rtilb ki s iretail banking services - commbank.com.au€¦ · #1 in “needs met per customer” of...

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R t ilB ki S i R t ilB ki S i Retail Banking Services Retail Banking Services Ross McEwan Ross McEwan Group Executive, Retail Banking Services UBS 9 th Annual Australian Financial Services Conference Australian Financial Services Conference 23 June 2010 Commonwealth Bank of Australia ACN 123 123 124

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Page 1: RtilB ki S iRetail Banking Services - commbank.com.au€¦ · #1 in “Needs met per customer” of the “big four” banks and St George Risk Management People Engagement Safely

R t il B ki S iR t il B ki S iRetail Banking ServicesRetail Banking Services

Ross McEwanRoss McEwanGroup Executive, Retail Banking Services

UBS 9th Annual Australian Financial Services ConferenceAustralian Financial Services Conference

23 June 2010Commonwealth Bank of Australia ACN 123 123 124

Page 2: RtilB ki S iRetail Banking Services - commbank.com.au€¦ · #1 in “Needs met per customer” of the “big four” banks and St George Risk Management People Engagement Safely

DisclaimerDisclaimer

Th i l h f ll i i f l b k dThe material that follows is a presentation of general backgroundinformation about the Bank’s activities current at the date of thepresentation, 23 June 2010. It is information given in summary formand does not purport to be complete. It is not intended to be reliedupon as advice to investors or potential investors and does not takeinto account the investment objectives, financial situation or needsj ,of any particular investor. These should be considered, with orwithout professional advice when deciding if an investment isappropriateappropriate.

Page 3: RtilB ki S iRetail Banking Services - commbank.com.au€¦ · #1 in “Needs met per customer” of the “big four” banks and St George Risk Management People Engagement Safely

CBA a clear focussed strategyCBA – a clear, focussed strategy

Customer SatisfactionCustomer

SatisfactionBusiness BankingBusiness Banking

Australia’s Australia’s finest financial

services i ti

finest financial services

i tiorganisationorganisationTechnology and

Operational Excellence

Technology and Operational Excellence

Trust and Team SpiritTrust and

Team Spirit

Profitable G th

Profitable G th

ExcellenceExcellence

GrowthGrowth

Page 4: RtilB ki S iRetail Banking Services - commbank.com.au€¦ · #1 in “Needs met per customer” of the “big four” banks and St George Risk Management People Engagement Safely

Vision and strategyVision and strategy

‘To be Australia’s finest financial services organisationTo be Australia s finest financial services organisation through excelling in customer service’

We are determined to place our customers at the centre of everything we do

to make it easy for customers,

to meet their needs every time,

so we can do more business with them.

Page 5: RtilB ki S iRetail Banking Services - commbank.com.au€¦ · #1 in “Needs met per customer” of the “big four” banks and St George Risk Management People Engagement Safely

Already some great wins for 2010Already some great wins for 2010“Bank of the Year” and “Money Minder of the Year”yMoney Magazine

“Australian Financial Institution of the Year (Retail)”Australian Banking & Finance (AB&F)Australian Banking & Finance (AB&F)

“Best Retail Bank in Australia” and “Best Retail Bank in Asia Pacific”The Asian Banker

“Best Domestic Bank in Australia”Asiamoney magazineAsiamoney magazine

“Lender of the Year”Mortgage and Finance Association of Australia (MFAA)

“Five Stars” for all Deposit and Transaction accountsCANSTAR CANNEX

“Best International Prepaid Card” for Travel Money CardOSCARDS

Page 6: RtilB ki S iRetail Banking Services - commbank.com.au€¦ · #1 in “Needs met per customer” of the “big four” banks and St George Risk Management People Engagement Safely

Strategic priorities for Retail Banking ServicesStrategic priorities for Retail Banking Services

Customer SatisfactionCustomer Satisfaction#1 in Customer Satisfaction of the “big four” banks and St George

Profitable Market Share Growth

Efficiency

Profitable Market Share Growth#1 Market Share and growing in key lines

Cross Sell

EfficiencyLowest cost to income ratio driven by operational excellence improvements

#1 in “Needs met per customer” of the “big four” banks and St George

Risk Management

People Engagement

gSafely and effectively manage risk and reward

Engaged and motivated people to drive success

Page 7: RtilB ki S iRetail Banking Services - commbank.com.au€¦ · #1 in “Needs met per customer” of the “big four” banks and St George Risk Management People Engagement Safely

Customer SatisfactionCustomer Satisfaction

Gap to Number 1 closed considerablyMFI Customer Satisfaction Gap to u be c osed co s de ab y

Highest ever 6 month average of 75.7%

10th consecutive monthly increase 83%

– Roy Morgan 6 Month Rolling Average

5 7%

Gap to Number 1 closed considerably

Six month average up 10.0% since Jan 2006

Since June 2009:

– Complaints down 27%79%

81%

fairl

y sa

tisfie

d) 5.7%

p

– Compliments up 25%

Significant cultural change now well entrenched73%

75%

77%

very

sat

isfie

d or

9.7%

entrenched

Created tremendous momentum and customer goodwill69%

71%

% S

atis

fied

(v

65%

67%

Jun-07 Jan-08 Aug-08 Mar-09 Oct-09 May-10

CBA Peers

Source: Roy Morgan Research Customer Satisfaction, Aust MFI population 14+, % “Very” or “Fairly satisfied”, 6 month rolling average

CBA Peers

Page 8: RtilB ki S iRetail Banking Services - commbank.com.au€¦ · #1 in “Needs met per customer” of the “big four” banks and St George Risk Management People Engagement Safely

Profitable Market Share GrowthProfitable Market Share Growth

Home Loans – consolidated strong share2009 Balance Growth Home Loans consolidated strong share growth over last two years

Deposits

Not chasing “hot money”

2009 Balance Growth

20.5%

8 7%8 2% 8 7%

(calendar year)

– Not chasing hot money

– Sensible use of price and distribution levers to hold/stabilise share

C C f f

8.7%5.2%

8.2%3.5%

8.7%

Home Lending Credit Cards* Household Deposits***

Credit Cards – successful launch of Amex companion card

Points of presence continuing to rise with Q l d b h i j t

CBA System

2010 Balance Growth(calendar year annualised**) Queensland branch expansion project on

track and ATM Refresh program continuing

Strong growth in FX supported by Travel8.3%

17.7%

6.1%6.0%10.3%

5.8%

(calendar year annualised**)

Strong growth in FX supported by Travel Money Card

School Banking investment has rejuvenated important program

Home Lending Credit Cards* Household Deposits***CBA System

rejuvenated important program

Source: APRA/RBA; * Credit Cards data is one month in arrears ** Annualised growth 4 months from Dec 09 to Apr 10*** Excludes reclassification of deposits, which would improve performance relative to market

Page 9: RtilB ki S iRetail Banking Services - commbank.com.au€¦ · #1 in “Needs met per customer” of the “big four” banks and St George Risk Management People Engagement Safely

EfficiencyEfficiency

The most efficient major Retail Bank in RBS and Peers Cost to Income Ratio* e ost e c e t ajo eta aAustralia based on cost to income ratio

Improvements across multiple areas– Paperless mortgage services

RBS and Peers Cost to Income Ratio*

49%

56%

Paperless mortgage services environment – best in class

– “60 minute Home Loan” – loans conditionally approved and printed in

43%39%

43% 42%

49%

44% 45%

branch– 30% decrease in paper statements

over the last 12 months**– Productivity focus – Sales per FTE

12% above plan– Continued enhancements to NetBank

Core Banking Modernisation rollout has begun – 1.1m Term Deposit customers migrated onto new platform

1H09 1H10CBA Peers

* Cost to Income Ratios relate to the most comparable reported part of the peer organisations relative to RBS** For all Deposit & Transaction and Home Lending accounts

Page 10: RtilB ki S iRetail Banking Services - commbank.com.au€¦ · #1 in “Needs met per customer” of the “big four” banks and St George Risk Management People Engagement Safely

Cross SellCross Sell

CBA now #1 of peer group in the averageAverage number of products held at financial CBA now #1 of peer group in the average number of products held per customer

Increase primarily from higher deposits and credit card holdings

institution

2.60 2.54(Roy Morgan 6 monthly rolling average)

g

Reflects success of Financial Health Checks program

Strong correlation with Customer2.30

2.40

2.50

of p

rodu

cts

Strong correlation with Customer Satisfaction trend

Supported by award winning products

CANNEX 5 t t d D it d2.10

2.20

vera

ge n

umbe

r o

– CANNEX 5-star rated Deposit and Transaction Products

– Success of Companion Credit Cards1.80

1.90

2.00Av

– Award winning NetBank product

Significant opportunity with Core BankingCBA Peers

Source: Roy Morgan Research Australian population 14+, Banking and Finance products per Banking and Finance customer, 6 month moving average

Page 11: RtilB ki S iRetail Banking Services - commbank.com.au€¦ · #1 in “Needs met per customer” of the “big four” banks and St George Risk Management People Engagement Safely

Risk ManagementRisk Management

Credit quality trends in line withRBS Portfolio 30+ Arrears Rates Credit quality trends in line with expectations

Conservative policy settings resulting in improved performance

RBS Portfolio 30+ Arrears Rates

3.0%

4.0%

5.0%

p p

Customer Assist volumes impacted through 2009, but being managed lower this calendar year

0.0%

1.0%

2.0%

Sep 07 Mar 08 Sep 08 Mar 09 Sep 09 Mar 10

Major focus on Collection Transformation project

New “Layer 1” Risk Assurance roles now

Home Loans(incl customer assist)

Personal Loans Credit Cards

Customer numbers in Customer Assist (indexed) New Layer 1 Risk Assurance roles now in place

100

150

200

ndex

0

50

Apr-09 Jun-09 Aug-09 Oct-09 Dec-09 Feb-10

In

Page 12: RtilB ki S iRetail Banking Services - commbank.com.au€¦ · #1 in “Needs met per customer” of the “big four” banks and St George Risk Management People Engagement Safely

People EngagementPeople Engagement

Top quartile staff engagement acrossRBS St ff E t Top quartile staff engagement across Retail Banking Services

Stable turnover, with absenteeism at lower levels than 2008/09

RBS Staff Engagement

4 4

4.5

4.6Gallup Q12® Grand Mean (score out of 5)

Focus on increasing the number of women in roles of Executive Manager and above

– My Mentor program4 1

4.2

4.3

4.4

– My Mentor program

– Group-run Xplore Career Resiliency and Senior Career Resiliency programs

R h i t b i i3 8

3.9

4.0

4.1

– Research into career barriers in network

3.6

3.7

3.8

2002 2003 2004 2005 2006 2007 2008 2009 2010

CBA score Trendline

Page 13: RtilB ki S iRetail Banking Services - commbank.com.au€¦ · #1 in “Needs met per customer” of the “big four” banks and St George Risk Management People Engagement Safely

Areas of focus going forwardAreas of focus going forwardCore Banking Modernisation / Retail Banking Transformationg g

Regulation – eg National Consumer Protection Reform

Harnessing Customer Satisfaction momentumg

Continuing to target best-in-class efficiency

Sensible volume / margin managementg g

Infill initiatives

– School Banking through to first jobg g j

– Foreign Exchange

– Small Business

Evolution of our strategy

Page 14: RtilB ki S iRetail Banking Services - commbank.com.au€¦ · #1 in “Needs met per customer” of the “big four” banks and St George Risk Management People Engagement Safely

R t il B ki S iR t il B ki S iRetail Banking ServicesRetail Banking Services

Ross McEwanRoss McEwanGroup Executive, Retail Banking Services

UBS 9th Annual Australian Financial Services ConferenceAustralian Financial Services Conference

23 June 2010Commonwealth Bank of Australia ACN 123 123 124