role of (1)
TRANSCRIPT
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ROLE OF
GOVERNMENT AND NGOS
INRURAL MARKETING
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RURAL MARKETINGFunction that manages all activities
involved in assessing, stimulating and
converting the purchasing power ofrural consumers into effective demand
for specific products and services to
create satisfaction & a better standardof living for achieving organizational
goals.
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ROLE OF GOVERNMENTInfrastructural Developments
Good Roads,
Clean Water,
Education,
Shelter,
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ROLE OF GOVERNMENTInfrastructural Developments
Healthcare And Sanitary Facilities
Opportunity To Earn Basic Income;
Lifting The Living Standard And
Literacy Of People.
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ROLE OF GOVERNMENTConnectivity Developments
Post office,
panchayat / Village offices,Cooperatives,
Rural banks,
Schools and other educational institutions,Hospitals and Libraries,
Community centers
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ROLE OF NGOSFinancial Support Self-help Group Formation,
Income Generation (Encouraging RuralProducts ,
Marketing,
Agency Work For Insurance Companies For
Life And Non-life Products
Banks And Financial Institutions
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Rural Education
Environment Protection,
Watershed Management,
Handicrafts,
Textiles,
Traditional Medicinal Plants And
HR Development.
ROLE OF NGOS
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Rural Education
Rural Connectivity,
Energy Needs And New Technologies,
Employment Opportunities For Rural
Youth, Organic Farming,
ROLE OF NGOS
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Rural Education
Value-added Agriculture,Food Processing,
AnimalH
usbandry,Forests And Natural Resource
Management.
ROLE OF NGOS
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Government Schemes
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IEDC-1974.
The National Policy on Education, 1986
Sarva Shiksha Abhiyan (SSA) Inclusive Education for Disabled 2009
University Grants Commission (UGC)
Right to Education Bill 2009.
Education
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Special Employment Exchanges for PWD,
Seven Skill Training Workshops (STWs)
Assistance to Disabled Ex-servicemenand Dependents
HRDevelopment
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INFRASTRUCTURE
NAREGA -2005
Swarnjayanti Gram Swarozgar Yojana (SGSY)
Sampoorna Grameen Rozgar Yojana (SGRY) The Indira Awaas Yojana (IAY).
- Financial Assistance : Under the SGSY upto
30% of the Project Cost subject to a maximum of
Rs. 7500/-.
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M/o RURAL DEVELOPMENT
SAMARTH (Center Based)
Arunim (Marketing federation)
Aspiration (Early intervention Centre)
Gyan Prabha (Schlorship)
Sahyogi (Care giver Training )
Niramaya (Health Insurance Scheme)
GHARAUNDA (Life Long Shelter & Care)
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HEALTH
National Mental Health Programme (NMPH)
National Programme for Control of Blindness
(NPCB) National Leprosy Eradication Programme (NlEP)
Urban Leprosy Control Programme
National Iodine Deficiency Disorders Control
National Rural Health Mission
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CONCLUSIONThe Government and Non Government
Organizations play an Important past in
rural Marketing by providing the meansto build demand and supply for
products and services to reach the
prospective consumers