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Rotary E-Learning Center - Public Relations Public Relations: The Responsibility of Each Rotarian

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Page 1: Rotary E-Learning Center - Public Relations Public Relations: The Responsibility of Each Rotarian

Rotary E-Learning Center - Public Relations

Public Relations: The Responsibility of Each Rotarian

Page 2: Rotary E-Learning Center - Public Relations Public Relations: The Responsibility of Each Rotarian

Rotary E-Learning Center - Public Relations

"In the promotion of understanding, it is important to reach large numbers – non-Rotarians as well as Rotarians – and you cannot reach large numbers privately."

– Paul Harris, founder of Rotary

Page 3: Rotary E-Learning Center - Public Relations Public Relations: The Responsibility of Each Rotarian

Rotary E-Learning Center - Public Relations

Public relations (PR) strengthens awareness of club activities for the general public and club members. It is the responsibility of each Rotarian to promote the good work of Rotary by: Wearing a Rotary pin everyday Understanding and discussing the

Object of Rotary and Rotary programs and activities

Sharing the good works of the club and Rotary with non-Rotarians through personal and professional contacts

Club Public Relations

Page 4: Rotary E-Learning Center - Public Relations Public Relations: The Responsibility of Each Rotarian

Rotary E-Learning Center - Public Relations

Effective public relations for your club will help: Recruit new members and volunteers Retain current members as they see that their

efforts make a difference Raise the club’s profile in the community and

increase its service potential

Benefits of Public Relations

Page 5: Rotary E-Learning Center - Public Relations Public Relations: The Responsibility of Each Rotarian

Rotary E-Learning Center - Public Relations

Public Relations Activities

Club activities that attract media attention include: Service projects that meet a

community need or highlight a larger news trend

An international service project supported by your club

Projects that involve local youth An account of life in another culture

by an Ambassadorial Scholar Group Study Exchange team member

Stories with a strong visual element

Page 6: Rotary E-Learning Center - Public Relations Public Relations: The Responsibility of Each Rotarian

Rotary E-Learning Center - Public Relations

Public Relations Resources

Each club can develop outreach material to promote their club and Rotary:

Brochures Web sites News releases Fact sheets

Page 7: Rotary E-Learning Center - Public Relations Public Relations: The Responsibility of Each Rotarian

Rotary E-Learning Center - Public Relations

Public Relations Resources

Rotary International also provides public relations tools. These include:

Publications and brochures Public service announcements (PSAs) RI Web site

Page 8: Rotary E-Learning Center - Public Relations Public Relations: The Responsibility of Each Rotarian

Rotary E-Learning Center - Public Relations

A news release, brochure, fact sheet, or Web site should answer the following questions: Who What Where When Why How

It is also important to always include the club’s contact information.

Outreach Materials

Page 9: Rotary E-Learning Center - Public Relations Public Relations: The Responsibility of Each Rotarian

Rotary E-Learning Center - Public Relations

PR Training

Effective Public Relations: A Guide for Rotary Clubs (257-EN)

Public Relations: Make it Work for You (video, 269-EN)

Regionalized Fact Packs (389, 390, 391, 392-EN)

PR Tips, a bi-weekly e-mail newsletter

PR Tools Centennial Promotion Ki

t (602-EN)

Rotary Fact Pack (267-EN)

Public service announcements (print, radio, and video)

This is Rotary (001-EN)

RI Resources

Rotary International provides PR training materials and outreach tools to promote Rotary. These include:

Page 10: Rotary E-Learning Center - Public Relations Public Relations: The Responsibility of Each Rotarian

Rotary E-Learning Center - Public Relations

Rotary International provides public service announcements (PSAs) in print or video. These PSAs promote the work of Rotary and The Rotary Foundation. PSAs help put a face on those who benefit from club service projects. They are a powerful membership recruitment tool.

Public Service Announcements

Page 11: Rotary E-Learning Center - Public Relations Public Relations: The Responsibility of Each Rotarian

Rotary E-Learning Center - Public Relations

The Effective Public Relations section of the RI Web site offers: PR Tips, a twice monthly newsletter RI fact sheets Press release templates that can be

customized Key Rotary messages Information on PR awards

RI Web Site

Page 12: Rotary E-Learning Center - Public Relations Public Relations: The Responsibility of Each Rotarian

Rotary E-Learning Center - Public Relations

ResourcesThe following resources are available on the RI Web site: Public Relations Download Center Rotary graphics and photographs Centennial downloads Rotary News Basket Rotary E-Learning Center


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