roundtable: advertising your senate
DESCRIPTION
Presented by Brayden Mann Recruitment and retention is just one aspect of a senate’s presence. To have a name with administration, faculty and staff, students, and even the surrounding community can bring proactive collaboration and notoriety to the student population.TRANSCRIPT
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How to Market Your Senate
Created and Presented by:
Brayden Mann
Public Relations Coordinator
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Marketing Your Senate?
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What does “Marketing Your Senate” Mean?
• It means creating visibility and awareness to your senate.
• This is effective for recruitment, building relationships with students, administration, faculty, staff, and the surrounding community.
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What Can Marketing Do For Your Senate?
Your Senate Without Marketing
Your Senate With Marketing
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On Campus
• Having a greater presence on Campus creates an environment where student opinion has an important weight.
• Many of the relationships on campus that mold the image of the senate are the following:
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Students
• Students are the bread and butter of your marketing—you are them, they are what you represent.
• How to get students involved consists of balancing the fun, lighter of aspects of senate with the heavier work.
• To have fun, but to give weight.
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Faculty and Staff
• Building a relationship with Faculty and Staff is essential for a proactive, building collaboration to help make your school better.
• Your senate’s connection can help bridge a gap of unawareness faculty and staff may have had on campus—a potential immediate benefit. This can also lead to class rap and networking opportunities on campus.
• Additionally, a senate who gets faculty and staff more aware, can also get them more involved in student activities.
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Administration
• Administration has a lot of pull on any given campus. One of the ways that senate members can spread reputation is by going on campus-wide committees.
• Simple networking opportunities become beneficiary for senate and the individuals making them.
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Off CampusThe Community
• Civic duty is one of the quintessential aspects of senate.
• Giving your senate a yearly civic, charitable activity not only promotes senate visibility, but promotes a healthy environment surrounding the school.
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Large Group Discussion:What are Successful Marketing Tactics on your
Campus?
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Student-Focused Methods
• Class Raps are an under utilized, but essential tactic.
• Tabling.
• Co-Sponsoring Events on Campus.
• One on one interaction with Students is invaluable.
• Flyers/General work of the PRC.
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Senate Pitch