extracting insights from your api programs

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Extracting Insights from your API Programs


Topics of Discussion• Why traditional analytics approaches do not provide unique insight

to your API programs• Difference between Operations and Business insights with respect

to APIs• Introduction of Akana Envision• Akana Envision Demo


Example Business Starting to Leverage APIs


Traditional Business Analytics• Typically focused on measuring the effects of

marketing and advertising• Data is extracted from back end systems or databases• Very good at understanding the core business• Lacks client information for comparisons• Lacks operational information (outages, performance

issues)• Cannot easily identify positive or negative impact of

APIs on the business


Traditional API Operational Analytics• Data is extracted from messaging gateways• Can be fed back into gateways for throttling, denial of

service• Can measure API adoption and measure client usage• May not provide single view as it pertains to the

business in multi-API architecture• Cannot easily identify positive or negative business

impact of APIs


An Insightful Intersection

TraditionalBusiness Analytics

API Operational Analytics• Ensure operation

excellence of your infrastructure

• Analyze errors and response codes

• Monitor usageand SLAs

API Business Analytics

• Quantify API’s value to the business

• Identify most effective apps

• Fine tune future API investment

• Track product, customer and monetization trends • Identify new

opportunities.


API Business Analytics• The goal is to measure how the introduction, adoption,

and operations of APIs are affecting the business• Find correlations between APIs and the business at a

deeper level such as identifying how particular apps, web sites, even brick-and-mortar stores may be more or less effective in selling different goods and services

• Identify business areas that may be better or worse suited to the introduction of APIs and expansion of partner apps

• Quantify the true business costs associated with API instability and performance issues


Introduction of Envision

• Pure analytics engine• Highly scalable through offloading analytic aggregation and

computation to a farm of MongoDB NoSQL servers• Provides a rich chart and map library for building highly functional

dashboards• Can be integrated with in many different ways through extensive

API library• Driven by metadata, no built-in domain specific knowledge• API and business data extracted by the API Gateway through a

connector

Intercept & Collect

Store in Big Data Store

Process & Map

Reduce

Enrich & Customize

Analyze & Visualize


Envision Interactions


Connectors• Product specific• Understands the product domain• Extracts raw measurement properties from the product• Injects measurements with dimensions into Envision according to

data sets• Installs data sets in Envision• Installs charts and dashboards in Envision• Packaged with the product


Envision Dashboard

extracting insights from your api programs

Software