Role of Social Media in Marketing

90% of college students visit social networking sites on a regular basis

Social learning is learners learning from each other 

Today's students want to document their feelings and insights in a highly timely manner

Social learning can increase comprehension of material and create new channels for students to learn.

WHY IS SOCIAL LEARNING IMPORTANT?

Many instructors are interested in learning how to add social media tools into their curriculum, but they aren’t sure how

Social media sites can be a huge distraction for students who aimlessly click through sites

It can be challenging to find ways to incorporate activities with social media that promote actual learning.

Do students want to keep their Books and Beers separate?

Facebook is the world's largest social network, with more than 900 million users. People mainly use it to connect with important people in their life.

Facebook is King

Build a Facebook application: Computer science students can learn valuable skills for the future by taking on a project to create an app that can be used on Facebook.

Brainstorm: Ask students to collaborate and brainstorm on your classroom's Facebook page.

News gathering: Your classroom can follow media outlets or public figures relevant to your latest classroom discussions.

Archived videos: Important lectures, slides, and more can be shared and saved on Facebook.

Familiarize yourself with students: In large classes, it can sometimes be hard to remember each and every student. Facebook makes it a little easier to connect faces with names.

Flashcardlet: Using Flashcardlet, you can create your own flash cards that students can study on Facebook.

Ways to Use Facebook

http://www.onlinecollege.org/2012/05/21/100-ways-you-should-be-using-facebook-in-your-classroom-updated/

Source: 100 Ways You Should Be Using Facebook in Your Classroom

Twitter allows you to post your ideas in just 140 characters

Letters, numbers, symbols, punctuation and spaces all count as characters on Twitter.

What all of this means is, you have to be concise. You have to know exactly what you want to say, and say it in as few words as possible.

Twitter

Source: http://www.copyblogger.com/twitter-writing/

Connect students with content experts who have a Twitter profile

Ways to Use Twitter

Allow students to tweet their own notes during lessons and share with their peers

Have students follow you and ask them to tweet you about their learning process – including difficulties they face or resources they want to share

Ways to Use Twitter

Source: http://www.teachhub.com/50-ways-use-twitter-classroom

Virtual guest speakers – start a lesson with a video that grabs students’ attention. YouTube can be great for brining in different perspectives. Audio visual is higher up on Bloom’s Taxonomy.

Ways to use YouTube

Have students create a narrated presentation and upload it to YouTube

Record your lectures and post them on YouTube for students to view – students can rewatch!

Create an introduction video Create a playlist of video related to a concept – this

saves students from wasting their time searching for useless or unsuitable information. Check YouTube.com/Teachers for examples

Video Everywhere

Ways to use YouTube

SlideShare is a Web 2.0 based slide hosting service. SlideShare is the world's largest community for sharing presentations. With 60 million monthly visitors and 130 million pageviews

SlideShare was recently voted amongst the World's Top 10 tools for education & elearning.

There’s a lot of professional content on ShareShare

SlideShare

Tumblr, Wordpress, or Blogger are popular options

Similar to LinkedIn, students or faculty can use these blogging sites to create their online brand.

Blogging is a mechanism for students to show off their creative writing skills.

An easy way to get a student into blogging it to suggest that they copy the text from their discussion board posts into their blog.

Blogging

Share notes This helps make students feel part of a

community with increases engagement Chat about setting up study groups Offer support

How can students use My Bb?

Social media is one of the greatest marketing tool. People of every interest are present on social media.

The best way to market your products is to understand the user behavior and interest.

You can hire youtube influencers, facebook marketers and instagram influencers marketing professionals to promote your business.

Social media is a great Marketing tool

Social media is best way of Marketing. Choose the social media platform you want

to target. Choose the best influencer network. You can

rely upon http://www.class15.com

Where do I go from here?