we use natural fertilizer that without any chemical fertilizer. It is low cost, and

helps fertility of soil also easily bio-degradable and hence does not cause environmental

pollution.

(Source: http://www.ehow.com/how_7582165_make-thai-organic-fertilizer.html)

3.1.2 Competition analysis (3C Analysis)

3.1.2.1 Competitor analysis

For competitor analysis we focus on analyze the competitor in each province where

they plant jasmine for selling to Thailand flower market. Those competitors are

Nakornprathom, Nakornsawan, Pitsanulok, Lampoon, Nong-Khai, Samut Sakorn and

Ratchaburi.

Organic Fertilizer


http://jamza-sineza.blogspot.com/2010/01/blog-post_8679.html

http://www.ehow.com/how_7582165_make-thai-organic-fertilizer.html

20

Nakornprathom

Product

Big size and tinny flower.

Jasmine is nice fragrance than other province.

Price

Their jasmine price is depending on the rate in market place and season.

When they selling jasmine in to market, they sell in lower rate than other province

where are far from Bangkok.

Place

The area for planting the jasmine in this province is the biggest in Thailand. It is

around 1,964 Rai. They have three main districts that planting jasmine: Bang Pra

district, Wat La-mood district, and Don Fhak district.

They sell through intermediate or middle man.

Promotion

The province has lower rate of selling jasmine when we compare with other province

where are more far away from Bangkok. They calculate 7 liter or 7 matches per

jasmine rate in market place.

(Source: http://www.kasetporpeang.com/forums/index.php?topic=38226.0;wap2)

Nakornsawan

Product

The size of jasmine is medium to big size of flower.

The jasmine has both contaminated jasmine from chemical fertilizer and insecticide

and uncontaminated jasmine.

http://www.kasetporpeang.com/forums/index.php?topic=38226.0;wap2

21

Price

Price of jasmine is depending on demand in the flower market and supply of jasmine

farm. In each season has difference price of selling jasmine and the same season in

difference year has difference price.

The average price in summer season is around 300-400 Baht.

The winter season can be 500-2,000 Baht.

The rainy season the price can be 300-500 Baht.

Place

In Nakornsawan province is the biggest place where plant the jasmine for selling

jasmine into flower market. The area is used to planting jasmine in this province that

around 1,000 Rai up.

They selling in their farm by selling to intermediate.

Promotion

They selling jasmine to intermediate or middle man in higher rate than

Nakornprathom province. They calculate 8 liter or 8 matches per jasmine rate in

market place.

(Source: http://77.nationchannel.com/video/121467/)

Pitsanulok

Product

Size of jasmine is small size till big size.

Nice fragrance

Price

Their jasmine price is depending on the rate in market place and seasonal.

http://77.nationchannel.com/video/121467/

22

When they selling jasmine in to market, they sell in higher rate than Nakornprathom

province.

Place

They selling through intermediate or middle man from flower market for example Pak

Klong Talat middle man.

Promotion



market place.

Lampoon

Product

Size of jasmine is small size till medium size

Nice smell

Chemical-used

Price

Their jasmine price is depending on the rate in market place and seasonal.

When they selling jasmine in to market, they sell in higher rate than Nakornprathom

province.

Place

They sell through intermediate or middle man on their farm.

Promotion



market place.

23

Nong-Khai

Product

Medium size of jasmine

Nice fragrance

Jasmine is contaminating from chemical fertilizer and insecticide.

Price

Price is depending on market rate and seasonal.

This province is selling in higher price than Nakornprathom province.

Place

They sell in their farm via intermediate or middle man.

Promotion



market place.

Samutsakorn

Product

Medium to big size of jasmine and tinny flower.

Nice smell

Price

Price is depending on rate from market place, seasonal, and amount of jasmine in the

market.

This province is selling jasmine higher rate than Nakornprathom province.

24

Place

They selling jasmine on their farm via intermediate or middle man.

Promotion



market place.

Ratchaburi

Product

Small size till big size

Jasmine is great weight and nice fragrance

The product is contaminating the chemical from fertilizer and insecticide.

Price

Price is depending on rate from market place, seasonal, and amount of jasmine in the

market.

This province is selling jasmine higher rate than Nakornprathom province.

Place

They selling jasmine on their farm via intermediate or middle man.

Promotion



market place.

25

3.1.2.2 Customer Analysis

The most of customer of Rai Rup Arun is intermediately or middleman in major fresh

flower market such as Pak Klong Talad, Taladthai market, Talad Simummuang and local

market especially Talad Srimuang (Ratchaburi). The middleman can purchase jasmine from

the Rup Arun Garden directly and they can continue sell the product to the retailers in flower

market. The most of our intermediately or middleman may be wholesaler in major Thailand

flower market. Rai Rup Arun Garden has harvest at least 320 kg per day for support the

demand in flower market especially in special event. Customer can contact Rai Rup Arun

Garden directly to buy jasmine flowers.

3.1.2.3 Competitive Advantage

Rai Rup Arun garden used the Five-Force model by Michael Porter to analyze the

competitive advantage.

Rivalry among existing competitor

In Thailand have a lot of jasmine gardens but in Ratchaburi province has less

competitor. Growth of jasmine flower has increasingly. The difference of product mainly

based on price and quality.

The new entrants in this business require low cost of capital of investment to enter the

market. Therefore, if the competitors or new entrants in this business cannot reach the goal,

they easily discontinue this business.

Threats of new entrants

The fresh flower industry in Thailand especially jasmine market is very low threats of

new entrants because of this business if you have a little bit money investment approximately

100,000 Baht and you have enough empty area around 1 – 2 Rai. You may easy for get

money or return on investment, only second month you can get money back. Although it is

less threats of new entrant, it is still has the threat that it is difficult to find out the market for

distribute the product to market if they need distribute the product to market via

intermediately or middle man. The intermediately is very difficult to making contact with

them and it is very difficult to making them to be our loyalty distributor.

26

Bargaining power of buyer

The price of jasmine flower is depending on seasons and market price. The bargaining

power of buyer is a medium level but the most of bargaining power is supplier power.

However, customer can bargain the price or chose the other competitors because there are

many competitors in the market.

Bargaining power of supplier

The suppliers of Rai Rup Arun Garden are local supplier. Then the supplier will not

have too much bargaining power. Moreover, competitors which have high circulation will

have more bargaining power with supplier in both quality and payment terms. That mean

competitors which have low circulation will have less bargaining power as well.

Threats of substitute product

The substitute of jasmine flowers is gardenia flowers because they usually use

gardenia flower instead of jasmine. Gardenia flower is look like jasmine and fresh longer

than jasmine but don’t have smell. So some people use gardenia flower to make garland not

only jasmine.

3.2 STP Analysis

3.2.1 Market Segmentation

Rai Rup Arun Garden is the small business to plant and sell jasmine flowers. Our

business is business-to-business. We are divided by using demographic, situational factors

and purchasing approaches. We focus on the small business or intermediary in Pak Khlong

market to purchase and sell the produce to the retailers. In term of situation factor we looking

for frequenter and buying in numerous. In term of purchasing criteria, we focus on customers

that have their own transportation and pay by cash.

3.2.2 Market Targeting

The main target market of Rai Rup Arun Garden is intermediary in Pak Khlong

market that concern about high quality and low price of jasmine flowers. Intermediaries

purchase jasmine flowers from the Rai Rup Arun Garden directly and again sell the produce

to the retailers for used jasmine flower to be raw material and transform to other product.

27

3.2.3 Market Positioning

Product of Rai Rup Arun garden is jasmine. It is a raw material. Our product is high

quality and we can harvest and sell in every season. We can compare with other company

because just a few companies can harvest in winter season. The price is varying by festival

and seasons follow the market price.

Figure 3.5: Picture of Our Business Market Positioning

3.3 Marketing Mix Strategy

3.3.1 Product

Jasmine is a product of our company. Arabian jasmine (Mali La) is type of jasmine

that our company plant. The natures of Arabian jasmine are small, slender, stem strength, a

single layer of petals, and suitable for make a garland. Rat Burana is a species of jasmine that

our company planted; it can be produced throughout the year which one as a result, our

company with sales jasmine throughout the year. Our jasmines are grading quality, using the

organic or natural fertilizer instead injected insecticides. In cultivation process does not use

insecticide and harvesting jasmine daily thus ensure that the jasmine of company have fresh

every day.

28

3.3.2 Price

The price of jasmine depends on seasonal, festival, and ceremony. For an important

day or festival such as Mother's Day a price of jasmine is 600-800 baht per litter and price of

600-700 baht/litter in winter season (October until February) in some year rising to 1,200

baht, but if in the normal seasons (March until September) the price of jasmine will decrease

to 100-150 baht/litter depended on externals and internals factors.

Figure 3.6: Table of jasmine price in market during 2006-2008

(Source From: http://www.thaigreenagro.com/aticle.aspx?id=5871)

3.3.3 Place

We use one channel to sell our products. Direct sell to intermediaries is the channel of

our company; the intermediaries can check the price of products via the telephone number.

The intermediaries will come to company for purchase product from the garden directly.

3.3.4 Promotion

Our company has not a promotion because in jasmine flower garden have a rate to

sale price for every garden or company, our company sells products based on market prices

but the customers will receive a quality product such as fresh flowers, flowers without

pesticides.

http://www.thaigreenagro.com/aticle.aspx?id=5871

29

3.4 Sales Forecast

In the beginning of establishing our company, we will grow jasmine in 100% in the

area. At the first six months of production period, we will not have products because it is the

time of plantation and after that we will harvest jasmine every day until the end of business

periods that is 5 years.

The period of jasmine for harvest is daily, so our company can harvest jasmine and

sell to intermediary every day. However, our company has the unstable sale volume, because

it depended on amount of jasmine that we can harvest in each period. There are many factors

that can effects the sale volume of jasmine such as weather, seasons, environment crisis

(flooding in center of Thailand), and economic crisis. Those factors are external factors that

we cannot control, and also have some internal factors that affected the amount of jasmine

such as not enough fertilizer, destroyed from pest and other.

The main our target market is flower market where we have intermediaries who direct

buy jasmine from our company and sell it to flower market. Our farm has areas about 13 Rai,

but we will grow the jasmine sprout only 10 Rai and for each Rai we will grow jasmine

approximately 500 trees. So, we can assume that in the total farm’s area we will grow

jasmine sprout approximately 5,000 trees. For summer season we can harvest jasmine around

8,000 – 12,000 Kilogram in each month (Mar-Apr-May-Jun). The rainy season we can

harvest jasmine around 6,000 – 9,000 Kilograms (Jul-Aug-Sep-Oct). The last season is winter

that can harvest around 5,000 – 6,000 or near 7,000 Kilogram (Nov-Dec-Jan-Feb). We will

sell all jasmine to intermediaries in market price. The information from Talat Thai market

statistic we seem that the rate or price of jasmine is increasingly in every year. Therefore, our

jasmine price will base of the information from Talat Thai market.

(Source: http://www.talaadthai.com/price/default_new.php?gettid=12&maxdate=)

http://www.talaadthai.com/price/default_new.php?gettid=12&maxdate=

30

Sale Forecast

Year 1

-

500,000.00

1,000,000.00

1,500,000.00

2,000,000.00

2,500,000.00

3,000,000.00

3,500,000.00

4,000,000.00

4,500,000.00

5,000,000.00

1 2 3 4 5 6 7 8 9 10 11 12

Month

Re

ve

nu

e f

rom

sa

les

Figure 3.7 Sale Forecast Year 2012

Description 2012 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total

Quantity - - - - - - 8,400.00 8,500.00 8,300.00 7,440.00 7,200.00 7,000.00 46,840.00

Price 300.00 225.00 155.00 115.00 100.00 115.00 150.00 215.00 290.00 370.00 600.00 365.00 3,000.00

Total - - - - - - 1,260,000.00 1,827,500.00 2,407,000.00 2,752,800.00 4,320,000.00 2,555,000.00 15,122,300.00

31

Year 2

-

500,000.00

1,000,000.00

1,500,000.00

2,000,000.00

2,500,000.00

3,000,000.00

3,500,000.00

4,000,000.00

1 2 3 4 5 6 7 8 9 10 11 12

Month

Re

ve

nu

e f

rom

sa

les

Figure 3.8: Sale Forecast Year 2013


Quantity 6,200.00 7,000.00 9,000.00 12,000.00 10,000.00 8,400.00 8,300.00 7,900.00 7,500.00 7,500.00 7,000.00 6,500.00 97,300.00

Price 550.00 520.00 200.00 300.00 150.00 130.00 190.00 230.00 170.00 360.00 300.00 515.00 3,615.00

Total 3,410,000.00 3,640,000.00 1,800,000.00 3,600,000.00 1,500,000.00 1,092,000.00 1,577,000.00 1,817,000.00 1,275,000.00 2,700,000.00 2,100,000.00 3,347,500.00 27,858,500.00

32

Year 3

-

500,000.00

1,000,000.00

1,500,000.00

2,000,000.00

2,500,000.00

3,000,000.00

3,500,000.00

4,000,000.00

4,500,000.00

1 2 3 4 5 6 7 8 9 10 11 12

Month

Re

ve

nu

e f

rom

sa

les


Description 2014 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total Quantity 6,000.00 6,000.00 8,000.00 10,000.00 9,000.00 8,600.00 8,200.00 8,000.00 7,500.00 7,000.00 6,700.00 6,000.00 91,000.00

Price 690.00 370.00 215.00 310.00 170.00 145.00 200.00 245.00 190.00 350.00 400.00 550.00 3,835.00

Total 4,140,000.00 2,220,000.00 1,720,000.00 3,100,000.00 1,530,000.00 1,247,000.00 1,640,000.00 1,960,000.00 1,425,000.00 2,450,000.00 2,680,000.00 3,300,000.00 27,412,000.00

33

Year 4

-

500,000.00

1,000,000.00

1,500,000.00

2,000,000.00

2,500,000.00

3,000,000.00

3,500,000.00

4,000,000.00

4,500,000.00

1 2 3 4 5 6 7 8 9 10 11 12

Month

Reve

nu

e f

rom

sale

s



Quantity 5,900.00 6,000.00 8,200.00 10,000.00 9,000.00 8,500.00 8,300.00 8,300.00 7,400.00 6,900.00 6,700.00 6,100.00 91,300.00

Price 700.00 430.00 230.00 285.00 160.00 140.00 215.00 240.00 185.00 380.00 550.00 540.00 4,055.00

Total 4,130,000.00 2,580,000.00 1,886,000.00 2,850,000.00 1,440,000.00 1,190,000.00 1,784,500.00 1,992,000.00 1,369,000.00 2,622,000.00 3,685,000.00 3,294,000.00 28,822,500.00

34

Year 5

-

500,000.00

1,000,000.00

1,500,000.00

2,000,000.00

2,500,000.00

3,000,000.00

3,500,000.00

4,000,000.00

4,500,000.00

5,000,000.00

1 2 3 4 5 6 7 8 9 10 11 12

Month

Re

ve

nu

e f

rom

sa

les


Description 2016 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total Quantity 6,000.00 6,200.00 8,000.00 9,900.00 9,500.00 9,200.00 8,500.00 8,000.00 8,000.00 7,000.00 6,300.00 5,000.00 91,600.00

Price 750.00 450.00 225.00 290.00 150.00 135.00 230.00 250.00 200.00 390.00 570.00 555.00 4,195.00

Total 4,500,000.00 2,790,000.00 1,800,000.00 2,871,000.00 1,425,000.00 1,242,000.00 1,955,000.00 2,000,000.00 1,600,000.00 2,730,000.00 3,591,000.00 2,775,000.00 29,279,000.00

35

3.5 Marketing Expense (Sales Incentive)

The advertising expense of Rai Rup Arun Garden is paid for promoting the products,

create customers awareness and create brand loyalty of our product.

Promote by use face book or website.

Nowadays, the people in Thailand use a lot of time in social network especially

facebook because Thai people use many hours in the internet for communicate with other

people and it is easy for wide spread if we would like to promote our product in the internet.

Furthermore, our company uses other website to promoting our product that is www.

flowerxp.com. We select this website because of this website is the website about selling

flower on the internet. The expense paid is rate advertising is position E-banner size 115×

125 pixeis. Type flashes Animation. Price 1,200 baths per 3 month.

(Source: http://www.flowerxp.com/ad.php?adpage=ad_position )

Promote by use cutout.

We will post the cutout at the major road in Nakornratchasima and the road in front of

our farm because this is the way to gain a response from customers. The cost of this

advertising is 99 Baht/Square meter and our farm use around 15 × 10 Square meter. Our

company uses KCC Printing Company because this company is good quality cutout.

(Source: http://www.d2ndesign.com/index.php?page=th&id=7)

Other

Our farm is contingency budget for support advertising activities 1,500 Baht per month.

http://www.flowerxp.com/ad.php?adpage=ad_position

http://www.d2ndesign.com/index.php?page=th&id=7

36

Year 1

Year 2

Description

Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

Total

Website 1,200 - - 1,200 - - 1,200 - - 1,200 - - 4,800

Cutout 14,850 - - - - - - - - - - - 14,850

Other 1,500 1,500 1,500 1,500 1,500 1,500 1,500 1,500 1,500 1,500 1,500 1,500 18,000

Total 17,550 1,500 1,500 2,700 1,500 1,500 2,700 1,500 1,500 2,700 1,500 1,500 37,650

Description

Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

Total

Website 1,200 - - 1,200 - - 1,200 - - 1,200 - - 4,800

Cutout - - - - - - - - - - - - -

Other 1,500 1,500 1,500 1,500 1,500 1,500 1,500 1,500 1,500 1,500 1,500 1,500 18,000

Total 2,700 1,500 1,500 2,700 1,500 1,500 2,700 1,500 1,500 2,700 1,500 1,500 22,800

37

Year 3

Description

Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

Total

Website 1,200 - - 1,200 - - 1,200 - - 1,200 - - 4,800

Cutout - - - - - - - - - - - - -

Other 1,500 1,500 1,500 1,500 1,500 1,500 1,500 1,500 1,500 1,500 1,500 1,500 18,000

Total 2,700 1,500 1,500 2,700 1,500 1,500 2,700 1,500 1,500 2,700 1,500 1,500 22,800

Year 4

Description

Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

Total

Website 1,200 - - 1,200 - - 1,200 - - 1,200 - - 4,800

Cutout - - - - - - - - - - - - -

Other 1,500 1,500 1,500 1,500 1,500 1,500 1,500 1,500 1,500 1,500 1,500 1,500 18,000

Total 2,700 1,500 1,500 2,700 1,500 1,500 2,700 1,500 1,500 2,700 1,500 1,500 22,800

Year 5

Description

Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

Total

Website 1,200 - - 1,200 - - 1,200 - - 1,200 - - 4,800

Cutout - - - - - - - - - - - - -

Other 1,500 1,500 1,500 1,500 1,500 1,500 1,500 1,500 1,500 1,500 1,500 1,500 18,000

Total 2,700 1,500 1,500 2,700 1,500 1,500 2,700 1,500 1,500 2,700 1,500 1,500 22,800

38

3.6 Conclusion

Rai Rup Arun company entry to organic jasmine market because we know the current

trend of the market and perception of customers toward organic jasmine products. Our target

markets are intermediary in flower market. Our customers are health people who concern and

taking care of their health when consume our product. We use STEEP analysis in order to

analyze the internal and external factors that may effect to our business. We have to know this

thing because it let we know how to behave. The STEEP analyses are including 5 dimensions

which are Social, Technology, Economy, Environment, and Politic. Rai Rup Arun company

knows the competitor, customers and competitive clearly after analyze according to Five Force

model. The main competitor is in the central and western part of Thailand. Those competitors

sell jasmine similar to Rai Rup Arun Company but they are well-known and have long

establishment. Our company offers jasmine to the market. We use market penetration strategy in

order to gain more market share in the first stage. There are many distribution channels that we

use to promote our products for example Internet (website, Facebook and flowerxp.com). By the

way, we also use leaflet to introduce ourselves to the market in the first six months.

39

Chapter 4 Technical Analysis

4.1 Investment Analysis

4.1.1 Pre-operating

Description Price Amount Total

Land 220,000.00 13 2,860,000.00

Clear & Level of the area 100,000.00 12 1,200,000.00

Building

Office at Ratchaburi Province

Store room

Equipment room

Rest room (outdoor in garden)

2,100,000.00

300,000.00

100,000.00

5,500.00

1

1

1

4

2,100,000.00

300,000.00

100,000.00

22,000.00

Total

6,582,000.00

4.2 Investment Cost

4.2.1 Tools & Equipment

Description Price Amount Total

Able Office Grand Executive Set 126,200.00 1 126,200.00

Able Partition Set J 43,000.00 1 43,000.00

Chairs (CH 002 (JUS)/PV) 2,450.00 10 24,500.00

Computer (ACER AOD Happy) 10,990.00 6 65,940.00

Printer (EPSON T1100) 7,590.00 1 7,590.00

Microsoft ware

-

MS-OFFICE HOME & BUSINESS 2010 5,990.00 1 5,990.00

NORTON INTERNET SECURITY 2011 1,890.00 1 1,890.00

MS-WINDOWS 7 Pro 64 Bit 4,600.00 1 4,600.00

Fire Extinguisher (Halotron 5 pounds) 2,365.00 3 7,095.00

Air-condition (C series: CS-C09KKT) 16,900.00 2 33,800.00

Vase 800.00 3 2,400.00

Telephone (Panasonic KX-TS500MX) 590.00 3 1,770.00

Security Safety Safe Box 6,718.00 1 6,718.00

Medicine Box 550.00 1 550.00

Bin ( CLEAN PP Dust Bin-BK) 159.00 3 477.00

Vacuum Cleaner (1400 W NEW#VC-002) 990.00 1 990.00

Broom 27.00 12 324.00

Mop 385.00 1 385.00

Dustpan 35.00 12 420.00

Toilet Brush 29.00 2 58.00

Multi-Purpose Excellent Cleaner 100.00 5 500.00

40

PVC Pipe (big size 140 m.) 22,400.00 1 22,400.00

Sprinkler 5.00 860 4,300.00

Water Pump (WM-P400GX (inventer)) 16,820.00 1 16,820.00

Cart 2,000.00 2 4,000.00

Basket 25.00 50 1,250.00

Sealing Machine 2,400.00 1 2,400.00

Scales/ weight (PSLN2) 6,500.00 1 6,500.00

Barb 185.00 56 10,360.00

Column 65.00 185 12,025.00

Door in front garden 5,000.00 1 5,000.00

PVC Pipe (small size length 55 m.) 962.50 86 82,775.00

PVC Pipe (small size length 1.2 m.) 26.25 860 22,575.00

Fax Panasonic KX-FG2452CX 5,990.00 1 5,990.00

Stock Shelf 2,000.00 4 8,000.00

Table 1,990.00 1 1,990.00

Plastic Chairs 275.00 5 1,375.00

Sofa Set: Sofa Almond+SQ90 23,900.00 1 23,900.00

Mower Honda UMK 435T 8,990.00 2 17,980.00

30" By-Pass Lopper Shear - HST-2502 290.00 10 2,900.00

7 1/2" Tree cutting - HST-3020B 230.00 10 2,300.00

Freezer 32,500.00 2 65,000.00

Total

655,037.00

4.2.2 Office Supply

Description Price (Baht) Amount Total (Baht) Note

Calculator 260.00 2 520.00 CASIO MX-8S

File & Folder 79.00 10 790.00 CHANG 221 A4/BU/PO2

Scot tape 132.00 5 660.00

Glue 29.00 2 58.00 PAPERMATE PM-50ML

19.00 2 38.00 HOUSE 10G

107.00 1 107.00 UHU 14-125G

Inkjet 800.00 5 4,000.00

Staper 38.00 5 190.00 HORSE HD-10

45.00 1 45.00

44.00 2 88.00

Cutter 62.00 5 310.00 PS SRC 109 6"

Paper 73.00 10 730.00 VALUESAVE A4/70G-450SHT

41

69.00 10 690.00

169.00 10 1,690.00

300.00 1 300.00

Pen 69.00 5 345.00 YOYA 1016-BU/P20

Pencil 28.00 5 140.00 HORSE

Eraser 167.00 1 167.00 TEX

Ruler 34.00 5 170.00 INCA

Other 5,000.00

5,000.00

Total

16,038.00

4.2.3 Fee

Description Price (Baht) Note

Registering

Water Supply size 2"

Electricity size 30 A

Telephone

Install internet

36,000.00

2,150

4,050

2,467

Provincial Waterworks Authority

Provincial Electricity Authority

True corporation

True internet

Permission for build the building 150

Registering Trademark 12,000

Total 56,817.29

4.2.4 Depreciation of Investment Cost

Investment Amount (Baht) Depreciation (Yrs.) Annual Dep. Monthly Dep.

Building 2,505,500.00 20.00 125,275.00 10,439.58

Machine 2,400.00 5.00 480.00 40.00

Computer 65,940.00 3.00 21,980.00 1,831.67

Furniture 198,615.00 5.00 39,723.00 3,310.25

42

4.3 Depreciation

4.3.1 First Year

Description Amount Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total

Building 2,505,000.00 10,439.58 10,439.58 10,439.58 10,439.58 10,439.58 10,439.58 10,439.58 10,439.58 10,439.58 10,439.58 10,439.58 10,439.58 125,274.96

Sealing Machine 2,400.00 40.00 40.00 40.00 40.00 40.00 40.00 40.00 40.00 40.00 40.00 40.00 40.00 480.00

Computer 65,940.00 1,831.67 1,831.67 1,831.67 1,831.67 1,831.67 1,831.67 1,831.67 1,831.67 1,831.67 1,831.67 1,831.67 1,831.67 21,980.04

Furniture 198,615.00 3,310.25 3,310.25 3,310.25 3,310.25 3,310.25 3,310.25 3,310.25 3,310.25 3,310.25 3,310.25 3,310.25 3,310.25 39,723.00

Cart 2,000.00 33.33 33.33 33.33 33.33 33.33 33.33 33.33 33.33 33.33 33.33 33.33 33.33 399.96

Air-condition 33,800.00 563.33 563.33 563.33 563.33 563.33 563.33 563.33 563.33 563.33 563.33 563.33 563.33 6,760.00

Fax 2,000.00 33.33 33.33 33.33 33.33 33.33 33.33 33.33 33.33 33.33 33.33 33.33 33.33 399.96

Printer 7,590.00 126.50 126.50 126.50 126.50 126.50 126.50 126.50 126.50 126.50 126.50 126.50 126.50 1,518.00

Sprinkler 4,300.00 119.44 119.44 119.44 119.44 119.44 119.44 119.44 119.44 119.44 119.44 119.44 119.44 1,433.28

Water Pump 16,820.00 280.33 280.33 280.33 280.33 280.33 280.33 280.33 280.33 280.33 280.33 280.33 280.33 3,363.96

Scales/ weight 6,500.00 180.56 180.56 180.56 180.56 180.56 180.56 180.56 180.56 180.56 180.56 180.56 180.56 2,166.72

Stock shelf 8,000.00 133.33 133.33 133.33 133.33 133.33 133.33 133.33 133.33 133.33 133.33 133.33 133.33 1,599.96

Mower & Pruning shears 23,180.00 985.83 985.83 985.83 985.83 985.83 985.83 985.83 985.83 985.83 985.83 985.83 985.83 11,829.96

Total 2,876,145.00 18,077.48 18,077.48 18,077.48 18,077.48 18,077.48 18,077.48 18,077.48 18,077.48 18,077.48 18,077.48 18,077.48 18,077.48 216,929.80

Note: Depreciation for each list as follow;

Building 20 Years

Machine (Sealing Machine) 5 Years

Computer & Sprinkler & Scale/ weight 3 Years

Furniture, Cart, Air-condition, Fax, Printer, Water Pump, and Stock Shelf 5 Years

Garden equipment(Mower & Pruning shears) 2 Years

43

4.3.2 Second Year


Building 2,505,000.00 10,439.58 10,439.58 10,439.58 10,439.58 10,439.58 10,439.58 10,439.58 10,439.58 10,439.58 10,439.58 10,439.58 10,439.58 125,274.96

Sealing Machine 2,400.00 40.00 40.00 40.00 40.00 40.00 40.00 40.00 40.00 40.00 40.00 40.00 40.00 480.00

Computer 65,940.00 1,831.67 1,831.67 1,831.67 1,831.67 1,831.67 1,831.67 1,831.67 1,831.67 1,831.67 1,831.67 1,831.67 1,831.67 21,980.04

Furniture 198,615.00 3,310.25 3,310.25 3,310.25 3,310.25 3,310.25 3,310.25 3,310.25 3,310.25 3,310.25 3,310.25 3,310.25 3,310.25 39,723.00

Cart 2,000.00 33.33 33.33 33.33 33.33 33.33 33.33 33.33 33.33 33.33 33.33 33.33 33.33 399.96

Air-condition 33,800.00 563.33 563.33 563.33 563.33 563.33 563.33 563.33 563.33 563.33 563.33 563.33 563.33 6,760.00

Fax 2,000.00 33.33 33.33 33.33 33.33 33.33 33.33 33.33 33.33 33.33 33.33 33.33 33.33 399.96

Printer 7,590.00 126.50 126.50 126.50 126.50 126.50 126.50 126.50 126.50 126.50 126.50 126.50 126.50 1,518.00

Sprinkler 4,300.00 119.44 119.44 119.44 119.44 119.44 119.44 119.44 119.44 119.44 119.44 119.44 119.44 1,433.28

Water Pump 16,820.00 280.33 280.33 280.33 280.33 280.33 280.33 280.33 280.33 280.33 280.33 280.33 280.33 3,363.96

Scales/ weight 6,500.00 180.56 180.56 180.56 180.56 180.56 180.56 180.56 180.56 180.56 180.56 180.56 180.56 2,166.72

Stock shelf 8,000.00 133.33 133.33 133.33 133.33 133.33 133.33 133.33 133.33 133.33 133.33 133.33 133.33 1,599.96

Mower & Pruning shears 23,180.00 985.83 985.83 985.83 985.83 985.83 985.83 985.83 985.83 985.83 985.83 985.83 985.83 11,829.96

Total 2,876,145.00 18,077.48 18,077.48 18,077.48 18,077.48 18,077.48 18,077.48 18,077.48 18,077.48 18,077.48 18,077.48 18,077.48 18,077.48 216,929.80


Building 20 Years





44

4.3.3 Third Year


Building 2,505,000.00 10,439.58 10,439.58 10,439.58 10,439.58 10,439.58 10,439.58 10,439.58 10,439.58 10,439.58 10,439.58 10,439.58 10,439.58 125,274.96

Sealing Machine 2,400.00 40.00 40.00 40.00 40.00 40.00 40.00 40.00 40.00 40.00 40.00 40.00 40.00 480.00

Computer 65,940.00 1,831.67 1,831.67 1,831.67 1,831.67 1,831.67 1,831.67 1,831.67 1,831.67 1,831.67 1,831.67 1,831.67 1,831.67 21,980.04

Furniture 198,615.00 3,310.25 3,310.25 3,310.25 3,310.25 3,310.25 3,310.25 3,310.25 3,310.25 3,310.25 3,310.25 3,310.25 3,310.25 39,723.00

Cart 2,000.00 33.33 33.33 33.33 33.33 33.33 33.33 33.33 33.33 33.33 33.33 33.33 33.33 399.96

Air-condition 33,800.00 563.33 563.33 563.33 563.33 563.33 563.33 563.33 563.33 563.33 563.33 563.33 563.33 6,760.00

Fax 2,000.00 33.33 33.33 33.33 33.33 33.33 33.33 33.33 33.33 33.33 33.33 33.33 33.33 399.96

Printer 7,590.00 126.50 126.50 126.50 126.50 126.50 126.50 126.50 126.50 126.50 126.50 126.50 126.50 1,518.00

Sprinkler 4,300.00 119.44 119.44 119.44 119.44 119.44 119.44 119.44 119.44 119.44 119.44 119.44 119.44 1,433.28

Water Pump 16,820.00 280.33 280.33 280.33 280.33 280.33 280.33 280.33 280.33 280.33 280.33 280.33 280.33 3,363.96

Scales/ weight 6,500.00 180.56 180.56 180.56 180.56 180.56 180.56 180.56 180.56 180.56 180.56 180.56 180.56 2,166.72

Stock shelf 8,000.00 133.33 133.33 133.33 133.33 133.33 133.33 133.33 133.33 133.33 133.33 133.33 133.33 1,599.96

Mower & Pruning shears 23,180.00 - - - - - - - - - - - - -

Total 371,145.00 17,091.65 17,091.65 17,091.65 17,091.65 17,091.65 17,091.65 17,091.65 17,091.65 17,091.65 17,091.65 17,091.65 17,091.65 205,099.84


Building 20 Years





45

4.3.4 Forth Year


Building 2,505,000.00 10,439.58 10,439.58 10,439.58 10,439.58 10,439.58 10,439.58 10,439.58 10,439.58 10,439.58 10,439.58 10,439.58 10,439.58 125,274.96

Sealing Machine 2,400.00 40.00 40.00 40.00 40.00 40.00 40.00 40.00 40.00 40.00 40.00 40.00 40.00 480.00

Computer 65,940.00 - - - - - - - - - - - - -

Furniture 198,615.00 3,310.25 3,310.25 3,310.25 3,310.25 3,310.25 3,310.25 3,310.25 3,310.25 3,310.25 3,310.25 3,310.25 3,310.25 39,723.00

Cart 2,000.00 33.33 33.33 33.33 33.33 33.33 33.33 33.33 33.33 33.33 33.33 33.33 33.33 399.96

Air-condition 33,800.00 563.33 563.33 563.33 563.33 563.33 563.33 563.33 563.33 563.33 563.33 563.33 563.33 6,760.00

Fax 2,000.00 33.33 33.33 33.33 33.33 33.33 33.33 33.33 33.33 33.33 33.33 33.33 33.33 399.96

Printer 7,590.00 126.50 126.50 126.50 126.50 126.50 126.50 126.50 126.50 126.50 126.50 126.50 126.50 1,518.00

Sprinkler 4,300.00 - - - - - - - - - - - - -

Water Pump 16,820.00 280.33 280.33 280.33 280.33 280.33 280.33 280.33 280.33 280.33 280.33 280.33 280.33 3,363.96

Scales/ weight 6,500.00 - - - - - - - - - - - - -

Stock shelf 8,000.00 133.33 133.33 133.33 133.33 133.33 133.33 133.33 133.33 133.33 133.33 133.33 133.33 1,599.96


Total 371,145.00 4,520.40 4,520.40 4,520.40 4,520.40 4,520.40 4,520.40 4,520.40 4,520.40 4,520.40 4,520.40 4,520.40 4,520.40 54,244.84


Building 20 Years





46

4.3.5 Fifth Year


Building 2,505,000.00 10,439.58 10,439.58 10,439.58 10,439.58 10,439.58 10,439.58 10,439.58 10,439.58 10,439.58 10,439.58 10,439.58 10,439.58 125,274.96

Sealing Machine 2,400.00 40.00 40.00 40.00 40.00 40.00 40.00 40.00 40.00 40.00 40.00 40.00 40.00 480.00

Computer 65,940.00 - - - - - - - - - - - - -

Furniture 198,615.00 3,310.25 3,310.25 3,310.25 3,310.25 3,310.25 3,310.25 3,310.25 3,310.25 3,310.25 3,310.25 3,310.25 3,310.25 39,723.00

Cart 2,000.00 33.33 33.33 33.33 33.33 33.33 33.33 33.33 33.33 33.33 33.33 33.33 33.33 399.96

Air-condition 33,800.00 563.33 563.33 563.33 563.33 563.33 563.33 563.33 563.33 563.33 563.33 563.33 563.33 6,760.00

Fax 2,000.00 33.33 33.33 33.33 33.33 33.33 33.33 33.33 33.33 33.33 33.33 33.33 33.33 399.96

Printer 7,590.00 126.50 126.50 126.50 126.50 126.50 126.50 126.50 126.50 126.50 126.50 126.50 126.50 1,518.00

Sprinkler 4,300.00 - - - - - - - - - - - - -

Water Pump 16,820.00 280.33 280.33 280.33 280.33 280.33 280.33 280.33 280.33 280.33 280.33 280.33 280.33 3,363.96

Scales/ weight 6,500.00 - - - - - - - - - - - - -

Stock shelf 8,000.00 133.33 133.33 133.33 133.33 133.33 133.33 133.33 133.33 133.33 133.33 133.33 133.33 1,599.96


Total 371,145.00 4,520.40 4,520.40 4,520.40 4,520.40 4,520.40 4,520.40 4,520.40 4,520.40 4,520.40 4,520.40 4,520.40 4,520.40 54,244.84


Building 20 Years





47

4.4 Conclusion

Our company has technical analysis that talks about the investment analysis. The

investment analysis will show about pre-operating; it is cost of building and land. Moreover, we

analyze in detail of investment cost that consists of tools & equipments cost, office supply cost,

fee cost, and depreciation cost. For depreciation cost we divide into five groups: building,

machine, computer & sprinkler & scale, furniture & cart & air-conditioner & fax & printer &

water pump & shelf, and garden equipment. The each type has difference year of depreciation.

The first group has depreciation around 20 years. The depreciation of second group has around 5

years. The next group has depreciation around 3 years. The fourth group is around 5 years and

the last group has depreciation around 2 years.

48

Chapter 5 Operation

5.1 Production and Operations Analysis

We buy raw material total 164,900 Baht for five year which included 134,400 Baht for

fertilizer and 35,000 Baht for jasmine sprout.

Manure: we apply fertilizer to jasmine farm every 15 days. The price of fertilizer is 8.75

Baht per kilogram and use 12.5 kilograms per 1 Rai

Sprout: we buy jasmine sprout only one time because the old of jasmine is around 5 year

so, we were buy it only first month of first year. We use 5,000 sprouts per 10 Rai that are

35,000 Baht or 7 Baht per sprout.

Water: we pouring water two times every day in summer and winter season which are

morning and evening. For rainy season we pouring water once time at the morning. It is 6

Baht per unit.

Electricity: we use it for pump water into farm for 2 hours per day in rainy season but for

summer and winter season we use around 3 hours per day.

49

5.1.1 Fertilizer cost

First Year

Year 2012 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total

Organic fertilizer 1,400.00 1,400.00 1,400.00 1,400.00 1,400.00 1,400.00 1,400.00 1,400.00 1,400.00 1,400.00 1,400.00 1,400.00 16,800.00

Total 1,400.00 1,400.00 1,400.00 1,400.00 1,400.00 1,400.00 1,400.00 1,400.00 1,400.00 1,400.00 1,400.00 1,400.00 16,800.00

Second Year



Total 1,400.00 1,400.00 1,400.00 1,400.00 1,400.00 1,400.00 1,400.00 1,400.00 1,400.00 1,400.00 1,400.00 1,400.00 16,800.00

Third Year



Total 2,800.00 2,800.00 2,800.00 2,800.00 2,800.00 2,800.00 2,800.00 2,800.00 2,800.00 2,800.00 2,800.00 2,800.00 33,600.00

Fourth Year



Total 2,800.00 2,800.00 2,800.00 2,800.00 2,800.00 2,800.00 2,800.00 2,800.00 2,800.00 2,800.00 2,800.00 2,800.00 33,600.00

50

Fifth Year



Total 2,800.00 2,800.00 2,800.00 2,800.00 2,800.00 2,800.00 2,800.00 2,800.00 2,800.00 2,800.00 2,800.00 2,800.00 33,600.00

5.1.2 Water Supply Cost

First Year


Jasmine 234.00 288.00 342.00 360.00 324.00 294.00 210.00 210.00 240.00 294.00 300.00 318.00 3,414.00

Total 234.00 288.00 342.00 360.00 324.00 294.00 210.00 210.00 240.00 294.00 300.00 318.00 3,414.00

Second Year


Jasmine 240.00 294.00 348.00 366.00 330.00 294.00 210.00 210.00 234.00 288.00 294.00 270.00 3,378.00

Total 240.00 294.00 348.00 366.00 330.00 294.00 210.00 210.00 234.00 288.00 294.00 270.00 3,378.00

Third Year


Jasmine 312.00 318.00 360.00 390.00 384.00 300.00 270.00 210.00 240.00 294.00 312.00 318.00 3,708.00

Total 312.00 318.00 360.00 390.00 384.00 300.00 270.00 210.00 240.00 294.00 312.00 318.00 3,708.00

Fourth Year


Jasmine 300.00 288.00 342.00 372.00 318.00 318.00 210.00 180.00 180.00 294.00 300.00 318.00 3,420.00

Total 300.00 288.00 342.00 372.00 318.00 318.00 210.00 180.00 180.00 294.00 300.00 318.00 3,420.00

51

Fifth Year


Jasmine 324.00 348.00 402.00 420.00 444.00 354.00 270.00 270.00 300.00 330.00 342.00 324.00 4,128.00

Total 324.00 348.00 402.00 420.00 444.00 354.00 270.00 270.00 300.00 330.00 342.00 324.00 4,128.00

5.1.3 Jasmine Sprout Cost


Jasmine sprout 35,000.00 - - - - - - - - - - - 35,000.00

Total 35,000.00 - - - - - - - - - - - 35,000.00

Note: we invest in jasmine sprout only first month in first year.

5.1.4 Water Supply Cost

First Year


Jasmine 234.00 288.00 342.00 360.00 324.00 294.00 210.00 210.00 240.00 294.00 300.00 318.00 3,414.00

Total 234.00 288.00 342.00 360.00 324.00 294.00 210.00 210.00 240.00 294.00 300.00 318.00 3,414.00

Second Year


Jasmine 240.00 294.00 348.00 366.00 330.00 294.00 210.00 210.00 234.00 288.00 294.00 270.00 3,378.00

Total 240.00 294.00 348.00 366.00 330.00 294.00 210.00 210.00 234.00 288.00 294.00 270.00 3,378.00

52

Third Year


Jasmine 312.00 318.00 360.00 390.00 384.00 300.00 270.00 210.00 240.00 294.00 312.00 318.00 3,708.00

Total 312.00 318.00 360.00 390.00 384.00 300.00 270.00 210.00 240.00 294.00 312.00 318.00 3,708.00

Fourth Year


Jasmine 300.00 288.00 342.00 372.00 318.00 318.00 210.00 180.00 180.00 294.00 300.00 318.00 3,420.00

Total 300.00 288.00 342.00 372.00 318.00 318.00 210.00 180.00 180.00 294.00 300.00 318.00 3,420.00

Fifth Year


Jasmine 324.00 348.00 402.00 420.00 444.00 354.00 270.00 270.00 300.00 330.00 342.00 324.00 4,128.00

Total 324.00 348.00 402.00 420.00 444.00 354.00 270.00 270.00 300.00 330.00 342.00 324.00 4,128.00

5.1.5 Electricity Cost

First Year


Water pump 31.00 29.00 30.00 39.00 41.00 41.00 39.00 30.00 29.00 29.00 39.00 39.00 416.00

Lighting 1,360.00 1,219.00 1,360.00 1,314.00 1,360.00 1,314.00 2,132.60 2,132.60 2,057.00 2,132.60 2,057.00 2,132.60 20,571.40

Flower Freezer - - - - - - 4,224.00 4,224.00 4,078.00 4,224.00 4,078.00 4,224.00 25,052.00

Air conditioner - - - - - - 6,016.00 6,016.00 5,816.00 6,016.00 5,816.00 6,016.00 35,696.00

Computer - - - - - - 1,100.00 1,100.00 1,065.00 1,100.00 1,065.00 1,100.00 6,530.00

Total 1,391.00 1,248.00 1,390.00 1,353.00 1,401.00 1,355.00 13,511.60 13,502.60 13,045.00 13,501.60 13,055.00 13,511.60 88,265.40

53

Second Year


Water pump 31.00 29.00 30.00 39.00 41.00 41.00 39.00 30.00 29.00 29.00 39.00 39.00 416.00

Lighting 2,132.60 1,907.00 2,132.60 2,057.00 2,132.60 2,057.00 2,132.60 2,132.60 2,057.00 2,132.60 2,057.00 2,132.60 25,063.20

Flower Freezer 4,224.00 3,785.00 4,224.00 4,078.00 4,224.00 4,078.00 4,224.00 4,224.00 4,078.00 4,224.00 4,078.00 4,224.00 49,665.00

Air conditioner 6,016.00 5,415.00 6,016.00 5,816.00 6,016.00 5,816.00 6,016.00 6,016.00 5,816.00 6,016.00 5,816.00 6,016.00 70,791.00

Computer 1,100.00 985.00 1,100.00 1,065.00 1,100.00 1,065.00 1,100.00 1,100.00 1,065.00 1,100.00 1,065.00 1,100.00 12,945.00

Total 13,503.60 12,121.00 13,502.60 13,055.00 13,513.60 13,057.00 13,511.60 13,502.60 13,045.00 13,501.60 13,055.00 13,511.60 158,880.20

Third Year


Water pump 31.00 29.00 30.00 39.00 41.00 41.00 39.00 30.00 29.00 29.00 39.00 39.00 416.00

Lighting 2,132.60 1,907.00 2,132.60 2,057.00 2,132.60 2,057.00 2,132.60 2,132.60 2,057.00 2,132.60 2,057.00 2,132.60 25,063.20

Flower Freezer 4,224.00 3,785.00 4,224.00 4,078.00 4,224.00 4,078.00 4,224.00 4,224.00 4,078.00 4,224.00 4,078.00 4,224.00 49,665.00

Air conditioner 6,016.00 5,415.00 6,016.00 5,816.00 6,016.00 5,816.00 6,016.00 6,016.00 5,816.00 6,016.00 5,816.00 6,016.00 70,791.00

Computer 1,100.00 985.00 1,100.00 1,065.00 1,100.00 1,065.00 1,100.00 1,100.00 1,065.00 1,100.00 1,065.00 1,100.00 12,945.00

Total 13,503.60 12,121.00 13,502.60 13,055.00 13,513.60 13,057.00 13,511.60 13,502.60 13,045.00 13,501.60 13,055.00 13,511.60 158,880.20

54

Fourth Year


Water pump 31.00 29.00 30.00 39.00 41.00 41.00 39.00 30.00 29.00 29.00 39.00 39.00 416.00

Lighting 2,132.60 1,907.00 2,132.60 2,057.00 2,132.60 2,057.00 2,132.60 2,132.60 2,057.00 2,132.60 2,057.00 2,132.60 25,063.20

Flower Freezer 4,224.00 3,785.00 4,224.00 4,078.00 4,224.00 4,078.00 4,224.00 4,224.00 4,078.00 4,224.00 4,078.00 4,224.00 49,665.00

Air conditioner 6,016.00 5,415.00 6,016.00 5,816.00 6,016.00 5,816.00 6,016.00 6,016.00 5,816.00 6,016.00 5,816.00 6,016.00 70,791.00

Computer 1,100.00 985.00 1,100.00 1,065.00 1,100.00 1,065.00 1,100.00 1,100.00 1,065.00 1,100.00 1,065.00 1,100.00 12,945.00

Total 13,503.60 12,121.00 13,502.60 13,055.00 13,513.60 13,057.00 13,511.60 13,502.60 13,045.00 13,501.60 13,055.00 13,511.60 158,880.20

Fifth Year


Water pump 31.00 29.00 30.00 39.00 41.00 41.00 39.00 30.00 29.00 29.00 39.00 39.00 416.00

Lighting 2,132.60 1,907.00 2,132.60 2,057.00 2,132.60 2,057.00 2,132.60 2,132.60 2,057.00 2,132.60 2,057.00 2,132.60 25,063.20

Flower Freezer 4,224.00 3,785.00 4,224.00 4,078.00 4,224.00 4,078.00 4,224.00 4,224.00 4,078.00 4,224.00 4,078.00 4,224.00 49,665.00

Air conditioner 6,016.00 5,415.00 6,016.00 5,816.00 6,016.00 5,816.00 6,016.00 6,016.00 5,816.00 6,016.00 5,816.00 6,016.00 70,791.00

Computer 1,100.00 985.00 1,100.00 1,065.00 1,100.00 1,065.00 1,100.00 1,100.00 1,065.00 1,100.00 1,065.00 1,100.00 12,945.00

Total 13,503.60 12,121.00 13,502.60 13,055.00 13,513.60 13,057.00 13,511.60 13,502.60 13,045.00 13,501.60 13,055.00 13,511.60 158,880.20

55

5.2 Product Characteristic

Figure 5.1: The Picture of Jasmine

Our product is jasmine. The type of jasmine that our company plant is Arabian jasmine or

Mali la, the specie is Rat Burana. This jasmine is shrub. The flowers have white color. The

leaves are oval. Base of the flower are connecting together like a tube and have greenish yellow

color. The length of the flower is about 8-15 mm.

This jasmine is available all the year round. Our jasmine is not use chemicals

in plantations method. Our company use natural fertilizer to plant our jasmine.

Our jasmine can be used for multiple purposes including making garland, jasmine tea,

essential oils, and to be a decoration.

(Source: http://www.baanmaha.com/community/f159/thread42846/index2.html)

5.2.1 Production process

5.2.1.1 The principle of producing jasmine

1. Choose the land that appropriate to plan jasmine trees (moist, well drained, loam, sandy

loam soil)

2. Near water source

3. Easy to access

http://www.baanmaha.com/community/f159/thread42846/index2.html

56

Choose the farm

land

Prepare the soil

5.2.1.2 Plantation Method

1. Choose the land that appropriate to plan jasmine trees.

2. Clear the planting area using the rake and hoe. Remove all rocks, weeds or other debris.

3. Prepare the soil by fill a natural fertilizer into the soil and mix it together in ratio of 1:1.

Dry the soil for 15 days.

4. Dig the hole for plantation 30 x 30 x 30 cm.

5. Lay a natural fertilizer into the button of the hold and put a sprout of jasmine tree into the

hold.

6. Use the straw to cover the soil for keep retain moisture and prevent weeds.

Production process Flowchart

Figure 5.2: Production Process Flowchart

(Source: http://www.gardenguides.com/79073-grow-jasmine-plant.html)

Clear the area

Harvest Dig the hold Cover the soil by

straw

http://www.gardenguides.com/79073-grow-jasmine-plant.html

57

5.3 Location

5.3.1 Ratchaburi province

The area that we buy for jasmine garden is located in Ban Huai Yang Tone, Pak Tho,

Ratchaburi. There is abundant area that suitable for agriculture. The area covers around 13 Rai

and the price is 220,000Bath.

Front entrance near the Black Road. Backside near the natural canal has water throughout

the year and has pool in the middle of the land. The land is mound, so don’t worry about the

flood problem. The land is located 112 km from Bangkok (2 hours).

Figure 5.3: The Location of Our Farm

(Source: http://www.ddteedin.com/real-estate/10221.html)

http://www.ddteedin.com/real-estate/10221.html

58

5.3.2 Layout

5.3.2.1 Overall layout

Figure 5.4: The Layout of Farm Overall

5.3.2.2 Office layout

Figure 5.5: Layout of Office

This office of company has 5 rooms are the manager room, worker room, meeting room,

living room, and document room, which provide 5 toilets. The office is located in front of the

warehouse and equipment room, involve near the garden.

59

5.3.2.3 Warehouse

Figure 5.6: Layout of Rai Rup Arun Warehouse

The warehouse has 1 room that has air conditioner for keep the jasmine after the harvest,

and the in front of the rooms has space for scale of jasmine.

5.3.2.4 Equipment room

Figure 5.7: The Layout of Equipment Room

The equipment room is the located near the garden, in this room use to keep the

equipment that use in the garden. It’s providing 4 lockers in this room.

60

5.3.3 Machines/Tools/Equipments

We buy a sealing machine to make our packaging process to be fast, convenient and also

reduce operation cost. Because of we use machine are replace man power. We also use pump

machine in order to pump water from canal to use within our farm. Additionally, we paid for

cash collecting machine to collect money when customer paid.

We buy to equipment to make our product is high quality as well as reduce production

cost. For example, PVC Pipe (big size 140 m.), PVC Pipe (small size length 55 m.), PVC Pipe

(small size length 1.2 m.), Sprinkler, Water Pump (WM-P400GX (inverter)), Cart, Basket, and

jasmine tree. Additionally, we also paid office’s equipment to help employee and customer to be

faster such as computer, printer, calculator, fire extinguisher, basket, and telephone (Panasonic

KX-TS500MX).

5.3.4 Logistic Management

We use logistics for product distribution, such as we use cart for send product to

warehouse. We try to run all activities to be convenient and save cost. So, we focus on every

process which is planning, operation, controlling in order to transfer, store, compile and product

distribution.

5.3.4.1 Material Management

We focus on production process. We try to calculate timing, cost and quality in order to

reduce cost, control quality of product. We focus on two companies which are Organic fertilizer

brand CP Mor-Din and Organic fertilizer brand Boonme 99. We compare among them saw that

the quality of organic fertilizer of them are equal but difference price. Organic fertilizer brand CP

Mor-Din price 350 baht, Organic fertilizer brand Boonme 99 price 550 baht. We calculate cost of

characteristic organic fertilizer organic fertilizer brand CP Mor-Din has characteristic powder but

organic fertilizer brand Boonme 99 has characteristic tablets. We choose organic fertilizer brand

CP Mor-Din, because it is powder and price cheap more than organic fertilizer brand Boonme 99

we think characteristic of powder organic fertilizer better than tablets because it can melt better

than tablets. And we focus Jasmine tree by focus two gardens which are Jasmine garden Rangsit

Klong 12 and Arerat garden. We compare among them saw that the quality of organic fertilizer

of them are equal but difference price and location Rangsit Klong 12 garden located at

61

Pathumthani province and it is in price of 10 baht per tree. And location Arerat garden located at

Nakhonsawan province and it is price of 2 baht per tree. We calculate cost of transportation

among them saw that Rangsit Klong 12 garden transport has less than Arerat Garden. Because of

Rangsit Klong 12 located near our garden more Arerat garden. Therefore we order Jasmine tree

from Rangsit Klong 12. Addition we also buy equipment for example sprinkler, pump machine,

PVC Pipe, and etc.

(Resource:http://www.green-bonus.com/product.detail_627758_th_2942554,

http://www.green-bonus.com/product.detail_627758_th_2939233)

(Source: http://jasminethai.circlecamp.com/index.php?page=articles,http://www.nanagarden.com/%E0%B8%9E

%E0%B8%B1%E0%B8%99%E0%B8%98%E0%B8%B8%E0%B9%8C%E0%B8%A1%E0%B8%B0%E

0%B8%A5%E0%B8%B4-(-

%E0%B8%95%E0%B9%89%E0%B8%99%E0%B8%A1%E0%B8%B0%E0%B8%A5%E0%B8%B4-)-

%E0%B8%AA%E0%B8%A7%E0%B8%99%E0%B8%AD%E0%B8%B2%E0%B8%A3%E0%B8%B5%E

0%B8%A3%E0%B8%B1%E0%B8%95%E0%B8%99%E0%B9%8C-104481-4.html)

http://www.green-

bonus.com/product.detail_627758_th_2939233

http://www.green-


http://www.green-bonus.com/product.detail_627758_th_2942554


http://jasminethai.circlecamp.com/index.php?page=articles

http://www.nanagarden.com/%E0%B8%9E%E0%B8%B1%E0%B8%99%E0%B8%98%E0%B8%B8%E0%B9%8C%E0%B8%A1%E0%B8%B0%E0%B8%A5%E0%B8%B4-(-%E0%B8%95%E0%B9%89%E0%B8%99%E0%B8%A1%E0%B8%B0%E0%B8%A5%E0%B8%B4-)-%E0%B8%AA%E0%B8%A7%E0%B8%99%E0%B8%AD%E0%B8%B2%E0%B8%A3%E0%B8%B5%E0%B8%A3%E0%B8%B1%E0%B8%95%E0%B8%99%E0%B9%8C-104481-4.html










62

5.3.4.2 Physical Distribution Management

We concern fastest distribution our product to warehouse. Therefore, we choose cart to

transfer our product within garden by let gardener transfer jasmine from jasmine plots to

warehouse for keeping freshness of the Jasmine flowers. The cart helps us transfer jasmine

faster.

5.3.5 Facility Management

We desire to balance physical environment and satisfaction of customer. So, we focus on

fresh, cleanness and facilities. We concern safety of both customer and gardener then we do not

use chemical for maintenance the jasmine. Additionally, we also focus on cleanness of office and

toilet. Moreover, we provide some facility to make them more convenient and safety as well.

63

5.4 Conclusion

This chapter is talk about the operation of our company that include with our operation

cost, product characteristic, production process, location, layout of our company, and

management in logistic and facility. For our product characteristic, our product is jasmine flower

that have the length about 8-15 mm and non toxic. Our jasmine can be used for

multiple purposes including making garland, jasmine tea, essential oils, and to be a decoration.

Our company located in Ban Huai Yang Tone, Pak Tho, Ratchaburi province.

64

Chapter 6 Administration Analysis

6.1 Administration Analysis

6.1.1 Administration Expense

The standard administration expense covers the following:

Description Position Salary

(Baht)

Total Salary

(Baht)

Manager 1 15,000 15,000

Secretary 1 10,000 10,000

Accounting Department 1 12,000 12,000

R & D Department 1 10,500 10,500

Marketing Department 1 12,000 12,000

General Staff 2 8,000 16,000

Head Gardener 1 6,000 6,000

Gardeners 40 7,200 288,000

Workers in Store room 3 5,000 15,000

Housekeeper 1 4,000 4,000

Total salary expense / month 62 89,700 388,500

65

Year 1

Description Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total

Employee salary 388,500 388,500 388,500 388,500 388,500 388,500 388,500 388,500 388,500 388,500 388,500 388,500 4,662,000

Electricity expense 1,900 2,000 2,050 1,950 2,100 2,200 1,980 2,000 2,300 2,000 1,950 2,080 24,510

Water supply expense 300 320 310 300 300 300 320 310 300 330 300 310 3700

Telephone cost and internet 1,100 1,000 950 1,100 950 1,050 1,150 950 980 1,000 990 1,050 12,270

Social security insurance 11,000 0 0 0 0 0 0 0 0 0 0 0 11,000

Total 402,800 391,820 391,810 391,850 391,850 392,050 391,950 391,760 392,080 391,830 391,740 391,940 4,713,480

Year 2


Employee salary 388,500 388,500 388,500 388,500 388,500 388,500 388,500 388,500 388,500 388,500 388,500 388,500 4,662,000





Total 402,800 391,820 391,810 391,850 391,850 392,050 391,950 391,760 392,080 391,830 391,740 391,940 4,713,480

Year 3


Employee salary 388,500 388,500 388,500 388,500 388,500 388,500 388,500 388,500 388,500 388,500 388,500 388,500 4,662,000





Total 402,800 391,820 391,810 391,850 391,850 392,050 391,950 391,760 392,080 391,830 391,740 391,940 4,713,480

66

Year 4


Employee salary 388,500 388,500 388,500 388,500 388,500 388,500 388,500 388,500 388,500 388,500 388,500 388,500 4,662,000





Total 402,800 391,820 391,810 391,850 391,850 392,050 391,950 391,760 392,080 391,830 391,740 391,940 4,713,480

Year 5


Employee salary 388,500 388,500 388,500 388,500 388,500 388,500 388,500 388,500 388,500 388,500 388,500 388,500 4,662,000





Total 402,800 391,820 391,810 391,850 391,850 392,050 391,950 391,760 392,080 391,830 391,740 391,940 4,713,480

67

6.2 Organization Chart

Manager of garden

Accounting

Department

Marketing

Department

Head who

control the

gardeners

General

Staff

Housekeeping

Department

Gardeners Worker that

packing

jasmine

Secretary

Worker

that bring

package to

store room

Worker that

record

Weight and

List

68

6.3 Recruitment Plan

6.3.1 Manager of Rai Rup Arun

Job position: 1

Job type : full time

Job time : 8.00am – 17.00pm.

Job qualification

1. Male / female, age at least 30 years.

2. Master's or Bachelor's Degree

3. Thai nationality

4. Knowledge and experience about managing at least 3 years can control all departments also

ability working with multiple colleagues; good organization and attention to detail, and ability to

work efficiently.

Job description

- Manager can set up target market of company, planning, assigning work that appropriately to

employee, good communication and can evaluation & improvement of all position in company,

also include managing and payment salary of employee, supervise order of stock, and contact

supplier for order the product and negotiation about price.

Job requirement

- We will post about job description in which internet. We will interview them before start the

job and check job qualification. We will tell about scope of work, test the skill of control, salary

and ask about work experience.

6.3.2 Secretary

Job position: 1


Job time : 8.00am – 17.00pm.

69

Job qualification

1. Male / female, age at least 24 years.

2. Master's or Bachelor's Degree

3. Thai nationality

4. Knowledge and experience about secretary at least 2 years.

5. Computer skill in Microsoft word, Excel, Power point well.

Job description

- The secretary will prepare and manage correspondence, reports and documents also collects

information and maintains databases, activities and responsibilities associated with the secretarial

job.

Job requirement

- We will be post notice about job description for apply a job in Ratchaburi province and post in

which internet. We will post in both ways. We will interview them about secretary’s skill and we

will tell about scope of work and salary to them.

6.3.3 Accounting Department

Job position: 1


Job time : 8.00am – 17.00pm.

Job qualification

1. Male or female age at least 22 years old

2. Thai nationality

3. Knowledge and Experience about finance, accounting, budget at least 2 years

4. Work requires willingness to work a flexible schedule.

5. Responsibility of duty

70

Job description

- Task of accountant is management and responds all of activities about financial, account,

record buy-sale, and order in-out of stock also compile and analyze financial information to

prepare financial statements including monthly and annual accounts. Ensure all financial

reporting deadlines are met before send to manager for check against.

Job requirement

- We will be post a notice about job description for apply a job in Ratchaburi Province, and post

on internet as well. We will have interview about finance and account skill. We will tell about

scope of work and salary to them.

6.3.4 R & D Department

Job position: 1


Job time : 8.00am – 17.00pm.

Job qualification

1. Male / female, age at least 25- 30 years.

2. Master's or Bachelor's Degree.

3. Thai nationality.

4. Knowledge and experience about explore new methods and check of production.

Job description

- Focus on research and development to improve quality of product, and effectiveness of the

production and products for competitive in the market and make new market.

Job requirement

- We will be post notice about job description for apply a job in Ratchaburi province and post in

which internet. We will interview them about research & develops skill and we will tell about

scope of work and salary to them.

71

6.3.5 Marketing Department

Job position: 2


Job time : 8.00am – 17.00pm.

Job qualification


2. Master's or Bachelor's Degree of business and marketing.


4. Excellent interpersonal, oral and written communication skills.

Job description

- Design and develop marketing materials, e.g. corporate brochure, articling brochure, personal

and website, etc. also conduct market research such as customer questionnaires and focus groups,

sourcing advertising opportunities.

Job requirement

- We will be post notice about job description in Ratchaburi province and post on internet. Then

we will interview them. We will tell about scope of work and salary to them.

6.3.6 General Staff

Job position: 2


Job time : 8.00am – 17.00pm.

Job qualification


2. Master's or Bachelor's Degree.


4. Good interpersonal skill also can contact customer

5. Good Computer skill

72

Job description

- General staff will check stock of order and also answer the telephone to contact customer. Can

take care general and can help task of each department.

Job requirement

- We will post notice about job description in Ratchaburi Province. Then we will interview them

before start the job and check job qualification also we will tell about scope of work and salary to

them

6.3.7 Head Gardener

Job position: 1


Job time : 8.00 am. -17.00 pm. (provides accommodation in garden)

Job qualification

1. Male age at least 30-35 years.

2. Professional in grow vegetables.

3. Can control a lot of people


Job description

- Head of gardeners have leadership skill and able to control others. Responsible knowledge

about jasmine trees, characteristic of soil and can control gardeners including automatic

sprinkler, growing the jasmine trees. He take care garden in tonight that we provide

accommodation to him.

Job requirement

- We will be post notice about job description in Ratchaburi province. We will interview them

before start the job and check job qualification. We will tell about scope of work, test the skill of

control and salary.

73

6.3.8 Gardeners

Job position: 40


Job time : 6.00am – 12.00pm.

Job qualification

1. Male / female age at least 20-45 years.

2. Local people in Amphoe Pak Toe.

3. Work hard and responsibility.

Job description

- Gardener has to make sure that they will keep quality of jasmine flowers and in good

condition. A gardener should take pleasure in physical and outdoor work. They should have good

health and have the ability to work long hours.

Job requirement

- We will be post notice about job description at front of our garden also in Amphoe Pak Toe.

We will tell about scope of work, test the skill of control and negotiation, and salary.

6.3.9 Worker in Store room

Job position: 3


Job time : 8.00am – 17.00pm.

Job qualification

1. Male / female age at least 25-35 years.

2. Local people in Amphoe Pak Toe..

3. Honest and carefully.

Job description

- Responsible to packing jasmine, worker who bring pack of jasmine to store room, worker who

record weight of jasmine and information to general staff.

74

Job requirement

- We will be post notice about job description for apply a job at front of our garden also in

Amphoe Pak Toe. We will interview them before start the job and check job qualification. We

will tell about scope of work and salary to them.

6.3.10 Housekeepers

Job position: 1


Job time : 8.00am – 17.00pm.

Job qualification

1. Female age at least 25 years old

2. Local people in Amphoe Pak Toe.

2. Thai nationality

3. Well skill in cleaning

4. Well know and well experience how to use equipment and chemicals for cleaning.

5. Responsibility of duty

Job description

- Task of house keeper respond about cleaning all of product in gardens, office. Always

maintain the cleaning when dirt in the toilet. Care cleans all area of store room.

Job requirement

- We will be post notice about job description for apply a job at front of our garden also in

Amphoe Pak Toe. We will interview them before start the job and check job qualification. We

will tell about scope of work, work experience and salary.

75

6.4 Conclusion

In our administration analysis, we talk about the detail in recruitment and our

organization chart such as administration expense and job description. Our company has 10

positions 62 employees include with manager, secretary, accounting, R&D, marketing, general

staff, head gardener, worker in storeroom, and housekeeper. Our company pays 4,662,000

BATH per year for salary.

76

Chapter 7 Financial Statement

This chapter is including three financial statement those are income statement, cash flow

statement, and balance sheet. Those financial statements will tell about the finance of our

company in five years.

77

7.1 Income Statement

First Year

Description (2012) Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total

Revenue

Sale on cash 0 0 0 0 0 0 1,260,000.00 1,827,500.00 2,407,000.00 2,752,800.00 4,320,000.00 2,555,000.00 15,122,300.00

Total sale 0 0 0 0 0 0 1,260,000.00 1,827,500.00 2,407,000.00 2,752,800.00 4,320,000.00 2,555,000.00 15,122,300.00

Cost of goods sold

Raw Material

Fertilizer 1,400.00 1,400.00 1,400.00 1,400.00 1,400.00 1,400.00 1,400.00 1,400.00 1,400.00 1,400.00 1,400.00 1,400.00 16,800.00

Jasmine Tree 40,000.00 0 0 0 0 0 0 0

0 0 0 40,000.00

Total 41,400.00 1,400.00 1,400.00 1,400.00 1,400.00 1,400.00 1,400.00 1,400.00 1,400.00 1,400.00 1,400.00 1,400.00 56,800.00

Other cost of goods

sold

Water 234.00 288.00 342.00 360.00 324.00 294.00 210.00 210.00 240.00 294.00 300.00 318.00 3,414.00

Electricity 1,391.00 1,248.00 1,390.00 1,353.00 1,401.00 1,355.00 13,511.60 13,502.60 13,045.00 13,501.60 13,055.00 13,511.60 88,265.40

Total other cost of

Goods sold 1,625.00 1,536.00 1,732.00 1,713.00 1,725.00 1,649.00 13,721.60 13,712.60 13,285.00 13,795.60 13,355.00 13,829.60 91,679.40

Total cost of goods

sold 43,025.00 2,936.00 3,132.00 3,113.00 3,125.00 3,049.00 15,121.60 15,112.60 14,685.00 15,195.60 14,755.00 15,229.60 148,479.40

Gross income (43,025.00) (2,936.00) (3,132.00) (3,113.00) (3,125.00) (3,049.00) 1,244,878.40 1,812,387.40 2,392,315.00 2,737,604.40 4,305,245.00 2,539,770.40 14,973,820.60

Operating expense

Selling &

Administrative 406,050.00 390,000.00 390,000.00 391,200.00 390,000.00 390,000.00 391,200.00 390,000.00 390,000.00 391,200.00 390,000.00 390,000.00 4,699,650.00

Depreciation 18,077.48 18,077.48 18,077.48 18,077.48 18,077.48 18,077.48 18,077.48 18,077.48 18,077.48 18,077.48 18,077.48 18,077.48 216,929.76

Total operating

expense 424,127.48 408,077.48 408,077.48 409,277.48 408,077.48 408,077.48 409,277.48 408,077.48 408,077.48 409,277.48 408,077.48 408,077.48 4,916,579.76

Operating income

(Loss) (467,152.48) (411,013.48) (411,209.48) (412,390.48) (411,202.48) (411,126.48) 835,600.92 1,404,309.92 1,984,237.52 2,328,326.92 3,897,167.52 2,131,692.92 10,057,240.84

78

EBIT (467,152.48) (411,013.48) (411,209.48) (412,390.48) (411,202.48) (411,126.48) 835,600.92 1,404,309.92 1,984,237.52 2,328,326.92 3,897,167.52 2,131,692.92 10,057,240.84

Income tax 0.00 0.00 0.00 0.00 0.00 0.00 250,680.28 421,292.98 595,271.26 698,498.08 1,169,150.26 639,507.88 3,774,400.72

Net income (Loss) (467,152.48) (411,013.48) (411,209.48) (412,390.48) (411,202.48) (411,126.48) 584,920.64 983,016.94 1,388,966.26 1,629,828.84 2,728,017.26 1,492,185.04 6,282,840.12

Beginning Retained

Earning - (467,152.48) (878,165.96) (1,289,375.44) (1,701,765.92) (2,112,968.40) (2,524,094.88) (1,939,174.24) (956,157.29) 380,871.90 1,769,416.65 3,957,741.84 (5,760,824.22)

Dividend (12%) - - - - - - - - 51,937.08 241,284.09 539,692.07 653,991.23 1,486,904.46

Retained Earning (467,152.48) (878,165.96) (1,289,375.44) (1,701,765.92) (2,112,968.40) (2,524,094.88) (1,939,174.24) (956,157.29) 380,871.90 1,769,416.65 3,957,741.84 4,795,935.66 (964,888.55)

Second Year


Revenue

Sale on cash 3,410,000.00 3,640,000.00 1,800,000.00 3,600,000.00 1,500,000.00 1,092,000.00 1,577,000.00 1,817,000.00 1,275,000.00 2,700,000.00 2,100,000.00 3,347,500.00 27,858,500.00

Total sale 3,410,000.00 3,640,000.00 1,800,000.00 3,600,000.00 1,500,000.00 1,092,000.00 1,577,000.00 1,817,000.00 1,275,000.00 2,700,000.00 2,100,000.00 3,347,500.00 27,858,500.00

Cost of goods sold

Raw Material

Fertilizer 1,400.00 1,400.00 1,400.00 1,400.00 1,400.00 1,400.00 1,400.00 1,400.00 1,400.00 1,400.00 1,400.00 1,400.00 16,800.00

Total 1,400.00 1,400.00 1,400.00 1,400.00 1,400.00 1,400.00 1,400.00 1,400.00 1,400.00 1,400.00 1,400.00 1,400.00 16,800.00

Other cost of goods sold

Water 240.00 294.00 348.00 366.00 330.00 294.00 210.00 210.00 234.00 288.00 294.00 270.00 3,378.00

Electricity 13,503.60 12,121.00 13,502.60 13,055.00 13,513.60 13,057.00 13,511.60 13,502.60 13,045.00 13,501.60 13,055.00 13,511.60 158,880.20

Total other cost of Goods sold 13,743.60 12,415.00 13,850.60 13,421.00 13,843.60 13,351.00 13,721.60 13,712.60 13,279.00 13,789.60 13,349.00 13,781.60 162,258.20

Total cost of goods sold 15,143.60 13,815.00 15,250.60 14,821.00 15,243.60 14,751.00 15,121.60 15,112.60 14,679.00 15,189.60 14,749.00 15,181.60 179,058.20

Gross income 3,394,856.40 3,626,185.00 1,784,749.40 3,585,179.00 1,484,756.40 1,077,249.00 1,561,878.40 1,801,887.40 1,260,321.00 2,684,810.40 2,085,251.00 3,332,318.40 27,679,441.80

Operating expense

Selling & Administrative 406,050.00 390,000.00 390,000.00 391,200.00 390,000.00 390,000.00 391,200.00 390,000.00 390,000.00 391,200.00 390,000.00 390,000.00 4,699,650.00

Depreciation 18,077.48 18,077.48 18,077.48 18,077.48 18,077.48 18,077.48 18,077.48 18,077.48 18,077.48 18,077.48 18,077.48 18,077.48 216,929.76

79

Total operating expense 424,127.48 408,077.48 408,077.48 409,277.48 408,077.48 408,077.48 409,277.48 408,077.48 408,077.48 409,277.48 408,077.48 408,077.48 4,916,579.76

-

Operating income (Loss) 2,970,728.92 3,218,107.52 1,376,671.92 3,175,901.52 1,076,678.92 669,171.52 1,152,600.92 1,393,809.92 852,243.52 2,275,532.92 1,677,173.52 2,924,240.92 22,762,862.04

EBIT 2,970,728.92 3,218,107.52 1,376,671.92 3,175,901.52 1,076,678.92 669,171.52 1,152,600.92 1,393,809.92 852,243.52 2,275,532.92 1,677,173.52 2,924,240.92 22,762,862.04

Income tax 891,218.68 965,432.26 413,001.58 952,770.46 323,003.68 200,751.46 345,780.28 418,142.98 255,673.06 682,659.88 503,152.06 877,272.28 6,828,858.61

Net income (Loss) 2,079,510.24 2,252,675.26 963,670.34 2,223,131.06 753,675.24 468,420.06 806,820.64 975,666.94 596,570.46 1,592,873.04 1,174,021.46 2,046,968.64 15,934,003.43

Beginning Retained Earning 4,795,935.66 6,050,392.40 7,306,699.54 7,277,925.50 8,360,929.78 8,020,852.42 7,470,559.78 7,284,094.78 7,268,590.31 6,921,341.48 7,492,508.79 7,626,546.62 85,876,377.06

Dividend (12%) 825,053.51 996,368.12 992,444.39 1,140,126.79 1,093,752.60 1,018,712.70 993,285.65 991,171.41 943,819.29 1,021,705.74 1,039,983.63 1,160,821.83 12,217,245.66

Retained Earning 6,050,392.40 7,306,699.54 7,277,925.50 8,360,929.78 8,020,852.42 7,470,559.78 7,284,094.78 7,268,590.31 6,921,341.48 7,492,508.79 7,626,546.62 8,512,693.43 89,593,134.83

Third Year


Revenue

Sale on cash 4,140,000.00 2,220,000.00 1,720,000.00 3,100,000.00 1,530,000.00 1,247,000.00 1,640,000.00 1,960,000.00 1,425,000.00 2,450,000.00 2,680,000.00 3,300,000.00 27,412,000.00

Total sale 4,140,000.00 2,220,000.00 1,720,000.00 3,100,000.00 1,530,000.00 1,247,000.00 1,640,000.00 1,960,000.00 1,425,000.00 2,450,000.00 2,680,000.00 3,300,000.00 27,412,000.00

Cost of goods sold

Raw Material

Fertilizer 2,800.00 2,800.00 2,800.00 2,800.00 2,800.00 2,800.00 2,800.00 2,800.00 2,800.00 2,800.00 2,800.00 2,800.00 33,600.00

Total 2,800.00 2,800.00 2,800.00 2,800.00 2,800.00 2,800.00 2,800.00 2,800.00 2,800.00 2,800.00 2,800.00 2,800.00 33,600.00


Water 312.00 318.00 360.00 390.00 384.00 300.00 270.00 210.00 240.00 294.00 312.00 318.00 3,708.00

Electricity 13,503.60 12,121.00 13,502.60 13,055.00 13,513.60 13,057.00 13,511.60 13,502.60 13,045.00 13,501.60 13,055.00 13,511.60 158,880.20



Gross income 4,123,384.40 2,204,761.00 1,703,337.40 3,083,755.00 1,513,302.40 1,230,843.00 1,623,418.40 1,943,487.40 1,408,915.00 2,433,404.40 2,663,833.00 3,283,370.40 27,215,811.80

80

Operating expense


Depreciation 17,091.65 17,091.65 17,091.65 17,091.65 17,091.65 17,091.65 17,091.65 17,091.65 17,091.65 17,091.65 17,091.65 17,091.65 205,099.80


-

Operating income (Loss) 3,700,242.75 1,797,669.35 1,296,245.75 2,675,463.35 1,106,210.75 823,751.35 1,215,126.75 1,536,395.75 1,001,823.35 2,025,112.75 2,256,741.35 2,876,278.75 22,311,062.00

EBIT 3,700,242.75 1,797,669.35 1,296,245.75 2,675,463.35 1,106,210.75 823,751.35 1,215,126.75 1,536,395.75 1,001,823.35 2,025,112.75 2,256,741.35 2,876,278.75 22,311,062.00

Income tax 1,110,072.83 539,300.81 388,873.73 802,639.01 331,863.23 247,125.41 364,538.03 460,918.73 300,547.01 607,533.83 677,022.41 862,883.63 6,693,318.60

Net income (Loss) 2,590,169.93 1,258,368.55 907,372.03 1,872,824.35 774,347.53 576,625.95 850,588.73 1,075,477.03 701,276.35 1,417,578.93 1,579,718.95 2,013,395.13 51,315,442.60


Dividend (12%) 1,332,343.60 1,323,466.60 1,273,535.25 1,345,449.94 1,276,917.65 1,192,882.64 1,151,807.37 1,142,647.73 1,089,683.17 1,129,030.66 1,183,113.25 1,282,747.08 14,723,624.94


Fourth Year


Revenue

Sale on cash 4,130,000.00 2,580,000.00 1,886,000.00 2,850,000.00 1,440,000.00 1,190,000.00 1,784,500.00 1,992,000.00 1,369,000.00 2,622,000.00 3,685,000.00 3,294,000.00 28,822,500.00

Total sale 4,130,000.00 2,580,000.00 1,886,000.00 2,850,000.00 1,440,000.00 1,190,000.00 1,784,500.00 1,992,000.00 1,369,000.00 2,622,000.00 3,685,000.00 3,294,000.00 28,822,500.00

Cost of goods sold

Raw Material

Fertilizer 2,800.00 2,800.00 2,800.00 2,800.00 2,800.00 2,800.00 2,800.00 2,800.00 2,800.00 2,800.00 2,800.00 2,800.00 33,600.00

Total 2,800.00 2,800.00 2,800.00 2,800.00 2,800.00 2,800.00 2,800.00 2,800.00 2,800.00 2,800.00 2,800.00 2,800.00 33,600.00


Water 300.00 288.00 342.00 372.00 318.00 318.00 210.00 180.00 180.00 294.00 300.00 318.00 3,420.00

Electricity 13,503.60 12,121.00 13,502.60 13,055.00 13,513.60 13,057.00 13,511.60 13,502.60 13,045.00 13,501.60 13,055.00 13,511.60 158,880.20



81

Gross income 4,113,396.40 2,564,791.00 1,869,355.40 2,833,773.00 1,423,368.40 1,173,825.00 1,767,978.40 1,975,517.40 1,352,975.00 2,605,404.40 3,668,845.00 3,277,370.40 28,626,599.80

Operating expense


Depreciation 4,520.40 4,520.40 4,520.40 4,520.40 4,520.40 4,520.40 4,520.40 4,520.40 4,520.40 4,520.40 4,520.40 4,520.40 54,244.80


Operating income (Loss) 3,702,826.00 2,170,270.60 1,474,835.00 2,438,052.60 1,028,848.00 779,304.60 1,372,258.00 1,580,997.00 958,454.60 2,209,684.00 3,274,324.60 2,882,850.00 23,872,705.00

EBIT 3,702,826.00 2,170,270.60 1,474,835.00 2,438,052.60 1,028,848.00 779,304.60 1,372,258.00 1,580,997.00 958,454.60 2,209,684.00 3,274,324.60 2,882,850.00 23,872,705.00

Income tax 1,110,847.80 651,081.18 442,450.50 731,415.78 308,654.40 233,791.38 411,677.40 474,299.10 287,536.38 662,905.20 982,297.38 864,855.00 7,161,811.50

Net income (Loss) 2,591,978.20 1,519,189.42 1,032,384.50 1,706,636.82 720,193.60 545,513.22 960,580.60 1,106,697.90 670,918.22 1,546,778.80 2,292,027.22 2,017,995.00 16,710,893.50


Dividend (12%) 1,439,854.81 1,449,374.96 1,399,336.11 1,436,212.19 1,350,289.96 1,253,716.75 1,218,540.42 1,205,119.31 1,141,015.18 1,189,706.82 1,321,985.26 1,405,506.43 15,810,658.22


Fifth Year


Revenue

Sale on cash 4,500,000.00 2,790,000.00 1,800,000.00 2,871,000.00 1,425,000.00 1,242,000.00 1,955,000.00 2,000,000.00 1,600,000.00 2,730,000.00 3,591,000.00 2,775,000.00 29,279,000.00

Total sale 4,500,000.00 2,790,000.00 1,800,000.00 2,871,000.00 1,425,000.00 1,242,000.00 1,955,000.00 2,000,000.00 1,600,000.00 2,730,000.00 3,591,000.00 2,775,000.00 29,279,000.00

Cost of goods sold

Raw Material

Fertilizer 2,800.00 2,800.00 2,800.00 2,800.00 2,800.00 2,800.00 2,800.00 2,800.00 2,800.00 2,800.00 2,800.00 2,800.00 33,600.00

82

Total 2,800.00 2,800.00 2,800.00 2,800.00 2,800.00 2,800.00 2,800.00 2,800.00 2,800.00 2,800.00 2,800.00 2,800.00 33,600.00

Other cost of goods

sold

Water 324.00 348.00 402.00 420.00 444.00 354.00 270.00 270.00 300.00 330.00 342.00 324.00 4,128.00

Electricity 13,503.60 12,121.00 13,502.60 13,055.00 13,513.60 13,057.00 13,511.60 13,502.60 13,045.00 13,501.60 13,055.00 13,511.60 158,880.20

Total other cost of

Goods sold 13,827.60 12,469.00 13,904.60 13,475.00 13,957.60 13,411.00 13,781.60 13,772.60 13,345.00 13,831.60 13,397.00 13,835.60 163,008.20

Total cost of goods

sold 16,627.60 15,269.00 16,704.60 16,275.00 16,757.60 16,211.00 16,581.60 16,572.60 16,145.00 16,631.60 16,197.00 16,635.60 196,608.20

Gross income 4,483,372.40 2,774,731.00 1,783,295.40 2,854,725.00 1,408,242.40 1,225,789.00 1,938,418.40 1,983,427.40 1,583,855.00 2,713,368.40 3,574,803.00 2,758,364.40 29,082,391.80

Operating expense

Selling &

Administrative 406,050.00 390,000.00 390,000.00 391,200.00 390,000.00 390,000.00 391,200.00 390,000.00 390,000.00 391,200.00 390,000.00 390,000.00 4,699,650.00

Depreciation 4,250.40 4,250.40 4,250.40 4,250.40 4,250.40 4,250.40 4,250.40 4,250.40 4,250.40 4,250.40 4,250.40 4,250.40 51,004.80

Total operating

expense 410,300.40 394,250.40 394,250.40 395,450.40 394,250.40 394,250.40 395,450.40 394,250.40 394,250.40 395,450.40 394,250.40 394,250.40 4,750,654.80

Operating income

(Loss) 4,073,072.00 2,380,480.60 1,389,045.00 2,459,274.60 1,013,992.00 831,538.60 1,542,968.00 1,589,177.00 1,189,604.60 2,317,918.00 3,180,552.60 2,364,114.00 24,331,737.00

EBIT 4,073,072.00 2,380,480.60 1,389,045.00 2,459,274.60 1,013,992.00 831,538.60 1,542,968.00 1,589,177.00 1,189,604.60 2,317,918.00 3,180,552.60 2,364,114.00 24,331,737.00

Income tax 1,221,921.60 714,144.18 416,713.50 737,782.38 304,197.60 249,461.58 462,890.40 476,753.10 356,881.38 695,375.40 954,165.78 709,234.20 7,299,521.10

Net income (Loss) 2,851,150.40 1,666,336.42 972,331.50 1,721,492.22 709,794.40 582,077.02 1,080,077.60 1,112,423.90 832,723.22 1,622,542.60 2,226,386.82 1,654,879.80 17,032,215.90

Beginning Retained

Earning 10,307,047.18 11,579,213.87 11,656,084.25 11,113,005.86 11,294,358.31 10,563,654.39 9,808,243.64 9,581,722.69 9,410,849.00 9,014,343.55 9,360,459.81 10,196,425.04 123,885,407.58

Dividend (12%) 1,578,983.71 1,589,466.03 1,515,409.89 1,540,139.77 1,440,498.33 1,337,487.77 1,306,598.55 1,283,297.59 1,229,228.67 1,276,426.34 1,390,421.60 1,422,156.58 16,910,114.82


83

7.2 Cash Flow Statement

First Year


Cash Provided From Operating Activities

Cash Inflow

Sale on cash 0.00 0.00 0.00 0.00 0.00 0.00 1,260,000.00 1,827,500.00 2,407,000.00 2,752,800.00 4,320,000.00 2,555,000.00 15,122,300.00

Total Cash Inflow 0.00 0.00 0.00 0.00 0.00 0.00 1,260,000.00 1,827,500.00 2,407,000.00 2,752,800.00 4,320,000.00 2,555,000.00 15,122,300.00

Cash Outflow

Other Cost of Goods Sold 1,625.00 1,536.00 1,732.00 1,713.00 1,725.00 1,649.00 13,721.60 13,712.60 13,285.00 13,795.60 13,355.00 13,829.60 91,679.40

Selling & Administration 406,050.00 390,000.00 390,000.00 391,200.00 390,000.00 390,000.00 391,200.00 390,000.00 390,000.00 391,200.00 390,000.00 390,000.00 4,699,650.00

Tax Expense 0.00 0.00 0.00 0.00 0.00 0.00 250,680.28 421,292.98 595,271.26 698,498.08 1,169,150.26 639,507.88 3,774,400.72

Total Cash Outflow 407,675.00 391,536.00 391,732.00 392,913.00 391,725.00 391,649.00 655,601.88 825,005.58 998,556.26 1,103,493.68 1,572,505.26 1,043,337.48 8,565,730.12

Net Cash from Operating Activities (407,675.00) (391,536.00) (391,732.00) (392,913.00) (391,725.00) (391,649.00) 604,398.12 1,002,494.42 1,408,443.74 1,649,306.32 2,747,494.74 1,511,662.52 6,556,569.88

Cash Provide From Investing Activities

Cash Inflow

Sale Equipment 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Total Cash Inflow 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Cash Outflow

Purchase Land & Building 6,582,000.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 6,582,000.00

Purchase Office & Farm Equipment 671,075.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 671,075.00

Farm Supply 41,400.00 1,400.00 1,400.00 1,400.00 1,400.00 1,400.00 1,400.00 1,400.00 1,400.00 1,400.00 1,400.00 1,400.00 56,800.00

Fee 56,817.29 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 56,817.29

Total Cash Outflow 7,351,292.29 1,400.00 1,400.00 1,400.00 1,400.00 1,400.00 1,400.00 1,400.00 1,400.00 1,400.00 1,400.00 1,400.00 7,366,692.29

Net Cash from Investing Activities (7,351,292.29) (1,400.00) (1,400.00) (1,400.00) (1,400.00) (1,400.00) (1,400.00) (1,400.00) (1,400.00) (1,400.00) (1,400.00) (1,400.00) (7,366,692.29)

Cash Provide From Financing Activities

Cash Inflow

Investment 10,000,000.00 - - - - - - - - - - - -

Total Cash Inflow 10,000,000.00 - - - - - - - - - - - -

84

Cash Outflow

Dividend Paid (12%) - - - - - - - - 51,937.08 241,284.09 539,692.07 653,991.23 1,486,904.46

Total Cash Outflow - - - - - - - - 51,937.08 241,284.09 539,692.07 653,991.23 1,486,904.46

Net Cash From Financing Activities 10,000,000.00 - - - - - - - (51,937.08) (241,284.09) (539,692.07) (653,991.23) 8,513,095.54

Net Cash Increase or Decrease 2,241,032.71 (392,936.00) (393,132.00) (394,313.00) (393,125.00) (393,049.00) 602,998.12 1,001,094.42 1,355,106.67 1,406,622.24 2,206,402.67 856,271.30 7,702,973.13

Cash Beginning of the Month 0.00 2,241,032.71 1,848,096.71 1,454,964.71 1,060,651.71 667,526.71 274,477.71 877,475.83 1,878,570.26 3,233,676.93 4,640,299.16 6,846,701.83 25,023,474.27

Cash Ending of the Month 2,241,032.71 1,848,096.71 1,454,964.71 1,060,651.71 667,526.71 274,477.71 877,475.83 1,878,570.26 3,233,676.93 4,640,299.16 6,846,701.83 7,702,973.13 32,726,447.41

Second Year



Cash Inflow

Sale on cash 3,410,000.00 3,640,000.00 1,800,000.00 3,600,000.00 1,500,000.00 1,092,000.00 1,577,000.00 1,817,000.00 1,275,000.00 2,700,000.00 2,100,000.00 3,347,500.00 27,858,500.00

Total Cash Inflow 3,410,000.00 3,640,000.00 1,800,000.00 3,600,000.00 1,500,000.00 1,092,000.00 1,577,000.00 1,817,000.00 1,275,000.00 2,700,000.00 2,100,000.00 3,347,500.00 27,858,500.00

Cash Outflow

Other Cost of Goods Sold 13,743.60 12,415.00 13,850.60 13,421.00 13,843.60 13,351.00 13,721.60 13,712.60 13,279.00 13,789.60 13,349.00 13,781.60


Tax Expense 891,218.68 965,432.26 413,001.58 952,770.46 323,003.68 200,751.46 345,780.28 418,142.98 255,673.06 682,659.88 503,152.06 877,272.28 6,828,858.61

Total Cash Outflow 1,311,012.28 1,367,847.26 816,852.18 1,357,391.46 726,847.28 604,102.46 750,701.88 821,855.58 658,952.06 1,087,649.48 906,501.06 1,281,053.88 11,690,766.81

Net Cash from Operating Activities 2,098,987.72 2,272,152.74 983,147.82 2,242,608.54 773,152.72 487,897.54 826,298.12 995,144.42 616,047.94 1,612,350.52 1,193,498.94 2,066,446.12 16,167,733.19


Cash Inflow

Sale Equipment 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00


Cash Outflow

Purchase Land & Building 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

85

Purchase Office & Farm Equipment 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Farm Supply 1,400.00 1,400.00 1,400.00 1,400.00 1,400.00 1,400.00 1,400.00 1,400.00 1,400.00 1,400.00 1,400.00 1,400.00 16,800.00

Fee 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Total Cash Outflow 1,400.00 1,400.00 1,400.00 1,400.00 1,400.00 1,400.00 1,400.00 1,400.00 1,400.00 1,400.00 1,400.00 1,400.00 16,800.00

Net Cash from Investing Activities (1,400.00) (1,400.00) (1,400.00) (1,400.00) (1,400.00) (1,400.00) (1,400.00) (1,400.00) (1,400.00) (1,400.00) (1,400.00) (1,400.00) (16,800.00)


Cash Inflow

Borrowing Bank 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00


Cash Outflow

Payback

Dividend Paid (12%) 825,053.51 996,368.12 992,444.39 1,140,126.79 1,093,752.60 1,018,712.70 993,285.65 991,171.41 943,819.29 1,021,705.74 1,039,983.63 1,160,821.83 12,217,245.66

Total Cash Outflow 825,053.51 996,368.12 992,444.39 1,140,126.79 1,093,752.60 1,018,712.70 993,285.65 991,171.41 943,819.29 1,021,705.74 1,039,983.63 1,160,821.83 12,217,245.66

Net Cash From Financing Activities (825,053.51) (996,368.12) (992,444.39) (1,140,126.79) (1,093,752.60) (1,018,712.70) (993,285.65) (991,171.41) (943,819.29) (1,021,705.74) (1,039,983.63) (1,160,821.83) (12,217,245.66)

Net Cash Increase or Decrease 1,272,534.22 1,274,384.62 (10,696.56) 1,101,081.76 (321,999.88) (532,215.15) (168,387.53) 2,573.02 (329,171.35) 589,244.78 152,115.31 904,224.29 3,933,687.53

Cash Beginning of the Month 7,702,973.13 8,975,507.35 10,249,891.97 10,239,195.41 11,340,277.17 11,018,277.29 10,486,062.13 10,317,674.61 10,320,247.62 9,991,076.27 10,580,321.06 10,732,436.37 121,953,940.38

Cash Ending of the Month 8,975,507.35 10,249,891.97 10,239,195.41 11,340,277.17 11,018,277.29 10,486,062.13 10,317,674.61 10,320,247.62 9,991,076.27 10,580,321.06 10,732,436.37 11,636,660.66 125,887,627.91

Third Year



Cash Inflow

Sale on cash 4,140,000.00 2,220,000.00 1,720,000.00 3,100,000.00 1,530,000.00 1,247,000.00 1,640,000.00 1,960,000.00 1,425,000.00 2,450,000.00 2,680,000.00 3,300,000.00 27,412,000.00


Cash Outflow


86


Tax Expense 1,110,072.83 539,300.81 388,873.73 802,639.01 331,863.23 247,125.41 364,538.03 460,918.73 300,547.01 607,533.83 677,022.41 862,883.63 6,693,318.60

Total Cash Outflow 1,529,938.43 941,739.81 792,736.33 1,207,284.01 735,760.83 650,482.41 769,519.63 864,631.33 703,832.01 1,012,529.43 1,080,389.41 1,266,713.23 11,555,556.80

Net Cash from Operating Activities 2,610,061.58 1,278,260.20 927,263.68 1,892,716.00 794,239.18 596,517.60 870,480.38 1,095,368.68 721,168.00 1,437,470.58 1,599,610.60 2,033,286.78 15,856,443.20


Cash Inflow

Sale Equipment 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00


Cash Outflow



Farm Supply 2,800.00 2,800.00 2,800.00 2,800.00 2,800.00 2,800.00 2,800.00 2,800.00 2,800.00 2,800.00 2,800.00 2,800.00 33,600.00

Fee 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00




Cash Inflow

Borrowing Bank 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00


Cash Outflow

Dividend Paid (12%) 1,332,343.60 1,323,466.60 1,273,535.25 1,345,449.94 1,276,917.65 1,192,882.64 1,151,807.37 1,142,647.73 1,089,683.17 1,129,030.66 1,183,113.25 1,282,747.08 14,723,624.94

Total Cash Outflow 1,332,343.60 1,323,466.60 1,273,535.25 1,345,449.94 1,276,917.65 1,192,882.64 1,151,807.37 1,142,647.73 1,089,683.17 1,129,030.66 1,183,113.25 1,282,747.08 14,723,624.94

Net Cash From Financing Activities (1,332,343.60) (1,323,466.60) (1,273,535.25) (1,345,449.94) (1,276,917.65) (1,192,882.64) (1,151,807.37) (1,142,647.73) (1,089,683.17) (1,129,030.66) (1,183,113.25) (1,282,747.08) (14,723,624.94)

Net Cash Increase or Decrease 1,274,917.97 (48,006.40) (349,071.57) 544,466.06 (485,478.47) (599,165.05) (284,127.00) (50,079.06) (371,315.17) 305,639.92 413,697.34 747,739.70 1,099,218.26



87

Fourth Year



Cash Inflow

Sale on cash 4,130,000.00 2,580,000.00 1,886,000.00 2,850,000.00 1,440,000.00 1,190,000.00 1,784,500.00 1,992,000.00 1,369,000.00 2,622,000.00 3,685,000.00 3,294,000.00 28,822,500.00


Cash Outflow



Tax Expense 1,110,847.80 651,081.18 442,450.50 731,415.78 308,654.40 233,791.38 411,677.40 474,299.10 287,536.38 662,905.20 982,297.38 864,855.00 7,161,811.50

Total Cash Outflow 1,530,701.40 1,053,490.18 846,295.10 1,136,042.78 712,486.00 637,166.38 816,599.00 877,981.70 690,761.38 1,067,900.80 1,385,652.38 1,268,684.60 12,023,761.70

Net Cash from Operating Activities 2,599,298.60 1,526,509.82 1,039,704.90 1,713,957.22 727,514.00 552,833.62 967,901.00 1,114,018.30 678,238.62 1,554,099.20 2,299,347.62 2,025,315.40 16,798,738.30


Cash Inflow

Sale Equipment 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00


Cash Outflow



Farm Supply 2,800.00 2,800.00 2,800.00 2,800.00 2,800.00 2,800.00 2,800.00 2,800.00 2,800.00 2,800.00 2,800.00 2,800.00 33,600.00

Fee 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00




Cash Inflow

Borrowing Bank 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00


Cash Outflow

88

Payback

Dividend Paid (12%) 1,439,854.81 1,449,374.96 1,399,336.11 1,436,212.19 1,350,289.96 1,253,716.75 1,218,540.42 1,205,119.31 1,141,015.18 1,189,706.82 1,321,985.26 1,405,506.43 15,810,658.22



Net Cash Increase or Decrease 1,156,643.79 74,334.86 (362,431.21) 274,945.03 (625,575.96) (703,683.13) (253,439.42) (93,901.01) (465,576.56) 361,592.38 974,562.36 617,008.97 954,480.08



Fifth Year



Cash Inflow

Sale on cash 4,500,000.00 2,790,000.00 1,800,000.00 2,871,000.00 1,425,000.00 1,242,000.00 1,955,000.00 2,000,000.00 1,600,000.00 2,730,000.00 3,591,000.00 2,775,000.00 29,279,000.00


Cash Outflow

Other Cost of Goods Sold 13,827.60 12,469.00 13,904.60 13,475.00 13,957.60 13,411.00 13,781.60 13,772.60 13,345.00 13,831.60 13,397.00 13,835.60


Tax Expense 1,221,921.60 714,144.18 416,713.50 737,782.38 304,197.60 249,461.58 462,890.40 476,753.10 356,881.38 695,375.40 954,165.78 709,234.20 7,299,521.10

Total Cash Outflow 1,641,799.20 1,116,613.18 820,618.10 1,142,457.38 708,155.20 652,872.58 867,872.00 880,525.70 760,226.38 1,100,407.00 1,357,562.78 1,113,069.80 12,162,179.30

Net Cash from Operating Activities 2,858,200.80 1,673,386.82 979,381.90 1,728,542.62 716,844.80 589,127.42 1,087,128.00 1,119,474.30 839,773.62 1,629,593.00 2,233,437.22 1,661,930.20 17,116,820.70


Cash Inflow

Sale Equipment 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00


Cash Outflow


89


Farm Supply 2,800.00 2,800.00 2,800.00 2,800.00 2,800.00 2,800.00 2,800.00 2,800.00 2,800.00 2,800.00 2,800.00 2,800.00 33,600.00

Fee 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00




Cash Inflow

Borrowing Bank 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00


Cash Outflow

Payback

Dividend Paid (12%) 1,578,983.71 1,589,466.03 1,515,409.89 1,540,139.77 1,440,498.33 1,337,487.77 1,306,598.55 1,283,297.59 1,229,228.67 1,276,426.34 1,390,421.60 1,422,156.58 16,910,114.82



Net Cash Increase or Decrease 1,276,417.09 81,120.79 (538,827.99) 185,602.85 (726,453.53) (751,160.35) (222,270.55) (166,623.29) (392,255.05) 350,366.66 840,215.62 236,973.62 173,105.88



90

7.3 Balance Sheet

First Year


Asset

Current Asset

Cash 2,241,032.71 1,848,096.71 1,454,964.71 1,060,651.71 667,526.71 274,477.71 877,475.83 1,878,570.26 3,233,676.93 4,640,299.16 6,846,701.83 7,702,973.13 32,726,447.41

Total Current Asset 2,241,032.71 1,848,096.71 1,454,964.71 1,060,651.71 667,526.71 274,477.71 877,475.83 1,878,570.26 3,233,676.93 4,640,299.16 6,846,701.83 7,702,973.13 32,726,447.41

Fix Asset

Land & Building 6,582,000.00 6,582,000.00 6,582,000.00 6,582,000.00 6,582,000.00 6,582,000.00 6,582,000.00 6,582,000.00 6,582,000.00 6,582,000.00 6,582,000.00 6,582,000.00 78,984,000.00

Equipment & Farm Equipment 671,075.00 671,075.00 671,075.00 671,075.00 671,075.00 671,075.00 671,075.00 671,075.00 671,075.00 671,075.00 671,075.00 671,075.00 8,052,900.00

Fee 56,817.29 56,817.29 56,817.29 56,817.29 56,817.29 56,817.29 56,817.29 56,817.29 56,817.29 56,817.29 56,817.29 56,817.29 681,807.48

Less: Accumulated Depreciation 18,077.48 36,154.96 54,232.44 72,309.92 90,387.40 108,464.88 126,542.36 144,619.84 162,697.32 180,774.80 198,852.28 216,929.76 1,410,043.44

Total Fix Asset 7,291,814.81 7,273,737.33 7,255,659.85 7,237,582.37 7,219,504.89 7,201,427.41 7,183,349.93 7,165,272.45 7,147,194.97 7,129,117.49 7,111,040.01 7,092,962.53 86,308,664.04

Total Asset 9,532,847.52 9,121,834.04 8,710,624.56 8,298,234.08 7,887,031.60 7,475,905.12 8,060,825.76 9,043,842.71 10,380,871.90 11,769,416.65 13,957,741.84 14,795,935.66 119,035,111.45

Liabilities & Owners' Equity

Long-term debt 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Total Liabilities 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Owners' Equity

Investor Capital 10,000,000.00 10,000,000.00 10,000,000.00 10,000,000.00 10,000,000.00 10,000,000.00 10,000,000.00 10,000,000.00 10,000,000.00 10,000,000.00 10,000,000.00 10,000,000.00

Remain Investor Capital (Total Equity) 10,000,000.00 10,000,000.00 10,000,000.00 10,000,000.00 10,000,000.00 10,000,000.00 10,000,000.00 10,000,000.00 10,000,000.00 10,000,000.00 10,000,000.00 10,000,000.00

Retained Earning (467,152.48) (878,165.96) (1,289,375.44) (1,701,765.92) (2,112,968.40) (2,524,094.88) (1,939,174.24) (956,157.29) 380,871.90 1,769,416.65 3,957,741.84 4,795,935.66 (964,888.55)

Total Retained Earning (467,152.48) (878,165.96) (1,289,375.44) (1,701,765.92) (2,112,968.40) (2,524,094.88) (1,939,174.24) (956,157.29) 380,871.90 1,769,416.65 3,957,741.84 4,795,935.66 (964,888.55)

Total Equity 9,532,847.52 9,121,834.04 8,710,624.56 8,298,234.08 7,887,031.60 7,475,905.12 8,060,825.76 9,043,842.71 10,380,871.90 11,769,416.65 13,957,741.84 14,795,935.66 119,035,111.45

91

Total Liabilities & Owners' Equity 9,532,847.52 9,121,834.04 8,710,624.56 8,298,234.08 7,887,031.60 7,475,905.12 8,060,825.76 9,043,842.71 10,380,871.90 11,769,416.65 13,957,741.84 14,795,935.66 119,035,111.45

Second Year


Asset

Current Asset

Cash 8,975,507.35 10,249,891.97 10,239,195.41 11,340,277.17 11,018,277.29 10,486,062.13 10,317,674.61 10,320,247.62 9,991,076.27 10,580,321.06 10,732,436.37 11,636,660.66 125,887,627.91

Total Current Asset 8,975,507.35 10,249,891.97 10,239,195.41 11,340,277.17 11,018,277.29 10,486,062.13 10,317,674.61 10,320,247.62 9,991,076.27 10,580,321.06 10,732,436.37 11,636,660.66 125,887,627.91

Fix Asset

Land & Building 6,582,000.00 6,582,000.00 6,582,000.00 6,582,000.00 6,582,000.00 6,582,000.00 6,582,000.00 6,582,000.00 6,582,000.00 6,582,000.00 6,582,000.00 6,582,000.00 78,984,000.00


Fee 56,817.29 56,817.29 56,817.29 56,817.29 56,817.29 56,817.29 56,817.29 56,817.29 56,817.29 56,817.29 56,817.29 56,817.29 681,807.48

Less: Accumulated Depreciation 235,007.24 253,084.72 271,162.20 289,239.68 307,317.16 325,394.64 343,472.12 361,549.60 379,627.08 397,704.56 415,782.04 433,859.52 433,859.52

Total Fix Asset 7,074,885.05 7,056,807.57 7,038,730.09 7,020,652.61 7,002,575.13 6,984,497.65 6,966,420.17 6,948,342.69 6,930,265.21 6,912,187.73 6,894,110.25 6,876,032.77 83,705,506.92

Total Asset 16,050,392.40 17,306,699.54 17,277,925.50 18,360,929.78 18,020,852.42 17,470,559.78 17,284,094.78 17,268,590.31 16,921,341.48 17,492,508.79 17,626,546.62 18,512,693.43 209,593,134.83


Long-term Debt 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00


Owners' Equity




92

Total Retained Earning 6,050,392.40 7,306,699.54 7,277,925.50 8,360,929.78 8,020,852.42 7,470,559.78 7,284,094.78 7,268,590.31 6,921,341.48 7,492,508.79 7,626,546.62 8,512,693.43 89,593,134.83

Total Equity 16,050,392.40 17,306,699.54 17,277,925.50 18,360,929.78 18,020,852.42 17,470,559.78 17,284,094.78 17,268,590.31 16,921,341.48 17,492,508.79 17,626,546.62 18,512,693.43 209,593,134.83


Third Year


Asset

Current Asset

Cash 12,911,578.63 12,863,572.23 12,514,500.66 13,058,966.72 12,573,488.24 11,974,323.19 11,690,196.19 11,640,117.14 11,268,801.96 11,574,441.88 11,988,139.23 12,735,878.92 146,794,005.00


Fix Asset

Land & Building 6,582,000.00 6,582,000.00 6,582,000.00 6,582,000.00 6,582,000.00 6,582,000.00 6,582,000.00 6,582,000.00 6,582,000.00 6,582,000.00 6,582,000.00 6,582,000.00 78,984,000.00


Fee 56,817.29 56,817.29 56,817.29 56,817.29 56,817.29 56,817.29 56,817.29 56,817.29 56,817.29 56,817.29 56,817.29 56,817.29 681,807.48


Total Fix Asset 6,858,941.12 6,841,849.47 6,824,757.82 6,807,666.17 6,790,574.52 6,773,482.87 6,756,391.22 6,739,299.57 6,722,207.92 6,705,116.27 6,688,024.62 6,670,932.97 81,179,244.54

Total Asset 19,770,519.75 19,705,421.70 19,339,258.48 19,866,632.89 19,364,062.76 18,747,806.06 18,446,587.41 18,379,416.71 17,991,009.88 18,279,558.15 18,676,163.85 19,406,811.89 227,973,249.54


Long-term Debt 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00


93

Owners' Equity





Total Equity 19,770,519.75 19,705,421.70 19,339,258.48 19,866,632.89 19,364,062.76 18,747,806.06 18,446,587.41 18,379,416.71 17,991,009.88 18,279,558.15 18,676,163.85 19,406,811.89 227,973,249.54


Fourth Year


Asset

Current Asset

Cash 13,892,522.71 13,966,857.57 13,604,426.36 13,879,371.39 13,253,795.42 12,550,112.29 12,296,672.87 12,202,771.86 11,737,195.30 12,098,787.68 13,073,350.04 13,690,359.01 156,246,222.50


Fix Asset

Land & Building 6,582,000.00 6,582,000.00 6,582,000.00 6,582,000.00 6,582,000.00 6,582,000.00 6,582,000.00 6,582,000.00 6,582,000.00 6,582,000.00 6,582,000.00 6,582,000.00 78,984,000.00


Fee 56,817.29 56,817.29 56,817.29 56,817.29 56,817.29 56,817.29 56,817.29 56,817.29 56,817.29 56,817.29 56,817.29 56,817.29 681,807.48


Total Fix Asset 6,666,412.57 6,661,892.17 6,657,371.77 6,652,851.37 6,648,330.97 6,643,810.57 6,639,290.17 6,634,769.77 6,630,249.37 6,625,728.97 6,621,208.57 6,616,688.17 79,698,604.44

Total Asset 20,558,935.28 20,628,749.74 20,261,798.13 20,532,222.76 19,902,126.39 19,193,922.86 18,935,963.04 18,837,541.63 18,367,444.67 18,724,516.65 19,694,558.61 20,307,047.18 235,944,826.94


94

Long-term Debt 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00


Owners' Equity





Total Equity 20,558,935.28 20,628,749.74 20,261,798.13 20,532,222.76 19,902,126.39 19,193,922.86 18,935,963.04 18,837,541.63 18,367,444.67 18,724,516.65 19,694,558.61 20,307,047.18 235,944,826.94


Fifth Year


Asset

Current Asset

Cash 14,966,776.10 15,047,896.88 14,509,068.89 14,694,671.74 13,968,218.22 13,217,057.87 12,994,787.32 12,828,164.03 12,435,908.98 12,786,275.64 13,626,491.27 13,863,464.89 164,938,781.82


Fix Asset

Land & Building 6,582,000.00 6,582,000.00 6,582,000.00 6,582,000.00 6,582,000.00 6,582,000.00 6,582,000.00 6,582,000.00 6,582,000.00 6,582,000.00 6,582,000.00 6,582,000.00 78,984,000.00


Fee 56,817.29 56,817.29 56,817.29 56,817.29 56,817.29 56,817.29 56,817.29 56,817.29 56,817.29 56,817.29 56,817.29 56,817.29 681,807.48


Total Fix Asset 6,612,437.77 6,608,187.37 6,603,936.97 6,599,686.57 6,595,436.17 6,591,185.77 6,586,935.37 6,582,684.97 6,578,434.57 6,574,184.17 6,569,933.77 6,565,683.37 79,068,726.84

95

Total Asset 21,579,213.87 21,656,084.25 21,113,005.86 21,294,358.31 20,563,654.39 19,808,243.64 19,581,722.69 19,410,849.00 19,014,343.55 19,360,459.81 20,196,425.04 20,429,148.26 244,007,508.66


Long-term Debt 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00


Owners' Equity





Total Equity 21,579,213.87 21,656,084.25 21,113,005.86 21,294,358.31 20,563,654.39 19,808,243.64 19,581,722.69 19,410,849.00 19,014,343.55 19,360,459.81 20,196,425.04 20,429,148.26 244,007,508.66


96

7.4 NPV

Net present value equal 31,786,449.21 Baht for 60 months at dividend rate 12%.

7.5 IRR

Interest rate return of Rai Rup Arun Company is equal 85%

7.6 Conclusion

Rai Rup Arun Company was investing around 10,000,000 Baht for this project. We will

pay dividend to all investors every year at 12% rate of total net income of the year. In term of

financial statement, we have sale volume total around 128,494,300 Baht which sale volume is

not deducting all of expense. Our company can return on investment since year 2. We gain profit

at year 2 to year 5 respectively because of the jasmine price will still increasing every year.

97

Chapter 8 Risk Analysis

8.1 External Risk

8.1.1 Politic

Thailand government is extremely support the agricultural sector in the country because

of the main incomes or profits of Thailand government are came from export Thai agricultural

products to foreign countries and also sell within the country. Nowadays, the problem or conflict

is influence from politic that plays the importance role in Thai society; for example, the conflict

between red shirt and yellow shirt occurred around 1-2 years ago, this situation is effect to very

part of Thailand and also the agriculture of Thailand. This situation makes the Thai’s commercial

or trading is baulk both inside and outside country. Those two political groups are usually off the

road when they are protest the government so, it makes the transport the flower to the market at

Bangkok difficultly for the middle man then they will not order our jasmine flower during this

political crisis. Although the Bangkok flower market we cannot sale, we are still selling jasmine

inside Ratchaburi province and other flower market outside Bangkok for example Talat Cee

Moom Muang at Pra Thum Thanee province. Finally, we have contingency plan for the

emergency situation if we have problem for shipping product to main market, we will sell the

jasmine to hotels and restaurant in Ratchaburi and other provinces those they are near Ratchaburi

province.

8.1.2 Economic

The economic has influence to worldwide and it is the main factor that effect to many

businesses sector even if it is a small business. Thailand has moderate levels of economic risk

and Thailand’s economy is dependent on agricultural exports, which, along with a significant

tourism sector, makes the Thai economy vulnerable to global economic conditions. Thailand’s

economy rebounded by 7.8% in 2010, following the recession in 2009. Growth is expected to be

about 4% for full year 2011 and 2012.This recovery has been fueled by a pick-up in domestic

demand. From economic crisis occurred around 1-2 years ago, its effected to jasmine markets

that its sell margin are decreasing because of it is not a basic product for living. So, our company

tries to reduce economic risk by sell our product at the same price of the global market, but

98

product quality quite better than our competitors because our company less using of toxic in

production process.

8.1.3 Socio-cultural

Social and culture are the one factor that has influence to many businesses. Thai

traditional value is very hidebound and Thai people more concern about respecting seniority.

Ancient people usually use flower as a symbol of respecting and worship the sacred such as

marigold, amaranth, and jasmine. Nowadays, social change every time and quite fast than before.

Many people need to struggling in order to survive and improve their quality of life, they

concern only what thing that give them more convenience and save cost. So, gift baskets became

a popular thing that people use as a symbol of respecting someone that they believe instead of

flowers like in an ancient time. From this reason, it effected to jasmine market and our company

tries to reduce this risk by try to design new product that made from jasmine to be a nice gift to

support the demand of market.

8.1.4 Technology

Nowadays, the world changing very fast, since technology plays a critical roles in many

countries. Technology change has influence to many businesses both small and large. Many

companies try to reduce their cost by use electronic machines replacing labor force who has a

limited energy to work. This factor made electronic machines and facilities equipment more

likely to get a high price cost. From this reason, our company tries to reduce risk by use both of

electronic machines and labor force to produce the product because electronic machines have a

high cost with can provide more productivity and save time, but labor force wage is very

inexpensive with cannot produce product in a large amount and we need to take care about

quality of their life. So, we reduce this risk by try to balancing both energies based on low-cost

expenses.

8.1.5 Competition

With Strategic Gaming, we helped a technology company realize that perceived threats

from competitors did not warrant high expenditures on a particular set of innovations. Based on a

systematic inspection of the other companies’ goals and incentives, we found the threats were

99

not real. The competitors would be taking serious risks with limited value by challenging our

client. Further, one of the client’s two major competitors could be brought into a strategic

alliance at a low cost, which would be a strong deterrent to market entry by the other competitor

and ensure the winning of a crucial contract. This result allowed the client to save tens of

millions of dollars and invest its money and management’s attention on much more attractive

products and markets.

8.1.6 Customer

Different customers have different needs. Customers have different personalities. Some

customers accept what is delivered and some others complain about the quality of the product.

Some customers have not enough money to pay for accessory product especially when they are

in low income distribution. From this reasons, our company tries to reduce this risk by do the

research to collect the information about customer needs and deliver product to match with

customer want. Moreover, our company found more marketing channels to deliver our product

and planning to have contingency plan such as produce product that made from jasmine for risk

diversification.

8.2 Internal Risk

8.2.1 Strategic Risk

The most of employee will come from local people who have responsibility for taking

care and harvest the jasmine in order to reduce or save cost of hiring employee and we need to

get along with the local people by generate or distribute the income to local people. From this

point, it makes our company facing with risk from employee skills because of the learning’s

ability of local people is not the same then some of them may learn quickly but some may learn

slowly. Therefore, we will have training programming approximately every three months in first

year and the other year we will add up the evaluation program to evaluating performance of our

employee. If we found that the employees will have still poor performance in every evaluate

duration, we will fire them from our company or transfer them to training program again. By the

way, after we fire them from the job, we will hire new staff immediately. Furthermore, when our

employee has high skills of performance, they will pull out by competitor. So we will reward

them to motivate them and make them stay with me long-time. Another problem is our

100

competitor could imitate our product. So, we try to differentiate from our competitor by develop

our production methods and quality to achieve brand royalty. Finally, our product always keeps

in a clean package and also keeping the freshness as well. Furthermore, we will improve our

package to save Global Warming and like model package style.

8.2.2 Employee

Our company is a small business; we need to deal with workers' compensation insurance.

Workers' compensation insurance protects employees who are injured on the job, and is required

by state law for companies with employees. From this factor, we try to reduce risk by keep the

costs of workers' compensation insurance and claims in our small business to a minimum. We

concern more about quality of employees’ life, safety, and give them a fair wage and social

welfare to make them satisfy and prefer to work in effective ways.

8.2.3 Marketing Risk

Our company has marketing risk in term of competition because we are new business

opening which do not have regularly customer enough who will order our product in long-term.

So, this condition influenced income of our company which will not stable and will bring

impacts to company’s financial management. Customers can purchase product from competitors

or substitute products that it affect to quantities of sale product and gross profit of company. So,

our company used marketing help to identify and target its best customers and generate qualified

leads for the sales team by use marketing and customer service to make customer loyalty.

8.2.4 Operational Risk

8.2.4.1 Risk of fire

Building is uncovered to a large number of dangers, especially those causing by fire,

lighting or gas explosion. All of these result in damages to properties. We have office in

Ratchaburi province which made from cement and also has circuit within building as well. So, it

has possible to be fire anytime. However, our farm located near the canal that can use when has

fire. We prefer to protect our assets from that risk. So, we apply fire insurance to protect our

building. When it happens to us, we will receive indemnity from insurance. We pay attention to

The MuangThai Insurance Public Company Limited. Because of it is an insurance company that

101

owned by the crown property bureau which is creditable with financial. We prefer SMEs Care

insurance which is covering both building and accessory’s office that fire, lighting or gas

explosion. They calculate the premium from the area that we have area of building at Ratchaburi

province; it is cover about 10,000,000 baht of bail.

(Source: http://www3.ambest.com/ratings/cr/reports/Thailand.pdf)

8.2.6 Financial Risk

There are three cases for financial risk. Those are sale decrease, dividend increase, and

expense increase.

8.2.6.1 Sale decrease

We assume that sale volume will be decrease from actual sales 5%, 10%, and 15% as

following.

http://www3.ambest.com/ratings/cr/reports/Thailand.pdf

102

Sale Decrease 5%

Income Statement Year 1 Year 2 Year 3 Year 4 Year 5

Sales 14,366,185.00 26,465,575.00 26,041,400.00 27,381,375.00 27,815,050.00

Cost of goods sold 148,479.40 179,058.20 196,188.20 195,900.20 196,608.20

Gross income 14,217,705.60 26,286,516.80 25,845,211.80 27,185,474.80 27,618,441.80

Operating expense 4,916,579.76 4,916,579.76 4,904,749.80 4,753,894.80 4,750,654.80

Operating income 9,301,125.84 21,369,937.04 20,940,462.00 22,431,580.00 22,867,787.00

EBIT 9,301,125.84 21,369,937.04 20,940,462.00 22,431,580.00 22,867,787.00

Income Tax (30%) 3,547,566.22 6,410,981.11 6,282,138.60 6,729,474.00 6,860,336.10

Net income 5,753,559.62 14,958,955.93 14,658,323.40 15,702,106.00 16,007,450.90

Cash Flow Statement Year 1 Year 2 Year 3 Year 4 Year 5


Total Cash Inflow 14,366,185.00 26,465,575.00 26,041,400.00 27,381,375.00 27,815,050.00

Total Cash Outflow 8,338,895.62 11,272,889.31 11,144,376.80 11,591,424.20 11,722,994.30

Net Cash From Operating Activities 6,027,289.38 15,192,685.69 14,897,023.20 15,789,950.80 16,092,055.70

Cash Provided From Investing Activities

Total Cash Inflow 0.00 0.00 0.00 0.00 0.00

Total Cash Outflow 7,366,692.29 16,800.00 33,600.00 33,600.00 33,600.00

Net Cash From Investing Activities (7,366,692.29) (16,800.00) (33,600.00) (33,600.00) (33,600.00)

Cash Provided From Financing Activities



Net Cash From Financing Activities 8,665,608.38 (1,405,950.10) (3,804,236.05) (4,843,339.12) (5,890,647.57)

Net Cash Increase or Decrease 7,326,205.47 13,769,935.58 11,059,187.15 10,913,011.68 10,167,808.13

Balance Sheet Year 1 Year 2 Year 3 Year 4 Year 5

Assets

Current Assets

Cash 31,455,857.41 119,938,127.18 140,051,819.79 149,152,549.10 157,462,688.66

Total Current Assets 31,455,857.41 119,938,127.18 140,051,819.79 149,152,549.10 157,462,688.66

Total Fixed Assets 86,308,664.04 83,705,506.92 81,179,244.54 79,698,604.44 79,068,726.84

Total Assets 117,764,521.45 203,643,634.10 221,231,064.33 228,851,153.54 236,531,415.50

Liability & Equity

Total Liability 0.00 0.00 0.00 0.00 0.00

Owner's Equity

Total Owner's Equity 117,764,521.45 203,643,634.10 221,231,064.33 228,851,153.54 236,531,415.50

Total Liability & Equity 117,764,521.45 203,643,634.10 221,231,064.33 228,851,153.54 236,531,415.50

103

Sale Decrease 10%


Sales 13,610,070.00 25,072,650.00 24,670,800.00 26,069,850.00 26,351,100.00


Gross income 13,461,590.60 24,893,591.80 24,474,611.80 25,873,949.80 26,154,491.80



EBIT 8,545,010.84 19,977,012.04 19,569,862.00 21,120,055.00 21,403,837.00

Income Tax (30%) 3,547,566.22 5,993,103.61 5,870,958.60 6,336,016.50 6,421,151.10

Net income 4,997,444.62 13,983,908.43 13,698,903.40 14,784,038.50 14,982,685.90











Total Cash Inflow 10,000,000.00 - - - -



Net Cash Increase or Decrease 6,949,437.81 3,606,183.64 1,019,156.05 904,169.33 136,920.83


Assets

Current Assets

Cash 30,185,267.41 113,988,626.46 133,309,634.58 142,484,898.03 150,174,252.17



Total Assets 116,493,931.45 197,694,133.38 214,488,879.12 222,183,502.47 229,242,979.01

Liability & Equity

Total Liability 0.00 0.00 0.00 0.00 0.00

Owner's Equity



104

Sale Decrease 15%


Sales 12,853,955.00 23,679,725.00 23,300,200.00 24,499,125.00 24,887,150.00


Gross income 12,705,475.60 23,500,666.80 23,104,011.80 24,303,224.80 24,690,541.80



EBIT 7,788,895.84 18,584,087.04 18,199,262.00 19,549,330.00 19,939,887.00

Income Tax (30%) 3,093,897.22 5,575,226.11 5,459,778.60 5,864,799.00 5,981,966.10

Net income 4,694,998.62 13,008,860.93 12,739,483.40 13,684,531.00 13,957,920.90











Total Cash Inflow 10,000,000.00 0.00 0.00 0.00 0.00



Net Cash Increase or Decrease 6,560,885.03 3,451,675.10 981,118.48 830,504.83 157,305.36


Assets

Current Assets

Cash 28,856,988.10 107,971,340.73 126,552,830.10 134,962,049.33 142,509,822.32



Total Assets 115,165,652.14 191,676,847.65 207,732,074.64 214,660,653.77 221,578,549.16

Liability & Equity

Total Liability 0.00 0.00 0.00 0.00 0.00

Owner's Equity



105

8.2.6.2 Dividend increase

We assume that dividend rate will be increased become to 17%, 22%, and 27%, but the

actual rate is 12%

Dividend increase 5%


Sales 15,122,300.00 27,858,500.00 27,412,000.00 28,822,500.00 29,279,000.00


Gross income 14,973,820.60 27,679,441.80 27,215,811.80 28,626,599.80 29,082,391.80



EBIT 10,057,240.84 22,762,862.04 22,311,062.00 23,872,705.00 24,331,737.00

Income Tax (30%) 3,774,400.72 6,828,858.61 6,693,318.60 7,161,811.50 7,299,521.10

Net income 6,282,840.12 15,934,003.43 15,617,743.40 16,710,893.50 17,032,215.90

Dividend (17%) 2,027,676.63 14,010,195.22 21,339,679.93 16,070,111.80 17,101,201.48







Total Cash Inflow - - - - -







Net Cash Increase or Decrease 7,162,200.97 2,140,737.96 551,772.13 695,026.50 (17,980.78)


Assets

Current Assets

Cash 31,722,314.30 104,697,210.94 113,379,514.20 118,761,353.18 124,425,374.52



Total Assets 118,030,978.34 188,402,717.86 194,558,758.74 198,459,957.62 203,494,101.36

Liability & Equity

106

Total Liability - - - - -

Owner's Equity





Sales 15,122,300.00 27,858,500.00 27,412,000.00 28,822,500.00 29,279,000.00


Gross income 14,973,820.60 27,679,441.80 27,215,811.80 28,626,599.80 29,082,391.80

Operating expense 4,916,579.76 179,058.20 196,188.20 195,900.20 196,608.20


EBIT 10,057,240.84 27,500,383.60 27,019,623.60 28,430,699.60 28,885,783.60

Income Tax (30%) 3,774,400.72 6,828,858.61 6,693,318.60 7,161,811.50 7,299,521.10

Net income 6,282,840.12 20,671,524.99 20,326,305.00 21,268,888.10 21,586,262.50

Dividend increase 22% 2,525,567.07 11,545,641.01 18,688,027.61 16,348,961.48 17,188,325.33


Cash Provided From Operating

Activities




Cash Provided From Investing

Activities




Cash Provided From Financing

Activities




Net Cash Increase or Decrease 6,664,310.53 4,605,292.18 (2,865,184.41) 416,176.82 (105,104.63)


Assets

Current Assets

Cash 30,776,764.58 116,098,541.04 105,078,307.90 98,265,895.36 101,871,699.33



107

Total Assets 117,085,428.62 199,804,047.96 186,257,552.44 177,964,499.80 180,940,426.17

Liability & Equity


Owner's Equity





Sales 15,122,300.00 27,858,500.00 27,412,000.00 28,822,500.00 29,279,000.00


Gross income 14,973,820.60 27,679,441.80 27,215,811.80 28,626,599.80 29,082,391.80



EBIT 10,057,240.84 22,762,862.04 22,311,062.00 23,872,705.00 24,331,737.00

Income Tax (30%) 3,774,400.72 6,828,858.61 6,693,318.60 7,161,811.50 7,299,521.10

Net income 6,282,840.12 15,934,003.43 15,617,743.40 16,710,893.50 17,032,215.90

Dividend increase 27% 2,982,843.38 15,521,947.00 15,456,682.19 16,263,491.80 17,215,282.77














Net Cash Increase or Decrease 6,207,034.21 628,986.19 366,161.01 501,646.50 (132,062.07)


Assets

Current Assets

Cash 29,887,206.04 78,261,238.67 80,611,044.34 84,273,058.57 87,476,296.95

108



Total Assets 116,195,870.08 161,966,745.59 161,790,288.88 163,971,663.01 166,545,023.79

Liability & Equity


Owner's Equity



8.2.6.3 Expense increase

We assume that expense will be increase 5%, 10%, and 15%

Expense increase 5%


Sales 13,610,070.00 25,072,650.00 24,670,800.00 28,822,500.00 29,279,000.00


Gross income 13,457,006.63 24,893,591.80 24,466,482.39 28,618,484.79 29,082,391.80



EBIT 8,305,444.37 19,742,029.54 19,326,750.09 23,629,607.49 24,096,754.50

Income Tax (30%) 3,284,370.23 5,922,608.86 5,798,025.03 7,088,882.25 7,229,026.35

Net income 5,021,074.15 13,819,420.68 44,451,525.21 16,540,725.24 16,867,728.15














Net Cash Increase or Decrease 6,810,782.54 3,636,241.07 1,022,904.12 1,865,978.18 372,419.78

109


Assets

Current Assets

Cash 28,903,895.92 112,561,961.75 132,034,174.28 148,314,002.54 162,270,903.11



Total Assets 115,212,559.96 196,267,468.67 213,213,418.82 228,012,606.98 241,339,629.95

Liability & Equity


Owner's Equity



Expense increase 10%


Sales 15,122,300.00 27,858,500.00 27,412,000.00 28,822,500.00 29,279,000.00


Gross income 14,964,653.98 27,663,216.64 27,199,552.98 28,610,369.78 29,066,135.98



EBIT 9,578,109.22 22,276,671.88 21,824,838.18 23,386,509.98 23,845,516.18

Income Tax (30%) 3,701,678.13 6,683,001.56 6,547,451.45 7,015,952.99 7,153,654.85

Net income 5,876,431.09 15,593,670.32 15,277,386.73 16,370,556.99 16,691,861.33















110


Assets

Current Assets

Cash 30,253,842.99 123,096,952.77 144,234,531.00 153,736,656.19 162,439,887.12



Total Assets 116,562,507.03 206,802,459.69 225,413,775.54 233,435,260.63 241,508,613.96

Liability & Equity


Owner's Equity 116,562,507.03 206,802,459.69 225,413,775.54 233,435,260.63 241,508,613.96



Expense increase 15%


Sales 15,122,300.00 27,858,500.00 27,412,000.00 28,822,500.00 29,279,000.00


Gross income 14,960,058.34 27,655,092.72 27,191,444.27 28,602,254.77 29,057,940.57



EBIT 9,338,531.08 22,033,565.46 21,581,746.97 23,143,412.47 23,602,338.27

Income Tax (30%) 3,665,313.14 6,610,069.64 6,474,524.09 6,943,023.74 7,080,701.48

Net income 5,673,217.94 15,423,495.82 15,107,222.88 16,200,388.73 16,521,636.79













111




Assets

Current Assets

Cash 28,997,680.13 121,678,257.10 142,949,807.06 152,480,812.80 161,190,100.74



Total Assets 115,306,344.17 205,383,764.02 224,129,051.60 232,179,417.24 240,258,827.58

Liability & Equity


Owner's Equity 115,306,344.17 205,383,764.02 224,129,051.60 232,179,417.24 240,258,827.58



112

8.3 Conclusion

Nowadays people concern more about their quality of life both their financial status and

their health more than the past; these things provided our product can be sale easier. On other

hand, we have many external risks that can be our obstruction to sell products: for example,

political risk; we influenced from political crisis of red shirt and yellow shirt conflict and its lead

people less out of their home and less of buying unnecessary also. Economic risk influenced our

product in term of less buying of unnecessary product because of high standard of living, its

force customer to save their money for buying another products which more necessary than our

product. In term of socio-cultural risk, since the time passing its make people life styles changed

that their routine activities more hurriedly, so this factor affect cultural value of people to buy

something readymade instead of complicated product like jasmine flower, its lead people less to

buy our product than the past. Moreover, our company is also has an internal risk: for example,

strategic risk; our company needs to pay more money in order to train our staff for producing an

effective product. In term of operational risk, we need to buy insurance of company’s accidence

such as risk of fire. For the marketing risk, we face with the strong competitor which can affect

our company’s net selling, so we try to improve our product in order to attract the customer. And

also employee risk, we need to give social insurance for them, it will support their quality of life

and make them satisfy their work.

113

Chapter 9 Conclusion

Rai Rup Arun Garden located at located in Ban Huai Yang Tone, Pak Tho, Ratchaburi

province. The farm occupies 13 Rai. There are 30 Rai for plantation, rest, and buildings. Our

company produces fresh jasmine and sells it to main flower market. Our target market is

intermediately or middle mans. We also have the shop in my garden for distribute our product as

well. Rai Rup Arum Company has money for investment from investor around 10,000,000 Baht

and we will pay dividend at rate 12%. At the first year we did not gain the profit but the year

after and following gain the profit respectively. We have two main risks such as external and

internal risk. We also provide the way to eliminate the risk.

114

Reference

Asia-Pacific Trade and Investment Review. (2006). Thailand’s Agriculture Sector and Free

Trade Agreements. Retrieved January 28, 2012, from


ASIAN WEB DIRECT. (2012). Bangkok Flower Market: Pak Klong Talad Bangkok. Retrieved

November 27, 2011, from http://www.bangkok.com/shopping-market/pak-klong-

market.htm

A.M. Best Company, Inc. (2011). AMB Country Risk Report. Retrieved September 28, 2011,

from http://www3.ambest.com/ratings/cr/reports/Thailand.pdf

CKKPRINTING. (2009). Vinyl Inkjet Outdoor. Retrieved November 18, 2011, from

http://www.d2ndesign.com/index.php?page=th&id=7

DamnCoolBlog. (2010). INFOGRAPHIC: THAILAND FACEBOOK USERS. Retrieved January

30, 2012, from http://www.damncoolblog.com/infographic-thailand-facebook-users/

Demand Media. (2010). How to Grow a Jasmine Plant. Retrieved January 19, 2012, from

http://www.gardenguides.com/79073-grow-jasmine-plant.html

ddteedin.com. (2010). ขายทดน: ขายทดนโฉนด 13 ไร ตดถนนด า ไฟฟา น าประปา ตดคลองธรรมชาต. Retrieved

January 30, 2012, from http://www.ddteedin.com/real-estate/10221.html

Flowerxp. (2009). รายละเอยดต าแหนงโฆษณา: รายละเอยด /คาโฆษณา. Retrieved November 18, 2011, from

http://www.flowerxp.com/ad.php?adpage=ad_position

NanaGarden.com. (2008). สวนอารรตน: พนธมะล ( ตนมะล ) สวนอารรตน. Retrieved February 2, 2012,

from

http://www.nanagarden.com/%E0%B8%9E%E0%B8%B1%E0%B8%99%E0%B8%98%

E0%B8%B8%E0%B9%8C%E0%B8%A1%E0%B8%B0%E0%B8%A5%E0%B8%B4-(-

%E0%B8%95%E0%B9%89%E0%B8%99%E0%B8%A1%E0%B8%B0%E0%B8%A5

%E0%B8%B4-)-

%E0%B8%AA%E0%B8%A7%E0%B8%99%E0%B8%AD%E0%B8%B2%E0%B8%A

3%E0%B8%B5%E0%B8%A3%E0%B8%B1%E0%B8%95%E0%B8%99%E0%B9%8C

-104481-4.html




http://www3.ambest.com/ratings/cr/reports/Thailand.pdf

http://www.damncoolblog.com/infographic-thailand-facebook-users/

115

Garden Center. (2008). มมคนรกสวน: สถานการณไมดอกไมประดบป 2550-2551. Retrieved November 18,

2011, from http://www.gardencenter.co.th/thai/love_suan/kasat=1.php

Jamza Sineza Blog. (2010). น าคอชวต: การประยกตใชจลนทรยเปนปยนาชวภาพ/ปยชวภาพ. Retrieved

December 14, 2011, from http://jamza-sineza.blogspot.com/2010/01/blog-

post_8679.html

Jelsoft Enterprises Ltd. (2012). ตยาขางบาน : ตอน มะลลา. Retrieved December 20, 2011, from

http://www.baanmaha.com/community/f159/thread42846/index2.html

Jasminepro.com. (2012). Jasmine Professional: Jasmine flower history of Thailand. Retrieved

December 27, 2011, from http://jasminpro.com/article/jasmine-flower-history-of-

thailand/

Kasetporpeang. (n.d.). อยากทราบทขายมะล. Retrieved December 29, 2011, from


Leelawadee2u. (2009). ย าตามรอยฝน: เมอคดจะท าสวน...มะล. Retrieved November 25, 2011, from


Mason. H. (2011). eHow: How to Make Thai Organic Fertilizer. Retrieved December 21, 2011,

from http://www.ehow.com/how_7582165_make-thai-organic-fertilizer.html

NESDB. (2011). Gross Domestic Product: Q3/2011. Retrieved January 28, 2012, from


Slipakorn University. (n.d.). บทท 3 ลกษณะทางภมศาสตรและลกษณะทวไปของอตสาหกรรมเครองปนดนเผาใน

จงหวดราชบร. Retrieved January 24, 2012, from

http://www.thapra.lib.su.ac.th/objects/thesis/fulltext/snamcn/Walaiporn_Lekmanee/Chapt

er3.pdf

Tahanchang Ratchaburi. (n.d.). กรมการทหารชาง: สภาพทางภมศาสตร ภมประเทศและภมอากาศ. Retrieved

January 24, 2012, from


Tourism Authority of Thailand. (2010). Weather: Climate Chart. Retrieved September 28, 2011,

from http://www.tourismthailand.org/about-thailand/weather/








http://www.ehow.com/how_7582165_make-thai-organic-fertilizer.html





116

The Best About Thailand. (2012). “Jasmine” The Flower of Mother’s Day. Retrieved November

15, 2011, from http://www.the-best-about-thailand.com/magazine/festival-and-

events/193-jasmine-the-flower-of-mothers-day.html

The Daliynews. (2003). เทคนคการปลกมะลใหงามปลอดสารพษ. Retrieved November 12, 2011, from


The Flower Expert. (2011). The Flower Expert: Jasmine. Retrieved November 15, 2011, from


Time for Change. (2007). Cause and effect for global warming. Retrieved January 27, 2012,

from http://timeforchange.org/cause-and-effect-for-global-warming

Trade PIOs with Eva. (2011). Facebook loses 6M U.S. users in May. Retrieved January 30, 2012,

from http://www.tradeiposwitheva.com/2011/06/facebook-loses-6m-us-users-in-

may.html

Talaadthai. (2009). ราคาขายสงสนคา: อาคารดอกไม. Retrieved December 15, 2011, from

http://www.talaadthai.com/price/default_new.php?gettid=12&maxdate=

TARAD.com. (2012). ปย ฮอรโมนพช: ปยอนทรย ซพหมอดน (แบบผง) ปยบ ารงตนยาง บ ารงตนปาลม สวนผลไม.

Retrieved February 2, 2012, from http://www.green-

bonus.com/product.detail_627758_th_2942554,http://www.green-


Talaadthai. (2009). ราคาขายสงสนคา: อาคารดอกไม. Retrieved February 16, 2012, from

http://www.talaadthai.com/price/default_new.php

USDA Natural Resources Conservation Service. (2002). Headline Sprinkler Irrigation

Germinating Crops in Yuma, AZ. Retrieved December 10, 2011, from

http://luirig.altervista.org/cpm/thumbnails2.php?search=Handline+sprinker+irrigation

+germinating+crops+in+Yuma,+AZ.

77 Nationchannel. (n.d.). นครสวรรค มะลแพง. Retrieved February 15, 2012, from

http://77.nationchannel.com/video/121467/.





http://timeforchange.org/cause-and-effect-for-global-warming



http://www.green-bonus.com/product.detail_627758_th_2942554,http:/www.green-bonus.com/product.detail_627758_th_2939233






http://77.nationchannel.com/video/121467/

117

Appendix

Source: http://www.talaadthai.com/price/default_new.php

Source: http://www.talaadthai.com/price/default_new.php



118

Rai Rup Arun Garden Group’s Members

(Group/Seat No. 17, Section 2)

1. Name: Miss. Kanokporn Unban ID 523 1205 002

E-mail: [email protected] Tel. 089-7584795

2. Name: Miss. Kamonchanok Lertlai ID 523 1205 005


3. Name: Miss. Kitchamad Insuwan ID 523 1205 014


4. Name: Miss. Jatuporn Atipatayawong ID 523 1205 018


5. Name: Miss. Jutaluk Samaklan ID 523 1205 028


6. Name: Miss. Thipsukon Jitprasarn ID 523 1205 054


7. Name: Miss. Sudarat Chinvaro ID 523 1205 153


8. Name: Miss. Aphichaya Intra ID 523 1205 162


rup arun garden

Documents