running for a reason? raise more money for your cause than you ever thought possible
DESCRIPTION
Team Firstgiving presents a roundtable discussion on how to sprint toward your fundraising goals. You'll hear tips from real runners and fundraisers on how to set up and promote fundraising pages for maximum donations. If you're running Boston this year, this session is a must! We will discuss: -Endurance fundraisers: what we've learned, and why they're special -Fundraising essentials: crucial steps for success every runner needs to hear -Creative fundraising tips: more tips to top your goalTRANSCRIPT
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A Firstgiving webinar - March 11, 2009For audio, turn on your PC speakers or dial (213) 286-1201 code 344-574-799
Running for a reason?Raise more money for your cause than you thought possible
For audio, turn on your PC speakers or dial (213) 286-1201 code 344-574-799
Before we start…• For audio:
– Turn on your computer’s speakers or plug in headphones, or…
– Call (213) 286-1201 and enter code 344-574-799 (may be a toll call)
• Slides and a recording of this session will be available on our website in a few days
• Ask your questions any time using the question tool; we’ll answer as many as possible at the end of the webinar
For audio, turn on your PC speakers or dial (213) 286-1201 code 344-574-799
Today’s webinar• Meet the team• What we’ve learned • “The Essentials” • More fundraising tips• About Firstgiving• Q&A
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Beth Bethany
ElizabethGrant
Meet the team
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For audio, turn on your PC speakers or dial 773-945-1011 code 645-536-598
What makes endurance fundraisers special?
Average amounts raised on Firstgiving in 2008:• Walkers (25,479 fundraisers) $ 420• Runners (7,428 fundraisers) $ 982• Marathoners (3,229 fundraisers) $ 1,458
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Why do endurance fundraisers raise so much money?
Amount donated is determined by: • Difficulty of the event, or “Martyr effect” • Personal relationships • Affinity for the charity or cause • Clear impact of the donation
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Starting your fundraising efforts
• Tell your story• Add pictures or
videos• Set a fundraising goal
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Personal appeal
Fundraising goal
Name, event, date
Photo/Video
Charity name & mission
Donor messages
For audio, turn on your PC speakers or dial (213) 286-1201 code 344-574-799
For audio, turn on your PC speakers or dial (213) 286-1201 code 344-574-799
For audio, turn on your PC speakers or dial (213) 286-1201 code 344-574-799
For audio, turn on your PC speakers or dial (213) 286-1201 code 344-574-799
For audio, turn on your PC speakers or dial (213) 286-1201 code 344-574-799
Your network of potential donors:
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• Identify your networks
• Tailor your message• Try one-to-one asks• Encourage your
donors to ask their networks
How to reach your network:
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Send updates regularly and often
Tell donors and potential donors about• Your training and what it’s like • The status of your fundraising• Any set-backs or goals reached
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Optimize the matching gift• Ask donors if their company provides
matching gifts• Provide them with information about
your nonprofit• Tell your nonprofit• Add it to your offline total and
personal message text
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Send thank-you emails
Thanks to your help, we’ve raised $2,505.00 for Brigham and Women's Hospital. There’s no way I could have done this without you!
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Send thank-you emails
Because of your generosity, a woman fighting breast cancer will be able to receive the support she needs, a battered woman and her children will sleep safely tonight, and the Boston-area community will continue to receive the support, medical attention and encouragement it needs through Brigham and Women’s Hospital’s community programs.
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Send thank-you emails
You’ve made a huge impact on me, too! You’ve forced me out of bed on those dark, below-freezing-temperature mornings and helped me tough it out through the snow-covered streets of Boston.
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Send thank-you emails
As the marathon nears (less than 7 weeks away) I’m getting closer to my fundraising goal of $3000. If you know of anyone who could help me get there, please send my page on http://www.firstgiving.com/bethlingard
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Send thank-you emails
Also, if your company matches donations, please contact your Human Resources Department to find out how you can double your donation.
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More creative tips
• Suggest specific donation amounts• Dedicate a mile of your race to someone• Offer services for donation • Use Facebook, MySpace or other social
media sites to get the word out• Start a training blog
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For audio, turn on your PC speakers or dial (213) 286-1201 code 344-574-799
Two minutes about Firstgiving
• Power online fundraising tools for people who want to raise money for a nonprofit cause
• Easy, secure, convenient and effective• Use any event as a reason to raise money
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Firstgiving is the leading social platform for fundraising for any nonprofit cause.
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We give everyday people tools to raise money for causes that matter to them.
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Firstgiving brings individual fundraising stories to life to drive more donations.
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Over $80,675,633 has been raised on
Firstgiving.com for 19,592 organizations
from 1,468,853 people
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Person-to-Person Fundraising
• Your supporters make personalized appeals• Your supporters leverage their social networks• Give power to the people who want to do more
Your NPO Supporters = Fundraisers Friends and family = Donors
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Slides and recording will be emailed out to all attendees in a few days, and posted to
www.teamfirstgiving.com
(where you can also find more tips & tricks about successful marathon fundraising)
Question time
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Have questions about your fundraising? We’d love to hear from you, email us:
…or visit us: www.firstgiving.com
Thank you, again!