Role of Social Media in Modern Day Marketing as

an Operation

Prepared By: Hammad Latif

Social vs. Traditional

Social Media SEO BLOG Mail TV Phone

INBOUND OUTBOUND

Find

Convert

Keep

Find

Convert

Keep

Social Media Marketing Traditional Marketing

Social Media

Two Way Conversation

Open System

Transparent

One-on-one Marketing

About You

Brand and User Generated Content

Authentic Content

Free Platform

Metric: Engagement

Actors: Users/Influencers

Community Design Making

Unstructured Communication

Real Time Creating

Bottom-up Strategy

Informal Language

Active Involvement

Traditional Media

One Way Conversation

Closed System

Opaque

Mass Marketing

About Me

Professional Content

Polished Content

Paid Platform

Metric: Reach/Frequency

Actors/Celebrities

Economic Decision Making

Controlled Communication

Pre-produced/Scheduled

Top-down Strategy

Formal Language

Passive Involvement

PROS & CONS

Social Media

Inexpensive

Interactive/Engaging

Time Consuming

Measureable

Disseminates Rapidly

Traditional Media

Expensive

One Way/Non-Reciprocal

Short Term Results

Hard to Measure

Permanent/Tangible

TRENDSSocial Traditional

Percentage Increase in Effectiveness

76%

From Last3 Years

16%

From Last 3 Years

COST COMPARISON

Cost of Whole Day Ad

Campaign on Facebook

Rs. 1200

Cost of Whole Day Ad

Campaign on TV/Newspaper

Rs. 110K

0

10000

20000

30000

40000

50000

60000

70000

80000

Social Media Bill Board Radio Television Newspaper

Cost Comparison

CPM

REACH

0 10000 20000 30000 40000 50000 60000 70000 80000 90000 100000

Social Media

Bill Boards

Radio

Television

Newspapers

Reach

BLOGGINGOne of the Best Ways to Attract New Customers

57% companies increased

their customer base by 80% just from their blog.

It means if you blog more, you

will get more customers

BLOGGING HIGHLY AFFECTS CONSUMER BUYING BEHAVIOR(Even More Than Advertising)

61% of US consumers have made a purchase based on a blog post

77% of internet users read blog

81% of US customers trust advice and information from blogs

82% of customers enjoy reading relevant content from brands

70% of consumers learn about a company through articles rather than ads

Published on: QuickSprout.com/blog

How Blogging Generates Leads

Small businesses with

blogs generate 126%

more leads

Blogging 16 to 20 times a

month earned B2B

businesses nearly 3 times

as many leads

B2B marketers using

blogs generate 67%

more leads

That’s Why Marketers Prefer Blogging Over Other Methods

37% of marketers believe blog posts are the most important type of marketing

21% of marketers said that blogging has become their top priority since 2014

25% marketers believe blogging has the best ROI among all marketing activities

Companies Using Social Media as Their Main

Marketing Tool

BMW One Series Road Trip

Utilizing Facebook to promote their

1-Series Road Trip and they have

created a Rampenfest Page for

fans.

OREO International spending more budget on

Social Media Marketing as compared to Traditional

one.

Oreo took advantage of the blackout during the 2013

Super Bowl in an interesting, provocative way. They

posted a single image donned with the words “You can

still duck in the dark.” The big black and white cookie

hit a home run. The post went viral. Turns out, Oreo

had a 15 person team on hand to take advantage of

captive super bowl audience. Now, that’s a strong

social media marketing campaign.

Like Oreo, Nike used a major sporting

event to surround their social media

campaign. They skipped the high

profile athletes of the 2012 Olympics

and instead featured the average

Olympic athletes. Nike gained 166,718

Facebook fans during the London

Olympics.

NIKE

Asani.com.pk

Social Media Marketing Traditional Marketing

71% of their revenue is

generated through the users

coming from Facebook, Twitter

etc.

Intel Pakistan

Microsoft/Nokia Pakistan

From the last one and half year, Microsoft/Nokia

Pakistan has changed their Marketing Strategy.

Now they are focusing more on marketing

through Social Media rather than using the

Traditional Media. They’re doing this to promote

their Lumia series specially. For this, they are

also running their weekly contests in which the

winner gets the Lumia and Microsoft Surface

Tablet.

ANY

QUESTION?