Rocket Money

Playful approach for children

getting financially astute

Value Proposition

Website and mobile App tracking a child’s pocket money, financial goals and spending

Playful way of learning the value of money, how to save and sometimes borrow money

By learning children the value of money and how to manage it early in life you as a parent set a good foundation for the future of your child

Key features

Kids capturing saving goals, ‘treats’, via snapshots, url links or picture taken on phone

Rewards to be defined by parents for chores such as cleaning your room, doing the dishes etc

Rewards balance and points needed for next treat(s) presented in a simple graphical format

Virtual bank account

Separate login for parents and child

Target audience

Children aged 7 to 16

Their parents

Global audience, although initially English speaking only

Channels

App stores (iTunes and Android)

Blogs. Posting on various active blogs around the areas of money management, children upbringing etc

Bank and financial websites

Schools

Key Partnerships

Bank or other financial institution. RocketMoney could complement their normal product offerings and be a stepping stone into a normal bank account. Sponsoring opportunity

SchoolsPlayful complement to normal curriculum

Toy Shop / Retail Children saving to a particular toy can easily register it as saving goal in RocketMoney. Revenue share opportunity

Revenue streams

Sponsoring or revenue share with key partners, see previous slide

Potentially a small fee charged for downloading of the mobile app

Key Resources

Graphical designer / User Experience resource

Web/App developer(s)

Marketing role

Advertising & sales role

Next steps

1. Create a first prototype (MVP) either as a simple website or as an iPhone App.

2. Capture feedback from:

1. Children – is it fun?

2. Parents – will it help in allocating pocket money and learning your child financial management?

3. Potential partners – do they see the value?

3. Re-iterate development of App(s) and website and pivot the offering where needed.