avoiding runaway trains
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Avoiding Runaway Trains
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Agile In Theory
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via http://eontek.co/services/software-development/web-application-development
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Agile Process
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“Agile doesn’t have a brain.” Bill Scott
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via http://www.jeffgothelf.com/blog/agile-doesnt-have-a-brain
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Agile Process
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? ?
Agile Process
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Design Thinking In Theory
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adapted from Stanford dschool
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Empathize
Define
Ideate
Prototype
Test
Design Thinking
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Wagile
Design
Empathize
Define
Ideate
Prototype
Test
Development
Big-ass Design Spec
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Requirements
Design
Development
Testing/QA
Deploy & ??
Waterfall Process
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How do we reconcile the two?
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Enter Lean UX
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Principles
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• Cross-functional teams with shared understanding
• Minimize “deliverables”
• Discovery is continuous
• Make stuff and see how people respond
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UX is a Team Sport
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Proto-Everything
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SDUF
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Circa 2011
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Circa November 2014
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Design Spikes
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Design Studio
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Design Studio
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Small Design Up-Front
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Story Mapping
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Design “Sprint”
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Desired UX
HTML Prototype
User Test Report
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Experiment With Small Bets
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You don’t have to build software! (Even the engineers)
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Things that might make more sense:
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• Plan some user research / customer development
• Try your best marketing landing page
• Create a clever growth hack
• Build a prototype
• Plan to offer the service manually
avoiding runaway trains
prepared for pivotal product mashup
make it better
tweet @skotcarruthavoiding runaway trains
prepared for pivotal product mashup
make it better
tweet @skotcarruthavoiding runaway trains
prepared for pivotal product mashup
make it better
tweet @skotcarruthavoiding runaway trains
prepared for pivotal product mashup
make it better
tweet @skotcarruthavoiding runaway trains
prepared for pivotal product mashup
Thanks!