rocket fuel for your api
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TRANSCRIPT
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Rocket Fuel for your APIJean-Luc DavidYellow Pages Canada
@jldavid
Rocket Fuel for your API
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September 17th, 2010 YellowAPI is born
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ZER0 External Developers
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ZER0 Live Apps
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4best
practices
1. Find the fit.2. Remove friction.3. Market differently.4. Go where the consumer lives.
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Yellow Pages Group
ConsumersMerchants
Traditional
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Developers
ConsumersMerchants
YellowAPIPlatform
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hint: trad marketing won’t work with him
what i want•fame•money•curated content•great tools
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The secret to innovation? Invent something your users can hack, remake, and customize - then let them run wild. - Frog Design
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2.7M
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1250+ External Developers
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30+ Live Apps
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Jean-Luc DavidYellow Pages Canada
yellowapi.com@jldavid @yellowapi
4best
practices
1. Find the fit.2. Remove friction.3. Market differently.4. Go where the consumer lives.