rtbf tv audiences - mediaspecs€¦ · top 5 rating% bresil/suisse 19 france/croatie 18...
TRANSCRIPT
Russian story WORLD CUP 2018
RTBF TV AUDIENCES
MATCH AFTER MATCH ON RTBF TV
CIM Audimetrie ; South ; 14/06-28/06/2018 ; 15-54 years ; TTVsh% (Live only); Rating% (Live+vosdal)
10%
3% 6%
17%
6% 8% 9% 11% 8%
13% 19%
29%
5%
16%
5% 8%
13% 7% 6%
14%
5% 10%
15%
6% 7% 10%
27%
7% 12%
9% 10% 14%
2%
8% 5% 8%
1% 3% 5%
11%
1% 2% 6%
13%
2%
31%
4% 0%
52%
39%
50%
58%
46%
55% 51% 49%
45%
63%
56%
90%
48% 49% 48% 47% 43%
62%
52% 54%
43%
55% 50%
56%
48%
39%
91%
45%
53% 58% 57%
46%
15%
30%
47%
28%
12% 11%
48%
41%
12% 9%
50% 48%
17%
85%
40%
1%
Rating & Share – 15-54 years
Rating Share
1st Round
MATCH AFTER MATCH ON RTBF TV
CIM Audimetrie ; South ; 30/06-15/07/2018 ; 15-54 years ; TTVsh% (Live only); Rating% (Live+vosdal)
10% 13% 12% 13%
10%
32%
7%
16% 11%
30%
8% 12%
34%
15%
22% 18%
61% 58%
73%
55%
74%
86%
62% 59%
65%
85%
64%
58%
90%
55%
87%
70%
Rating & Share – 15-54 years
Rating Share
Final Round
TOP 5 RATING%
BRESIL/SUISSE 19
FRANCE/CROATIE 18
PORTUGAL/ESPAGNE 17
COLOMBIE/ANGLETERRE 16
TUNISIE/ANGLETERRE 16
Average TOP 5 17
TV TOP 5 (without Red Devils)
CIM Audimetrie ; South ; 14/06-15/07/2018 ; 15-54 years ; Rating% (Live+vosdal)
Average rating% 15-54
Average rating% 15-54
Average share% 15-54
1st round 9 47
1/8 14 66
1/4 15 70
1/2 23 72
Final 18 70
Average 11 54
THE DIFFERENT PHASES OF THE COMPETITION
CIM Audimetrie ; South ; 14/06-15/07/2018 ;15-54 years ; Average rating% (Live+vosdal) & TTVsh% (Live only)
THE GLOBAL AUDIENCE
Cumulated reach
Total viewers
3.946.832 (90%)
CIM Audimetrie ; South ; 14/06-15/07/2018 ; 4+; Cumulated reach 10’cons. (Live+vosdal)
Average Rating Average Rating% Average Share% Cum. Coverage% Average nbr of
matches watched
Total viewers 535.295 12 49 90 11,7
15-54 269.575 11 54 89 10,7
Men 18-54 153.940 14 61 91 12,7
Women 18-54 104.871 9 45 88 9,2
PRP 18-54 177.561 12 51 91 11,6
MEN, WOMEN AND PRP ?
CIM Audimetrie ; South ; 14/06-15/07/2018 ; TTVsh% (Live only); Cumulated reach% 10’cons. & Rating% (Live+vosdal)
AUVIO REPORT
MATCH AFTER MATCH ON AUVIO
RTBF; streaming live Auvio ; 14/06-28/06/2018 ; unique visitors
47.141
40.967 39.525 38.557
36.614 37.350
24.871 27.070
23.560
44.409 45.547
107.525
47.345 43.216
50.033
42.772 40.278
74.807
36.818 41.256
44.675
54.540
40.098
59.596
36.367
28.893
79.893
26.254
42.890 38.747
27.537
37.991
14.000
27.828
45.516 50.559
8.377 12.847
54.516
45.815
23.059
10.107
51.573
42.883
14.233
72.234
45.301
20.965
Streaming live Auvio - Unique visitors Avg 1st round : 40.562
1st Round
MATCH AFTER MATCH ON AUVIO
RTBF; streaming live Auvio ; 30/06-15/07/2018 ; unique visitors
56.463
49.137
62.998 63.756
76.504
105.409
54.773
74.619
88.418 91.560
42.098
65.681
106.497
66.503
87.125 86.026
Streaming live Auvio - Unique visitors Avg Final round : 73.598 Avg WC : 48.821
Final Round
AUVIO : INCREMENTAL VS TV
RTBF; streaming live Auvio ; unique visitors - CIM Audimetrie South ; reach 4+ - Incremental = reach « Auvio + TV » versus reach TV only
+6%
+12%
+8%
+4%
+7% +6% +4% +4% +4% +5% +4%
+6%
+11%
+4%
+11%
+6% +5%
+13%
+7% +4%
+11%
+7% +4%
+12%
+5% +4% +5% +4% +5% +6%
+4% +4% +7%
+4%
+9% +7%
+5% +4%
+9%
+6%
+11%
+4%
+9%
+5% +6% +4%
+10%
+62%
Incremental Auvio – Total viewers Avg incremental 1st round : +6%
The lowest TV
audience but the
best Auvio incremental
1st Round
AUVIO : INCREMENTAL VS TV
RTBF; streaming live Auvio ; unique visitors - CIM Audimetrie South ; reach 4+ - Incremental = reach « Auvio + TV » versus reach TV only
+6%
+12%
+7%
+6%
+9%
+5%
+9%
+6%
+10%
+5%
+6% +6%
+5% +5%
+6%
+7%
Incremental Auvio – Total viewers
Final Round
Avg incremental Final round : +6% Avg incremental WC : +6%
HIGHER INCREMENTAL IN THE AFTERNOON (WEEKDAYS)
RTBF; streaming live Auvio ; unique visitors - CIM Audimetrie South ; reach 4+ 10’cons - Incremental = reach « Auvio + TV » versus reach TV only
+6%
+12%
+8%
+4%
+7% +6%
+4% +4% +4%
+5%
+4%
+6%
+11%
+4%
+11%
+6%
+5%
+13%
+7%
+4%
+11%
+7%
+4%
+12%
+5%
+4%
+5%
+4% +5%
+6%
+4% +4%
+7%
+4%
+9%
+7%
+5%
+4%
+9%
+6%
+11%
+4%
+9%
+5% +6%
+4%
+10%
Incremental Auvio – Total viewers …+62%
Weekdays at 14:00 Weekdays, simultaneous at 16:00
1st Round
HIGHER INCREMENTAL ON MEN & YOUNG PEOPLE
RTBF; streaming live Auvio ; unique visitors - CIM Audimetrie South ; reach 10’cons- Incremental = reach « Auvio + TV » versus reach TV only
INCREMENTAL VS TV
MEN WOMEN 18-34 35-54 55+
+9% +2% +16% +6% +2%
TOP 5 Total visitors
URUGUAY/FRANCE 88.418
FRANCE/CROATIE 86.026
BRESIL/MEXIQUE 76.504
PORTUGAL/MAROC 74.807
COLOMBIE/ANGLETERRE 74.619
Average TOP 5 80.075
AUVIO TOP 5 (without Red Devils)
RTBF; streaming live Auvio ; 14/06-15/07/2018 ; unique visitors
Average unique visitors Total visitors 18-54
1st round 40.562 34.072
1/8 67.957 56.608
1/4 71.939 59.782
1/2 86.500 72.574
Final 86.026 73.466
Average 48.821 40.912
THE DIFFERENT PHASES OF THE COMPETITION
RTBF; streaming live Auvio ; 14/06-15/07/2018 ; unique visitors
DIGITAL AUDIENCE : MORE MEN & MORE YOUNG PEOPLE
RTBF; AUVIO LIVE 14/06-15/07/2018 ; unique visitors - CIM Audimetrie / South ; profil% (Live + vosdal)
9% 2%
18%
53%
31%
31%
42%
14%
RTBF TV Auvio
-18 18-34 35-54 55+
58%
85%
42%
15%
RTBF TV Auvio
Men Women
RED DEVILS EFFECT
RED DEVILS : MATCH AFTER MATCH ON RTBF TV
CIM Audimetrie ; South ; 14/06-15/07/2018 ; 15-54 years ; TTVsh% (Live only); Rating% (Live+vosdal)
29% 27% 31% 32% 30% 34% 22%
90% 91% 85% 86% 85% 90% 87%
Rating & Share – 15-54 years
Rating Share
RTBF TV : EVERYBODY IN BLACK, YELLOW & RED !
54
11
47
9
87
29
Average Share Average Rating
With Red Devils Without Red Devils
CIM Audimetrie South ; 14/06-15/07/2018 ; 15-54 years; TTVsh% (Live only) ; Rating% (Live+vosdal)
Cumulated reach 10’cons.
4+ 78%
15-54 76%
MEN 18-54 78%
WOMEN 18-54 75%
PRP 18-54 79%
RED DEVILS COVERAGE
CIM Audimetrie ; South ; 14/06-15/07/2018 ; Reach% 10 min (Live+vosdal)
BELGIUM TV AUDIENCE : MORE WOMEN
CIM Audimetrie / South ; 14/06-15/07/2018 profil% (Live + vosdal)
9% 12%
18% 17%
31% 30%
42% 40%
Average Red Devils
-18 18-34 35-54 55+
58% 51%
42% 49%
Average Red Devils
Men Women
BELGIUM AUVIO AUDIENCE : MORE WOMEN
RTBF; AUVIO LIVE 14/06-15/07/2018 ; unique visitors
2% 2%
53% 52%
31% 32%
14% 14%
Average Red Devils
-18 18-34 35-54 55+
85% 74%
15% 26%
Average Red Devils
Men Women
RECORDS FOR THE RED DEVILS MATCHES
CIM Audimetrie ; South
Best Share France - Belgium
94%
More women
49%
VS World Cup 2014 & Euro 2016
MEN 18-54 Average profile
COMPARISON WITH WC 2014
2014 2018
Average Rating% Average Share% Average Rating% Average Share%
Total viewers 11,9 43,1 12,2 (+3%) 49,1 (+14%)
15-54 11,6 46,2 11,2 53,6 (+16%)
Men 18-54 14,1 52,6 13,8 60,8 (+16%)
BEST EDITION EVER (Shr%) !
CIM Audimetrie ; South ; 14/06-15/07/2018 ; TTVsh% (Live only); Rating% (Live+vosdal)
RTBF BOOSTER
RTBF TV : INCREASING TV SHARE
Share La Une + La Deux : 21%
WC 2018 vs June-July 2017
+119%
WC 2018 vs 01-13/06/2018
+67%
CIM Audimetrie ; South ; 14/06-15/07/2018; 15-54 ; total day ; % evolution in TTVShare % (Live)
[email protected] www.rmb.be