Assim A.Amer.Professional Medical Representative.DBU – Opth/Derm - Merck Saudi Arabia .12th Feb. 2014

“Running successful meeting “

go beyond expectations

Objectives :

• Practice setting realistic objectives , titles & invitations for different types of meetings.

• Prepare and manage all types of meetings : ( RTDs , Group presentations & Semposia )

using different A/V equipments.

What is meeting ?

A gathering of three or more persons sharing common objectives , where communications ,verbal and/or written , is primary mean of achieving those objectives.

Types of meeting :

• Group discussion / Round table discussion.• Group meeting / Group presentation.• Symposia / Conference .

For all meetings types :• Set the “ Meeting Objective “ .• Define the “ meeting Title “• Create the “ Meeting Invitations “.

Setting meeting objectives :

• To overcome certain problems or objections.• To promote a new concept , indication &

certain paper related to your product.• To launch new product.• To involve & gain KOLs.• To keep & improve contacts with juniors.• To increase sales potential of a hospital or

region.

Define the meeting title :

• Informative.• Attractive.• Represent the subject.• Understandable.• Brief & effective .

Create the meeting invitation :

• Name of the physician.• Name of the company.• Type of the activity.• The chosen title for the meeting.• Name of the speaker.• Place , date & time of the meeting.• Invitation must be personal.

“ Meetings Types “

1) Round table discussion or RTD:

• A method of meeting used by small group of participants to achieve a particular purpose.• Participants should :Brand heavy , Medium and non – prescribers.Contribute their own experience .Learn from each other.

2) Group presentation:

• Meeting at which Rep(s) talks on specific aspect or F/B , selling point or specific studies to over competitors and reach a specific commitment .

3) Symposium :

• Meeting at which several talk on various aspects of the same subjects , uncovering either different facets or variety of views .

“ P O P T A “ Approach

Purpose Organization

Preparation Time

Audience

Conclusion :• What is meeting ?• Types of meetings.• Setting meeting objectives.• Define the meeting title .• Create meeting invitations.• Meeting types : RTD , Group presentation

and Symposia• P O P T A approach .

“ THANKS “