roamler international promotions report
DESCRIPTION
Another trip around the retail world! This report includes the top 3 of the most impressive retail-promotions in the month October. Participating countries: Belgium, Colombia, France, Germany, Italy, Poland, Spain and TurkeyTRANSCRIPT
2MON CHERISeen in:Kaufland
Type of promotion: ThisThis special promotion includes a small Mon Cheri truck filled with tons of their products. The eye-catching red display draws at-tention. Being only available around the holidays and with limited availa-bility stimulates impuls purchases.
3PAULANER Seen in: Edeka Scheck-in
Type of promotion: ThisThis promotion includes a free cloth bag for a sixpack of Paulaner beer. The bag is designed to appeal in an old fashioned way referring to the famous Oktoberfest. The slogan “auf zur Wiesn!” means lets go to the Ok-toberfest!
2This special promotion includes a small Mon Cheri truck filled with tons of their products. The eye-catching red display draws at-tention. Being only available around the holidays and with limited availa-bility stimulates impuls purchases.
THE BEST PROMOTIONAL ACTIVITIES
This special promotion includes a small Mon Cheri truck filled with tons of their products. The eye-catching red display draws at-tention. Being only available around the holidays and with limited availa-bility stimulates impuls purchases.
STAND OUT FROM THE CROWDThis special promotion includes a small Mon Cheri truck filled with tons of their products. The eye-catching red display draws at-tention. Being only available around the holidays and with limited availa-bility stimulates impuls purchases.
1LOTUSSeen in:Delhaize
Type of promotion: A huge display of Speculoos, promoting the Belgian celebra-tion ‘Sinterklaas’.
BELGIUM
2LUSeen in: Carrefour Market
Type of promotion: ThreeThree singing beers support the promotion of LU: You’ll receive €0.50,- discount when purchasing 2 LU products.
3M&M’SSeen in: Carrefour Hypermarkt
Type of promotion: M&M’s comes up with a new Christ-mas packaging, presented in a strik-ing display
1DISLICORESSeen in:
Carulla
Type of promotion:
ByBy purchasing one of the se-
lected wine brands you can
enter a draw to win one of 25
telephone boxes to store
wines.
COLOMBIA
2ÉXITO TRIPSeen in:
Éxito
Type of promotion:
CollectCollect points by the purchase of one
Exito product. If you have collected
3000 point, you enter a draw to win an
trip to Paris for two people.
3CARULLASeen in:
Carulla
Type of promotion:
Buy products pleasures of home
and earn discounts up to 20% on
selected references
1LINDTSeen in:Edeka Scheck-in
Type of promotion: IfIf you buy one of these special Lindt-Santas you will get a voucher of €10 for the online store ‘Dress For Less’. Additionally you will get the chance to win a €500 Voucher.
GERMANY
2MON CHERISeen in:Kaufland
Type of promotion: ThisThis special promotion includes a small Mon Cheri truck filled with tons of their products. The eye-catching red display draws at-tention. Being only available around the holidays and with limited availa-bility stimulates impuls purchases.
3PAULANER Seen in: Edeka Scheck-in
Type of promotion: ThisThis promotion includes a free cloth bag for a sixpack of Paulaner beer. The bag is designed to appeal in an old fashioned way referring to the famous Oktoberfest. The slogan “auf zur Wiesn!” means lets go to the Ok-toberfest!
1CARREFOURSeen in:
Carrefour
Type of promotion:
It’sIt’s “The lucky month” at Carre-
four. Consumer can win great
prices from a brand new car to a
shopping cart full of products.
SPAIN
2KINDERSeen in:
Supercor
Type of promotion:
There’sThere’s a discount on the Kinder
products. This discount is support-
ed with nice promotion materials
with the theme “Tell them with a
Kinder”.
3VALDEPABLOSeen in:
El Corte Inglès
Type of promotion:
A promotion of Valdepablo’s prod-
ucts from Aragón, a region from
Spain which is specialized in wines.
1RICARDSeen in:
Carrefour
Type of promotion:
An old Car, with the colours of
Ricard, is placed inside the store.
FRANCE
2LEGOSeen in:
Auchan
Type of promotion:
You’ll get 25% discount on Lego
products if you have Auchan Card.
3RED BULLSeen in:
Carrefour
Type of promotion:
There is a fridge and Formula 1 car
with the colours of Red Bull placed
around their products.
1KINDERSeen in:Conad
Type of promotion: TheThe promotion concerns a dis-count together with the “come-back” of some toys within the Kinder Surprise eggs, produced by Ferrero more than 20 years ago.
ITALY
2PAVESISeen in: Il Gigante
Type of promotion: A striking display set in the middle of the store with all products in dis-count.
3PAMPERSSeen in: E. Leclerc
Type of promotion: The promotion display is built in the form of a castle to draw in the kids.
1PAMPERSSeen in:Tesco
Type of promotion: There’sThere’s a discount on the pam-pers products from 93,99 for 74,99 PLN. The display is built in the form of a train with a locomo-tive in front.
POLAND
2M&M’SSeen in:Makro
Type of promotion: AA noticable stand with the familiar M&M’S figures. If you buy a M&Ms product you’ll receive a special mug or dispenser to preserve your can-dies.
3BUSHMILLSSeen in: E. Leclerc
Type of promotion: TheThe stand has an appealing rock band allure atracting the target market. Get one bottle of 7UP for free if you buy a bottle of whiskey.
This promotion includes a free cloth bag for a sixpack of Paulaner beer. The bag is designed to appeal in an old fashioned way referring to the famous Oktoberfest. The slogan “auf zur Wiesn!” means lets go to the Ok-toberfest!
2MON CHERISeen in:Kaufland
Type of promotion: ThisThis special promotion includes a small Mon Cheri truck filled with tons of their products. The eye-catching red display draws at-tention. Being only available around the holidays and with limited availa-bility stimulates impuls purchases.
3PAULANER Seen in: Edeka Scheck-in
Type of promotion: ThisThis promotion includes a free cloth bag for a sixpack of Paulaner beer. The bag is designed to appeal in an old fashioned way referring to the famous Oktoberfest. The slogan “auf zur Wiesn!” means lets go to the Ok-toberfest!
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