runaway insights - media & entertainment services
TRANSCRIPT
© RUNAWAY INSIGHTS
Runaway Insights provides market research and consulting
services to participants across multiple segments within the Media and Entertainment Industry Value Chain.
As a division of a significantly established media company,
Runaway Productions India Pvt. Ltd., our range of experience includes strategies for Digital Content/Platforms, Feature Films,
Theatrical Distribution, Marketing, Television Content and Multiplex
chains business.
• To evaluate the buzz-worthiness
• WOM (Word of Mouth) publicity as a relative number
Feature Film Audience Research
• For collateral materials
• Posters, trailers, and listing ads Audience tests
• Recommendations for feature films and efficiency analysisDigital Marketing
• For the likely BO (Box Office) number for a film BEFORE the release, depending on the release pattern and advice on the release strategy
Predictive Analytics
• To analyze relative performance of each theatre for a specific release compared to others AFTER the release
Theatre Efficiency Index (TEI)
© RUNAWAY INSIGHTS
CONSULTANCY SERVICES
PROVIDED TO
DISTRIBUTORS
EXHIBITOR CHAINS
BROADCASTERSDIGITAL
PLATFORMS
STUDIOS
© RUNAWAY INSIGHTS
Success Probability Estimation
Research and Analysis to understand the
probability of a Studio’s new film release
becoming successful.
Investment Advise
New opportunity analysis and advisement on investment decision-
making.
Promotion & Advertising
Multi-platform promotional strategy for new releases based on
primary research.
© RUNAWAY INSIGHTS
Box Office Analytics
Using proprietary predictive models to advise on ROI and Post-Release
Analysis.
Film-related Updates and Insights
Qualitative newsletters on the state of the business and news events worthy
of analyses
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Profitability/Efficiency Maximization
Data analysis to offer advise on add-on features and their effect on
revenue.
Best Practices analysis and property wise analytics.
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Success Probability of Content
Qualitative research on the proposed and ongoing content’s stickiness and
future potential
Analytics
In-depth analysis of rating data and predictions based on analytics and
modeling
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Audience Analytics
In-depth analysis of numbers with qualitative
data to refine results
Recommendations on increasing subscriber
numbers
Channels Decisions
Qualitative and data based recommendations on the type and number
of channels.
Syndication
Opportunities across platforms with cross-
channel revenue options and recommendations
© RUNAWAY INSIGHTS
Runaway Insights will conduct audience testing for film’s ads, trailers and posters to gauge the audience perceptions.
Depending on the target audience identified and audience perception, Runaway Insights will advise on how to promote the film via digital media platforms with ideas on optimum strategy.
Through reliance on our database of box office numbers, Runaway Insights will advise on the optimum number of theatres to release a film in view to maximize ROI and minimize risks.
Depending on the genre of the film being released, regional demographics, and historic box office collection data, Runaway Insights will advise on the best properties for maximum returns.
Target
Audience
Marketing
Strategy
Theatrical
Release Size
Theatrical
Release Venues
Step1
Step 2
Step 3
Step 4
© RUNAWAY INSIGHTS
Runaway Insights leverages expertise from the realms of media and entertainment as well
as market research and consulting.
Our team of experienced industry professionals come from disciplines ranging from content
creation, content marketing, distribution, and production.
This unique experience mix provides significant value addition to any consulting
engagement.
© RUNAWAY INSIGHTS
Film & TV Production
Research and Consulting Division of Runaway
Productions
Film Distribution and Marketing
Joint Partnership to create innovative distribution
strategies for content
© RUNAWAY INSIGHTS
CONTACT
Sailesh Dave
Neil Dave
© RUNAWAY INSIGHTS