mlc rup value
TRANSCRIPT
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R.U.P. feature & valueAvailable for city governments.
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• City search in your language
• Businesses & Organisations in the city (BO’s)
• Users (consumers and businesses searching)
BO’s
Users
Roles in the concept
Theme:Non native languages
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3 roles:
• Municipalities, city government
• Businesses & Organisations in the city (BO’s)
• Users (consumers and businesses searching)
Municipality BO’s
Cities
BO’s
Licensed MultiLingualCities
Users
Roles in the concept
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Being abroad, speakingtheir native language.‘BLUE TRAVELERS’
Selling* in his country,speaking a foreign language.‘BLUE ICON’
Buying internationally,receiving goods or services in his country.‘GREEN GLOBE’
Selling & delivering internationally, export.‘GREEN BOAT’
green line
Users < ––––––––––––––– > Listed BO’s
blue line
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Banners / videos* by the municipality.
Its city’s accounts
USERS
BI - GB Address Listing Bannering
‘green boats’
On all theAddress Listings
The municipality license Realize who is the user seeing your city banner/ video. Especially where s/he is at that moment!
‘blue travelers'‘blue icons’
‘green globes’* Per operational language
Listed BO’s
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Example myMultiLingualCity page
From 3anothe
r MLCity
Accountholder sees the banner from
1another MLCity another
continent
From 2another MLCity
in another country
From 3another MLCity
in same country
From 4another
MLCity in another country
From 5anothe
r MLCity
Located in the
Netherlands
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Banners / videos by your municipality.
Another city’s accountsYour city’s accounts
USERS
R.U.P. feature
Your banners seen in # cities
Address listings
Your municipality license
Your city (nr 31)
month
myMLC pages
myMLC pages
myMLC pages
myMLC pages
myMLC pages
Another city’s accounts
Another city’s accounts
Another city’s accounts
Another city’s accounts
1+2 3+4 11+12
1 6 26
2 7 27
3 8 28
4 9 29
5 10 30
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Banners / videos by your municipality.
Another city’s accounts
R.U.P. Value
Your banners seen by X myMLC people
in # citiesYour municipality license
Your city (nr 31)
months
myMLC pages
myMLC pages
myMLC pages
myMLC pages
myMLC pages
Another city’s accounts
Another city’s accounts
Another city’s accounts
Another city’s accounts
1+2 3+4 After 12
24,000 29,000 Ʃ sum
5,000 6,000 1
4,500 4,000 2
3,000 7,000 3
6,000 2,000 4
5,500 10,000 5
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R.U.P. feature
100% of all myMLC accounts of a city = 5 cities per month
or < 100% but > 5 cities
Depending on the intake of MLCities
Incentive for first 30 MLCities is additional RUP feature
on non MLCities accounts (see sheet 3, right side below)
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Banners / videos by your municipality.
Another city’s accounts
R.U.P. feature TARGETTING
Your banners seen in # citiesYour municipality license
Your city (nr 31)
month
myMLC pages
myMLC pages
myMLC pages
myMLC pages
myMLC pages
Another city’s accounts
Another city’s accounts
Another city’s accounts
Another city’s accounts
5+6 7+8 11+12
- 6 --
- - --
3 - 28
- - --
- - --
So enabling a MLCity to specifically target another city
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Numbers
In more than 70 countries over 3,447 cities identifiedas potential MultiLinguaLcities.
Average of 335,000 inhabitants per city, rup value 16,750 *5
Total potential MLCity inhabitants 1,154,745,000
MultiLingualcity gives international reach to your city!
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Banners / videos* by the municipality.
The Paris banner:On all address listings of the world
Global – continental bannering
The municipality license Realize who is the user seeing your city banner/ video. Especially where s/he is at that moment!
* Per operational language
Additional option The Malaga banner:On all address listings per continent