R&R – CASE STUDY

Team Members

Abhinav Mathew (F10061) Anthony Vishal Francis (F10064) Githin J Mathew (F10013) Rohith Girish (F10105)

Key Points

“Trivial Pursuit” – introduced in Canada in 1980, strongest sales in 1983

In the US – introduced in Sept, 1983 Retailers dictated terms most of the

times – success depended on less than a dozen retailers

Industry was seasonal – four weeks prior to Christmas

Trivial Pursuit

Developed in Canada (1980) Introduced in the US in Sept, 1983

Wholesale - $19 Retail - $29.95 to $39.95 Primarily marketed through WOM

Assumption that success of “Trivial Pursuit” in Canada would spill over to the US

TV Guide Trivia Game

Licensed by TV Guide (18mn copies weekly)

Retailed at $14.95 Available at 10,000 retail outlets from

Bloomingdale’s and Macy’s to Toys ‘R’ Us, Sears, Penney, etc.

Scheduled launch for late spring, 1984

Our Analysis

“Trivial Pursuit” as a product class Is in the decline stage (Dec 1984) Most major manufacturers had their own

version Had a PLC of only a year Heavy discounting by retailers

There is no repeat buy Game was too tough for people to play Only Selchow could survive in 1985

The way forward

Develop “WHOOZIT?” First-mover advantage Easier to play Offer a version which can be played on the

“Trivial Pursuit” board Learn from the mistakes of “TV Guide

Trivia Game” Possible tie-up with Bettman Archives

THANK YOU!!