Ron BernasVice President, Consumer Sales

Conestoga Bank is a full-service financial institution with 16 locations in Center City and South Philadelphia, Bucks, Chester, Montgomery and Delaware counties. A wholly-owned subsidiary of Conestoga Bancorp, Conestoga Bank is headquartered in Chester Springs, Pennsylvania.

Asset size: 700 Million

Who We Are

Bankwerx is Conestoga Bank’s vision for the future of branch and retail banking.

What is Bankwerx?

Complete branch transformation (Philadelphia) Redesign traditional branch into modern technology-

infused branch of the future Physical branch size reduced by 20% Personal Teller Machines (PTMs) replace teller lines Staffing Model ◦ Staff reduction – efficiencies gained◦ Sales-focused (Street Team created)

Leverage technologies to meet shifting consumer preferences

The Bankwerx Branch

Target Audience◦Millennials◦ Tech-savvy, upwardly mobile consumers

Product Offerings◦ Focus on core deposit accounts – featuring eChecking◦ Recent launch of Conestoga Bank Prepaid Debit Card

Service Solutions◦ In-branch: PTMs, self-service account opening, and video

conferencing◦Online: online banking, mobile banking, mobile deposit

Bankwerx Strategy

Existing Customers◦ High customer retention rate◦ Easy adoption of technology – PTMs

New Customer Growth - (from June 2012 launch date to present)

◦ 31% increase in new customers (59% millennial age range)

◦ 77% increase in new account openings (41% millennial age range)

Marketing Strategies◦ Blend of traditional and digital strategies◦ Street Team – branch events and demographically targeted

offsite events

Results – What’s Working

Pilot concept outside existing market◦ Launch in areas abundant in target demographics◦ Create exclusive products

Opportunities for greater efficiencies◦ Physical site – potentially could have reduced size by closer to

50%◦ Staffing – reduced staff by 1 FTE. However, as more Bankwerx

branches come online, potential to reduce in-branch staff even greater.

Lessons Learned

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…After

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Thank You!