role of government, challenges, future)

8/8/2019 Role of Government, Challenges, Future)

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Role of government,

challenges,opportunities(Future)

and case study.


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THE STATE GOVERNMENT AND HEALTH

PROGRAMMES

Maharashtra state has always remained on the forefront in

successful implementation of various health programmes.

National Health Programmes like malaria, Eradication, Leprosy

control, Tuberculosis control etc are implemented successfullyso as to control and eradicate the diseases.

The progress has been made in creation of network health

infrastructures for preventive, promotive, curative and

rehabilitative services that are rendered even to the remote

corner of the state.


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HOSPITAL MARKETING MANAGEMENT IN THE

INDIAN ENVIRONMENT

The development of the health care facilities are influenced

not only by the opening of hospitals or health care center but

more by their effective management.

The Indian market offers huge opportunity for the serviceproviders to make an impact on the quality of the Indian

health care services.

In the hospital services the public relation department play an

important role in raising the creativity and acceptability of the

hospital services.


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OPPORTUNITIES OF HEALTH CARE

INDUSTRY IN INDIA In India 12% of the national expenditure is on health care.

India's expenditure on health is relatively high as compared to

the other developing countries.

A World Health Organisation (WHO) report states that Indianeeds to add 80,000 hospital beds each year to meet the

demand of its population.

In the last 50 years, India's hospital care facilities are

improving rapidly.


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CHALLENGES OF HEALTH CARE INDUSTRY IN

INDIA

The Indian market is very price conscious. Nearly 60 to 70% of

the health care expenditure comes from the self paid

category.

In Indian the health care industry is expected to grow morethan double with in the next decade.

The hospitals can use various strategies to retain its clients as

well as increase the number of patients such as-

1) Developing Infrastructure

2) Getting new technology

3) Promoting the service to customer.


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SOCIAL MARKETING PRINCIPLES IN

HOSPITALS

Social marketing is used by organisation which marketservices rather than tangible goods.

Non profit and non business organisation need effectivemarketing but their goal is not profit maximization.

Social marketing uses the following principles:

1) Market Segmentation

2) Consumer Research

3) Concept Development

4) Communication

5) Facilities


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REPORT OF HOSPITAL & HEALTH CARE

INDUSTRY.

LILAVATI HOSPITAL

INTRODUCTION

HISTORY

BACKGROUND

7 PS OF MARKETING MIX

CONCLUSION.


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LILAVATI HOSPITAL

NAME: LILAVATI HOSPITAL

ADDRESS: Lilavati Hospital & Research Center.

A- 791 Bandra Reclamation, Bandra (W).

TOWN: Mumbai

STATE: Maharashtra

COUNTRY: India

POST: 400 050

PHONE: 2642 1111, 2655 2222

EMAIL: [email protected].


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INTRODUCTION OF LILAVATI HOSPITAL.

In 1978 the Lilavati Kirtilal Mehta medical trust opened the

Lilavati Hospital Research Center in Bombay.

Their goal is to provide quality and affordable health care to

all need of medical prevention, diagnosis and treatment. The hospital mantra is More than Health care, Human Care.

Lilavati Hospital prides itself on providing humane and

reasonably priced service and care.

Hospital located in the heart of Mumbai, which is very closeto the domestic and international airport.


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Lilavati Hospital is a multi-specialty hospital with a variety

of departments such as Cardiology, Dermatology,

Psychiatry and Pediatrics. Being a center of medical excellence where technology

meets international norms and standard we have got what

it takes to be a Pioneering Quality Health Care institute

that is also one of the most sought after and Patient

Friendly hospitals.


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HISTORY OF LILAVATI HOSPITAL.

Formed in 1978, the Lilavati Kirtilal Mehta Medical Trust has

engaged in charitable endeavors across India.

The trust now broadens its sphere of activity by addressing

one of the most fundamental rights of every human being-the right to live in a good health.

The combination of research and education with out patient

and hospital care distinguishes the lilavati hospital as a

concerned non profit health care organization.

The hospital maintain team of doctors, well trained in multi-

disciplinary areas of medicine and surgery.


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HISTORY OF LILAVATI HOSPITAL.

The hospital will continuously strive to improve the lines of

the present and future generations through application of

medical technology.

The Lilavati Kirtilal Mehta Medical Trust is helping to spark anew confidence in Indias ability to deliver a humane and

affordable health care system.


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BACKGROUND OF LILAVATI HOSPITAL.

Their goal is to provide quality and affordable health care to

all need of medical prevention, diagnosis and treatment.

The hospital mantra is More than Health care, Human Care.

Hospital located in the heart of Mumbai, which is very closeto the domestic and international airport.

The combination of research and education with out patient

and hospital care distinguishes the lilavati hospital as a

concerned non profit health care organization.


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7 PS OF MARKETING MIX.

1) PRODUCT

2) PRICE

3) PLACE

4) PROMOTION

5) PEOPLE

6) PROCESS

7) PHYSICAL EVIDENCE


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1) PRODUCTS

Lilavati Hospital Enterprises Limited is an integrated Health Care

Company.The company is primarily into hospital business providing a wide

range of health care services such as:

Cardiovascular medicine

Neurology

Obstetrics & Gynecology

Chest Diseases

Nuclear Medicine

General surgery.etc..


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PRODUCTS

The hospital is also provides out patient services. All your

medicine needs are taken care of our day and night chemist

shop. The medical shop is completely updated and are of

highest quality.


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2) PRICE

To be the worlds premiere health care institution are to

provide the highest quality care and service to all people.

The Lilavati Hospital charge the professional fees.

The diet services as prescribed by our dietician to thepatients. If any Doctor other than a surgery team member

visits the patient, an additional visit charge will be charged as

Referral doctor visit fees.

Surgical material and pharmacy medicines used in operation

theaters and ward \I CUs will be charged at actual.


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3) PLACE

Lilavati Hospital provides anenvironment where innovationand creative rise will flourishto establish the highest

standards in Indian HealthCare

.

BY ROAD Lilavati Hospital &Research

Center is easily accessible byroad. There are plenty ofBESTbuses coming from Bandrafrom various parts of the city.


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PLACE

BY RAIL

Railway is the backbone

of the mumbai city.

All western local trainsstop at Bandra Station.

In Lilavati Hospital the

infrastructure facilities

are very good.

Lilavati Hospital as it is aprime lacation & is also a

famous landmark.


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4) PROMOTION

In todays age every consumer wants to be served accordingto his or her unique and individual needs.

Organizations have also geared up to provide customizedsolutions. There is a great need of a well- defined, simple but

integrated system to extract the knowledge for makingvarious critical decisions, particularly marketing decisions.

In the hospital marketing the promotion strategy also need acareful approach. The promotion in the hospital services canbe personal & impersonal promotion.

The promotion can be through advertising, publicity, and salespromotion measures.


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5) PEOPLE

Lilavati Hospital is a multy-specialty facilities with the motto more than health care, human care,

Lilavati Hospital is satisfying patients is a source of influencingother people. It was regarded among the best tertiary care

hospital in the country. It has a largest dialysis unit in Mumbai, capable of

accommodating 120 patients daily.

The hospital is largely non-profit, the hospital is known forone of the highest patient nurse ratio. The hospital using thelatest technology & providing continuous treatment to thepatients.


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6) PROCESS

In Lilavati Hospital the process of evaluation of emergency

services and implementation of Total Quality Management

(TQM).

The hospital has able to give the best service in the mostefficient way to the patient.

The hospital has doing has the process of market analysis,

engineering services, & integrated emergency services and

application of Kaizen Concept in a hospitals.

Establishment of an emergency medical care unit and job

analysis of HOD in a hospitals.


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7) PHYSICAL EVIDENCE

Physical Evidence plays an very important role in the hospitalservices.

In Lilavati Hospital money is the bottom line. Quality whichmeans getting it right every time through processes and

systems that allows a service to be delivered well, without fail. If a Doctor has too many attachments he or she doesnt spend

enough time with the patients.

It is necessary for hospital to be well organized and specialcare should be taken to maintain hygiene, cleanliness andwhole hospital should be well it.


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CONCLUSION

Hospitals plays an very important role in the humanbody. The basic function of a hospital is to giveproper treatment to the injured & sick patients.

Most of the hospitals in India are world class stature.They have gone in for the total health care bothpreventive & curative.

Some of the hospitals have been obtained ISO 9002

certification EXLilavati Hospital, Apollo Hospital, &Mallya Hospital.

role of government, challenges, future)

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