rockin' open graph implementation by joe warner
DESCRIPTION
From the SMX Social Media Marketing Conference in Las Vegas, Nevada, November 18-20, 2014. SESSION: Open Graph: Your Key To Making Content Look Great On Facebook & Beyond. PRESENTATION: Rockin' Open Graph Implementation - Given by Joe Warner of @aimClear. #SMX #23B1TRANSCRIPT
© 2014, is a publication of aimClear®, an integrated social, search, PR & display marketing agency.
PLACING THE CODE
© 2014, is a publication of aimClear®, an integrated social, search, PR & display marketing agency.
Optimization Requires Flexibility
© 2014, is a publication of aimClear®, an integrated social, search, PR & display marketing agency.
© 2014, is a publication of aimClear®, an integrated social, search, PR & display marketing agency.
© 2014, is a publication of aimClear®, an integrated social, search, PR & display marketing agency.
Wordpress Facebook Open Graph Meta Tags for WordPress https://wordpress.org/plugins/wonderm00ns-simple-facebook-open-graph-tags/
Magento Social Meta Tags for Open Graph and Twitter Cards http://solutions.mediarocks.de/en/products/social-meta-tags-magento-extension
Drupal Open Graph Meta Tag https://www.drupal.org/project/opengraph_meta
© 2014, is a publication of aimClear®, an integrated social, search, PR & display marketing agency.
BEST PRACTICES
© 2014, is a publication of aimClear®, an integrated social, search, PR & display marketing agency.
© 2014, is a publication of aimClear®, an integrated social, search, PR & display marketing agency.
og:$tle The %tle of the page, excluding any branding. og:site_name The name of the website. Not the URL, the name. og:url Canonical URL for SEO (no parameters). og:descrip$on Descrip%on of the content, 2 -‐ 4 sentences. og:image Image of the content, at least 1200x630 pixels.
© 2014, is a publication of aimClear®, an integrated social, search, PR & display marketing agency.
© 2014, is a publication of aimClear®, an integrated social, search, PR & display marketing agency.
Use global values and exis%ng data.
og:%tle = exis%ng page %tle tag og:site_name = define global name of site og:url = exis%ng canonical tag or page URL og:descrip%on = exis%ng meta descrip%on tag og:image = define global branded image
© 2014, is a publication of aimClear®, an integrated social, search, PR & display marketing agency.
Don’t Set It and Forget It. Must hand optimize values to increase engagement
© 2014, is a publication of aimClear®, an integrated social, search, PR & display marketing agency.
© 2014, is a publication of aimClear®, an integrated social, search, PR & display marketing agency.
To enable Facebook Insights:
1. Go to hLps://www.facebook.com/insights/ 2. Click “Add your Domain” 3. Add Code to your Website
4:admins Iden%fies admins. Single ID or a comma-‐separated list.
© 2014, is a publication of aimClear®, an integrated social, search, PR & display marketing agency.
© 2014, is a publication of aimClear®, an integrated social, search, PR & display marketing agency.
hLps://developers.facebook.com/docs/sharing/best-‐prac%ces
DEBUGGING
© 2014, is a publication of aimClear®, an integrated social, search, PR & display marketing agency.
© 2014, is a publication of aimClear®, an integrated social, search, PR & display marketing agency.
FB Debugger is Your Friend hLps://developers.facebook.com/tools/debug/
© 2014, is a publication of aimClear®, an integrated social, search, PR & display marketing agency.
© 2014, is a publication of aimClear®, an integrated social, search, PR & display marketing agency.
© 2014, is a publication of aimClear®, an integrated social, search, PR & display marketing agency.
© 2014, is a publication of aimClear®, an integrated social, search, PR & display marketing agency.
© 2014, is a publication of aimClear®, an integrated social, search, PR & display marketing agency.
© 2014, is a publication of aimClear®, an integrated social, search, PR & display marketing agency.
© 2014, is a publication of aimClear®, an integrated social, search, PR & display marketing agency.
© 2014, is a publication of aimClear®, an integrated social, search, PR & display marketing agency.
© 2014, is a publication of aimClear®, an integrated social, search, PR & display marketing agency.
Verify Page & Image URLs 1) Check for URL rewrite issues 2) Verify canonical tag 3) Use HTTP(S) consistently 4) Whitelist FB Crawlers
© 2014, is a publication of aimClear®, an integrated social, search, PR & display marketing agency.
© 2014, is a publication of aimClear®, an integrated social, search, PR & display marketing agency.
You Can Offer Mul%ple Images
© 2014, is a publication of aimClear®, an integrated social, search, PR & display marketing agency.
You Can Tag Your Media
hLps://developers.facebook.com/docs/web/share
© 2014, is a publication of aimClear®, an integrated social, search, PR & display marketing agency.
You Can Pre-‐cache Images
hLps://developers.facebook.com/docs/sharing/best-‐prac%ces
For more information visit https://developers.facebook.com/docs/opengraph
Joe Warner, CTO | [email protected]
© 2014, is a publication of aimClear®, an integrated social, search, PR & display marketing agency.