Role of a government in public service broadcasting

Natasa Vuckovic Lesendric, Assistant Minister for Media

Republic of Serbia

Ministry of Culture

Republic of Serbia

Ministry of Culture

Legal and regulatory framework as a guarantee of public broadcasting service independence and economical self sustainability:

• Broadcasting Law (2002)• Law on Advertising (2005)

Republic of Serbia

Ministry of Culture

• Broadcasting Law (2002):

PBS Board of DirectorsPBS Advisory BoardLicense fee and other revenue

• Law on Advertising (2005):

6min advertising per hour

Republic of Serbia

Ministry of Culture

New challenges:

Enabling the digital transition of PBS

Enabling digitally archiving of PBS Achieves

Assuring editorial independence and economical self

sustainability

Republic of Serbia

Ministry of Culture

Thank you for your attention!