ROLLING STONE DOUBLE PAGE

SPREAD ANALYSISBy Molly Nunney

Title And Stand first Rolling stone have a classic way of presenting their double page

spreads with mostly text with a few pictures and a pull quote in the middle, however with this double page spread they’ve gone for a different approach how they do with their main article. The headline and the feature article photograph and the two things that stand out to the reader at first. Using the same colour scheme from the cover of the magazine to colour the typography of the headline connects them to one another to sell the article and the magazine. It gives us the connotations of classy and professional even though photograph doesn’t say the same. The stand first also uses a similar font however is in black to not take the attention away from the two things that are meant to catch your eye first. The stand first uses simple language to keep the causal laid back feel to the magazine that is has always had. The article also features an editorial which gives the writer credit for their work.

Layout And Features The magazine has a way of organising their double page spreads

so that they tidy for the reader but have a way of not looking over perfected. The article itself uses a drop cap 7 lines deep in the same type font that has been used for the headline and stand first. This shows us a sense of unity and brand identity from rolling stone sticking to their old ways and what they always use. The small article is neatly displayed and tidy which goes with the image on the next page which, the image is displayed with a clean white background which makes Hart the centre of attention and eye catching when looking at a first glimpse. The text is neatly displayed with no rough edges with also goes with Rolling Stones brand identity, the fact that they are a well respected magazine and tend to stick to a professional theme rather than a messier way of presenting their work.

Tone And Conclusion At first glance the article seems to be fairly laid back with simple

language however when beginning to read the article is goes into very descriptive language about harts life, which shows a different mode of address from the stand first, headline and photograph. The double page spread makes use of being able to represent the brand identity of Rolling Stone and Kevin Hart. Using a classy and professional colour scheme and layout keeps with the idea that Rolling Stone are a classic and well respected magazine for their classic layout and also keeps up Harts reputation of being a friendly down to earth guy who's career has rocketed making him this big deal doing well for himself.