rotary's 6 areas of focus
TRANSCRIPT
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RotaRys aReas of focus
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RotaRys aReas of focus
Rotarys 34,000 clubs and 1.2 million members serve
communities around the world, each with unique
concerns and needs. Rotarians have continually
adapted and improved the way they respond to
those needs, taking on a broad range o service
projects. The most successul and sustainable
Rotary service tends to all within one o the
ollowing six areas:
Peaceandconictprevention/resolution
Diseasepreventionandtreatment
Waterandsanitation
Maternalandchildhealth
Basiceducationandliteracy
Economicandcommunitydevelopment
Rotary International and The Rotary Foundation
recognize that ocusing service in these areas o
ocus can
ProvidedirectiontoRotariansinterestedin
developing service projects
ImproveRotarianscapacitytoaddressneeds
ShowtheworldthatRotaryisagloballeaderin
humanitarian service
The needs spanning Rotarys six areas o ocus are
vast, ranging rom lack o access to clean water
to the need or immunizations that prevent deadly
diseases. This publication provides an introduction
to each area, as well as ideas and suggestions or
how Rotarians can address these needs locally and
internationally.
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H h r r
h Rr?
The six areas o ocus orm an integral part o
The Rotary Foundations Future Vision Plan and
the RI Strategic Plan.
FutuRe Vision
Under the Future Vision Plan, Rotarians use global
grants to support large, sustainable projects with
measurable impact, partnering with other Rotaryclubs or districts or with other organizations.
All humanitarian projects, scholars, and vocational
training teams unded by global grants should work
toward specifc goals within the areas o ocus,
which are detailed on the ollowing pages.
Through 2013, only clubs and districts participating
in the Future Vision pilot may apply or global
grants;otherclubsmayapplyforaMatchingGrant.
Ri stRAtegic PlAn
The RI Strategic Plan encompasses the six areas o
ocus as part o the strategic priority to ocus and
increase humanitarian service.
Rotarians planning new service projects are
encouraged to consider these areas and their many
opportunities or innovative projects.
Ultimately, Rotarians should continue to implement
projects o sound design and true beneft to the
community.
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PEACE AND CONFLICTPREVENTION/RESOLUTION
42
are currentldisplaced b ared conict
or persecution
6,000 are aied or killed b land ines eac ear
tiPs FoR success
Engage all community stakeholders in service projects,
including women, marginalized populations such as ethnic
orreligiousminorities,andopposingsidesinconicts.
Understand and be respectul o the laws and customs o
all communities in which you serve.2
1
Responding to conflict
90% in ared conicts are civilians,at least al are cildren
WhAt you cAn do
Oer supportto marginalized
groups withinsociety that are atrisk o violence or
persecution.
WhAt you cAn do
Help childrenwho have been
orphaned, injured,or traumatized by
conict.
WhAt you cAn do
Provide relieto reugees or
internally displacedpeople who haveedareasofconict.
tARget one oF these goAls
WAnt A globAl gRAnt? Strengthen local peace eorts Trainlocalleaderstopreventandmediatecon
Supportlong-termpeacebuildinginareasaffectedbyconict
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tiPs FoR success
Use role playing and sports to teach children and young
adultssociallyappropriatewaysofdealingwithconict.
Train local leaders on strategies to prevent and mediate
conictasacomponentofcommunityserviceprojects.
PartnerwithRotaryPeaceFellowsandotherconict
prevention experts and organizations.
1
2
3
WhAt you cAn do
Recruit candidatesor a Rotary Peace
Fellowship. Up to100 peace ellowships
are oered annually on aworld-competitive basisor study at the Rotary
Peace Centers.
WhAt you cAn do
Pursue projects thataddress the
underlying causeso conict: disease,illiteracy, hunger, and
poverty.
300,000 h r(bos and girls under age 18) are believed to be
involved in conicts around te world
WhAt you cAn do
Participate inellowship and
service activitieswith Rotary clubs in other
parts o the world topromote understanding
and peace.
Assistvulnerablepopulationsaffectedbyconict,particularlychildrenandyouth
Supportstudiesrelatedtopeaceandconictresolution
WhAt you cAn do
Incorporateconict resolution
and mediationstrategies in
service projectsinvolving local schools,
orphanages, workplaces,and community centers.
pReventing conflict/building peace
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1 suer ro neglectedtropical diseases suc as dengue ever and lepros eac ear
tiPs FoR success
Consult with Rotarians who have medical or
public health expertise.
Reach out to local and regional hospitals,
clinics, universities, and ministries o health
to avoid duplicating eorts and to take
advantage o local resources.
Enlist community workers and health and
medical volunteers to perorm immunization
Remember that the most eective programs
are evidence based, age appropriate, and
medically accurate.
2
3
4
1
disease pRevention
HealtH caRe
1 6 worldwide cannot pa or ealt care
100 are pused intopovert eac ear because o edical costs
WhAt you cAn do
Carry outimmunizationsagainst inectious
diseases.
WhAt you cAn do
Support healtheducation
programs thatexplain how diseases
are spread, and promotways to reduce the risk
o transmission.
DISEASE PREVENTION ANDTREATmENT
tARget one oF these goAls
WAnt A globAl gRAnt? Improve the capacity o local health care proessionals
CombatthespreadofHIV/AIDS,malaria,andothermajordiseases
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tiPs FoR success
Workwithlocalhealthcenterstodevelopprograms
that attract health workers with a variety o skills.
A shortage in a particular skill can overburden health
center sta and limit the care available.
tiPs FoR success
Seek long-term support or community health centers. Access to
reliable services can transorm a community and is crucial in achievingtheMillenniumDevelopmentGoalofuniversalhealthcare.
Partner with global health systems to increase access to equipment,
acilities, and the latest health care programs.
Incorporate innovative technologies such as mHealth, which can be
accessed on mobile devices, to increase the reach o health centers.
1
2
3
1
WhAt you cAn do
Sponsorcontinuingeducation andtraining or health
workers, includingsupporting scholarships,
stipends, and publicrecognition.4.3 r, nurses, idwives,
and oter skilled caregivers are needed worldwide
57rave ewer tan 23 ealt
workers or ever 10,000
people
WhAt you cAn do
Improve andexpand accessto low-cost and
ree health care inunderserved areas.
Ensure that training acilities are located
where the workorce lives and works to
improve retention rates.
2
Educate and mobilize communities to help prevent the spread o major diseases
Enhance the health inrastructure o local communities Support studies related to disease prevention and treatment
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tARget one oF these goAls
WAnt A globAl gRAnt?
WATER AND SANITATION
sanitation & Hygiene
WhAt you cAn do
WhAt you cAn do
Promote goodhygiene habitsthrough education.
Proper handwashing,with soap and water,can reduce diarrhea
cases by up to45 percent.
Improvesanitation
acilities byproviding toilets andlatrinesthatushto a sewer or sae
enclosure.
2.6 lackaccess to adequate
sanitation acilities
6,000 hr die eac daro diarreal diseases caused b lack o
sanitation and unsae water
tiPs FoR success
Avoid implementing high-tech solutions
developing communities. Simple solution
are easier to learn and sustain.
Remember sanitation and hygiene: Very
ew people die rom thirst; millions die
rom preventable waterborne diseases.
2
1
Increase equitable community access to sae drinking water and basic sanitation
Educate communities about sae water, sanitation, and hygiene
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tiPs FoR success
Workwiththecommunitytodetermineitsneedsand select appropriate solutions.
Beore digging or drilling a new well, plan careully
to ensure that the water will be sae and the well is
environmentally sustainable.
Empower the local community to take ownership o
the project to ensure its success and sustainability.
1
2
3
6 hr per dais spent b woen in soerural parts o Arica collecting
water ro a reote source
WhAt you cAn do
Promote low-costsolutions, such
as chlorine tablets orplastic bottles that can
be exposed tosunlight, to improve
water quality.
WhAt you cAn do
Implementrainwater
harvesting systems
to collect and storerainwater or drinking,
irrigation, or rechargingunderground aquiers.
mpRove access to wateR & wateR quality
WhAt you cAn do
Build waterwells to extractgroundwater rom
undergroundaquiers.
WhAt you cAn do
Provide point o
use home waterflters, such asceramic or sand flters,to make drinking water
sae.884 dont ave clean drinking water
Strengthen the ability o communities to develop and maintain sustainable water and sanitation systems
Support studies related to water and sanitation
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9 hr underte age o fve die eac ear due to alnutrition,poor ealt care, and inadequate sanitation
mATERNAL AND ChILD hEALTh
cHild HealtH caRe
WhAt you cAn do
Prevent mother-to-inant HIV
transmission byencouraging the useo antiretroviral drugsand ormula eeding.
WhAt you cAn do
Promote goodnutrition, including
encouragingbreasteeding. Childrenwho are ed breast milkare stronger and lessvulnerable to disease
than those whoare not.
WhAt you cAn do
Provideimmunizations and
antibiotics.Measles,malaria, pneumonia,AIDS,anddiarrheal
diseases are the leadingcauses o death inchildren under fve.
tARget one oF these goAls
WAnt A globAl gRAnt? Support studies related to maternal and child health Reduce the maternal mortal
Reduce the mortality rate or children under the age o fve
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40% in developing countries do not use
contraception
53
rcould be prevented troug
ail planning
tiP FoR success
Be culturally sensitive to the
communitys belies surrounding
amily planning. By doing so,
you will oster a good working
relationship and better meet
the needs o the community.
family planning
1 22 will die during pregnanc and
cildbirt in Arica
WhAt you cAn do
Providebirthing
kits to healthproessionals.
WhAt you cAn do
Provide accessto amily planning
inormation andresources.Meetingthisneed could reduce the
number o maternaldeaths by nearly
30 percent.
tiPs FoR success
Ensure sustainability by
empowering the local
community to take ownership
o health training programs.
Consult Rotarians who are
trained in maternal and
child health care, such as
midwives, obstetricians, and
gynecologists.
Partner with outside
organizations with expertise in
maternal and child health.
1
3
2
antenatal caRe & cHildbiRtH
80% r h couldbe prevented wit access to reproductive ealt services and
trained ealt care workers
Improve access to essential medical services and
ained health care providers or mothers and their children
WhAt you cAn do
Supportaccredited
trainingprograms or
health proessionals.
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BASIC EDUCATION AND LITERACy
31% rh hrin low-incoe countries are not
proessionall trained
tiPs FoR success
Developlong-termrelationshipswithteacherstoensuretheyhave
access to the latest training and materials.
Consult with education ofcials to design teacher training programs
and curriculum.2
1
WhAt you cAn do
Send avocational
training team
to oer curriculumdevelopment training in
rural communities.
WhAt you cAn do
Provideteacher
training,curriculum, and
supplies orschools.
teacHeR tRaining
tARget one oF these goAls
WAnt A globAl gRAnt? Ensure that children have access to quality basic education
Reduce gender disparity in education Increase adult literacy
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tiPs FoR success
Remove barriers to girls education caused by cultural
attitudes, saety concerns, and the need or girls to
contributetothehouseholdeconomy.Genderequalityis
vital to sustainable community development.
Involve students, parents, teachers, and administrators to
ensure support or your endeavors.
Partner with local community organizations that can oer
advice and resources to help you organize a CLE program.
1
2
3
75 hrworldwide 41 illion o te girls
ave no access to education
677 over te age o 15 are illiterate
WhAt you cAn do
Promote studentenrollment and
prevent health-relatedabsences by sponsoringschool eeding programs
and providing saedrinking water andsanitation acilities.
suppoRting students
WhAt you cAn do
Volunteerina classroom
or ater schoolprogram.
WhAt you cAn do
Developanadult literacy
program.
WhAt you cAn do
Serve as amentorto
students in yourcommunity.
WhAt you cAn do
Supportconcentrated
language encounter(CLE) literacy programs.These low-cost text- or
activity-based immersionprograms can be eective
with both children andadults.
Strengthen the capacity o communities to support basic education and literacy
Support studies related to basic education and literacy
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190 ave accessedicrocredit unds
tiPs FoR success
Whensupportingserviceprojectsinadevelopingcommunity,
purchase goods and supplies locally to help stimulate theeconomy and avoid unnecessary shipping ees.
Establish a Rotary Community Corps and empower them to
take action. RCC members are in a unique position to identiy
barriers to the communitys economic progress and develop
sustainable solutions.
2
1
WhAt you cAn do
WhAt you cAn do
Promote thedevelopment omobile banking
resources in partnershipwithanMFI.Cellphones,
which can be used tomake deposits and transer
unds, can increase accessto banking systems in
developing communities.
Partner with alocal microfnance
institution(MFI)to create access tofnancial services
and provide fnancialinrastructure at the
community level.
income geneRation & savings
ECONOmIC AND COmmUNITyDEVELOPmENT
tARget one oF these goAls
WAnt A globAl gRAnt? Developopportunitiesfordecentandproductivework,particularlyforyouth
Support studies related to economic and community development
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tiP FoR success
Support entrepreneurs and
small businesses in developing
communities. The success o local
business leaders can multiply
employment opportunities in the
community.
1.4 nearl alo te eploed live on less tan US$1.25 a daWhAt you cAn do
WhAt you cAn do
WhAt you cAn do
Partner with acooperative that
provides training, jointeconomic ventures, andownership o assets toits members through ademocratic structure.
Expand vocationaltraining
opportunities, includingjob placement
programming, at localnonproftorganizations.
Provideequipment orsupplies to a
cooperative to increaseproduction and sales in
the local market.
Job cReation & entRepReneuRsHip
WhAt you cAn do
Send a vocationaltraining team to
teach business leaders indeveloping communities
how to create a businessplan and maintainaccurate fnancial
accounting.
Strengthen the development o local entrepreneurs and community leaders, particularly women, in impoverished communities
Build the capacity o local organizations and community networks to support economic development
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Rotary International
One Rotary Center
1560 Sherman Avenue
Evanston, IL 60201-3698 USA
www.rotary.org
AdditionAl ResouRces
Rotarys Areas o Focus: www.rotary.org/areasoocus
The Rotary Foundation Future Vision Plan: www.rotary.org/uturevision
RI Strategic Plan: www.rotary.org/strategicplan
Best practices or service projects: Communities in Action: A Guide to Effective
Projects (605A), available or download at www.rotary.org or or purchase at
shop.rotary.org. Covers community assessments, collaborating with others,
project planning, sustainability strategies, and evaluation methods.