robin maiden enterprise podcast new media expo2008
DESCRIPTION
Robin Maiden's Presentation slides for the New Media Expo 2008 - Internal Enterprise PodcastsTRANSCRIPT
www.RobinMaiden.com
2
All this available
http://www.RobinMaiden.com
www.RobinMaiden.com
3
The BEST Part…
www.RobinMaiden.com
4
www.RobinMaiden.com
5
www.RobinMaiden.com
6
Relationships &
Expectations
www.RobinMaiden.com
7
Rules
Rule of two feet
www.RobinMaiden.com
8
Define
Convince
Produce
Q&A
www.RobinMaiden.com
9
Who are you? Who Are You?
www.RobinMaiden.com
10
Podcaster
Manager
USAF
Pilot
www.RobinMaiden.com
11
Definition & Scope
www.RobinMaiden.com
12
• Must Listen• May Listen
• Many to Many - YouTube• One to Many - Informational
• Many to One
www.RobinMaiden.com
13
Produce It
www.RobinMaiden.com
14ContactRecord
EditApprove
PostTrack
www.RobinMaiden.com
15
www.RobinMaiden.com
16
Conversation Guide
http://snurl.com/318p5
www.RobinMaiden.com
17
Marantz PMD 660
www.RobinMaiden.com
18
XLR & Phantom 48 V
www.RobinMaiden.com
19
Audio Technica 892
www.RobinMaiden.com
20
iRiver 890 /895 /899
www.RobinMaiden.com
21
How I do it.The Recording Session
www.RobinMaiden.com
22
Relationships & Expectations
Brainstorm
www.RobinMaiden.com
23
Expectations
What’s Next
www.RobinMaiden.com
24
Editing
• Quality• Content• Clarity• Cut
www.RobinMaiden.com
25
Approval – Include Everyone
• Interviewee
• Manager
• Corporate Communications• Legal
www.RobinMaiden.com
26
Post
BETA
www.RobinMaiden.com
27
www.RobinMaiden.com
28
www.RobinMaiden.com
29
Follow Up
• Interviewee
• Manager
• Corporate Communications• Legal• Secretary• IT Department – Web Manager
www.RobinMaiden.com
30
www.RobinMaiden.com
31ContactRecord
EditApprove
PostTrack
www.RobinMaiden.com
32
Convince
Relationships
&
Expectations
www.RobinMaiden.com
33
Convince
• Free for Now
• Low Risk
• I do the work
www.RobinMaiden.com
34
Convince
• Cost– Return on
Investment - ROI – Opportunity Cost
www.RobinMaiden.com
35
Convince
• Risk– Minimize Risk– Risk Averse
vs. Risk Tolerant
www.RobinMaiden.com
36
Convince
• Reward– Better
Communication– Better prepared
www.RobinMaiden.com
37
Is it working?
www.RobinMaiden.com
38
Define
Convince
Produce
Q&A
www.RobinMaiden.com
39
Thanks
• Debba Haupert– Girlfriendology.com
• Paolo Tosolini– Microsoft – Academy Mobile
• Dick Pepper– Medtronics
• Cliff Ravenscraft– GSPN.tv
www.RobinMaiden.com
40
Philosophy
• It’s all about relationships• Create Community
• Set Expectations• Reduce, Reuse, Recycle &
Repurpose– All products support other products– Do something once - Reap Rewards
www.RobinMaiden.com
41
Connect
Robin MaidenP.O box 2713Peachtree City, GA 30269404-790-6269
www.DALPilot.com/podcast