• Written and conducted by an outside Marketing Firm (Skosh Marketing)• The firm used has done marketing work in the past with clients like

Molson-Coors• ESPN• The Super Bowl 38 Host Committee• Memorial Hermann Medical Center• St. Jude Children’s Research Hospital• Cardinal Glennon Children’s Hospital• University of Houston

• Distribution was via email, text, or social media to the databases of 5 Stateline area radio stations including WGFB, WRTB, WXRX, WNTA-AM, and The Mighty 100.5

• People receiving the email, text, or social media alert were asked to voluntarily participate in a survey about media and branding

• There was NO INCENTIVE for them to participate• Chances for bias: The databases used were individuals who could be considered

“Friendly” to mass media because they have opted to be a part of radio station databases of email, text, or social media. In the opinion of Skosh Marketing, this potential for bias is negligible

0 100 200

Anderson

Bachrodt

Jack Wolf

None

New Car Dealer

New Car Dealer

450 AnswersAnderson: 108 (24%)Bachrodt: 74 (16%)Jack Wolf: 53 (11.7%)None: 52 (11.5%)

0 50 100

Anderson

Speedway

Bachrodt

None

Pre-Owned Car Dealer

Pre-Owned CarDealer

450 AnswersAnderson: 68 (15%)Speedway: 39 (8%)Bachrodt: 34 (7%)None: 65 (14%)

0 200 400

None

MiscellaneousNames

Divorce Lawyer

Divorce Lawyer

371 AnswersNone: 299 (80%)Miscellaneous Names: 72 (20%)

0 100 200 300

Altamore

Bulldog Jim Moore

None

MiscellaneousNames

DUI Lawyer

DUI Lawyer

378 AnswersAltamore: 34 (87%)Bulldog Jim Moore: 44 (11%)None: 249 (65%)Miscellaneous Names: 51 (13%)

0 100 200 300

None

MiscellaneousNames

General Lawyer

General Lawyer

375 AnswersNone: 225 (60%)Miscellaneous Names: 150 (40%)

0 200 400

None

MiscellaneousNames

Immigration Lawyer

ImmigrationLawyer

354 AnswersNone: 327 (92%)Miscellaneous Names: 27 (7%)

0 50 100

Kay Jewelers

Clodius & Co.

Busch Jewelers

None

Jewelry Store

Jewelry Store

447 AnswersClodius & Co.: 89 (19%)Kay Jewelers: 89 (19%)Busch Jewelers: 38 (8.5%)None: 36 (8%)

0 50 100 150

Allen Heatingand Air

Axberg/BlackDiamond

Pearson

None

Heating and Air

Heating and Air

414 AnswersAllen Heating & Air: 28 (6%)Axberg/Black Diamond: 30 (7%)Pearson: 59 (14%)None: 117 (27%)

0 50 100 150 200

None

Pearson

Plumbing

Plumbing

389 AnswersNone: 152 (39%)Pearson: 98 (25%)

0 100 200 300

None

MiscellaneousNames

Electrician

Electrician

353 AnswersNone: 231 (65%)Miscellaneous Names: 122 (34%)

0 100 200

Genslers

Menards

Village Green

None

Garden Center

Garden Center

405 AnswersNone: 173 (42%)Village Green: 56 (13%)Menards: 36 (8%)Genslers: 35 (8%)

0 20 40 60 80

Butitta Bros.

None

Parsons

Auto Repair Shop

Auto RepairShop

404 AnswersButitta Bros.: 28 (6%)Parsons: 18 (4%)None: 67 (16%)

0 50 100 150

Grease Monkey

Jiffy Lube

Lube Pros

None

Oil Change Location

Oil ChangeLocation

421 AnswersGrease Monkey: 103 (24%)Jiffy Lube: 14 (3%)Lube Pros: 6%)None: 44 (10%)

0 50 100 150

Schnucks

Valli

Wal-Mart

Woodmans

Grocery Store

Grocery Store

455 AnswersSchnucks: 111 (24%)Valli: 36 (7%)Wal-Mart: 55 (12%)Woodmans: 132 (29%)

0 20 40 60

Applebees

Chili's

Lino's

Olive Garden

Casual Dining

Casual Dining

445 AnswersApplebees: 34 (7%)Chili’s: 54 (12%)Lino’s: 29 (6%)Olive Garden: 15 (3%)

0 20 40 60 80

Franchesco's

Giovanni's

J.M.K. Nippon

None

Fine Dining

Fine Dining

414 AnswersFrancheso’s: 71 (17%)Giovanni’s: 31 (7%)J.M.K. Nippon: 32 (7%)None: 61 (14%)

0 50 100 150

McDonald's

Beef-A-Roo

Taco Bell

Fast Food

Fast Food

446 AnswersBeef-A-Roo: 71 (15%)McDonald’s: 117 (26%)Taco Bell: 49 (10%)

0 50 100

Culver's

None

Beef-A-Roo

Fast Casual Restaurant

Fast CasualRestaurant

406 AnswersCulver’s: 81 (19%)None: 77 (18%)Beef-A-Roo: 58 (14%)

0 50 100 150

Alpine Bank

Chase

Blackhawk Bank

BMO Harris

Bank

Bank

444 AnswersAlpine Bank: 100 (22%)Chase: 58 (13%)Blackhawk: 31 (6%)BMO Harris: 28 (6%)

0 50 100 150

Members Alliance

None

Rock Valley Credit Union

Credit Union

Credit Union

390 AnswersMembers Alliance: 57 (14%)Rock Valley Credit Union: 78 (20%)None: 125 (32%)

0 50 100

Ashley Furniture

Gustafson's

Slumberland

None

Furniture Store

Furniture Store

403 AnswersAshely Furniture: 73 (18%)Gustafson's: 74 (18%)None: 73 (18%)Slumberland: 43 (10%)

0 200 400

Hillcrest

None

MiscellaneousNames

Veterinarian

Veterinarian

391 AnswersHillcrest: 49 (12%)None: 142 (36%)Miscellaneous Names: 200 (51%)

0 100 200 300

Dental Dimensions

None

Riverside

Miscellaneous Names

Dentist

Dentist

385 Answers Dental Dimensions: 67 (17%)Riverside Dental: 23 (5%)None: 84 (21%)Miscellaneous Names: 211 (54%)

0 50 100 150 200 250

None

Rockford Orthopedic

Miscellaneous Names

Orthopedic Surgeon

Orthopedic Surgeon

339 AnswersNone: 216 (63%)Rockford Orthopedic: 26 (7%)Miscellaneous Names: 97 (28%)

0 50 100 150 200 250

Hartsough

Miscellaneous Names

None

Dermatologist

Dermatologist

334 AnswersHartsough: 35 (10%)Miscellaneous Names: 70 (20%)None: 229 (68%)

0 100 200 300

Miller Eye Center

LensCrafters

None

MiscellaneousNames

Eye Care

Eye Care

370 AnswersMiller Eye Center: 28 (7%)LensCrafers: 22 (5%)None: 101 (27%)Miscellaneous Names: 219 (59%)

0 50 100 150 200

OSF St. Anthony

Swedish American

Rockford Memorial Hospital

Hospital

Hospital

423 AnswersOSF St. Anthony: 122Rockford Memorial Hospital: 91Swedish American Hospital: 144

0 50 100 150 200

NIU

Rock Valley College

Rockford University

College

College

391 AnswersNIU: 34 (8%)Rock Valley College: 152 (38%)Rockford University: 47 (12%)

0 100 200

Furst Staffing

None

Miscellaneous

Staffing Service

Staffing Service

349 AnswersFurst Staffing: 66 (18%)None: 166 (47%)Miscellaneous: 117 (33%)

0 50 100

Allstate

American Family

State Farm

None

Insurance Agent

Insurance Agent

386 AnswersAllstate: 17 (4%)American Family Insurance: 10 (2%)State Farm: 89 (23%)None: 67 (17%)

0 50 100 150 200

Ho Chunk

None

Casino

Casino

364 AnswersHo Chunk: 92 (25%)None: 148 (40%)

100 120 140

Lonnie's

None

Flooring Store

Flooring Store

358 AnswersLonnie’s: 110 (30%)None: 130 (36%)

0 50 100 150 200

Andco

None

Kitchen Design Center

Kitchen Design Center

336 AnswersAndco: 42 (12%)None: 186 (55%)

0 100 200 300

None

Miscellaneous Names

Roofer

Roofer

344 AnswersNone: 204 (59%)Miscellaneous Names: 140 (40%)

0 50 100 150 200

Gambino

None

Miscellaneous

Realtor

Realtor

349 AnswersGambino: 30 (8%)None: 172 (49%)Miscellaneous: 147 (42%)

0 50 100 150

Fitzgerald

Honquest

None

Miscellaneous

Funeral Home

Funeral Home

354 AnswersFitzgerald: 52 (14%)Honquest: 22 (6%)None: 142 (40%)Miscellaneous: 138 (38%)

0 100 200 300

Alpine Bank

None

Miscellaneous Names

Mortgage Provider

Mortgage Provider

336 AnswersAlpine Bank: 21 (6%)None: 193 (57%)Miscellaneous Names: 122 (36%)

0 100 200 300

Camelot

Lindstrom

None

Miscellaneous

Travel Agency

Travel Agency325 AnswersCamelot: 12 (3%)Lindstrom: 20 (6%)None: 235 (72%)Miscellaneous: 58 (17%)

0 100 200 300

None

Miscellaneous

Financial Services Provider

FinancialServices Provider

319 AnswersNone: 212 (66%)Miscellaneous: 107 (33%)

0 100 200

ADT

None

Miscellaneous

Home Security

Home Security

348 AnswersADT: 145 (41%)None: 139 (39%)Miscellaneous: 64 (18%)

0 100 200 300

None

Miscellaneous

Boat Dealers

Boat Dealers

319 AnswersNone: 255 (79%)Miscellaneous: 94 (29%)

0 50 100 150 200

Stanley Steemer

None

Carpet Cleaning Services

Carpet CleaningServices

333 AnswersStanley Steemer: 90 (27%)None: 174 (52%)

0 100 200 300

None

Miscellaneous

Home Builder/Contractor

HomeBuilder/Contractor

327 AnswersNone: 221 (67%)Miscellaneous: 106 (32%)

0 50 100 150 200

Mobil/Kelley Williamson

Road Ranger

Casey's

Miscellaneous

Gas Station/Convenience Store

Gas Station/Convenience Store

391 AnswersMobil/Kelley Williamson: 173 (44%)Road Ranger: 83 (21%)Casey’s: 26 (6%)Miscellaneous: 109 (27%)