E!11 Chairs, Injustice, Hype,

Strategy and Darth Vader

PART 1.The chair

PART 2.

web 2.0 is hypeget back to basics

PART 3.

Ei mingeid tasuta ajurünnakuid!

NO Free Pitches!

PART 4.

Content Strategy Basics

» Identify target audiences» Identify needs and desires» Develop takeout statements (think,

feel, do)» Create content requirements list» Identify tone (animals and

celebrities)

PART 5.

FREE STUFF» Google Looking Back on 2007» International Search Report» Search Ranking

» E!4 speech and presentation

PART 6.

OH MY BLOG!» Google Universal Search

AEG EKSPERIMENTEERIDAAITÄH!

May the force be with you.