Rocio Munoz munozrocio06@hotmail.com ~ (616) 821-9121

L: 4634 S. Hagadorn Rd. Apt. D20, East Lansing, MI 48823 P: 551 Naylor St. SW, Grand Rapids, MI 49503 https://www.linkedin.com/in/munozrocio

Education Michigan State University, East Lansing, MI Dec. 2015 Bachelor of Arts in Advertising G.P.A - 3.7/4.0 Academic Experience

• Within a team, created a Public Relations campaign for Community Promise Federal Credit Union • Created a mobile application design for an Audi mobile strategy campaign • Created an effective media plan for a course client • Conducted a research study about Nike and brand preference in college apparel • Currently working with a team to create an advertising campaign for Emergent BioSolutions • Assisting The Outer Vibe band with social media promotion to increase reach

Experience Spartan International Advertising Association, East Lansing, MI 2013 – Present President & Communications Chair

• Lead a team of executive board members to discuss event and budget plans for the organization. • Contact global advertising and business professionals to negotiate and plan guest speaker lectures: Jeff

Boromisa, former Vice President of Kellogg’s, and Aaron Hoffman, owner of A. Hoffman Realty. • Promote events by developing and distributing flyers, posting on various social media sites, and updating

the group website. • Organize annual advertising agency tour trip to Chicago for agency tours and networking events.

MSU School of Journalism, East Lansing, MI 2015 – Present Receptionist

• Efficiently assist professors and departmental staff with several operational tasks, which led to meeting students’ needs and contributing to their success.

• Build relationships with academic professionals and assisted with professional accreditation and journal revisions.

Sparty's Cafes, East Lansing, MI 2013 – 2014 Store Manager & Sales Associate

• Consulted with customers to best meet their needs, and always make sure that they have an “Outstanding Spartan Experience.”

• Lead, delegated, and directed a team of sales associates and crew leaders to efficiently serve customers. • Increase sales by promoting products and specials that could be of interest to customers.

WMU Haworth College of Business Career Center, Kalamazoo, MI 2011 – 2013 Receptionist

• Communicated with employers to post job opportunities for students through the university online job search database.

• Communicated and promoted our services such as: resume critiques, job opportunities, and on-campus interviews though mass emails, and informational sessions with students

Skills Language: Fluent in verbal and written Spanish Computer: Proficient in Microsoft Word, Excel, and PowerPoint. Familiar with Adobe Illustrator. Digital/Social Media: Manage, market, and promote an organization’s page on Facebook, Twitter, and LinkedIn.