rudolf van der berg's presentation at emerging communication conference & awards 2009...

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Page 1: Rudolf Van Der Berg's Presentation at Emerging Communication Conference & Awards 2009 Europe
Page 2: Rudolf Van Der Berg's Presentation at Emerging Communication Conference & Awards 2009 Europe

© Logica 2008. All rights reserved

When will accounting and paying per minute will stop

The Future of Interconnection

Rudolf van der BergLogica Management Consulting

[email protected]+31 6 13414512

http://internetthought.blogspot.com

Page 3: Rudolf Van Der Berg's Presentation at Emerging Communication Conference & Awards 2009 Europe

One would expect that because of the rise of data we wouldn’t have to pay for voice anymore, this won’t happen

• With data overtaking voice even on mobile networks, one would expect that soon we don’t pay for voice anymore

• We accept paying by the minute because voice is highly valued and it is a familiar way of billing

• The way voice interconnection is paid for in Europe is the reason we are stuck with paying by the minute

• Only when the current interconnection model is removed will voice be ‘free’

Page 4: Rudolf Van Der Berg's Presentation at Emerging Communication Conference & Awards 2009 Europe

With data overtaking voice even on mobile networks, one would expect that soon we don’t pay for voice anymore

• Last week Mary Meeker (Morgan Stanley) reported a 50x growth of mobile data on AT&T since 2006.

• Vincent Dekker (Trouw) reported that on KPN Mobile data traffic now equals voice with a 30x growth since 2006.

• T-Mobile NL indicated the average iPhone user uses 640MB per month (= 1000-4000 minutes)

• In 2012 voice will be 1-5% of mobile traffic in 2015 <0.16%

• If mobile networks are just bits/hertz/sec/km2, why would voice still be the dominant billing method? Let them talk!

Page 5: Rudolf Van Der Berg's Presentation at Emerging Communication Conference & Awards 2009 Europe

We accept paying per minute because voice is highly valued and it is a familiar way of billing

• Most consumers think they understand paying by the minute, most marketeers know better

• Voice communication is also the most important form of communication between two people. We value it (too) high

• So weirdly enough, because we value it so high, we allow for it to become a high priced, scarce good

• But this isn’t enough to explain why paying by the minute will not just go away.

Note: Flat fee is still accounting by the minute!

Page 6: Rudolf Van Der Berg's Presentation at Emerging Communication Conference & Awards 2009 Europe

The way voice interconnection in Europe is paid for is the reason we are stuck with paying by the minute

• In Europe for every incoming call the receiving network receives a termination fee. (US ≈ no termination fee)

• This model is called Calling Party Pays.

• The wholesale fee is regulated because of termination monopolies: €0.01 for fixed/VoIP and €0.02 - €0.14 for mobile

• It is the asymmetry between fixed and mobile that generates billions in revenue for all (example on next slide)

• It is these billions in revenue that will keep voice a paid for service for a long time.

Page 7: Rudolf Van Der Berg's Presentation at Emerging Communication Conference & Awards 2009 Europe

It is the asymmetry between fixed/VoIP and mobile that generates billions in revenue (Example NL)

Fixed to mobile/minute (NL)

Profit (million)

Termination fee

7.5ct 18

Transit fee 2.5ct 6

Margin voice provider

4.3ct 10

Tax 2.7ct 6.5

Retail 17ct 40.5

• Everybody makes money on mobile termination

• A minute to fixed/VoIP retails for €0.02, to mobile for €0.17

• ISP’s and Carrier Pre Select make 10 million per 1 million mobile subs

• Why change a deal that even increases ISP’s ARPU by 10% Per million mobile subs/per year, based on 20 minutes

incoming per mobile sub per month. Avg. MTA

Page 8: Rudolf Van Der Berg's Presentation at Emerging Communication Conference & Awards 2009 Europe

Only when the current interconnection model is removed will voice be ‘free’

• Removing Calling Party Pays would leave so called Bill and Keep, or better said, Peering and Transit. ( goto Ars Technica for an explanation)

• In this model voice providers can, but aren’t obliged to interconnect and/or pay a fee to each other.

• Providers are obliged to make all numbers reachable, either direct or via a transit provider.

• Because a voice bit is just as easy as a Youtube bit, the prices will converge

• Only then will telcos not care whose voice you’re using as long as you are their customer (too)

Page 9: Rudolf Van Der Berg's Presentation at Emerging Communication Conference & Awards 2009 Europe

Bonus: Some regulatory and other initiatives

• Ms. Reding want mobile termination fees down to 2 cents by 2013.

• European Regulators Group has just published a document on the topic. Meeting on November 4. Open for comments

• In Britain there is an initiative known as Terminate the Rate, sponsored by BT and 3

• In India the termination rate in any direction (fixedmobile, mobilefixed) was lowered to 0.3 cents per minute. • Indians have 400+ minutes of use at an ARPU of €6-8

• But GSMA members fight tooth and nail. Even arranging a meeting with 5 CEO’s and 3 EU commissioners

Page 10: Rudolf Van Der Berg's Presentation at Emerging Communication Conference & Awards 2009 Europe

Rudolf van der BergLogica Management [email protected]+31 6 13414512http://internetthought.blogspot.com

Page 11: Rudolf Van Der Berg's Presentation at Emerging Communication Conference & Awards 2009 Europe

© Logica 2008. All rights reserved