role of the store
DESCRIPTION
The Role of the Brick and Mortar Store will change in Furniture Retail. Online sales increase and the customer is demanding more and better experiences. The store will not disappear, but it will change indefinitally.TRANSCRIPT
THE ROLE OF THE FURNITURE STORE: IT WILL INDEFINITALLY CHANGE
2/4 in series of ‘LOFT’s view on Furniture Retail’
TOP 100 US FURNITURE RETAILERS 7.3% INCREASE IN STORE COUNT TO 9,137 TOTAL
ONLINE FURNITURE MARKET GROWS
ESTIMATED 68% GROWTH IN 5 YEARS
‘OFFLINE’ FURNITURE MARKET
$108 BILLION IN SALES IN 2012
‘JUST’ 21.7% GROWTH EXPECTATION IN 5y
STORES WILL NOT DISAPPEAR
TOUCHING THE PRODUCT IS IMPORTANT
PURE ONLINE PLAYERS GO OFFLINE FAB.COM & ETSY OPENING FLAGSHIPSTORES
THE CHANGING CUSTOMER
‘AGE OF CURATION’
FIND, FILTER, VALIDATE, SHARE, MAINTAIN
INFORMATION
THE ÜBER DIGITALS
ALWAYS ONLINE
EXPERIENCE ECONOMY
CUSTOMERS DEMAND EXPERIENCES
(RE-) CONNECTING TO THE CUSTOMER
ONLINE
INSTORE
MOBILE
CHALLENGE:
CUSTOMER JOURNEY
COMPLEX TOUCH POINT ENTRY LEVELS
CONVERSION POINTS DIFFER
THE ROLE OF THE STORE WILL CHANGE
ONLINE RETAILING
EXPERIENCE ECONOMY UBER DIGITALS
CUSTOMER JOURNEY
SHOWROOMING
TECHNOLOGICAL INNOVATIONS
5 WAYS IN WHICH IT WILL CHANGE
ACCORDING TO DELOITTE
1: STORE BECOMES EXPERIENCE CENTRE
FOR AUGMENTING BRAND EXPERIENCE
2: STORE FOR THE LIMITLESS RANGE
INFINITE SHOWROOM 24/7
3: STORE EMPLOYEE EMPOWERMENT
(RE-) CONNECT WITH CUSTOMER
4: STORE ENABLED BY TECHNOLOGY
TABLET AS POS DEVICE
5: STORE BECOMING CONNECTED
WIFI ENABLEMENT FOR CUSTOMER
HOW? CHECK OUT FURN
OUR FICTISIOUS UTOPIAN COMPANY
CHECK WHITEPAPER AT LOFT-NEDSENSE.COM
5 TIPS ON THE ROLE OF THE STORE
TREAT THE STORE AS A POINT OF SALE RATHER THAN THE ONLY POINT OF SALE
OFFER A GREAT INSTORE WOW EXPERIENCE
INFINITIZE YOUR SHOWROOM
EMPOWER YOUR SALES ASSOCIATES
INTEGRATE INSTORE, ONLINE, MOBILE
VISIT OUR WEBPAGE ON ‘THE ROLE OF THE STORE
WWW.LOFT-NEDSENSE.COM/ROLE-OF-THE-STORE
WHITEPAPER
ARTICLES
INFORMATION
SOLUTIONS (FURN)
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