room for more rooms? - icelandair group · 0 682 103 2.355 1.626 note: based on what has been...
TRANSCRIPT
Magnea Þórey Hjálmarsdóttir
Room for more rooms?
Cheap hotel room in Reykjavík searching for a
flexible, undemanding companion.
I am a friendly hotel room in Reykjavik, looking for
someone willing to stay. I am cheap and cheerful, and
rather friendly-without going overboard, and also a bit
shy. I am plain but fairly clean and interested in no frills
way of living. I like to keep things simple. I am not very
demanding and looking for someone free spirited and
relaxed who feels the same way.
If you are interested, please send a reply marked:
Just about good enough.
1.673 0 1.523
Note: Based on what has been published officially so far
2014: 3-4* mix. No 5* hotel
1.673
1.523
0
682
103
2.355
1.626
Note: Based on what has been published officially so far
2015: many new 3*
1.673 1.523
250?
181
327
2.536
1.953
250?
Note: Based on what has been published officially so far
2016-17: 1st 5* hotel expected?
682
103
1.673 1.523
Right track?
“Will this addition improve the ocupancy rate for the whole year?”
“Will this addition
strengthen the destination
Reykjavík Iceland?”
Solid
operations
and corporate
processes
Broad range
of hotel and
F&B brands
to align with
different
demand- and
seasonal
profiles
Innovation to
ensure
stronger mix
of desired
customers
Society
inclusivity
with culture
connection &
embracing
the guest
mentality
Ensure
long term shareholder value creation
in balance with the destination and its resources
(nature, employees, society, environment, cultural inheritance, etc.)
Destination Iceland strengths and attractiveness
Operations Inclusivity People Innovation Brands
Focused
people
management
and
development
Our focus
Solid growth and operational achievements Operations
Total revenue
in billion ISK
IH REK occupancy %
IH Reykjavik
total revenue
in billion ISK
Total F&B
revenue in
billion ISK
68% 67%
73%
78% 77%
80%
2009 2010 2011 2012 2013 2014
2,2 2,3
2,9
4,1
4,7
5,1
2009 2010 2011 2012 2013 2014
3,0 3,0
3,9
5,2
6,1 6,6
2009 2010 2011 2012 2013 2014
1,0 1,1
1,7
2,3
2,6 2,8
2009 2010 2011 2012 2013 2014
Consolidated core functions to ensure synergy
and maximize results
Strategy & BD
Finance
S&M
Quality Control
Operations
HR
F&B
Tech dev/sup
Country Hotels
Hilton Reykjavik Nordica
Reykjavik Natura
Reykjavik Marina
Reykjavik Kultura
Additional Reykjavik Properties
Focused people management & development
People
HQ
Management
Unit
Management
Trained
professionals
Support
functions
12
22
245
212
Well defined corporate governance and
operational processes
Balanced gender- and age ratio
Focused on the job feedback and personal
development rutines
Structured training and knowledge building
internationally
“Hótelklassinn” institutionalized in-house
school for trade professionals (70 enlisted
currently)
Those who excel and stick out are noticed
and publicly recognized
Ability and flexibility for extraordinary
professional development (e.g. Bocus d’Or
gastronomic competition participation)
Empl. #
522
Sales and
Marketing 31
Innovation to enhance mix of the desired
customers with public private partnerships
Innovation
Meet in Reykjavík with focus on
building the Meeting, Incentive,
Conference and Event segment
(established in Jan. 2012)
High end Luxury marketing
platform (established Sept. 2014)
Wellness / Healthcare marketing
platform (pending)
Ongoing own product and market
innovation
Strengthen balanced yearly
occupancy ratio
Enhances profitability with
higher paying segments and
better utilization of resources
Adopting to increased
diversification and customers
being more specific in their
needs and making stronger
impact for post trip UGC
feedback
Increased loyalty and
stronger product offerings
Inclusivity Innovation
Inclusivity
Inclusivity
Inclusivity
Broad variety of different but strong unit
brands on one operational platform
Brands
IMPORTANT TO:
Provide the right product
For the right customer
At exactly the right price
ROOM FOR RIGHT TYPE OF ROOMS
Especially if managed right with
overall long term strategy matching
the marketing and infrastructure
development to ensure balanced
profitable operation