rosewood choice neighborhood program

ROSEWOOD CHOICE NEIGHBORHOOD PROGRAM | PARTICIPATORY PLANNING PROPOSAL | MAY 2013

ROSEWOOD NEIGHBORHOODAUSTIN, TX

Julio Carrillo | Casey Claude | Luis GuajardoAynaz Nahavandi | Tom Rowlinson

2

TABLE OF CONTENTS

CHAPTER I | CASE DESCRIPTION

CHAPTER II | PARTICIPATION ASSESSMENT

CHAPTER III | PARTICIPATION STRATEGY

CHAPTER IV | PARTICIPATORY PROCESS DESIGN

CHAPTER V | DETAILED EVENT DESIGN

CHAPTER VI | CONCLUSIONS & APPENDIX

3

7

15

22

28

32

3333

33

22

2828293030

23

2526

1616

18

16

18192020

1616

10

1516

46

The Choice Neighborhood Planning Grant

Stakeholder Analysis

Overview

Overview

EVENT 2 : ROSEWOOD INSIGHTS

Cognitive MappingNeighborhood AssetsEvaluation Surveys

EVENT 1 : ROSEWOOD TALES

PurposeEvent DesignScheduleEvaluationSpace Layout

EVENT 2 : ROSEWOOD INSIGHTS

EVENT 3 : ENVISION ROSEWOODEVENT 4 : ROSEWOOD IN ACTION

FrameworkStages, Tracks and Timeline

Stages

TracksTimeline

Key PlayersBenchmarks

Stage 1: PreparationStage 2: InteractionStage 3: Execution

Risk Assessment

Goals & ObjectivesExpected Outcomes

Background Context & Academic InvolvementGoals and priorities for Rosewood Choice Neighborhood Plan

TABLE OF CONTENTS



CASE DESCRIPTION

CHAPTER I CASE DESCRIPTION

3

TheChoiceNeighborhoodPlanningGrant

OntheeleventhofOctober2012,theHousingAuthorityoftheCityofAustinbecameoneamongseventeenagenciesnationwidetobeawardeda$300,000planninggrantthroughtheU.S.DepartmentofHousingandUrbanDevelopment’s“ChoiceNeighborhoods”initiative.TheHousingAuthorityappliedforthegrantinpartnershipwiththeAustinHousingFinanceCorporation,theentitythatadministersprogramfundingincollaborationwiththeCityofAustin’sNeighborhoodHousingandCommunityDevelopmentOfficetogenerateandimplementstrategichousingsolutionsforlow‐andmoderate‐incomeresidents1.ThestudyareaincludesallorpartoftheneighborhoodsofBlackshear/ProspectHill,Kealing,RobertsonHill,Guadalupe,SwedeHill,RosewoodGlenOaks,DavisThompson,FosterHeights,Chestnut,HomewoodHeights,CliffordSanchezandMcKinleyHeightswithRosewoodCourtsasthetargetedpublichousingproperty.“TheRosewoodneighborhoodofEastAustinhashistoricallybeenknownasanAfrican‐Americancommunity.OverhalftheadultshavenohighschooldiplomaorGEDandmorethanone‐thirdoftheneighborhood’spopulationlivesbelowthepovertyline.CrimerateisthreetimeshigherthanthatoftheCityofAustinandtheneighborhoodpublicschoolshadbeenrated“AcademicallyUnacceptable”bytheTexasEducationAgencyforfourconsecutiveyears.AccordingtotheportfoliooftheHousingAuthorityoftheCityofAustin(henceforthreferredtoasHACA),RosewoodCourtswasbuiltoverseventy‐threeyearsagoin1939,makingitoneoftheneighborhood’soldestproperties.TheunitsatRosewoodCourtshavesteepandnarrowstairwells,noair‐conditioningandareequippedwithverysmallbedroomsandlivingspacesthatrequireupgrades.Thetopographyofthesitediffersbyasmuchas30feetfromoneendofthepropertytotheother,makingitdifficultforresidentstomaneuver,particularlyfortheelderlyorthosewithphysicaldisabilities.IthasbeenHACA’shopetorevitalizeRosewoodCourtsinorderforittoeffectivelymeettheneedsofcurrentresidentsandbenefitthesurroundingcommunity2.”HACAselectedCamiros,aChicagobasedurbanplanningfirmastheirconsultanttoaccomplishingtheobjectivessetforthintheChoiceNeighborhoodgrantbytheU.S.DepartmentofHousingand 1 City of Austin, (2012). Available: http://www.austintexas.gov/news/hud‐grant‐spur‐rosewood‐transformation‐plan [May 01, 2013]. 2 U.S Department of Housing and Urban Development, (2012). Available: http://portal.hud.gov/hudportal/HUD?src=/states/texas/news/HUDNo.2012‐10‐11 [May 01, 2013].

I CASE DESCRIPTION



4


BackgroundContext&AcademicInvolvement

ThesegregationofblackandwhitepopulationshashistoricallybeenpartoftheUnitedStates’urbanlandscape‐‐Austinisnotexempt.Boringthisevidencefromthecity’sfirstcomprehensiveplanin1928whentheKochProposalwaspresentedtoanacceptingaudienceofleadersfromtheCityofAustin.TheirresponsewastocreateasegregatedEastAustin,targetingtheareaasafavoreddestinationfornon‐whiteindividualstomaketheirhomes.ThisdecisionhasledEastAustintobecometheneglectedcorneroftheAustincommunity.Whilemuchofthecityanditsinfrastructureisgrowingrapidly,thepaceofprogressinEastAustinhasofferedastrikingcontrast.TheRosewoodChoicePlanpresentsanopportunitytoremedypasterreddecisionsandinvestinpeople’squalityoflifeinEastAustin.Overthefirstseveralmonthsof2013,theplanningteam‐‐comprisedofHUD,theHousingAuthorityoftheCityofAustin(HACA),AustinHousingFinanceCorporation(AHFC),Camiros,Ltd.planningfirm,andmembersofthecommunity4‐‐hashadtobeflexibleinordertoreflectthehopesandvaluesofneighborhoodresidents.Thefirsttwocommunitymeetingsoftheprojectdidnotunfoldasplanned,yettheseunexpectedhurdlesultimatelyprovedtobegreatlearningexperiencesthatwillhelpinformthecourseoftheRosewoodChoiceNeighborhoodTransformationprojectasitprogressesthroughoutthecomingmonths.Intheend,theobstaclespresentedbyinitialresidentbacklashtotheprocessasithadbeenoutlinedbytheplanningteamallowedforthecultivationofadeeperunderstandingofthecommunityandbeganaconstructivedialoguebetweenHACAemployeesandcommunityresidents.TheconversationthathasemergedasaresultofthesocialtensionfeltatthefirstandsecondRosewoodCommunityMeetingshasrevealedtopicsofimportancetoRosewoodresidents,suchasquestionsofdeep‐rooteddiscriminationandneighborhoodmismanagement.Thesediscussionsmayfacilitatetheplanningteam’sabilitytoaddresswhattrulymatterstothoselivingwithintheneighborhood.ThefirstCommunityMeeting,heldattheBoysandGirlsClubonFebruary26th,unfoldedwithconsiderablecriticismfromRosewoodcommunitymembersregardingtheplanningprocessitself.

4 Housing Authority of the City of Austin. (2013). Planning Team. Retrieved from http://rosewoodchoice.com/planning‐team/.

UrbanDevelopment.Camirosiscurrentlyworkingtobuildsustainablecommunitiesinmorethanforty(40)distressedurbanneighborhoodsacrossthecountrythroughsimilarinitiativesasHUD’sChoicegrant.TheChoiceinitiativefocusesonthreecoregoals3:1.Housing:Transformdistressedpublicandassistedhousingintoenergyefficient,mixed‐incomehousingthatisphysicallyandfinanciallyviableoverthelong‐term.2.People:Supportpositiveoutcomesforfamilieswholiveinthetargetdevelopment(s)andthesurroundingneighborhood,particularlyoutcomesrelatedtoresidents’health,safety,employment,mobility,andeducation.3.Neighborhood:Transformdistressed,high‐povertyneighborhoodsintoviable,mixed‐incomeandsustainableneighborhoodswithaccesstowell‐functioningservices,highqualitypublicschoolsandeducationprograms,highqualityearlylearningprogramsandservices,publicassets,publictransportation,andimprovedaccesstojobs.TheChoiceNeighborhoodsPlanninggrantallowsHACAanditsteamtodevelopacomprehensiveneighborhoodTransformationPlan.HACAandCamirosareexpectedtoleadaplanningprocesstobuildastrongercommunitybydevelopingasharedvisionforthefutureofRosewoodCourtsanditssurroundingneighborhood.Communityengagementistoplayapivotalrolebyinformingthecommunityanditspartnersoftheplan’sprogress,solicitinginputthroughone‐on‐onestakeholderinvolvementandcommunitymeetings.TheresultingTransformationPlanoughttoaddresstheneedforqualityeducation,residentsafety,accesstoqualityaffordablehousing,commercialdevelopmentandemployment.HACAwilleventuallysubmittheTransformationPlantoHUDinanefforttosecureanimplementationgranttocompletetheactualrevitalizationoftheRosewoodCourtsandtoprovidesupportiveservicestoresidentsandcommunitymembers.However,thereisnoguaranteethatHACAwillreceivetheImplementationGrantduetothehighnumberofapplicants.Asaresult,HACAisexpectedtoadditionallyidentifyothersourcesoffundingtohelpmaketheplanareality. 3 http://www.hacanet.org/downloads/2012drafttx001v02.pdf

CASE DESCRIPTION



5


receiveanswerstotheirquestions,fosteringadialoguebetweenparticipantsandcityofficialsthatbothinformedcommunitymembersandbridgedthedividefromthefirstRosewoodCommunityMeeting.Furthermore,theeventdemonstratedtheimportanceofflexibility.WhileinthefirstmeetingCamiros,theplanningfirm,struggledtomaintaintheirpreconceivedplansforthecourseoftheirevent,thesecondCommunityMeetingwascompletelyoverhauledtoreflecttheneedsandconcernsofneighborhoodresidents.Thisdynamicandresponsiveapproachallowedallpresenttomeetoncommonground,providinganidealstartingpointfortheRosewoodChoiceNeighborhoodTransformationprocessinthefuture.Thismeetingdemonstratedtheimportanceofrespondingtotheneedsofspecificcommunities.Additionally,thesecondmeetingillustratedthesignificanceoffosteringdialogueasaforumforallinvolvedtovoicetheirhopes,fears,goalsandvalues.IftheRosewoodprojectmaybetakenasanindicatorofotherplanningprocesses,thisexpressionofopinionsisanecessarypartofsuchendeavors.Withoutit,aprojectmaystagnateattheoutsetasaresultofunairedopinionsandconfusionsarisingfromunansweredquestions.ThesuccessofthethirdRosewoodCommunityMeetingdemonstratedthebeneficialnatureofprovidingcommunitymemberswithasettinginwhichtodiscusstheplan,asktheirquestions,andsharetheirthoughts,feelingsandexperiences.Atthisgathering,exercisesintendedforthepreviouseventwerefinallyexploredsinceresidentshadbeenprovidedtheopportunityatthesecondCommunityMeetingtomovebeyondthepersonalbarriersimpedingpreviousefforts.Aftertheopportunitytosharetheirthoughts,communitymembersfeltasthoughtheycouldcontributetotheplanningprocessbecausetheyhadtoldtheplanningteamabout“their”Rosewood.Furthermore,thistimeresidentsunderstoodhowtheirinvolvementwouldcontributetotheRosewoodChoiceNeighborhoodTransformationPlan.Thefactthatthethirdmeetingfinallysawtheformationoftheassetboards‐‐agoalwhichhadbeensetforthepreviousmeeting‐‐isanindicationoftheprogressmade.Consideringthedevelopmentssofar,providingresidentswithadiscussionforumattheoutsetofRosewood’sprocesscouldhavepotentiallystreamlinedprogressinmoreeffectivemanner.WitnessingtheevolutionofneighborhoodparticipantslentsoptimismforRosewood’sfuture.There'spotentialforavibrantbondbetweenHACAandneighborhoodplanningparticipantstodevelopintheensuingmonths.Aboveanyfeedbacklooporprojectmilestone,thiswillbethemostimportantfactorforasuccessfulChoiceNeighborhoodPlaninEastAustin.

Thosepresentstruggledwiththeirlackofknowledgeabouttheprojectinadditiontothedisconnectbetweenplannersandresidents.Oneresident’sobjectiontotheNeighborhoodPlanningHandbooksthathadbeendistributedtothoseinattendancebroughtthesetwoissuestotheforefrontatthefirstmeeting.Communitymembers,unfamiliarwiththeHUDChoiceNeighborhoodsgrant,sawthehandbooksasmarkingtheirexclusionfromtheplanningprocess.Thehandbooksappeared,atfirstglance,tobeafinishedproductthathadnotincorporatedresidentcontribution.Inactuality,theNeighborhoodPlanningHandbookswereintendedtobringcommunitymembersintotheplanningprocess.However,thelackofclearandeasy‐to‐accessinformationforallmembersoftheRosewoodneighborhoodpriortotheeventledtoresidentuncertaintyaboutthepurposeofthefirstmeeting.Furthermore,thehandbookdidnotrepresentthecharacterofRosewood,indicatingthatithadbeenmanufacturedbyanoutsidesource.Camiros’presentationfurtherexacerbatedtheissueofexclusionfromtheprocesswhentheindividualleadingthediscussioncametotheeventinprofessionalattirewithabowtieadorninghisneck.Thathepresentedhimselfinamannersodivergentfromthenatureofthecommunitycreateddistancebetweentheplanningteamandresidents,aneffectsimilartothatoftheplanninghandbook.Observationsfromthisfirsteventbringtolightthedifficultiesassociatedwithinformingcommunitiesaboutimportantissues.WhiletheplanningteamattemptedtoengageandinformresidentspriortothefirstRosewoodCommunityMeeting,theeventattendeeswereneitherwellacquaintedwiththeprocesswithwhichtheywereaskedtobecomeengaged,northeimpactthattheirinputwouldhaveuponRosewood.ResidentreceptionoftheinformativeRosewoodPlanningHandbookbroughtabouttherecognitionthatknowledgemustbepresentedtothecommunityinaneasilyaccessibleanddigestibleformat.WhilethehandbookprovidedagreatdealofinformationregardingtheRosewoodChoiceNeighborhoodTransformationPlan,itsscopeprovedoverwhelming.Foraresidenttofindananswertohisorherquestionswithinthehandbookcouldpresentadauntingtask,potentiallydiscouragingcommunitymembersfromreviewingthematerialatall.However,iftheplethoraofinformationwithinitsmanypageswerebrokenintosmallerpamphletsoraddressedwithinaconversationwithofficials,residentsmighthavepursuedengagementtheRosewoodChoiceNeighborhoodplanningprojectfromitsoutset.ThesecondCommunityMeeting,heldatKealingMiddleSchoolonApril2nd,addressedtheissuespresentedbythefirstevent.Residentswereprovidedtheopportunitytovoicetheiropinionsand

CASE DESCRIPTION



6


outlinestheentireparticipationplan.ChapterIVdetailsthemajoreventsthatwilltakeplacethroughouttheproject.ChapterVprovidesadetaileddescriptionforthemostcriticaleventwithinthisplan.ChapterVIconcludeswithareflectionofboththeprocesscurrentlyinplaceandtheoneproposedhere.

GoalsandPrioritiesforRosewoodChoiceNeighborhoodPlanTheparticipatoryplanningprocessoutlinedwithinthisdocumentstemsdirectlyfromtheevolutionoftheRosewoodChoiceNeighborhoodTransformationPlanasobservedthroughoutthespringof2013.Theobservationsgatheredoftheplanningprocessoverthecourseofitsearlymonthshaveinformedtheobjectivesandmethodsusedintheendeavor’sproposeddesign.Indeed,thegoalsandprioritiesoftheparticipatoryplanningprocessproposedoverthefollowingpagesspecificallyaddresspublicempowerment.Asthedesignofasuccessfulparticipatoryprocess,thisproposalmaximizestheinvolvementandparticipationofactivecommunitymembers.Furthermore,itemphasizescontinuousandextensiveoutreachtoengageasgreatanumberofparticipantsaspossible.ElementaltothePlanpresentedhereistheplanningteam’sintimateinvolvementwithRosewoodthroughitsencouragementofresidentstosharetheirnarrativesandengageinconversationswiththeplanningteaminordertoallowtheplantoreflectthevalues,needsandambitionsofneighborhoodresidents.ThisPlannotonlyempowersactiveparticipationthroughouttheprojectitselfbutalsoenablesconsistentlearningabouttheplanningprocessfromanenvironmentofconversationandbothhorizontalandverticalinteractionsbetweenRosewood,theplanningteam,andkeystakeholders.Horizontalinteractionsshallbeunderstoodasdialoguewithincommunitymembersatthesamelevel,sotheyareconsciousandawareofotherlenses,visions,valuesandambitionsinthisplanningprocess.ThemaingoaloftheparticipatorydesignoutlinedwithinthisdocumentistodevelopaTransformationPlanthatstemsfrom,andbuildstoward,communityagency.Asetofmeasurabletoolswithintheprocessproposedhereincludepilotprojects,surveys,andafuturelandusemap.Alltheseelementswillbeclearlyoutlinedanddirectlylinkedtotheambitionsdefinedbytheparticipantsinvolvedintheplanningprocess.Thenextchapterofthisreportisaparticipationassessmentthatconsistsofastakeholderanalysisandariskassessment.Thestakeholderanalysisdefineswhichinstitutionsandcommunityentitiesareexpectedtomostcriticallyaffecttheparticipationprocess(ChapterII.I).Theriskassessmentthenidentifiesthegreatestchallengeswithintheparticipationprocess(ChaperII.II).ChapterIII

CASE DESCRIPTION



PARTICIPATION ASSESSMENT 7

CHAPTER II PARTICIPATION ASSESSMENT

StakeholderAnalysisOrganizationsandinstitutionsmayhaveadirectorindirectrelationshiptotheRosewoodChoiceNeighborhoodsProject’sTransformationPlan.Therelationoftheseentitiestorisk,decision‐makingpower,taskframing,levelofconcernandrolewiththepublicaretheprimaryfactorsthatdeterminesuchassociations.Indeterminingtheirlevelofexposuretotheplanningprocess,definedbelowarethedifferentstagesandroleseachoftheidentifiedgroupsareexpectedtoplay.Theyhavebeendividedintotwoclasses:internalstakeholder‐‐thosewhohaveadirecteffectandcontrolovertheprocess;andexternalstakeholder‐‐thosewithamoretangentialrelationshiptotheprocessandtheneighborhood.INTERNALSTAKEHOLDERS

HousingAuthorityoftheCityofAustin(HACA)|AHFC(Financing)

TheinternalstakeholderroleplayedbyHACAintheChoiceNeighborhoodPlanningGrantlargelystemsfromtheorganization’sresponsibilitytoserveresidentsandprovidethemwithaffordablehousingsolutionsthataresustainableovertime.ThisentityhasbeenselectedtodirecttheplanningeffortthatwillbeevaluatedbyHUDinordertogranttheimplementationfunding.WhileHACAhasbeenchosentoreceivethegrant,theoutcomeoftheplanandtheprojectitselfwillbecloselyanalyzedandapprovedbytheAustinHousingFinanceCorporation(AHFC).AHFChasafinancialroleinthisprocessanditisrepresentedbyelectedCouncilmembers.Bothoftheseentitieshavetheresponsibilityofadmirablymanagingthegrant.Therisksassumedbythesegroupsarerelatedtotheirfuturereputationsaswellasthepoliticalimplicationsoftherole,particularlyinthecaseofCouncilmembersrepresentingtheAHFC.HACAandAHFCrepresenttheinterestsoftheresidentsintermsoftheplan’ssuccessandpropermanagementoftheHUDChoicegrant.Fortheseentities,theroleofthepublicshouldbeoneofhighinvolvementtoconsistentlymonitorthemanagementofthegrantandtoensuresuccessismeasuredbythecommunity’sgoals.Thesebodiesareprimarilyconcernedwiththe

II PARTICIPATION ASSESSMENT





qualityofpublicinvolvementintheprocessandtroublesassociatedwithoppositionforcesthatcouldcomplicateorescalateabadpublicrapport(e.g.negativepress).Apotentiallypoorinitialrapportmaybeduetoapreviousclimateofmistrustwithplanningeffortsinthearea.HACAandAHFCarehighlyimportantplayersinthisprocessandtheirwillingnesstoparticipatehasmadepossiblethereceiptofthegrant.Intheparticipationprocesstheseentitiesareobligedtocreateacollaborativeenvironmentinorderfortheplantosucceed.

PlanningConsultants

Theconsultantsareaprivatefirmactingasacoordinator.TheirselectionbyHACAisbasedonthecompany’slevelofexperiencewithplanning,urbandesign,andeconomicdevelopmentprojects.Whiletheconsultingfirmhastheresponsibilityofleadingaparticipationprocess,theyarealsochargedwithmakinglaterdesigndecisionsfortheRosewoodneighborhoodarea.TheconsultingbodywillworkwithRosewoodtocreateavisionusingcommunityfeedbackregardingtheirambitionsandconcerns.Consultants’risksarerelatedtothepotentialmisreadingofresidents’input.Criticalgoalsfortheconsultingteamincludeactivepublicparticipationandahighlevelofinvolvement.Themainchallengestobeconsideredarethecontradictorydemandspresentedbyresidentsthatmayalienateaportionofthecommunity.Atransparentplanningprocesswillassistindiffusingsuchconflict.ThisentitywillactasanintermediarystrategistbetweenthecommunityandHACA,collectingalltheneedsandgoalsfromthecommunityandtranslatingthemintoaplanningstrategy.

YouthDevelopment|TheBoysandGirlsClub

AsasponsorofthePlan,theBoysandGirlsClubislikelytohaveasignificantdesiretoseetheendeavorsucceed.However,asfarastheplanningprojectisconcerned,itisconceivablethattheclubismostconcernedwithcreatinganenvironmentconducivetopositiveyouthengagementandastrongsenseofcommunity.TheBoysandGirlsClubexistsforthepurposeofprovidingchildrenwithopportunitiesforpersonalgrowth.TheorganizationmaythereforebeexpectedtohaveconsiderableinterestinthePlansincetheBoysandGirlsClubsharesadirectrelationshipwiththecommunity’syouth.

TheprimaryriskforthisgrouprestsinthepotentialchangethePlanmaycauseintheneighborhood’scomposition.IfthePlanhastheunintendedeffectofdrasticallyalteringRosewood’scomposition,thepopulationinvolvedwiththeClubcouldchangeconsiderably.ConsideringtheBoysandGirlsClub’swillingnesstohostthefirstRosewoodCommunityMeeting,theClubisbotheagerandlikelytoparticipateintheplanningproject.

AustinIndependentSchoolDistrict

TheAISD’sdecision‐makinginterestinthisprocesscanbeassessedasmediumtohigh.AISDhasgreatinterestintheprocessasitrelatestoeducation.TheAustinIndependentSchoolDistrictmaydefinetheplanningtasksaccordingtoitsvisionaswellasitscurrentprogramsandplans.ThevisionoftheAustinIndependentSchoolDistrictherelikelyincludesfindingopportunitiestoincreaseacademicachievement.TheAustinIndependentSchoolDistrictemphasizestheimportanceofthepublic’sfeedbackonitsworkandfindschangesineducationtobeitsgreatestconcern.FurtheraffectingtheAISD’sroleinthisplanningprocessisthefactthatitmaywanttokeeporincreasethelevelofitsinfluenceupontheneighborhood.

TheUniversityofTexasatAustin

TheinterestsandneedsofUTwithregardtotheRosewoodChoiceNeighborhoodsProjectrestlargelywithintheeducationalpotentialitprovidestoitsstudentsandtheabilityoftheprojecttoactasacasestudyforfuturegenerationsofplanners.Behindtheseinterestsintheproject,however,liestheUTSchoolofArchitecture’sfundamentaldesiretoseethePlansucceed,allowingforthequalityoflifewithintheRosewoodneighborhoodtoimproveandcontinuetorisewhilemaintainingthesenseofcommunityinthearea.ThelocalizedriskassociatedwithUT’sinvolvementintheprojectistiedtotheschool’snameandreputationdependingonitsassociationandtheplan’ssuccess.Asalearningexperience,UTisparticularlyconcernedwiththetransparencyoftheprojectandthelevelofinvolvementthattheschoolisgrantedintheprocess.Thisstakeholderhasprovedtobeavaluableresourcewhengiventheopportunitytobecomeinvolved.

Churches&ReligiousOrganizations

Churchesandreligiousorganizationsarehighlydependentuponthelocalpopulation.Ifpeoples’qualityoflifebeginstosuffer,iffamiliesareforcedtomovefromthearea,orifaninfluxofnew





peoplecomeintotheneighborhood,churchesriskdirectimpact.Churchesandreligiousorganizationsareparticularlyconcernedwiththoseindividualswhoattendtheirservicesandareinvolvedwithinthechurch;theirinterests,needs,concernsandissuesarelikelytomirrorthoseofcommunitymembers.Sincecommunitymembersmaybeexpectedtocareabouttheirqualityoflifeandtheirsenseofcommunity,churchesandreligiousorganizationsmayverywellsharethoseinterests.ChurchesandreligiousaffiliationsprovideanimmediateandlocalpointofentryintoRosewood;theyareinvaluableinhelpingarticulatetheprocess,informcitizensofupcomingmeetings,andraiseawareness.Assuch,theymustbeaddressedearlyandoften.

NeighborhoodAssociations

ThegreatestconcernoftheneighborhoodorganizationsinEastAustinisthattheybewell‐servedbytheprojectandthattheyareprovidedwithopportunitiesforthoroughconsultationoftheproject.Maintainingtheessenceoftheneighbourhoodisalsoofgreatconcern.TheRosewoodNeighborhoodContactTeambylawstrictlymentionstheneedtopreservesingle‐familyhousing.Historicissuesofcrimeandpovertywithintheneighbourhood,aswellasrecentandrelentlessgentrification,posemajorproblemsforRosewood.Withintheframeworkofthisproject,resolvingtheseissuesbyensuringtheproperallocationsisaprimaryconcern.Constraintsmayinvolvethefinancialinterestsofadeveloperthatmaynotconsidertheneedsofmoredisadvantagedand/orlongtermresidents.

HealthServices

Theservicesintheareaallemployright‐of‐accessaspartoftheirmandate.Theirgoalistoprovideservicestothoselackingnecessaryinsuranceorfinancialresources.InthecaseoftheTravisCountyHealthandHumanServicesandVeteranServices,self‐sufficiencyofindividualsisalsoessentialtotheirmandate.Self‐sufficiencyfeaturesinthevaluesoflistedproviders.IntegratedCareCollaborationandChildren’sOptimalHealthprovidemoreresearch‐orientedservices,identifyingneedsandexpresshealthconditionsinAustin.TherolesofthesehealthserviceswithintheRosewoodprojectaretoensurecontinuedresidentaccessaswellastoencouragenewresearchinthehealthfield.Theconstraintsinthiscasearebudgetary.Manyoftheservicesspecifythattheyareareferralprogram,notoneofdirectaid.Providingagreaterspectrumofservicesmaybepartoftheiragenda.

RosewoodCourtsResidents

TheresidentsoftheCourtsarethemostvulnerablegroupwithintheplan.Theproposedplanninginitiativedirectlyaffectstheseresidents.Sincetheyaretheneighborhood’sresidentsthatwillbemostdirectlyimpactedbytheRosewoodChoiceTransformationPlanproject,thegroupwillhaveastrongvoicethatmustbecarefullyanalyzedandtakenintoaccount.Residents’concernsandissuesincludefearsfortheRosewoodCourts’demolitionandapprehensionregardingthedeterioratingqualityoflifewithintheCourts.Expressingempathyaswellasengaginginhonest,informativeconversationswithresidentsoftheCourtsfromtheoutsetandcontinuingthispracticethroughouttheprocesswilldiffuseneighborhoodconcernsaboutthefutureofthehousingproject.Thisgroup’slevelofconcernregardingthisprojectishigh.Theirwillingnessandlikelihoodtoparticipateintheplanningprojectishighasitdependsonwhethertheyareheard,respectedandvaluedatpublicmeetingsasanintegralpartoftheplanningprocess.

NeighborhoodResidentsTheresidentsofthisaffectedareastrivetomaintaintheirhomesandplacegreatimportanceuponthequalityoflifewithintheneighborhood.Neglectoftheirinterestswithinplanningprocess,poorcommunicationduringtheplanningprocess,lengthymeetingsessionstowhichtheyhavenotbeeninvited,andunfairdistributionoftheproject’stransformationeffortsaretheirmainconcernsandissues.Neighborhoodresidents’levelofconcernregardingthisprojectishigh.Theirwillingnessandlikelihoodtoparticipateintheplanningprojectismediumtohighasitdependsonwhethertheyareheard,respectedandvaluedatpublicmeetingsasanintegralpartoftheplanningprocess.

EXTERNALSTAKEHOLDERSTheUnitedStatesDepartmentofHousingandUrbanDevelopment

ThroughtheChoiceNeighborhoodsprogramHUDintendstostrengthenthehousingmarketandprotectconsumersbymeetingtheneedforqualityaffordablerentalhomes,establishinghousingasaplatformforqualityoflifeimprovement,andbuildinginclusiveandsustainablecommunitiesfreefromdiscrimination.HUDpromotesacomprehensiveapproachto





transformingdistressedareasofconcentratedpovertyintoviableandsustainablemixed‐incomeneighborhoods.Assuch,theresultingplanmustaddressdistressedhousing,failingschoolsandrampantcrimeintheRosewoodCourtsandsurroundingneighborhood.HUD’sinterestistoinvestitsresourcestobuildastronger,moresustainablecommunity.HUDhasahighparticipationlevelandtheyarethereforestronglyinterestedintheirrepresentationwithintheplanningprocess.Asfinanciers,successiscriticalforthisentity.

CityofAustinParks&RecreationDepartment

TheCityofAustinParks&RecreationDepartmentcarriessignificantinfluenceasanexternalstakeholderduetoitspositionasadepartmentintheCityofAustinandmaytherebyaffecttheplanthroughCityCouncilconnectionsorswayothercityadministrators.ParksandRecreationmustensureconsistencybetweentheRosewoodChoiceNeighborhoodsProject’sTransformationPlananditsownagenda.Inthecaseofinconsistencies,Parks&RecreationcouldadoptRosewood’sfindingsintotheirplanning,influencechanges,orrelyonpoliticalpressuretomanipulatetheprocessasitsochooses.Theriskofplanninginconsistencyisnotsignificant,asalignmentofplanscanbeanopportunityforbothentities.AslongastheParks&RecreationDepartment’sprojectsandplanningendeavorsarenotcompromised,itisanticipatedthatthedepartmentwillbewillingtoparticipateinanadvisoryrole.

BankingInstitutionsBankinginstitutions(BofA,WellsFargo,JPMorganChase,etc.)mayfindthatthegrantpresentsgreatopportunitiesforrealestateinvestment.Banksthereforehaveahighlevelofinterestinuncoveringnewsourcesofmortgagefinancing.TheirlikelihoodtoparticipatewillbedeterminedbyhowappealingtheyfindtheprospectofcultivatingtheRosewoodneighborhoodmarket.

CapitalMetroCapitalMetro(CAPMETRO)istheregion’spublictransportationprovider.Itsrisksrevolvearoundthequestionoffuturedevelopmentplans.Acaseinpoint:themetroraillinecurrentlyrunswithinEastAustin.IfRosewoodrequestsatransitstationthatisnoteconomicallyorpoliticallyfeasibleforCAPMETRO,apublicrelationsproblemcouldarise.Therefore,CAPMETRO’sconcernismoderatewithregardtothisplan.Communicatingwithitsplanningstaffearlywillassessopportunitiesandconstraints.Simultaneously,CAPMETROcouldproveto

beavaluablecontributortopilotand/orimplementationprojects(sidewalks,cycling,busstops,lighting,trees,benches,etc)asproposedwithintheRosewoodTransformationPlan.

CAMPO

TheCapitalAreaMetropolitanPlanningOrganization(CAMPO)isthearea’stransportationplanningorganizationtaskedwithplanningforallstateandfederalroadways.Thisentitymayanticipatelittletonorisktoitstraditionalplanningprocess,theTIP&MTPplans(the4‐yeartransportationplanand20‐yearplan,respectively).ItslevelofconcernisminimalsincemostroadwaysintheRosewoodgeographicareaarecitystreets,exemptingitspolicycommitteefrommakingdecisions.CAMPO’swillingnesstoparticipatewillbeminimal,butinthecaseofprovidingassistance,theymayprovidetechnicalexpertiseorlong‐rangetransportationplanninginput.

CAPCOG

TheCapitalAreaCouncilofGovernments(CAPCOG)istheregionalplanningorganizationtaskedwithsettingregionalgoals,plans,andpoliciesforurbanandruraldevelopment.CAPCOG’sriskisminimalwithregardtothisplanduetothescaleatwhichtheentityoperates.CertaindepartmentsofaCOGcouldbecome“technicalreviewers”‐‐suchasaGIS/MappingDepartment‐‐or“activeparticipants”iftheirarrayofRegionalPlans(EconomicDevelopment,Housing,WaterQuality,AirQuality,etc.)arecompromisedbytheRosewoodChoiceNeighborhoodsProject’sTransformationPlan,althoughsuchasituationishighlyunlikely.

RiskAssessmentThisriskassessmentenablestheplanningteamtoidentifytherisksandthreatsthatfacetheRosewoodChoiceNeighborhoodsTransformationplanningprojectandconsidermeasuresthatcouldreducethosethreats.Thefollowingcriticalrisksidentifythecorepotentialissues,controversies,powerstruggles,and/orcommunicationproblemsthatcouldariseoverthecourseoftheplanningprocessandarepairedwithrecommendationsforminimizingtheirimpacts.



11


INTERNAL STAKEHOLDERS

InterestDecision making

power Risk Task framing Perception of role Role of public should be… Concerns / ConstrainsLocal Government/Grant Recipient: Housing Authority - City of Austin| AHFC (Financing) high high high Key player, decision maker Process manager / driver Very active and involved

Public participation and engagement

Camiros high high high Consulting company (planner) Process manager / driver Very active and involvedPublic participation and engagement

Schools high medium low SupportProvide accountability for school(s) demand

Active and supportive of education of children and adults

Education (Lower, Middle, High & Superior)

Senior Activity Center | Health and Wellness Center low low low SupportProvide accountability for senior citizens

Respectful and supportive to seniors Activities and facilities for seniors

Neighborhood Associations medium medium high SupportProvide accountability for organized associations

Organized and lead towards community goals

Tools and roadmaps for community organization

Youth Development (Boys & Girls Club, Life Changers) high low low

Provide youth with a safe community and opportunities for a brighter future

Be a plan sponsor and provide support for the project

Active and involved so as to foster healthy family values within the community

Safety, sense of community, recreational space, youth opportunities

UT Austin high low low

Enhance Rosewood residents' quality of life while maintaining community character

Provide support with the creation of the plan Very active and involved

Public participation andengagement; High quality of life; Maintainance of community character

Churches / Religious Organizations medium medium mediumImprove quality of life for members of the church

Provide accountability forreligion(s) and ensure that church members are okay (not forced out of the neighborhood, etc.)

Active while remaining respectful to and supportive of religion

Maintain/increase membership; Community support; Well-being of members/followers

Neighborhood Residents high high high NIMBYism; gentrification Bystanders of the processActive participants/decision-makers

Raising property values; rezoning issues; displacement; potential hostility towards newcomers

Rosewood Courts Residents high high highAffordability, Capacity building, gentrification

Provide a voice for residents of this historic housing element

Open to diversity of incomes and willingness to build diverse communities

Raising property values; rezoning issues; displacement; potential hostility towards newcomers

Safety and Enforcement (Police Dept., Fire Dept., etc.) medium high lowCreation of a safer community; reduction of crime

Provide expertise on crime patterns and types of crime; input for safety measures

Provide anedotal evidence of safety concerns

EXTERNAL STAKEHOLDERSRisks Level of concern Interest and needs Concerns & issues Willingness to participate

HUD low lowExpectation for Governmental success - High

Infrastructure providers (CAMPO, transportation department) low lowExpectation for Regional success Feasibility and budget High

Sponsors: Banks, non-profit organizations low low Service provision, Marketing Feasibility and budget High

Business Community (restaurants, retail, etc.) low high

Expansion of markets; larger client base; socioeconomic diversity

Loss of clients; Rising Capital Costs Medium

Health Entities (Clinics, Preventative Care, etc.) medium high

Easy access to health care forresidents; health care infrastructure comensurate with population's needs

Prevent deplacement; adequateaccess to health care; impact of urban design of residents' health habits Medium

Workforce Development/Employment (Goodwill, etc.) low medium

Provision ofopportunities/infrastructure forcommunity advancement (libraries, small business incubators, etc.)

Displacement of residents; lack of attention to workforce skills; neglect towards educational improvements High

PARTICIPATION ASSESSMENT

SUMMARY OF STAKEHOLDERS





First‐timeHUDgrantexperienceforHACAThisisthefirstoccasionthatHACAhasbeengrantedfinancingfromHUD.Duetothenoveltyofthisexperience,HACAhasthechallengeofcreatingafruitfulproductwhileengaginginalearningexperience.Thiscouldbedefinedasahigh‐riskoperationwithrespecttothesuccessfulaccomplishmentofthegoalsofthisproject.a.Levelofcontroversy:MEDIUMMostofthecontroversywillbefocusedupontheallocationandmanagementoftheHUDfunds.Itistobeexpectedforanentitytomeetwithpressureandexpectationsforsuccessfromcommunitymemberswhensignificantfinancingisreceived.b.Recommendationstominimizethisrisk:TRANSPARENCY:Itwillbeveryimportanttoprovidetransparencyregardingthemanagementofthegrant,itsgoalsandthechallengesencountered.PROCESSMANAGEMENTCAPACITY:HACAhasthechallengeofinstillingconfidencethroughouttheprocess.Althoughthisistheentity’sfirstinvolvementwiththeChoicegrant,thecommunityshouldfeelassuredoftheplanningteam’sresponsibilityandtheissuestheyraiseshouldnotbedismissed.

Lackoftrustandparticipationfromthecommunity

PreviouseffortsresultingininsignificantandevenundesiredoutcomeshaveproducedacertainlevelofanxietyregardingplanningeffortsinEastAustin.Theplanningteamhasthechallengeofcreatingatransparenttrust‐buildingprocessthatempowersthecommunityinsteadofdictatingthelevelofparticipationthroughbureaucraticmeans.Althoughtrustisdifficulttoachieve,theplanningteamwillsimplyhavetobeconsistentwithitsgoalsandclearlyexpressthepotentialforanimplementationphase.a.Levelofcontroversy:HIGHIftherearefewresourcesforimplementation,theremaybebacklashinadditiontofurtherdistrustfromthecommunity.HACAcouldbeinvolvedinacontroversythatattackstheplanitselfandthecapacitytoassisttheareainameaningfulway.b.Recommendationstominimizethisrisk:

BUILDARELATIONSHIPWITHTHECOMMUNITYEARLYINTHEPROCESS:TheplanningteammustbuildatransparentrelationshipstartingfromthetimethatthegrantisawardedinOctober2012.HACAmustclearlystatethedemandsplacedbytheHUDgrantuponboththemselvesandtheneighborhoodinordertoexecuteandimplementtheparticipatoryplanningprocessearlyon.CREATIVEANDINNOVATIVEPROCESS:Theplanningteamwillneedtofindandcreateinnovativewaystokeepthecommunityengagedwiththisprocessforitwillbechallengingtokeepeverystakeholderinterested.ByprovidingthecommunitywithconsistentownershipoverthedesignofthefinalChoiceNeighborhoodTransformationPlan,Rosewoodwillachieveagreatercapacitytoaccomplishtheneighborhood’sgoals.

Engagementofunforeseenstakeholders.

Asthetheprojectcontinues,unforeseenstakeholderswillpresentthemselves.Thesestakeholdersmustbeaddressedandincludedintheparticipationprocessefficientlyandwithoutoffense.a.Levelofcontroversy:HighDormantstakeholdersmayonlyengagewiththeprojectifthereisancontroversialelementthathadnotpreviouslybeenapparenttothecommunitypriortoacertainstage.Suchstakeholdersmaybecomeincreasinglyvocaloncetheyrealizethatwhatisbeingdiscusseddirectlyaffectstheirinvestmentintheneighborhood.Ontheotherhand,theremaybestakeholderswhodonottraditionallyhaveasayinsuchdeliberationsyetwhomayappreciatetheinvitationonceidentified.b.Recommendationstominimizethisrisk:PUBLICITY&OUTREACH:Thoseresponsible‐‐includingHACA,theconsultantsandtheCity‐‐mustensureabroadandconsistentlevelofpublicityfortheprojectsothatunforeseenstakeholdersmayidentifytheirconcernsearly,insteadofattemptingtoderailtheplanningprocesslateron.Similarly,communityoutreachtoindividualcitizensmayhelpbuildanetworkofawarenessacrossgroupsthatarenotimmediatelyapparent.





Variousstakeholders’definitionsofsuccessWithquiteasignificantnumberofgroupsinvolvedintheRosewoodChoiceNeighborhoodTransformationprocess,thelikelihoodofdifferingopinionswithregardtotheproject’ssuccesswillbeequallysubstantial.TheRosewoodneighborhoodisdemographicallyverydiverseandfacesnumerousissueswhichmaywellclashwiththevaluesofdifferinggroups.a.Levelofcontroversy:HighThegreaterthenumberofstakeholdersandthelargerthemultitudeofissuesathand,themoreconsiderablethedirectionaldifficultiesoftheplanningprocess.Successmaybedefinedinradicallydifferentways,somuchsothattheprojectcouldfacedeadlocksinfuturecommunitymeetings.b.Recommendationstominimizethisrisk:DEFINESUCCESS:Eachidentifiedstakeholderwilldrafthisorherowndefinitionofsuccessearlyintheprocessinordertohelpformulateacoherentunderstandingofthecontroversiesathand.Suchanexercisemayalsohelpthestakeholderstodefinetheirowndesireswithinthecontextoftheproject.Ensuringthateveryoneisawareoftheexpectationsandneedsofthegreatercommunitymayhelplesscooperativeormalignedgroupstoidentifytheirpositionswithinthepopulation’smorecommonlyshareddesires.

DifferingviewsandideasfortheprojectVariousstakeholdershavehaddivergentexperienceswithintheRosewoodneighborhoodthathaveledthemtouniquepersonalinterestswithregardtothefutureofthearea.Residents,businessowners,andcityofficialsmayallbeexpectedtohavequitedissimilarviewsastohowtheHUDgrantshouldbeusedandwhichvaluestheultimateTransformationPlanwillreflect.a.Levelofcontroversy:HIGHThedirectiontheplanforRosewoodwilltakeisoneofthekeyquestionsofthisplanningprocess.ThereareagreatnumberofstakeholdersinterestedintheRosewoodneighborhoodprojectandtheyareeachexpectedtohaveuniquehopesfortheparticipationprocess,therebyopeningpotentialforconflictbetweenvyingRosewoodinterests.ItisnotunreasonabletoassumethatthereissignificantpotentialforconflictduetothevariousopinionsofstakeholdersconcernedwiththeRosewoodneighborhood.

b.Recommendationstominimizethisrisk:FOSTEROPEN,RESPECTFULDIALOGUE:CreatingopportunitiesforvariousstakeholderswithintheRosewoodneighborhoodtospeakwithoneanotherabouttheirinterestsandconcernswithregardtothefutureoftheRosewoodneighborhoodwillhelpminimizeconflictbyenablingindividualstobetterunderstandopposingopinions.Bycreatingsafeavenuesforcommunication,peoplemayfeelfreetofullyexplainthemselvesandthosewithalternativeviewpointswillgainperspective.TRANSPARENCY:WhileitisinevitablethattherewillbeagreatmanyinterestsinvolvedintheRosewoodChoiceNeighborhoodTransformationPlan,clearcommunicationwiththepublicoftheintentionsthatledtotheHUDChoicegrantandtheensuingplanningprocesswillmoderatedisagreements.

InefficiencieswithintheplanningprocessInefficienciesmightariseduetothelargebodyofstakeholders.AttemptstopleasesuchagreatnumberofinterestsmaycompromisethegoalsoftheplanasdescribedonthegrantproposaltoHUD.Ultimately,havingawidevarietyofpeopletopleasemayresultininefficiencieswithintheplanningprocess,especiallywhenstakeholderswithconflictingvaluescometogether.However,limitedparticipationcanproduceanineffectiveplanaswell,fortheprocessmaysufferfromalackofinputthataccuratelyreflectsthecommunity’sinterests.Theimportanceofstrikingabalancebetweenplaneffectivenessandplanningprocessefficiencyneedstobeproperlyaddressedfromthebeginning.Theresultingtechniquewillthenbeusedtoinformthepublicengagementdesign.a.LevelofControversy:MEDIUMIfdonejudiciously,thepublicengagementdesigncouldyieldapositiveworkenvironmentfortheplanningprocesswithoutsacrificingpublicinput.Ifplanninggoalsaredisproportionatelyprioritizedoverpublicinput,theplancouldlackkeyelements,neglectpotentiallyaffectedmembersofthepublic,andencounterinsufficientpublicsupportforimplementation,thusrenderingitineffective.However,ifpublicparticipationderailseffortsthatsupportthepurposeoftheplan,thelengthoftheplanningprocessnaturallyexpandsduetotheamountoftimerequiredtobringallstakeholderstoaconclusion.





b.RecommendationsESTABLISHCOMMONGROUND:TheHUDChoiceplanningprojectofferstheprospectofhealingfragilestakeholderrelationshipsbybringingsharedambitionstogether.Thismethodhastheopportunitytopermeateotheraspectsofurbandevelopmentandincreasesthesocialcapitalofaneighborhoodgoingforward.Findingcommonalitiesbetweenorganizationsisatechniquethatmaybeusedtodevelopaplanningstrategythatjoinsorganizationswithmutualneedsastheysearchforsolutions.ThestakeholderandriskanalysesdescribedwithinthisCaseDescriptionprovidecriticalinsightintothedesignandexecutionofthestrategyinthefollowingchapter.Understandingtheseelementsisanecessitywhenconsideringthefollowingapproach.



15

CHAPTER III PARTICIPATION STRATEGY

PARTICIPATION STRATEGY

OverviewInadditiontoacknowledgingthevariousstakeholdersandrisksassociatedwiththeformationofaparticipatoryplanningprocess,itisalsoimportanttounderstandtheoverarchingpoliticalcontextofsuchastrategy.Inthiscase,thereisfirsttheImagineAustinplanandtheimplicationsthatitmayhaveuponhowtheRosewoodneighborhoodmaychangeinthefuture.Second,theprojectmustaccountforthethreecoregoalsofHUD’sChoiceNeighborhoodprogram:Housing,PeopleandNeighborhood.Housingaddressesthequalityofthepublicandassistedhousingstock;Peopleemphasizestheimportanceofeducationandpublicservices;Neighborhoodfocusesuponpublicandprivatereinvestmentindistressedneighborhoods.ThegreatestpriorityistohelptheresidentsofRosewooddevelopownershipoftheplanningprocess.

GOALSANDOBJECTIVES:

Goals:1 DevelopadialoguewithinRosewoodaboutthecommunity’spast,present,andfuture.2 EnabletheRosewoodCourtsandtheneighborhoodatlargetotakeownershipoftheir

TransformationPlan.3 ProduceafinalPlanthatreflectsRosewoodresidentparticipationandincludesan

assessmentofthesuccessofimplementedpilotprojects.4 Establishlastingchannelsofcommunicationwithintheneighborhoodforcontinued

collaborationlongaftertheplanningprocesshasended.Objectives:

1 EngageawidebreadthofRosewoodresidents2 ConnectwithRosewoodonapersonallevel3 Encourageresidentstotakeinitiativeintheplan’sdevelopment4 Generateplanningmomentumandlong‐termgoals

III PARTICIPATION STRATEGY



16


STAGES,TRACKSANDTIMELINESTAGES:

Theplanningprocesshasbeendividedintothreestages:Preparation|Interaction|ExecutionStage1‐Preparation

StakeholderAnalysis/InitialParticipationThefirststageoftheplanningprocesswillbetoidentifyandapproachcommunitymembersandorganizationsinordertocreaterelationshipsandbuildtrust.Oncearapportisestablishedwithcommunityleaders,theplanningteam‐‐consistingofthehiredplanningconsultantsandHACA‐‐willinvestigatewaysofseekingoutgreatercommunityinterest.Intheveryfirstprojectofthisentireprocess,theplanningteamwillvolunteer,assistwithandparticipateintheRosewoodneighborhood’sJuneteenthcelebrations.DuetothefactthatplanningforthiseventbeginsinFebruary,communicationshouldbeestablishedwithorganizersbyDecemberoftheprecedingyear.SuchinvolvementintheexistingcommunityeventwillbuildtrustwiththecommunitymembersinvolvedinorganizingtheJuneteenthcelebrations.

Stage2‐Interaction

PublicEventsThefirstmomentofopenpublicoutreach,TheRosewoodTales,willbecoordinatedwiththeannualneighborhoodJuneteenthcelebrations.Whendesigningandimplementingtheplanningteam’sinvolvementinthisevent,itisimportanttoremainflexibleandconsiderthemostappropriatemannerinwhichtoparticipateinthefestivities.VolunteeringandattendingJuneteethplanningmeetingswillbeessential.TheRosewoodTaleswillconsistofanexhibitthatwillbesetuptoinformresidentsoftheupcomingparticipationproject.Itwillalso,however,seektogainneighborhoodinsightandfacilitateanunderstandingofresidents’storiesandambitions.TheplanningteamwillengageJuneteethparticipantsbyaskingthemtotellastory,

5 InitiatedialoguethatgoesbeyondconsensusbuildingandgeneratescollectivewisdomEXPECTEDOUTCOMES:

1 InspireaRosewoodreflectiveofitspeople’svalues2 Achieveneighborhoodempowermentthroughoutandbeyondtheplanningprocess3 DevelopaTransformationPlanthatwillreinforceRosewood’sidealsandambitions4 Createpilotprojectsthatinformpotentialimplementationstrategies

FRAMEWORK

Thestrategyhereshiftsfromalinear,results‐drivenapproachtoacirculartechniquethataddressesissuesof“place”asdefinedbytheneighborhood’scommunityidentity.ThisstrategyaimstoenhancethespiritofRosewoodusinganapproachofnarrativeexplorationthatemphasisespresentcommunityassets.Dialoguethroughouttheprocessfacilitatesthediscoveryofconnectionsandinteractionsthatwillcontributetounderstandingthespiritofplaceandidentityofthecommunity.Thekeyapproachesofthisstrategyincludenarrativeexploration,discoveryofRosewood’scollectiveaspirations,andcollaborationthatallowsRosewoodresidentstodirecttheplanningprocess.Thesetechniqueswillbemanagedthroughcommunitymeetings,workshops,pilotprojectsandinvolvementinwell‐establishedneighborhoodevents.Definingsuccessearlyintheplanningprocesswillallowthebuildingofaconsistentcommongoalandobjectiveforthecommunity.Furthermore,thiswillleadtoinspirationandmotivationforthevisualizationoftheRosewoodidentityandspirit.




17


describeanassetoftheneighborhood,and/orshareanambitiontheyhaveforRosewood.Residents’answerscouldbedocumentedinmultipleways:lettersthatwouldbeaddressedatoneoftheupcomingcommunitymeetings;artworkonthecommunitymural‐‐the“CommunityWall”‐‐installedattheexhibit;oraudio/videorecordings.Theintentistogathera“collage”oftheneighborhoodanddisplaywithinRosewoodaCommunityWallthatrepresentsthepluralityofcommunityvoices.Mostimportantly,itwillfosterneighborhoodpridefromwhichgreaterinterestinguidingtheplanningprocessmayarise.Thiseventwillencourageone‐on‐oneindividualconversationsandstory‐sharingopportunitiesthatwillbecollectedforpresentationinthefollowingevent.Thisfirstapproachoffriendlyparticipationandpositiveactivismshouldblendseamlesslywiththeexistingcelebratoryevent.TheindividualconversationswillgarnertrustintheplanningteamaswellasprovideamorecasualinitialintroductionoftheHUDgrantandgeneralgoals.FollowingTheRosewoodTales,theplanningteamwillputtogetherasynthesizedpresentationofthestoriescollectedforthefirstorganizedplanningevent:RosewoodInsights.AnyresidentswishingtohelpintheplanninganddesignoftheeventwillbeencouragedtodosoattheJuneteetheventandsubsequentlythroughpublicadvertisementsonradiostations,inlocalpapers,andthroughneighborhoodlistservs.CommunityinvolvementattheJuneteethcelebrationexhibitwillenabletheplanningteamtogeneratesufficientinterestinthenextpublicmeeting.Advertisingwillbecritical‐‐allmediawillbeimplemented.Indeed,residentswishingtowriteorblogaboutthisparticipatoryprocesswillbeencouragedtodosobytheplanningteam.BetweenTheRosewoodTalesandthefollowingmeeting,coordinatorsattheRosewoodCourtswillbeaskedtoformanActionTeamwithinterestedresidentsthatwilladdressspecificconcernsregardingtheCourts.Inadditiontoprovidingavenueforresidentstovoicetheiropinions,thiswillalsoallowtheplanningteamtoaddressanyspeculationregardingtheCourts’demolitionorresidentrelocation.TwomonthsafterJuneteenth,theRosewoodInsightseventwilltakeplace.Theeventwilltaketheformofapublicmeetingwhereideas,valuesandconceptsthatshapethespecialcharacteristicsofRosewood’s“place”willbeconveyedusingthestoriessharedandthedisplaycreatedontheCommunityWallatTheRosewoodTalesevent.Inconjunctionwiththis

storytelling,attendeeswillconsiderkeyquestionsabouttheirambitionsforRosewood.ThistaskwillbeaccomplishedwitharudimentarymappingexercisethatwillinvitetablesofparticipantstowriteanddrawtheirhopesandinterestsfortheneighborhooduponalargemapofRosewood.ThisexercisewillbefacilitatedbyindividualstrainedinLENSESfacilitation,helpingresidentstoviewtheirneighborhoodthroughdifferentperspectivesandobserveinterconnectionsbetweentopicsofimportance.ThesecondphaseofthemeetingwillrequiretheplanningteamtohelporganizeresidentsintoActionTeamsshapedbythevaluesandambitionsidentified.ThemainpurposesofthiseventincludetheidentificationofcommunityvaluesandtheforgingofActionTeamscomprisedofparticipantsinterestedintheambitionssharedbycommunitymembers.TheActionTeamswillhenceforthbechargedwithleadingtheplanningprocessanddevelopinggoalsforRosewood.OverthetwomonthsfollowingRosewoodInsights,theseTeams(includingtheCourtsTeam)willbetaskedwithcreatingshort‐term,mid‐term,andlong‐rangestrategiesthataddresshowtheirrespectiveambitionswillbeincorporatedintotheTransformationPlan‐‐theHUDdeliverable.ThisPlanwillbecarefullyreviewedbytheplanningteamandHACAtoensurethatcomponentsofthethreeChoiceelements(Housing,Neighborhood,People)areinplace.ThoseresidentsnotinvolvedwithActionTeamswillbeperformingcomplementaryexercisesinthefollowingeventsthatwillbefocusedondraftingtheTransformationPlan.TheseexerciseswillbegearedtowarddevelopingadesiredlanduseelementwhichwillbeincorporatedintotheTransformationPlanwithcontinuousfeedbackfromtheActionTeams,theplanningteam(planningconsultants,HACA,andstakeholderagencieswishingtoplayacriticalpartinplanningdesign)andthecommunityatlarge.FeedbackwillbeprovidedthroughthelasttwocriticaleventsbeforeJuneteenth2014(EnvisionRosewoodandRosewoodInAction).TheActionTeamswillbeexpectedtoreporttothecommunity‐at‐largeduringthestrategicplanningsessions,referredtoasEnvisionRosewoodandRosewoodInAction.TheplanningteamwillworkcloselywiththeActionTeams,butitwillultimatelybetheTeamswhodesignEnvisionRosewood.TheplanningteamwilloperatestrictlytoconsultandadviseonthethreeprinciplesoftheHUDChoicegrant.




18


TwomonthsfromRosewoodInsightswillbeEnvisionRosewood,whereresidentsplanoutideasgatheredfromtheActionTeams’updatesandtheirmeetingswiththeplanningteam.ThisworkshopwillbedesignedandguidedentirelybytheActionTeamstoclearlyestablishandarticulateavisionandconcreteobjectivesthatcanresultinactiononthecommunity’spart.NeighborhoodresidentswillhelpcraftdesiredlandusescenariosafterhearingthefindingsfromtheActionTeams.ThesescenarioswillbepartoftheEnvisionRosewoodeventwhereActionTeams,theplanningteamandotherstakeholderscollaborateinthecreationofasharedvision.ActionTeamswillconductmappingexercises,assessfeasibility,andformrecommendationsfollowingtheEnvisionRosewoodevent.AstrategicmediaplanwillbecreatedtodocumentanddiscussfutureRosewoodplanningeventsaswellasfacilitatethesharingofideas.ActionTeamswillbeconsistentcollaboratorsontheplan.ThismediaplanwillbeledbytheplanningteambutworkwithActionTeamstoraiseprojectvisibilityandinspiregreatercontinuedparticipation.Onefacet,forexample,wouldencourageActionTeammemberstowriteapieceforanonlineboardthatwouldbefeaturedintheAustinChronicleandotherlocalpapers.HavingconsistentvisibilitywillalsoencouragecommunitymemberstojointheActionTeamsastheprocesscontinues.TheplanningteamwillremainasopenandcollaborativeasitwillhavebeeninitiallyinitsparticipationwiththeJuneteenthcelebration.ThiswillnamelyrequirethattheyareavailabletoconsultwiththeActionTeamsandthecommunitytoprovideguidanceandhelpraiseparticipationintheTeams.

Stage3‐Execution

ActionTeamswillpresenttheirideastotheirfellowresidentsattheRosewoodinActionworkshop.TheTeamswillfocustheirambitionsforRosewoodthroughpilotprojectideastobediscussedatthisevent.Rosewoodresidentswillparticipateinadialoguewherefellowneighborsconducttheprocess.TheActionTeamswillproposeaseriesoftwotofourpilotprojectstobeimplemented,monitoredandanalyzedwithinafourmonthtimeperiodandthecommunitywillbegiventheopportunitytodeliberatetheideas.TheActionTeams’finalrecommendationsregardingtheirpilotprojectideaswillbebasedupontheambitionsofthecommunitythatdefinedtheActionTeamsatRosewoodInsights.

Atthesameevent,thedraftedlandusescenarioscreatedasaresultofEnvisionRosewoodwillreceivefeedbackfromexpertsaswellasotherresidentsandActionTeams.FlexibilityiskeyinthispartoftheprocessasActionTeamsassessneedsandprovideadditionalfindings.Communityempowermentwithintheplanningprocesswillcontinueasresidentsworkwithresidents,atechniquewhichessentiallygivescontroltoRosewood.ThismethodtransformsRosewood’ssocialcapitalintoregenerativecapital.TheintentionisthatthearrivalofFebruary2014willseeresidentswishingtocontinuetheparticipationprocess,therebymotivatingthemtointegrateRosewoodChoiceNeighborhoodTransformationPlaneventsintothenextJuneteenthcelebrations.TransformationPlanByJuneteenth2014theplanningteamwillhaveaTransformationPlandraftedfromthematerialscollectedineachmeeting,inadditiontoreportsonthelevelofsuccessofeachpilotproject.Thesereportswillsetupthenextstep‐‐implementation‐‐ifdeemednecessary.ThesocialconnectionsmadethroughtheparticipatoryplanningstrategyareintendedtoremainapartoftheRosewoodneighborhood.Indeed,thePlanisintendedtoservecontinuedparticipationinneighborhoodengagement.Bytheendofthisprocesstherewillstillremainthecommunityinvolvementfosteredbythisparticipatorystrategy,onlywithoutanyneedforfacilitationfromoutsideplanners.Continuedrevisionwilltakeplacefromtheopportunitiesforfeedbackincorporatedwithineachstep.

TRACKS:

5maintracksaredefinedinthisprocess:Track#1:PLANNINGTEAM

ThistrackconsistsofHACA,theconsultantsandstakeholderswhowishtoworkintimatelyintheplanningdesignprocess.ThesestakeholdersmaybegintobeidentifiedastheplanningteampreparesforTheRosewoodTaleseventattheJuneteenthcelebrationasHACAandtheconsultantsconducttheirstakeholderanalysis.Thistrackfocusesoninteractionwithunforeseenstakeholdersandthecommunityingeneral.Earlyintheprocess,thistrackwillinitiateoutreachthroughresearchthataddresseskeyindividualstakeholders.InteractionshiftstopreliminaryactivitiesbeforetheJunteenth2013celebrationwiththeteamvolunteeringinthe




19


organizationofJuneteenth.Theplanningteam’sapproachtointeractionwiththecommunityisconversationalandfocusesuponthestoriesofindividualsinordertounderstandthenarrativeoftheneighborhood.Thistrackisrelatedtothesecondtrack,whichwillinviteresidentfeedbackthroughitspromotionofsuchinputoverthecourseoftheplanningprocess.

Track#2:MEDIA&MARKETINGTEAM.

ThistrackconsistsofmediaandmarketingspecialistswiththespecificresponsibilityofpromotingtheRosewoodChoiceNeighborhoodTransformationPlan.Allactionsforthistrackaregearedtowardinformingandinspiringpublicparticipationthroughcontinuousandconsistentfeedbackfromtheplanningteam(Track#1).Continuousfeedbackandadvertisingisconsistentlylinkedtothecommunity’simpressionsandcomments.ResidentswillbeinvitedtoparticipateintheprocessthroughthewealthofnewsoutletsprovidedinAustinandonline.

Track#3:ACTIONTEAMS.

ThistrackconsistsofteamscreatedaftertheRosewoodInsightsevent.Allactionsinthistrackaregearedtowardtheinvolvementofcommunitymemberswhowishtoplayacriticalroleinrealizingthevisionsandobjectivesoftheprocess.Thistrackwillbemostlydevelopedbythecommunitywiththeplanningteam(Track#1)servingasaguideandsourceofsupport.

Track#4:ROSEWOODCOURTSTEAM.

CreatedaftertheRosewoodTales,thistrackconsistsexclusivelyofresidentsoftheRosewoodCourts.AllactionsinthistrackaregearedtowardtheinvolvementofresidentswillingtoprovidefeasiblesolutionstotheissuessurroundingtheCourts.Thisteamwillbecomposedearlierthantheothersspecificallytoaddressconcernsregardingthedemolitionofthehousingprojectandanyotherrumorsthatmightarise.

Track#5:NEIGHBORHOODRESIDENTS.

ThesearetheresidentsofRosewoodinthebroadestsense‐.ThistrackrecognizesthatparticipantsoftheeventsplannedmaynotvolunteerforanyActionTeam,yetstillplayanessentialrole.AllactionsinthistrackaregearedtowardcommunityinvolvementinthemaineventsthatshapetheTransformationPlansothatitreflectstheneighborhood’sambitionsandproducesalanduseelementthatisrepresentativeofcommunityaspirations.Thistrackwillalso

providefeedbackandguidanceforboththeplanningteam(Track#1)andtheActionTeams(Track#3).

TIMELINE:

Thefollowingscheduleshowcasesatimelinewithmilestonesofevents.Eachtrackdefinedabovehasadeterminedsetoftasksthattheyneedtobeaware,aswellasthelengththesetasksmaytakeinatimeframe.Eachtrackhasaseparatecolorthatallowsforbettervisualizationofresponsibilitiesandparticipation/involvement.Thefollowingdiagramisaproposedconsequenceofactionsthatalltrackswillhavetobeaware;althoughflexibilityiskeyinthisprocessandthistimelineshallbelookedasapreliminaryideaofthelengthoftheprocess,butmodifiedifnecessary.




20


KeyPlayersPlanningteam:

ThisteamwillbecomposedofbothHACAandtheconsultants.Thisgroupwillcometogetherformeetingstoassessthedevelopmentoftheprocessandreviseitwhensuchactionisnecessary.TheplanningteamwillbecomeinvolvedintheplanningprocesswhilesimultaneouslyprovidingplanningknowledgetoRosewood.Thisteamwillconveneasnecessaryinordertobringunidentifiedconsiderationstolight.Furthermore,thesegatheringswilladdressproposalstotheprogramaspresentedbyresidentsthroughthecommunity’sActionTeams.

ActionTeams:

TheActionTeamswillbeformedafterthesecondworkshop‐‐RosewoodInsights.TheirtaskswillbetoelaborateoncommunityambitionsaswellastheideasforRosewoodastheyaregeneratedintheworkshops.TheplanningteamwillencouragetheTeamstobeascreativeandopenaspossible.TheActionTeamsaretoadaptbaseduponthechanginginterestsandideasthatariseineachofthemeetingsthattheTeamsholdeveryothermonth.Bythethirdworkshop,theActionTeamswillhaverecommendationsthattheywillproposedasPilotProjectsfortheplanningteamandActionTeamstoexecutecollaboratively.

Benchmarks

Thedevelopmentoftheplanhasprocessandoutcomeevaluationsembeddedwithinit.Themajorbenchmarksadministeredinthisprocessarethepilotprojects.TherewillbeageneralstrategicplanningsurveyadministeredtoeventparticipantsregardingRosewood’slegacyinordertoinformthetacticalplanningsettooccuratEnvisionRosewood(seeAppendix‐surveysection).AftertheRosewoodInsightsevent,participantswillbeaskedtocompleteasurveythatwillallowtheplanningteamtoassessthesuccessoftheLENSESfacilitationthatoccurredateachofthetablesduringthevaluesandambitionsmappingexercise(seeAppendix‐surveysection).Thethirdworkshopwillresultinanumberofcollectivelychosenpilotprojectshavebeencollectivelythat

willbeimplementedwithinthecommunity.Theseprojectswillbeatasmallscaleandwillnotrequireextensiveamountsoftimetoexecute.StakeholdersattheRosewoodinActionmeetingwillhelptodeterminethepilotprojects’feasibility.Oncecompleted,theplanningteamwilldocumenttheeffectivenessandqualityoftheprojectswithrespecttothegoalssetbythepreviousmeetingsand/orbestpractices.Attheendoftheplan,allparticipatingstakeholderswillbegivenasurveybytheplanningteaminordertoassesstheplanningprocess(seeAppendix‐surveysection).Initsentirety,thisfeedbackprovidescriticalassessmentoftheplan,allowingaccurateconclusionstobedrawnaboutthecommunity’sexperiencethroughouttheprocess.Furthermore,thefeedbackwillenableHACAtobetterprepareforthecontinueddevelopmentandapplicationoftheRosewoodChoiceNeighborhoodTransformationPlan,especiallyifitisawardedtheImplementationGrant.FeedbackLoops:

ThefeedbackloopinthisparticipatoryprocessconsistsofanapproachadministeredbytheplanningteamwithintimateActionTeaminvolvement:togethertheywillbuildmomentumthataimstocreatedialogue,inspireideas,encourageimaginationandultimatelyinitiateacelebrationoftheneighborhood.Withtheinspirationfosteredhere,theplanningstrategywillbecomeapartofcyclicalcommunityengagementintheannualJuneteenthcelebrationasamarkingpoint.Inaddition,thepilotprojectsselectedbytheconsortiumandcarriedoutbytheplanningteamarefeedbackloopsthatwillinformimplementationstrategiesintheTransformationPlan.




21


CourseCorrectionPoints:

Theplanningteamwillactivelyseekoutanymembersofthecommunitywhowishtohelpcrafttheoverallprocess.Theplanningteamwillexpresshowtheplanningprocessdevelopswitheveryevent,andconsistentlyseekrevisionandadditionfromtheparticipants.AtTheRosewoodTalesevent,forexample,one‐on‐onecasualinterviewswithcommunityresidentswillbeconductedinordertobetterunderstandtheneighborhood.AnothercoursecorrectionpointwilloccurattheRosewoodInsightseventwheninterpretationsgatheredfromTheRosewoodTalesconversationswillbepresentedtothepublic.Afterthesegatheringsarepresented,theplanningteamwillaskRosewoodresidentsfortheirinput,correctionsandfurtherinsightsinorderthattheirstoriesareaccuratelycaptured.

Potentialweakpointsandrisks:

Themainconcerninthisplanisthelackofcommitmenttofollowingsuchanintensivestrategy.Thisplandemandsmuchfromitsparticipantsinexchangeforaverylargesayinthedesign.Ensuringthatparticipantsremainengagediscriticaltotheplan’ssuccess.

NeighborhoodOutreach:

Mediaresourcessuchasblogs,YoutubeandFacebookarepowerfultoolsforreceivinginput.However,itisimportanttorememberthatwhilemanypeoplehaveaccesstocomputersandcellphones,atechnologygapstillexists.Manypotentialstakeholders‐bothinternalandexternal‐maynothaveconsistentInternetaccess.Forthisreason,traditionaloutreachmethodswillbeemployedinadditiontothesetechnology‐basedtools.Mediacoveragewillconsistofwebsitepostings,factsheets,newsletters,localnewspaperadvertisements,pressreleases,e‐mailupdates,andpresentationstoschools,communitygroups,non‐profits,localgovernment,andbusinessgroups.Informationabouttheplanwillbesharedthroughsportsleagues,faithinstitutions,frontporches,cornerstores,localrestaurantsandothercommunitymembers.ActionTeammemberswillplayacriticalroleindissemination.

EventPlanning:

Eventplanningwillbetheresponsibilityoftheplanningteaminadditiontointerestedlocalparties.Theresponsibilitiesofeventplannerswillincludethepreparationofthepublicgatheringlocationsthroughprovidingtransportaccess,indicatingspacesforparking,ensuring

safetyofthearea,certifyingthatthelocationishandicap‐accessible,hiringtranslators,providingmaterialsinallappropriatelanguages,andorganizingchild‐careservices.Furthermore,theseindividualswillbechargedwithsendingoutinvitationstoresidentsandseeingthatfoodisprovidedforeventattendees.


DIA

LOG

UE

INSPIRATION

IMAG

INATI

ON

CELEBRATION

CREATION TO

THE FUTURE

JUNETEENTH EVENTS

PAR

TICIPATO

RY

APPR

OA

CH



22

CHAPTER IV PARTICIPATORY PROCESS DESIGN

PARTICIPATORY PROCESS DESIGN

Overview

Thischaptersummarizestheparticipatoryprocessdesignthroughthemilestonesofeventsproposedinthisprocess.Asetof4eventsdescribedbelowoutlinethemainpurposes,goals,outcomes,outreachstrategiesandoverallplanningforthese.EVENT1:“THEROSEWOODTALES”

TheneighborhoodparticipatesinanannualJuneteenthcelebrationwiththefollowingscheduleforits2013events.5Thefirsteventofthisparticipatorydesignwilltakeplaceinconjunctionwiththecommunity’sParkCelebrationthatwillbeheldonJune15thofthisyear.● June8th:Pageantfrom11‐6● June8th:JuneteenthGreenandCleanNeighborhoodProject● June15th:2KFreedomRun/Walkat9:30a.m.● June15th:JuneteenthHistoricalParadeat10:00a.m.● June15th:ParkCelebrationfromnoonto9:00p.m.● June15th:HistoricalCommunityProgram“S.T.A.R.S.”● June22nd:JuneteenthPraiseDance● June23rd:JuneteenthGospelExtravaganza

ThepurposehereistovolunteerintheplanningactivitiesleadinguptotheJuneteenthcelebrationinordertoestablishrelationshipswithinRosewood.Additionally,theeventisanopportunitytocapturethehistoricallegacyoftheneighborhoodthroughtheeyesofitsresidentsandidentifyanapproachrepresentativeoftheirvaluesgoingforward.ThiswillalsoposeanopportunitytointroducetheHUDgranttothecommunityleadersandparticipantsinamorecasualscenario.Theexpectedoutcomeswillbeacollectionofstories,experiences,artworkandaudio/videorecordingstobeginthecreationofacollage‐‐thatis,amultimediarepresentationof

5 Central Texas Juneteenth Committee. (2013). 2013 Schedule of Events. Retrieved from

http://www.juneteenthcentraltexas.com/EventsCalendar.html.

IV PARTICIPATORY PROCESS DESIGN



23


Rosewood’scharacterthatcapturesmultipleneighborhoodperspectives.TheartworkwillbedisplayedupontheCommunityWall,alargecanvasmuralwithillustrations,paintingsandartworkbyresidentsthatdescribetheneighborhood’sassets.ThismuralwillbeworkeduponanddisplayedthroughoutthelastweekofJuneteenthinordertogiveneighborsampleopportunitytocontributetheirideas.TheCommunityWallwillthenbetransportedtoavisiblepubliclocation.SuggestedplacesincludetheCarverLibraryortheBoysandGirlsClub.ThestoriescollectedfromtheCommunityWallanddiscussionswithresidentswilltogetheractasanarrativeplatformforresidents.IndividualswillbeinvitedtoparticipatebeyondthetraditionalinterviewmethodtocontributesomethingpersonaltoapieceofartthatwillrepresenttheRosewoodneighborhood,allowingresidentstotakeownershipoftheirneighborhoodidentitywithinthecontextoftheplanningprocess.Furthermore,itwillinspireneighborhoodtrustintheplanningteamandraisesocialcapitalwithintheneighborhoodheadingintotheplanningprocess.Intermsofpublicity,theplanningteamwillworkwiththeJuneteenthorganizerssothatadvertisementsforTheRosewoodTaleswilloccurinconjunctionwiththosefortheJuneteenthcelebration.Belowisonemessageproposedfortheevent.“ThisJuneteenth,celebrateyourneighborhood!ShareyourstoriessothatTheRosewoodTales

mayhaveahappyending.”Thislargeandcentralmessagewillbeaccompaniedby8by6inchpamphletsfoldedintwowithinformationthatallowpotentialattendeestobetterunderstandthepurposeoftheeventandtheHUDChoicegrant.Questionsthatmaybeposedinclude“HowdoyoudefineRosewood?”,“HelpcapturetheRosewoodNarrative!”,“WhatdoyouwantRosewoodtobeforyourchildrenandgrandchildren?”.StaffwillbeenthusiasticandsupportiveofhavingresidentscomesharetheirRosewoodexperience.Awidevarietyofmaterialswillbeonhand:paperandpensforletters,paintandbrushesfortheCommunityWall,andA/Vequipmentifresidentsshouldchoosetoshareinsuchaway.ThecanvasfortheCommunityWallwillbesecurelydisplayedandarrangedinanaccessiblemanner,allowingforeasyaccesstothepaintingsurface.Step‐stoolsandladderswillbeonhandsothateveryonewillbeabletofindaplacetoshare.Amultitudeofpaintingtoolssuchasbrushes,sponges,clothsandthelikewillbeprovidedalongwithaplethoraof

colorsandcontainersintowhichsmallportionsofthepaintsmaybepouredsothateveryonemayhaveanenjoyableartisticexperiencewithnooneindividualhoardingalloftheresources.Theplanningteamandneighborhoodgroupsoughttobeonhandwithatleastthreevolunteersmanningtheexhibitatalltimes.Allcontributorswillbeaskedtoprovidecontactinformationsotheplanningteammaykeeptheminformedthroughouttheprocess.Thiseventseekstoengageaminimumof20%ofJuneteenthattendantsinstorytelling,discussoinsand/ortheCommunityWall.AtthisfirststagetheRosewoodcommunityandprojectsponsorsneedtolearnmoreabouteachother,Rosewood,andtheissuesthatareassociatedwiththeneighborhood.Anexploratoryapproach,then,isthemostusefulengagementstreaminthisstage.Thenarrativeexplorationencouragesparticipantstoexplorethebestofthepast,presentandfutureoftheRosewoodneighborhood.Thepotentialrisksforthiseventinclude:alackofparticipationand/orinterestduetoskepticism;vandalismofcommunityart;lackofpublicpreparationfortheeventthatmakesitdifficultforcommunitymemberstodecidewhatartworkandsentimentstheywanttodisplay;thetaintingofJuneteenthbyintrudinguponatight‐knitcommunityevent;resistancefromneighborstoallowingthe“TheRosewoodTales”eventintotheJuneteenthParkCelebration.WorkingcloselywiththeJuneteenthorganizersfromDecember2012onwardwilladdressmanyoftheseconcerns;specifically,suchacourseofactionwillensurethatTheRosewoodTalesisproperlyandclearlyembeddedintothecelebration.

EVENT2:“ROSEWOODINSIGHTS”

Thesecondevent,andthefirstformalcommunitymeeting,willallowtheplanningteamtointroducetheplanningprocessandtheHUDChoicegranttothecommunityinamorefocusedsetting.Here,thestoriesandartworkwillbesharedcommunallyinordertoexploreneighborhoodambitions.RosewoodInsightswilloccurtwomonthsafterTheRosewoodTalestoallowtheplanningteamtosynthesizealloftheinformationacquiredattheinitialengagementevent.ThedesiredoutcomeofRosewoodInsightsistodetermineRosewood’ssharedvaluesandhopesforthefuture,thenformActionTeamsaroundthoseambitions.Thelocationofthisevent




24


willbeattheKealingMiddleschoolunlessanothermoreappropriatevenueissuggested.Snacksandbeverages,includingcoffeeandtea,willbeprovided.Bythispointawebsitewillhavebeenestablishedanditwilladvertisetheupcomingevent.LocalpublicitywillbedistributedthroughpaperssuchasTheChronicleandCommunityImpact.Radioadvertisementsonlocalstationswillalsobepurchasedtoadvertisetheevent.Themeetingwillbepresentedlessasaworkshopandmoreasacontinuedcelebrationwhereresidentsmayshareideasabouttheneighborhood.Apotentialslogantodistributemaybe:

“ShareyourRosewoodInsights!CometalkaboutYOURRosewood.”

ThemeetingwillbeledbyfiverepresentativesoftheplanningteamandtheremaybeadditionalHUDindividualspresentiftheychoosetoattend.Theexpectednumberofattendeeswillbebetween20‐60peoplefromtheRosewoodneighborhood.Themediacampaignandtheplanningteam’sworkattheJuneteenthcelebrationwillallowRosewoodInsightstocaptureaslargeanddiverseacross‐sectionoftheneighborhoodpopulationaspossibleThekeyquestionsaskedatthiseventwillinclude:Whatareyourambitionsforimprovingyourneighborhood?Howwecanyoumakethisneighborhoodmorespecial?HowcanyoumakeRosewoodthebestitcanbe?Themesandtopicswillfocusaroundcommunityassetsandhowthosemaybebuiltupon.Theintentionistotransitionfromsharingstoriesofthepastandpresenttoshapingplansforthefuture.Theengagementstrategyhereisoneofexploration.ExplorationwillencourageRosewoodresidentsandotherstakeholdersinthemeetingtolearnmoreaboutthemselves,membersoftheRosewoodcommunity,andtrytofindtheirowndefinitionofsuccessforthisplanningproject.Explorationwillcreateaspacethatencouragesadifferentkindofconversationtocomeupwithkeywordsandconceptsthatarerepresentativeoftheneighborhood.Asmentionedabove,thetentativelocationwillbeattheBoysandGirlsClub.Asresidentsarrive,theywillbefreetograbfoodandadrink,thenselecttheirseats.Participantswillbeencouragedtodispersethroughouttheroominordertoprovideforaninterestinganddynamic

conversationateverytable.Tohelpfamiliarizeeveryonetoeachother,nametagswillbedistributedatthefrontdoor.Theplanningteamwillberequiredtospecifytheirroleontheirnametags.Planningteamrepresentativeswillstartthemeetingwithamainintroductionabouttheplanandkeystakeholders.Inthenextstep,representativeswillbrieflyreviewtheartcreatedatTheRosewoodTalesevent.Afterwards,facilitatorswillholdsmall,breakoutdiscussionswithtablesofsixparticipants.Theseconversationswillfocusuponstorytelling,valuesharingand,mostofall,ambitions.Inordertoprovideforthemorevisually‐inclined,largemapswillbeprovidedateachtable,alongwithmanymarkersinavarietyofcolors.Themap,whichwillbesurroundedbyasizeableborder,willactasnotepaperforparticipants.Thoseinvolvedinthediscussionwillbeinvitedtocirclelocationsonthemapandjotnotesintheborders.Thiswillprovidetheplanningteamwithtangibleproductsthatdescribethecommunity’shopesandgoalsforthefuture.Thisexercisewilltakearound45min.Overthisperiodoftime,participantswillbeaskedthe“keyquestions”listedabove.ThediscussionformatwillcombinegroupsoftheRosewoodcommunitytoparticipatetogetherinevolvingroundsofdialogue.TheplanningteamwillhaveLENSES‐trainedfacilitatorsateachtabletohelpthediscussionanalyzetopicsfromavarietyofperspectivesandrevealtheinterconnectedqualityofmanyRosewoodvalues.Thefacilitatorswillalsorecordtheirgroups’progressuponeaselsholdinglargesheetsofpaper.Attheendoftheseconversations,ActionTeamswillbedefinedbyparticipantsafterthegroupshavere‐convenedandsharedtheirconclusions.EachoftheseteamswillaligntheirgoalsandroadmapofactionswiththethreecoregoalsforHUD’sChoiceNeighborhoodgrants:Housing,People,Neighborhood.ThesewillcomplementtheActionTeamfortheRosewoodCourtswhichwillhavealreadybeenestablished.SuggestedActionTeamscouldpromote:

‐ HealthandSafety‐ EconomicProsperity‐ Diversity&Affordability‐ OpenSpace&NaturalEnvironment‐ CulturalLegacy‐ Connectivity




25


OncetheActionTeamsareestablished,aquick30‐minmappingexerciseusingfreshcopiesofthemapsfromtheearlierdiscussionwillproducedraftswithaphysicalapproachtoachievingtheambitionsrecognizedbefore.Theendoftheeventshouldinvolvea10‐minuteexplanationoftheupcomingmeeting.Ascommunitymembersbegintoleave,residentsinterestedintheambitionsofspecificActionTeamswillcometogetherandintroducethemselvestooneanotherandtheplanningteam.Theriskshereinclude:thecomplicationspresentedbyanaudienceunfamiliarwiththeprocessasithasunfoldedthusfar;alackofcommunitytrustfortheplanningteam;frustrationonbehalfofthosewhodidnotattendTheRosewoodTaleseventattheJuneteenthcelebration;misrepresentationoftheneighborhoodwhendiscussingthe“collage”createdatTheRosewoodTalesevent;participantdisagreementinthediscussionforum;clashingvaluesandinterests;andgrosslydivergentthemesandambitions.Pleasenote:seethefollowingchapterfordetailedeventdesign.

EVENT3:“ENVISIONROSEWOOD”

Thesecondcommunitymeetingwillcontinuedialogueanddiscussionofresidentambitions.AtthisworkshopinNovember2013,neighborswillbeledbytheirneweventleaders,theActionTeams,todefinetheirvisionofRosewood.FoodandbeverageswillagainbeprovidedbytheplanningteamandtheeventwillbehostedatKealingMiddleSchoolunlessresidentsproposeanewvenue.ThepurposeofthiseventistoformconcretegoalsforRosewoodthroughempoweringmembersofthecommunitytotaketakechargeoftheprocess.Theeventwillbeentirelyresident‐driven,withtheplanningteamonlyprovidingassistancewhenneeded.ThismeetingwillalsoattempttobringmorecommunitymembersintotheTeamsinwhichtheyareinterestedinworking.ThemajoroutcomeofthiseventistogetthecommunitydirectlyinvolvedindesigningtheTransformationPlanforRosewood.TheoverallresultofEnvisionRosewoodistoelicitasenseofconnectiontotheplanningprocessinRosewoodbymakingitacommunity‐drivenexperience.

DraftsofdesiredlandusescenariosthatweredevelopedatRosewoodInsightswillbebroughtintoactasstartingpointsfordiscussionoftherecognizedambitionsoftheActionteams.ThisthirdeventwillhelpdraftaDesiredLandUseelementthatwillbepartoftheRosewoodChoiceNeighborhoodTransformationPlan.ThepromotionaltacticsemployedforthismeetingwillbesimilartothoseusedfortheRosewoodInsightsexceptforonecaveat:theActionTeamswillalsobeencouragedtoseekoutparticipants.Thisensuresgreaterparticipationthroughgrassrootscommunication.Consideredslogan:

“EnvisionRosewood:Beapartofyourneighborhood’sfuture!”

Fiverepresentativesoftheplanningteamwillbeinattendanceforconsulting,assistanceandlogistics.Thiseventisanticipatedtodrawapproximately20‐60participants.Again,theintentistocaptureaslargeanddiverseacross‐sectionoftheneighborhoodpopulationaspossible.Keyquestionsforthismeetinginclude:HowcanwebuildcapacityforRosewood?WhatarethespecificgoalswecansetforRosewoodinordertorealizeourvisions?ThemesandtopicswillfocusonnewideasandapproachesfortheRosewoodneighborhood.Theintentionistogatherresourcesforthefuturesothattheymaybedraftedintoadocumentbytheendoftheprocess.Again,explorationandcollectivedecision‐makingasengagementstrategiesareessentialtothisevent.ExplorationcreatesaspacethatencouragesadifferentkindofconversationthatwilldevelopinitialvisionsforRosewood.AttheoutsetofEnvisionRosewood,themeetingwillbeginwithanintroductionbyeithertheplanningteamortheActionTeamsiftheysochoose,informingattendeesofwheretheprocessstands.RepresentativesfromtheActionTeamswillthenpresentthesummaryofmainthemesrecognizedatTheRosewoodTales.AfterthisveryshortprologuetheActionTeamswilldiscusstheirfindings(short‐term,mid‐termandlong‐termgoals)totheparticipants.ShouldtheActionTeamsdesiretostructureitassuch,therewillbeaquestionandanswerperiodattheendofeachTeampresentation.Theplanningteamwillbeonhandtoanswerquestionsbeyondtheirscope.ThefollowingtemplatewillbeupfordebatewiththeActionTeamspriortotheevent.




26


ResidentswillthenbeaskedtobreakintosmallgroupswheretheywillbepairedwithActionTeammemberswhowillactashostsateachtablewheretheywilldiscussvisionsandgoalsforRosewood.ThesebreakoutdiscussionswillconsistofapproximatelysixpeopleinadditiontoanActionTeammemberwhowilloperateasfacilitator.EachofthetableswillbeprovidedwithhandoutsofthemapscreatedattheRosewoodInsightseventinorderforthetables’conversationstobewell‐informedbythevaluesofcommunitymembers.Thesediscussionswillgoinfourrounds.Inthefirstround,participantstalkbrieflyaboutthedefinitionofsuccesswithnofeedbackorresponse.Inthesecondround,eachpersonpresentstheirowncommentsregardingtheinformationthatwasjustshared.ThethirdroundisforfocuseddialoguetohelpachieveconsensusonthemostessentialambitionsforRosewood.Teamfacilitatorswillbepresentduringthedialoguesessionstohelpguidetheconversationsalong,ensurethegoalsaremetandthateveryonehasachancetospeak.Inthefinalround,eachparticipantshareswhatchallenged,touchedorinspiredthem.Attheconclusionofthissession,groupswillbeaskedtoelectarepresentativewhowillprovideasummaryoftheirdiscussionstotheentireaudience.Inthefinalstageofthemeeting,planningrepresentativesandelectedActionTeammemberswillprioritizethegoalstobeaddressedimmediatelythroughactionandinthewritingoftheTransformationPlan.Suchprioritizationwilloccurusingapollingprocess.Afterthisdiscussion,eachofthetableswillengageinamappingexercisethatbuildsupontheworkaccomplishedattheRosewoodInsightseventaswellastheprogressachievedintheEnvisionRosewooddiscussions.ThemapscreatedatthiseventwillbeusedtoformulatetheDesiredLandUsemapincludedwithintheRosewoodChoiceNeighborhoodTransformationPlan.Risksassociatedwiththiseventinclude:lowparticipation;conflictingconceptsandambitions;thedemandnatureofprocessforresidents;lackoffocus;disinterestordisintegrationofActionTeams.Withconsistentcommunicationbetweentheplanningteam,theActionTeamsandresidents,theprocesswillhaveenoughmomentumtopreventdisintegrationanddisinterest.Infact,greaterresponsibilityisanticipatedtoincreasewillingnesstoparticipate.

EVENT4:“ROSEWOODINACTION”Thiseventaimstoidentifypilotprojectsthataddressthemotivationsandambitionsdefinedinthepreviousevents.ThiseventwillbeheldatKealingMiddleSchoolinFebruary2014,unlessanotherlocationisproposedbycommunityresidents.Thispilotprojectdesigneventwilldistilltheideaspresentedinthepreviouseventsintospecific,relativelysmall‐scaleprojectsthatrepresenttheworkaccomplishedthusfar.TheadvertisementforthiscriticalmeetingwillinvolvethesameformsofpublicityasthepreviouseventswithanemphasisontheneedforActionTeammemberstoredeveloptheoutreachstrategiestheyrecommend.Potentialslogan:

“ComeseeRosewoodinAction!Helpmakeyourfavoriteneighborhoodprojectareality.”

Therewillbefiverepresentativesoftheplanningteamwhowillfieldquestions,provideassistanceandagainseethattheeventprovidesfoodandbeveragesforparticipants.Inaddition,approximatelytenprofessionalsconsistingofurbanplanners,architects,accountants,environmentalists,civilengineersandotherprofessionalsdeemedessentialwillattendthismeetinginordertosharetheirknowledgewithresidents.Nametagswillbedistributed,withspecialmarkingsprovidedforActionTeammembers,theplanningteam,andtheprofessionalsinattendance.Attendanceisexpectedtoincludebetween20and60participantsfromtheneighborhood.Thepopulationofresidentsthattakespartintheeventwillbeaslargeanddiverseacross‐sectionofthepopulationaspossible.ThekeyquestionsforRosewoodinActioninclude:Howcanwemakeourdreamscometrue?Howcanwecreatespecific,shorttermandaccomplishableprojects?Whatcouldwelearnfromtheseprojects?Theprojectsproposedmuststemdirectlyfromwhathasbeenaccomplishedthusfar.Thefocusofdiscussionshouldbespecificallyfocusuponwhethertheprojectsenvisionedareachievableanddesirablebasedonexistingdialogue.Inthisevent,collaborativeactionwillencourageintegratedeffortsamongtheplanningteam,neighborhoodparticipants,ActionTeamsandprofessionalsinvolvedintheproblem.Collaborativeactionwillempowerparticipantstodeterminethemeansbywhichproposedpilot




27


projectscouldbecomereality.Inshort,theRosewoodinActioneventwillincludeadesigncomponentthatwillproduceplansfortheimplementationofpilotprojects.ThismeetingwillbeginmuchlikethelastwiththeplanningteamandActionTeamscomingtogethertoinformingattendeesofwheretheprocessstands.Thiswillbefollowedbyanopportunityforresidentstocommentuponwhathasbeenaccomplished,providingcommunitymembersthechancetoposequestions,raiseconcernsandproposerecommendations.ThiswillbefollowedbyapresentationledsolelybytheActionTeamsandwillconsistofsummariesofthepotentialpilotprojectsidentifiedthroughtheTeams’owndiscussionsbetweentheEnvisionRosewoodandRosewoodinActionevents.Next,participantswillbebeaskedtoworkinsmallgroups.Oncethisoccurs,theywillbegivenafreshmapofRosewood(thesameoneusedattheRosewoodInsightsevent),markers,andpaper.Participantswillperformmappingexercisestoidentifypilotprojectsoftheirownonthemap.Individualswillalsobeencouragedtomodifywhathasbeenproposed.Duringthisexercise,theprofessionalsaskedtotheeventwillbeonhandtoassessfeasibilityandprovidesuggestions.Acommunityrepresentativefromeachteamwillthenpresenttheirbestideas.Attheconclusionofthismeeting,residentswillhaverankedthepilotprojectsthroughapollingexercise.ActionTeamswillbechargedwithanalyzingandfinalizingRosewoodInAction’sproducts,pilotprojects,bythefollowingmonth.Risksagainrunhighwithregardtoreducedparticipation;feasibilityofselectedprojects;andtheinterlopingontheprofessionals’part(s).ThebestwaytoresolvethoseistokeeptheActionTeamsengagedandencouragingmembership.Byhavingthecommunityleadtheprocessthemselves,therewillbeahigherqualityoftrustsothatoutsiderprofessionaladvicecanbeinterpretedasacommunally‐agreednecessity.

EVENT5:JuneteenthCelebration(ALastingRosewood)

Thefinaleventwillreiteratetheprocessbegunin2013.TheintentisthatthepilotprojectswillhavebeencompletedandtheTransformationPlandrafted;fromthesetwodeliverablesRosewoodwillcontinueengagingintheplanningprocesswithoutoutsidefacilitationfromHACAortheconsultants.

ThepurposewillbetohavedraftsonhandoftheTransformationPlan,aswrittenincooperationwiththeActionTeamsandprofessionalsfromthepreviousevent.Therewillalsobeextensivedocumentationofthepilotprojects.Theoutcomeswillbetheestablishmentofalastingprocessbeyondtheyear’sefforts,onewhichencouragescontinuedandgrowingpublicparticipationincityplanning.PromotionwillhappenagainintandemwiththeJuneteenthorganizers,exceptitwillbedrivenbytheresidents.Potentialslogan:“EnvisionRosewood:TheNextEpisode”.Keyquestionscouldbe:howcanplanninginRosewoodengageevenmorecitizens?Howcanresidentsthemselvesraiseagencyintheplanningprocess?ActionTeammembersandanyresidentswishingtocontinuetheprocessofplanningforRosewood’sfuturewillbeonhandatthissecondJuneteenthexhibit.Planningteammembersmaybeonhandifneeded.Thegreatestriskisalackofinterestinundertakingtheprocessestablished,somethingwhichwillhavealreadybeenrepeatedlyaddressedfromthefeedbackoverthelastyear.




28

CHAPTER V DETAILED EVENT DESIGN

DETAILED EVENT DESIGN

Event2:RosewoodInsights

ThefollowingchapterisadetailedeventdesignofthemostcriticaleventintheStrategy.ItisheretheActionTeamsaredevised‐‐becausetheyplaysuchanelementalroleintheStrategy,thiseventmustbeflawlesstogainmembershipandcooperationintheTeams..Saturday,September21,2013

InthisworkshopstoriesandartworkwillbesharedtobuilduponthematerialgatheredfromJuneteenth.RosewoodInsightswilloccurtwomonthsaftertheJuneteentheventinordertoallowtheplanningteamtosynthesizealloftheinformationacquiredthroughinitialindividualengagement.Theoutcomesare(1)tohaveaconsensusonRosewood’ssharedambitions,then(2)formActionTeamsaroundthoseambitions,and(3)createdraftsoflandusescenarioslinkedandrelatedtotheambitionsrecognizedintheevent.

PURPOSE

ThepurposeofthiscriticalfirstworkshopistobuildtrustwiththecommunityinamoreformalsettingwhilebuildingonJuneteenthbyaddingandcompilingstories,experiences,andvalues.Additionally,RosewoodInsightsisanopportunitytosharethecommunity’sexpressionofartcreatedatJuneteenth(communitywall).Insightswillgaininsightintotheresidents’thoughtsandfeelingsonRosewood,andthecourseahead;andtobrainstormkeyconcepts/themes/ambitions.UltimatelytheendresultwillbethecreationofActionTeamsthatwillleadthenextstagesandeventsoftheprocess.Finally,aquickpreliminarydraftoflandusescenarioswillbepursuedinthiseventwiththegoalofapproachingtheambitionsrecognizedinamap.

EVENTDESIGN

ThelocationofthiseventwillbeattheBoysandGirlsClub.Itwillbecatered‐‐food,snacks,non‐alcoholicdrinks,coffeeandtea.Thecateringwillbelocallysourced,ifpossible,topromoteoneofahandfulofneighborhoodbusinesses.Theplanningteamwillprepareforaturnoutofsixtyindividuals,intendedtobecomposedofcommunitymemberswhohavelearnedabouttheeventthroughJuneteenthandlocalmedia.Tableseatingwillbesixatable(totaltentables).Additional

V DETAILED EVENT DESIGN



29


tablesandchairswillbeonhandifnecessary.Thecateringwillestimateforseventywithoptionsforcommondietaryrestrictions(vegetarian,celiac).Akid’stablewillbeplannedforwithintheeventhall,andstafffromtheplanningteamwillproposechildcaretoparentsthatattend.Priortotheevent,theplanningteamwillpromotetheeventthroughcommonlocalmedia(TheChronicle,CommunityImpact,localradiostations)aswellasword‐of‐mouthaftertheJuneteenthevent(whichwillhaveservedaspromotionforthisworkshopinitsownright).Atthispointawebsitewillhavebeenestablishedwiththeupcomingevent.LocalpublicitywillbedistributedthroughpaperssuchasTheChronicleorCommunityImpact.Radioadvertisementsonlocalstationswillhavealsobeenpurchasedtoadvertisetheevent.PeoplewillhavebeeninvitedtoRSVPattheJuneteentheventbysharingtheirdesiredcontactinformation.Planningteamwillcontacttheseindividualstheweekbeforeofthisevent.Thelocationofthiseventisrelativelyaccessibleastooptimizetransportationandparking,preventinganydifficultyinattendance.IntermsofA/Vdemands:theemploymentofalarge‐scale,highresolutionprojectionofthecommunitywalloneitherthewalloftheBoysandGirlsClub,orasheethungalongthewallifneeded.Theteamwillhavetakenexceptionallyhighresolutionphotosofthewallinitspermanentlocationpriortothisevent.Projectionwillbeginat9AMandremainthroughtheentireevent.

SCHEDULE8:30Setup

PlanningteamwillsetuproomsandprepareitforcommunitymembersandsetupprojectionandpicturestakenfromJuneteenth.

9:30RegistrationandBreakfastThistimeallowspeopletocomeinandbecomefamiliarwiththeroomsetupandtheinstallationoftheprojectedCommunityWall;aswellasprovidetheopportunityfortheteamandresidentstochatinacasualmanner.Breakfastfoodwillbeserved.Assistantswillbeencouragedtograbaseat.Spanishspeakerswillhavereservedtables(twoatthemost)andtherewillbestafffromtheplanningteamthatareabletofacilitatethesetables.Real‐timetranslationwillbeprovidedbyaninterpreter.Thisinterpreterwillbeheard

througharadiosignalandearphonesforthosewhorequireit..InstructionswillbeprovidedwhileSpanishspeakersapproachtheregistrationdesk,andwhilehavingbreakfast.TheRegistrationDeskwillhaveacoupleofsign‐upsheets,nametags,colorpensandagendasheetsfortheevent.Theplanningteamwillbealreadywearingdistinctivenametags.

10:15Introduction/PresentationThePlanningteamwillstartthemeetingwithandintroductionaboutwhotheyare,whathashappenedsofar‐‐referringtoRosewoodTales‐‐whathasbeenheardfromconversations,andabriefexplanationabouttheHUDChoicegrant.Attheend,theplanningteamrepresentativewillaskresidentstosharetheirstoryaboutRosewood,askingthekeyquestions:Howwecanmakethisneighborhoodmorespecial?HowcanyoumakeRosewoodthebestitcanbe?WhatisyourambitionforRosewood?

10:45RosewoodInsights–CreatingCollectiveWisdominRosewoodResidentswillbebreakintosmallgroups(tables)andfacilitatorscomprisingoftheplanningteamwillfacilitatediscussionstosolicitassets,values,andidiosyncrasiesastheyrelatetoHousing,People,andNeighborhoodinRosewood.Eachtablewillreceiveaposterwith45minutestofilloutsuccinctideasandambitions.Facilitatorswillexplorethenarrativespresentwhilethisexerciseisinprocess.Groundrulesmayneedtobeestablished,suchas:staypositive,attentive,andleteveryonetelltheirstory.Facilitatorswillbe“listeners”intheprocess,inthesensethattheywillbereceivingandwritingdownideasandconceptshelpfulforthenextactivity.

11:30SummaryandElectionofpresenterFacilitatorswillsharehis/herinterpretationofthetheexplorationsessionwiththerestoftheirsmallgroup.Facilitatorwillaskattendeestochoosecommonideasandcorethoughtswithintheirstoriesandideas,andatthesametimeeachtablewillchooseonepresenteroftheseideas.

11:45LunchbreakAtthistime,everyattendeewillservethemselveslunchcateredoutsidethemainroominabuffetsetting.Attendeeswillbeencouragedtoreturntotheirtablestoeattheirfoodinacommunalsetting.

12:15TablepresentationsWhileattendeesarehavinglunchintheirtables,presentationswillbegivenbytheelectedpresenters.



30


Everytablewillbegiven6minutestopresent,buttheeventwillbeplannedforthesepresentationstoextendto10minuteseach.ThepresentationsareintendedasasynthesisofstoriesandideasthatreflectsuccinctambitionsforRosewood.

1:20PowerpointPresentationDuringthepresentationstheplanningteamwillaggregatetopicsandconceptsbeingmentionedaswellasthosefromTalesleftunaddressed.ThesetopicswillbegroupedsotheyfocusoncommonActions.Somepre‐conceivedideasofthisconceptgroupingareprovidedhereasanexample;althoughthesemaydifferfromoutcomesattheevent:

1:45ActionTeams’creationTheplanningteamwillthenaskvolunteerresidentstoregisterfortheActionTeamscorrespondingtotheActionsestablished.Residentsmayregisterwithasmanyastheylike.Onceteamshavebeenorganizedtheplanningteamwillelaborateontheroles‐‐specificallytheirrolesinguidingfuturecommunityevents.TheplanningteamwillprovidecontactinformationiftherearethosewhodecidetoparticipateinanActionTeamlateron.

2:00MappingExerciseAfterparticipantsareconsciousofaholisticviewofambitionsandgoals,aswellastheirinterconnectedness,eachtablewillbeprovidedwithamap,postits,markersandnotebooksfortheresidentstointeractwithaneighborhoodmap.Thegoalofthis30‐minuteexerciseistooutlineideasofconnectivity,preservation,improvement,andothersalongthecreativeenvironmentprovidedandfacilitatedbytheplanningteam.Thefinalgoalafterthisexerciseisfortheplanningteamtocollectdraftsofideasofdesiredlandusescenarios.Thecollectedideaswillbepresentedatthenextevent:EnvisionRosewood.

HEALTH & SAFETY

Food

Safety

Wellbeing

Sports

ECONOMIC PROSPERITY

Education

Youth

Jobs / Affordability

EVALUATIONAftertheevent,thosewhovolunteeredtoactinaTeamwillbeaskedtostaytodiscusstheirfuturerolesintheprocess.Partofthatdiscussionwillalsoinvolveareflectiononhowthisworkshopwasexecuted,andhowTeamsthinktheycanimproveforthenexttime.Theplanningteamwillbeencouragedtoengagecasualconversationsforrecommendationsorevaluationsabouttheevent.TheActionTeamsandtheplanningteamwilldecideonascheduleforfollowingmeetingstobegindiscussingthefollowingRosewoodEvent‐‐EnvisionRosewood.

SPACELAYOUTThefollowingdiagramisapreliminaryideaofspacerequirementsaswellaslayoutforthisevent.Asthisproposalisveryflexible,commongeneralitiesandmainprioritiesareshowcasedhere.



31


Community Wall Projection

Main En

trance

Corridor

Lunch Bu

ffet

Food Serve

Registration Desk Kids’ Table



32

CHAPTER VI CONCLUSIONS & APPENDIX

CONCLUSIONS

ConclusionsThecoreofthisproposedstrategyisempowerment‐‐thedesignismeanttoyieldcontroloftheplanningprocesstoRosewood’sresidentsinthebeliefthatcommunities,whengiventheopportunity,arecapableofbeingthebeststakeholderinapublicprocess.Theplanningteamplaysmorearoleoffacilitationandassistancewithregardtotechnicalissuesandinitialengagement.Needlesstosay,Rosewoodcontinuestofacehardshipsanddistrustofinstitutionswhichhavetraditionallydiscriminatedagainstitsmorevulnerablepopulation;oneneedlooknofurtherthanthenowinfamousplanof1928.ThecurrentparticipationstrategyhasthusfarunderestimatedjusthowdeeptheinjusticesruninEastAustin.Evenwiththebestintentions,thecurrentplanningteamhasapproachedtheparticipationprocessreiteratingunequalpowerdynamics.Thoughachangeintrajectoryhastakenplacesincethetimeofthiswriting,HACAandCamiroscouldhaveconsideredexpressingintentionandempoweringcitizensovertheprocessfromthebeginning.Insteadoffocusingonpresentation,agreaterfirststepwouldhavebeenoneofengagementandexplorationofcurrentandhistoricalissues.Theproposedplandevelopedaboveattemptstodoso,firstbyparticipatinginlonghistoricaltraditionsintheneighborhood‐‐Juneteenth‐‐andconsistentinvitationstoallresidentstoparticipateateveryleveloftheplanningstrategydesign.Expressingtransparencyandmaintaininganopendemeanorhelpsresidentsfeeltheprocessisapproachableandstymiesfearsaboutchangetotheneighborhood.Emphasizingpositivityaswellremainsacriticalcomponenttothisstrategy.Insteadofdwellingoninadequaciesandneeds,ratherthestrategydevelopedhereprioritizesambitionsandstrengthsthroughstory.

VI CONCLUSIONS & APPENDIX



33

CHAPTER VI CONCLUSIONS & APPENDIX

APPENDIX

COGNITIVE MAPPING

NEIGHBORHOOD ASSETS

EVALUATION SURVEYS

COGNITIVE MAPPING&HOUSING QUALITY ASSESSMENT



PARTICIPATORY METHODSHOUSING QUALITY ASSESSMENT



NEIGHBORHOOD CRIME WATCH SIGN HELPS DEFINING A SUB-DISTRICT WITHIN THE AREA

ACTIVITY CENTER AS A PLACE OF COMMUNITY REUNION AND INTERACTION

SMALL PARK WITH A TRANSIT STOP AS AN OUTDOOR PLACE FOR GATHERING PEOPLE

CHICKENS TAKING THE STREET

HOUSING QUALITY IS VERY DIVERSE AND SHOWCASES DIVERSE PERSONALITIES

1

5

42

3

GENERAL CONCLUSION & OBSERVATIONS

HOUSING QUALITY

This area of Rosewood Neighborhood can be clearly recognized as a very diverse area in terms of its housing quality. There are no outstanding patterns of segregation, but mild accumulation of “GOOD - NEW” housing in a few areas, as well as “VACANT” lots along a portion of Webervil le Rd.Housing in general aims to showcase a unique personality.

PARTICIPATORY METHODSHOUSING QUALITY ASSESSMENT



ALTERNATIVE LEARNING CENTER

SALINAS APARTMENTS

AUSTIN COMMUNITY COLLEGE

ACTIVITY CENTER

ZARAGOZA PARK

SENIOR ACTIVITY CENTER

BOGGY CREEK PARK

PARTICIPATORY METHODSCOGNITIVE MAPPING

LEGEND

LANDMARK

NODE

PATH

EDGE

DISTRICT

EDGE AND PATH: RAIL TRACK

EDGE AND PATH: TREES AT BOGGY CREEK PARK

LANDMARK:AUSTIN COMMUNITY COLLEGE

NEIGHBORHOOD ASSETS

Rosewood Neighborhood Assets Food

Rosewood Neighborhood Assets

Education

Economic aspect

Public Space

Culture value

Health

Social value

Rosewood Neighborhood

Physical \ Land

EVALUATION SURVEYS

Title: ROSEWOOD COMMUNITY SURVEY Purpose: General Community Survey that informs Strategic Planning Phase

Return Survey to: Housing Authority City of Austin

P.O. Box 41119 Austin, TX 78704

1. Where in Rosewood do you live? (street address)

2. How many years have you lived in this neighborhood? (Circle one)a) 0-3 b) 4-6

c) 7-10 d) 11-15

e) 16-24 f) OVER 25

3. What is your gender? (Circle one) a) Male b) Female

4. What is your age group? (Circle one) a) 18 and under b) 19-24

c) 25-34 d) 35-44

e) 45-54 f) 55-64

g) 65-74 h) 75 or older

5. How do you identify your race/ethnicity? (Circle one) African-American/Black Hispanic/Latino Indian/Asian Native American White/Caucasian Other: __________

6. Have you learned more about your neighborhood through this planning process? Why or why not? Yes No

7. What can you tell us about Rosewood’s history or heritage?

8. What do you think Fifth Street will look like in 5 years? (Circle One)a) It will be better b) It will be the same

c) I am not sure d) It will probably get worse

Other:___________________________________________________

9. What makes your community special? (Circle all that apply) a) People/Family b) Culture/History c) Close to Work

d) Education e) Affordable/Cheap Land

f) Here are some other reasons my community is special:___________________

Title: ROSEWOOD CHOICE PLAN Purpose: Survey to quantify resident’s response to LENSES facilitation



1. On a scale of one (1) being lowest to five (5) the highest, how would you rate the importance of the topics discussed as it pertains to Rosewood’s future? a. 1 b. 2

c. 3 d. 4

e. 5

2. Do you feel like your opinions mattered in this meeting? a. Absolutely b. Mostly

c. Somewhat d. Not at all

3. How would you rate the level of dialogue from today’s meeting? a. Excellent b. Above Average

c. Below Average d. Poor

4. Did you discover new connections between people and places in Rosewood? Please explain. a) Yes b) No

5. Do you believe this meeting helped you define or redefine what you would like for Rosewood’s future?

a) Yes b) No

6. Have you learned more about your neighborhood through this planning process? Why or why not?a) Yes b) No

7. Would you recommend this type of meeting to your neighbors? Why or why not? a) Yes b) No

8. Additional Comments

Title: ROSEWOOD CHOICE PLAN Purpose: Survey to analyze the planning process



1. What type of organization are you representing? a. Public b. Private

c. Non-profit d. Independent

e. Other

2. How is this project relevant to your organization? (Circle all that apply)a. Potential Investment(s) b. Client Implications

c. Property/Capital Implications d. Planning Implications

3. How would you rate the outreach events in this planning cycle? a. Excellent b. Above Average

c. Below Average d. Poor

4. Did you learn more about Rosewood through this process? Please explain. a) Yes b) No

5. Do you believe there were too few or too many meetings? a) Too few b) Too many

6. Do you believe this plan reflects Rosewood’s values as expressed through this planning cycle? Please explain.

a) Yes b) No

7. What was your impression of the facilitated discussions [insert event where LENSES facilitation will occur]? Please explain.

a) Favorable b) Unfavorable

8. Please describe how differently you would have structured the outreach events.



PARTICIPATORY METHODSPARTICIPATION STRATEGY

Public Outreach

2012 2013 2013 2014November December January February March April May June July August September October November December January August September October NovemberFebruary March April May June July

Public OutreachIdentification of Stakeholders (Analysis)Quantify community issues (surveys)Campaign: Build social capital & Expand general trustIntroduce general plan to community and mediaIntroduce general plan to community and media

Strategic PlanningPrepare and Perform Event: Block PartyStrategic media participation plan: InformStrategic media participation plan: InformPrepare and perform VISIONING WORKSHOP Strategic marketing campaing: Branding preparation

Plan DevelopmentPlan DevelopmentStrategic media & marketing campaign: Inspire from community feedbackTask Forces and Regenerative Board: Cognitive mapping with community membersTask Forces and Regenerative Board: Reassessment of needsTask Forces and Regenerative Board: Preparation and Delivery of Recommendations ReportTask Forces and Regenerative Board: Preparation and Delivery of Recommendations ReportRegenerative Board: Evaluation and Recommendations from Task Forces ReportsTask forces: Refining plans and conceptsImplementation and Monitoring of Pilot projectsAnalyze findings and refine planAnalyze findings and refine plan

Physical Planning

1 2 3 4 5

TRACK 1: CORE GROUP (Planning Team + HACA + Stakeholder Agencies)

TRACK 2: MEDIA & MARKETING TEAM

TRACK 3: ACTION TEAMS

TRACK 4: ROSEWOOD COURTS TEAM

TRACK 5: NEIGHBORHOOD RESIDENTS

Contact and Volunteer with Juneteenth Organizational Committees

Stakeholder Identification and Outreach

Insights studies and report

Additional involvement & outreach



Rosewood Tales - Preparation | Community Wall

Rosewood Tales - After math | Community Wall / Artwork permanent placement

Rosewood Insights - Preparation | Stories summary from Juneteenth | Facilitators training

Rosewood Insights - After math| Teams summaries

Envision Rosewood - Preparation | Teams & Topics summary | Facilitators training

Envision Rosewood - After math | Vision Teams guidance and orientation

Rosewood In Action - Ongoing | Pilot projects identification and implementation

Inspiration Campaign

Ambitions Reporting and Feedback



Monthly bulletin distribution

Pilot Project Identification and Implementation

Pilot Project Identification and Implementation

Mapping Excercises for Land Use Scenarios

Event publicity: Preparation / Release

Active Distribution of Communication for Public Participation | Event Planning and Preparation

PROCESS TIMELINE

CORE GROUP:

HACA, PLG TEAM, STAKEHOLDER AGENCIES

2013 - JUNETEENTH EVENTS.

EVENT: ROSEWOOD TALES

RESEARCH, INTERVIEWS AND INDIVIDUAL APPROACH

VOLUNTEER ACTIVITIES, ORGANIZATION OF “ROSEWOOD INSIGHTS”

STUDY OF INSIGHTS FEEDBACK FEEDBACK

FEEDBACK

FEEDBACK FEEDBACK

RESEARCH AND RELEASE THROUGH MEDIA

FEEDBACK / REPORTING / IMPLEMENTATION

DIALOGUE & FEEDBACK

FEEDBACK / REPORTING / IMPLEMENTATION

INDIVIDUAL APPROACH

ADVERTISING ADVERTISING

ADVERTISING ADVERTISING ADVERTISING ADVERTISING ADVERTISING

ADVERTISING ADVERTISING ADVERTISING

DIALOGUE

DIALOGUE

FEEDBACK

FEEDBACK

DIALOGUE

DIALOGUE &FEEDBACK IMPLEMENTATION

EVENT: ROSEWOOD INSIGHTS

- STORIES

- ACTION TEAMS - MAIN TOPICS / AMBITIONS

- MAIN GOALS & OBJECTIVES - LAND USE SCENARIOS

- FUTURE LAND USE MAP - PILOT PROJECTS IDENTIFICATION

- ART WORK: COMMUNITY WALL

EVENT: ENVISION ROSEWOOD

EVENT: ROSEWOOD IN ACTION

2014 - JUNETEENTH EVENTS

ACTION TEAMS

NEIGHBORHOOD RESIDENTS, ROSEWOOD

COURTS RESIDENTS

MEDIA

PARTICIPANTS & RESPONSIBLE PARTIES:

MILESTONES & OUTCOMES

LEGEND:

1

2

3

4

5

rosewood choice neighborhood program

Documents

rosewood insightsevent

case description chapter

participation strategychapter

table of contentschapter