running the world’s best photo api - insights and opportunities
DESCRIPTION
APIcon 2014 Paul khan Connect API Manager, EMEA, Getty Images and Vinay Solanki , Getty ImagesTRANSCRIPT
About Us
• World’s leading creator and distributor of
visual content
• 25 Offices and 1,800 employees worldwide
• Over 1.3 million customers in 100 countries
• 90+ million images
• 50,000+ hours of video
• 150,000+ music tracks
• Global network of over 100 staff photographers
• 24-hour picture desk
The Power of ContentWhy Images Drive Value
• People process visual information 10x faster than
other mediums
• Image-based ads are 12 to 65% more effective than
text
• Articles containing relevant images have 94% more
total views than articles without images, on average
• Readers spend 21% more time viewing press
releases with images than those without images
• Image optimisation on a page yields significant
results for 29% and positive impact for 48%
• 60% of consumers are more likely to consider or
contact a business that has an image show up in
local search results*
*Research source: eMarketer, ImageAdvantage, PRWeb, MarketingSherpa, Wirespring.com
We partner with over 1,300,000 businesses
American Express
American Music Awards
Anheuser-Busch
AOL
Apple
ATTIK
Avon
Bauer
BBH
Billboard
Blender
BMW
Boston Globe
Cartier
CBS
CCPR
Coca-Cola
Colgate-Palmolive
Cosmopolitan
Daily Express
Daily Mail
Danone Group
Intel
Interpublic Group
Kimberly-Clark Corp.
Kraft Foods
Major League Soccer
Masters
Maxim
McCann Erickson
McDonald’s
McGarry Bowne
Mercedes-Benz Fashion
Week
Miami Book Fair
Michael Ochs Archive
MLB
Mont Blanc
MTV
Nascar Racing
NBA
New York Times
News Corp
Newsweek
NHS
NY Post
Ogilvy & Mather
OK! Magazine
Omnicom Group
Oprah Winfrey Show
Pacific Magazines
P&G
PCA
People Magazine
PGA Tour
Popperfoto
Publicis
R/GA
RAPP
Roger Viollet
Rolling Stone
Scottish Rugby
Serino Coyne
Sporting News
Sports Illustrated
SKY
Sundance Film Festival
TBV
Tennis Australia
The Evening Standard
The Global
The Hollywood Reporter
The Integer Group
The Sun
The Times
Time & Life
Time Magazine
Tribeca Film Festival
TV Guide
Universal
Us Weekly
USA Today
USTA
Variety
VH1
Wall Street Journal
Washington Post
WPP
Yahoo!
Young and Rubicam
Zazzle
Our Customers
Newspapers
Magazines
Agencies
Online Publishers
Apps
?
Licensing: The Challenge
Free Content?
Why Launch an API?
How Customers Use the API
CMS PPIMetadata
CPV PODPlug-
in
How Customers Use the API
Learnings So Far
Future API Strategy
The Getty Images API
OAuth 2 Authentication Model
Version 2HTTP POST, JSON, Full functionality
Version 3RESTful, JSON, Core functions, Faster, Future dev
The Getty Images API
The Getty Images API
Bizarro Finder
Bizarro Finder Source Code
Q&A
Vinay Solanki
Business Development Director
Paul Khan
Connect API Manager, EMEA