Client Case Study

Sales@GoECart.com • www.GoECart.com • 1.877.243.3612

We’ve consolidated our ecommerce operations from multiple disjointed systems down to a single integrated suite. GoECart 360 not only provides a superior customer shopping experience but also the back office flexibility and metrics we need in order to grow our business. There is no comparable solution on the market for the price!

— Rick Davis, CEO RollerWarehouse.com

IndustrySporting Goods and Outdoor Gear

Requirementsn Integrated Ecommerce, Order Management, Inventory

Management, Fulfillment, and CRM

n PCI Compliant and highly secure

n Superior user experience and storefront branding flexibility

n Product discovery tools like Site Search and Guided Navigation

n Real-time inventory with estimated time of arrival (ETA) information from Vendor Purchase Order

n Easy order entry and built-in customer service tools

n SEO-friendly web storefront with integrated social networking features

n Facebook® comments, Q&A, and blog on all storefront product pages

n Custom skate builder (interactive product configurator)

SolutionGoECart 360

Resultsn Consolidated from three systems down to a single, web-based

application

n New, improved and more user-friendly “Custom Skate Builder” product configurator

n Superior online shopping experience integrated with Facebook, Twitter®, and blog

n Real-time inventory visibility from purchasing to customer-facing storefront

n Eliminated in-house IT infrastructure

n Exceeded security requirements and achieved PCI compliance

n Improved team productivity and back office efficiency

GoECart and GoECart 360 are trademarks of GoECart. All other trademarks and tradenames are the properties of their respective owners. Copyright © 2012 GoECart. All rights reserved.

Sales@GoECart.com • www.GoECart.com • 1.877.243.3612

GoECart 360 Replaced All Three Point Solutionsn Employees no longer need to look up information in different systems, rectify

inconsistencies, or wait for batch updates.

n GoECart 360 eliminated all the back office systems integration costs and hassles.

n GoECart 360 also eliminated the IT infrastructure and large upfront costs for the company, thanks to GoECart’s affordable Software-as-a-Service (SaaS) delivery model.

Customer Service Soars To A Whole New Leveln Built-in order management system enables RW to more effectively manage sales

orders, provide on-the-fly discounts and adjustments, as well as receive and process purchase orders and returns.

n Integrated CRM module, provides full featured contact database to record customer details and preferences

n On the storefront, customers perform faceted searches (including drill-down by price, skate size, brand, color, ratings, and other attributes)

n Split shipping and free gift with purchase options allow RW to satisfy both the bargain hunters as well as the last minute shoppers

Providing the Ultimate in SaaS Flexibility with “The Custom Skate Builder”n While most competing solutions are difficult to customize and/or prohibit changes

to source code, GoECart 360 provides the ultimate in flexibility.

n Custom Skate Builder, built by GoECart professional services, enables customers to interactively configure their own skates on the fly.

n The custom functionality is tightly integrated with the product catalog and real-time inventory.

n Skaters can choose from millions of combinations to build the skates to their exact specifications.

Situation AnalysisRollerWarehouse is the oldest and most trusted online rollerblade shop on the planet. The company specializes in all things rollerblading — skates, wheels, bearings, liners, clothing, and much more. From the company’s website: “Our #1 priority is making sure that all of our customers get the best possible service available.” The results have paid off with a loyal following of dedicated customers and a great social media presence with over 103,000 likes on Facebook. The company also provides fast shipping, easy returns and regular promotions, including a “30-day Low Price Guarantee.” Put simply, RollerWarehouse required a complete solution that would deliver an outstanding customer experience.

The ChallengeRollerWarehouse launched its first online store in 2000 and has since used a myriad of systems, from smaller “shopping carts” to large systems that required pricey in-house infrastructure and IT staff to manage. Most recently, before migrating to GoECart 360, the company used three systems to run its multi-channel retail operation: ASPDotNetStorefront, Dydacomp M.O.M. Order Management System, and FedEx Ship Manager Software. Each of these systems required separate licensing, were difficult to use, and generally lacked the flexibility that the business needed. The systems were also poorly integrated and required routine upgrades and maintenance. Serving a customer base of hip teens “born on the internet,” RW needed an innovative solution that would keep up with the rising customer expectations. As such, it sought a single integrated solution that would enable it to provide customer service excellence across all channels—without breaking the bank.

The Solution: GoECart 360

Scan this QR code to watch a quick video testimonial on “Why RollerWarehouse Switched to GoECart”