JUDGE A BOOKBY ITS COVER

THE WORK OFMICHAEL WESLEYB E R G

H i .My name is Mike.I am a uniquely creative individual, loyal to original thought and the illustration of imagination. I seek innovation among similarity while striving for professional results wherever aesthetics need pleasing.

B R A N D I D E N T I F I C AT I O NThe true face of a client should not be coated in a thick layer of make-up but rather mirror the ever beating heart of the company, organiztion, event, or individuals goals.

C L I E N T S

P A R T N E R SIN

D E S I G N

H O O D I E A L L E N

HOODIES ONLY PROBLEM WAS THAT HE WAS GOING EVERYWHERE FAST. The name of the game is building BUZZ. The NY artist had already struck gold with his catchy beats and lyrics but lacked a brand that spoke for him while the volume was turned down. It was my job to mirror this voice in the creation of Hoodies mojo, expressing it consitently and vibrantly wherever it was experienced.

STATIONERY | VIRAL | BRANDING

I LIKED HIM ON FACEBOOKNOW WHAT?- 40,000+ fans is evidence enough that HOODIE IS a team player. With constant uploads of tour dates, recent releases, and live video streaming HOODIE makes it impossible to ignore him.

OPERATION: BUZZCAN I HAVE YOUR AUTOGRAPH?-Establishing an image the artist wants to be affiliated with.

MacBook Pro

All about connections.

DREAMS UPHOODIE ALLEN

THREADS FOR FANSFASHION STATEMENT-Online store giving HOODIES loyal fans a way to wear their fanhood.

DREAMS UPSINGLE ALBUM ARTWORK-100,000+ eyes & ears on youtube.

T H E B O R G E N P R O J E C T

>ADVOCATE >MOBILIZE >EDUCATE >ISSUE MESSAGINGThese are the sole purposes of The Borgen Project. As the organizations lead designer it was my responsibility to promote, develop, and communicate each seperate characteristic under one roof. The Borgen Projects goal is to Refresh poverty advocation from its condescending manor, transforming it into an achievable and necessary goal. I approached my work from numerous angles targeting multiple sources rather than a single market. Poverty is the worlds problem which makes the battle against it everyones fight.

STATIONERY | VIRAL | WEB | PROMOTIONAL

SIGNAGEREFRESH POVERTY IMAGERY-Cardboard poster series created to challenge the viewers perspective.

WHAT WERE KNOWN FOR

POLITICALLY INFLUENTIALThe Borgen Project has high level political access on a national level. We have the platform to meet with U.S. leaders and build support for legislation addressing global poverty.

IN A NUTSHELL: The Borgen Project fights world poverty

MAINSTREAMThe majority of people engaged in The Borgen Projects efforts have never been involved with a poverty -reduction organization before. The Borgen Project has sparked mainstream interest in the issues and brought people to the cause that otherwise would not be advocating for the worlds poor.

TECH SAVVYThe Borgen Project is at the forefront of utilizing web-based strategies for educating the public and mobilizing involvement

NONPARTISANSECULAR

2004Shortly after College, Borgen began developing the organization. In need of startup funding, the former United Nations intern took a job living on a docked fishing vessel in Dutch Harbor, Alaska. From one of the most remote locations on earth, The BorgenProject was developed.

1999While working as a young volunteer in refugee camps during the Kosovo war and genocide, Clint Borgen saw the need for an organization that could bring U.S. political atterntion to severe poverty.

TODAYThe Borgen Project is headquartered in Seattle where one mans project has turned into a national, campaign aimed at making leaders of the most powerful nation on earth do whats right by the worlds poor.

It all began with one person, a laptop and a belief that the most powerful nation on earth should be doing more to address global poverty.

H I S T O R Y

BORGEN BLUEPRINTA LONG STORY SHORT-Collateral focused on presentingThe Borgen Project in a simple short-breathed manor.

R O W R I D E R U N

An event as unique as the group behind it. ROW RIDE RUN (RRR) is an annual fundraising triathlon hosted by the Saint Marys University S.O.U.L. Council. S.O.U.L stands for Serving Others United in Love. It is a group of individuals that organize and lead volunteer based trips accross the U.S. My task as a council leader and designer was to create a branding package unlike any other event expressing the unique qualities of the RRR, establishing a new event to compete among a plethora of pre-existing reputation heavy races.

BRANDING | STATIONERY

YOU COULD NEVER RIDE THIS CONTRAPTIONYOU DONT NEED TOO-This sorry excuse for a tranportation device is the ever beating heart of the ROW RIDE RUN Triathlon. It speaks for itself, combining the three key phases of the event into one quirky logo not only helps explain a complex race but gives it a face as well.

C C FThe Chotomw Childrens Foundation strives to dramatically change the lives of orphans abandoned and neglected through sponsoring orphanages in Poland that lack funding and resources. Together with donors, our aim is to effectively reach out to the children who lack the basic necessities and education, while providing hope and compas-sion to encourage children to thrive and lead healthy, meaningful lives.

Draft inspired by the infinity symbol and the continuous care of the Childrens Foundation

Final draft inspired by a parent to child embrace.

STATIONERY | VIRAL | WEB | PROMOTIONAL

C L O S E L YR E L A T E D

TO AB E G I N N I N G

T H EE N D

Mike Berg | Graphic Designer > mwbergdesign.com > mwbergdesign@gmail.com > 507.475.0869