roots canada-2 final

8/9/2019 Roots Canada-2 Final

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Roots Canada

Professor: Maurice Platero

Course : SIB 470

Prepared by-

Sahil Bhatia 021-340-138

Shubham Karanwal 018-20-132 !ueyin" #u $%a""ie& 014-18'-142

Rou!a (uan" 0'2-8'3-113


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+ntrodu,tion o* Roots

• #sta$lised in %7'

• ( pri)ately eld Canadian

$rand

• %*0 stores in +ort

(merica• Sips to ,0 countries

online

• -ead office is in Toronto.

"ntario

%ission StatementRespect the culture artwhich they operate, thelocal law, and the workerswho manufactures roots

products


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VIDEO

1st video link

https://wwwyoutu!ecom/watch"v#$If %&'(i)*+nd video

https://wwwyoutu!ecom/watch"v#*!-O.au'0w

https://www.youtube.com/watch?v=LIfAjHKiXBQhttps://www.youtube.com/watch?v=LIfAjHKiXBQhttps://www.youtube.com/watch?v=Bb5OqaxuH9whttps://www.youtube.com/watch?v=Bb5OqaxuH9whttps://www.youtube.com/watch?v=Bb5OqaxuH9whttps://www.youtube.com/watch?v=Bb5OqaxuH9whttps://www.youtube.com/watch?v=LIfAjHKiXBQhttps://www.youtube.com/watch?v=LIfAjHKiXBQ


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.R C%P/! / PR.C)


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Produ,ts /nalysis

a,et pri,e• ew arrival leather &acket :23-4521444

6%D

• On sale: 1045-44

• ormal &acket price: 1445344

Sellin" strate"y• 76reatin8 customi9ed products for

specic needs;

• 6reates custom5made 8oods andapparel for a wide5ran8e of clients

• B2B

wholesalers

retailers

customers


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eatures

• %00/ fine leaters fromte $est tanneries in

Italy

•

-andcrafted and-andmade products

• 1ariety of designs and

accessories

• 1ariety of leatermaterials

• Best in price


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Bene5ts to Customers

• -ig 2uality leater

• 3onglasting

• !arm and 5indproof

•6asion statement

• Stylis


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)ar"et %aret

•

Tokyo. apan


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hy )oyo9 apan:

•

Tokyo is a ot spot for teirla$el to $e featured

• apan as a good market of

leater ;ackets

• 3arge amount of targetmarket

• apanese people lo)e style

and fasion as designers

from around te glo$e

• !eater in apan also play

an important role for leater

;ackets sale and demand


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/bout )oyo9 apan

•

apan is an island nation in #ast (sia• 3ocated in te Pacific "cean

• Tokyo is te capital city of apan

•

Population of %'', million• Tokyo is also kno5n as te largest metropolitan

economy in te 5orld

• Tokyo is te international

finance center in te 5orld


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Culture o* apan

• Japanese culture has evolved greatly from its origins.

Contemporary culture combines influences fromAsia !urope and "orth America.

• A hard#$or%ing society

•

Japanese see% entertainment $herever they can.


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apan 6,onomy• apan as tirdlargest economy $y nominal s fourtlargest economy $y

purcasing po5er parity

• It is also te 5orld>s fourtlargest e?porter and

fourtlargest importer• Te regions 5it te most purcasing po5er per

person are +ort (merica. apan and !estern

#urope


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• Te


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Commer,ial a,tor•

apan as $een a !T" mem$er since % anuary%,

• Mem$er of s


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Canada;apan Relation

• apan>s =irect In)estment toCanada: *7 $illion yen

• =irect In)estment from

Canada to apan: %,%D

$illion yen

• Mineral fuels and oils are

Canada>s main e?ports to

apan• 1eicle parts. nuclear

macinery and electrical

macinery are apan>s main

e?ports to Canada


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eather in )oyo

• "n a)erage. te coolest and driest mont is

anuary

• Most rainfall @rainy season is seen in Marc.(pril. May. une. uly. (ugust. Septem$er and

"cto$er

• Te Pacific "cean side of apan recei)es less sno5

$ut can still $e 2uite cold


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Clothin" )rends in apan

• apanese fasion maga9ines

• (t present. tere are many styles of

dress in apan. created from a mi? of

$ot local and foreign la$els Some of

tese styles are e?treme and a)ant

garde. similar to te aute couture

seen on #uropean cat5alks• 6asion spots: Si$uya. -ara;uku

and (oyama


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+mport < 6=port Re"ulations$>aws&

Pri,in" >aw ,ornerstone role < be"o7ernment "uided

Promotion >aw •real and meetre.uirement•

promote the .uality of8oodsservices

•protect consumers<ri8hts and

interests

Pa,a"in" laws •reduce packa8in8 waste• sustaina!ledevelopment

Physi,al istribution< lo"isti,s laws

transportation, stora8e,handlin8, distri!utionprocessin8


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+mport and e=portdo,ument

• =GP Sigtdocuments: good for operate and regulate costs

and e&pand e&port

•


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Shipment and paymentmethod

)oronto9Canada

(ali*a=9Canada

3days

30days

)oyo

port9

1 d

a y

)oyodowntown

CSCCompany+n,?

CSshippin"

method


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S)

/nalysis---Stren"ths• -ig 2uality product

• Strong $ackground and

reputed name• Strong net5ork of

5olesalers and retailers

• (d)anced designers to

design different types ofproducts

• 6asiona$le and appealing


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S) /nalysis---

eanesses

•

/ new step towards apanese maret

• Clothin" is a distin,ti7estyle

• ue to its uni@ueness its

e=pensi7e• .npopular in other

,ountries than .S/ andCanada

• Cheaper mi=ed leather

Aa,ets a7ailable in maret


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S) /nalysis---

pportunities

• ( 5ide range of target

market

• "nline sopping to support

• -igly disposa$le income

•


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S) /nalysis---

)hreats

• Sti ,ompetition

• Considered as littlee=pensi7e

• ther ,ompanies

started to maesimilar produ,ts asRoots


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Con,lusion

• >eather materials: Ve8eta!le tanned leather

• Produ,t opportunity to be sold 8oodreputation, hi8h .uality, and redesi8n

• eatures: creative desi8n, popular collection, and6reatin8 customi9ed products for specic needs

• Bene5ts: hi8h .uality, eco5friendly, and providedi=erent types of leather &ackets

• S): prospects are positive and sustaina!le >

meet customers< needs

• Competiti7e ed"es: leather factory, hi8h .uality,8ood reputation, reasona!le price, and eco5friendly


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Brid"e Statement

• % renowned !rand for superior.uality leather &ackets can !e reliedon


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)han you *or your listenin"

roots canada-2 final

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