international promotions may 2003

8/8/2019 International Promotions May 2003

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What do Mohammed Saeed al-Sahaf and Geoff Bible have in common?


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T heyre not even (within) 100 miles (of Baghdad).

T hey are not in any place. T hey hold no place in Iraq.

T his is an illusionthey are trying to sell to others anillusion,

Mohammed Saeed al-Sahaf, Iraqi Information Minister,

April 2003.


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Philip MorrisCEOGeoff Bibleadvises

So you smokers in the room can take heart:

your lungs are as pink and pretty as those of

the non-smoker sitting next to you,Former Philip Morris CEO, Geoff Bible,

Oct 1983.


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C onvicted of offences

Phillip Morris display tobacco advertisement in public place Public Health Act 1991, subsection 61B (1) (1 count): Icy green and white Alpine theme Alpine kiosk, suggestive of ice and snow Ice models with icicle jewellery Kiosk sold only 2 products Alpine cigarettes and

icy Alpine green drink

W avesnet.net Pty Ltd display tob acco advertisement in public place - P ublic Health Act 1991, subsection 61B (1) (2 counts) T he event, includin g k iosk promoted and presented D isplayed video includin g Alpine ci g arettes pack s;

ice models & k iosk


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International Research


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LUNG CANCER VACCINE

Advertising bans

Litigation

Clean air policies

l b l l


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International Tobacco Control Policy SurveyResearch Goals

Goal 1: Rigorous evaluation of national-level tobacco controlpolicies that are likely to figure prominently in the FCTC: Enhancement of warning labels Restrictions/prohibitions of advertising and promotion

Taxation Prohibitions of deceptive brand labels (e.g., light/mild) Environmental protection laws Changes in policies relevant to alternative nicotine delivery products

(not part of FCTC but an important issue)

All are scheduled for implementation or are likely to be implementedin at least one of the four countries within the 3-year study period


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ITC Research TeamCanada Geoffrey T. Fong (PI), K. Stephen Brown,Sharon Campbell, David Hammond, Paul W. McDonald,

Mary Thompson, Mark P. Zanna

United States Michael Cummings (Co-PI), Gary Giovino, Andrew Hyland,Frank J. Chaloupka, Hana Ross, Nancy J. Kaufman

United Kingdom Gerard Hastings (Co-PI), Susan Anderson, Ann McNeill

Australia Ron Borland (Co-PI), Simon Chapman,Mohammad Siahpush, Melanie Wakefield

Survey Fieldwork: Environics Research Group (Toronto)Canada & U.S.Roy Morgan Research (Melbourne)Australia & U.K.

Project Support: Health Behaviour Research Group, Univ. of WaterlooTara Elton, Sonya Dal Cin


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Wave 1 (OctoberDecember 2002)

Very good agreement rates (likelihood that targeted smoker inhousehold would participate when asked):Canada 78.5%U.S. 77.0%U.K. 78.7% Australia 78.8%

Robust sample sizes and very high completion rates:Canada N = 2,193 (87.5%)

U.S. N = 2,115 (84.6%)U.K. N = 2,401 (87.9%) Australia N = 2,304 (89.8%)


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Warning LabelsSalience at Baseline

In th e la s t on t h .. .h o o f te n, i f a t a ll, h a v e youno t ic e d t he a r n i ng l a b e l s on c i g a r et te p ac k a g e s ?

an ad a u s t ralia . . .S.

f t en /ery oft en

60% 52% 44% 30%


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In the past 6 months how often have you noticed things that promote smoking?

Canada Australia U.K. U.S.

Sometimes, often,or very often

40% 33% 44% 52%


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In the past 6 months have you noticed cigarettes or tobacco products being advertisedin any of the following places.


TV 18% 13% 15% 18%

Radio 5% 3% 2% 9%

Movies 4% 4% 6% 5%

Billboards 28% 19% 58% 52%

Newspapers/magazines

41% 16% 49% 64%

Stores 54% 55% 69% 89%


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In the past 6 months have you.


Seen or heard about any sport or sporting events that is sponsoredby or connected with BRANDS of

cigarettes?

47% 30% 53% 30%

Seen or heard about any music,theatre, art or fashion events,

that are sponsored by or connected with BRANDS of cigarettes?

20% 5% 3% 7%


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Thinking about the entertainment media, like films/movies, TV programs and magazines.In the last 6 months how often have you seen people smoking in the entertainment

media?


Sometimes, often, or very often

56% 57% 65% 64%


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About how often were you able to tell what BRAND was being smoked by people you sawsmoking in the movies/films, TV programs, or in magazines?



13% 11% 11% 26%


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In the past 6 months have you noticed any of the following types of tobacco promotions?


Free samples of cigarettes 3% 6% 13% 38%

Special price offers 25% 34% 62% 86%

Free gifts or special discounts on

other products

3% 12% 18% 34%

Internet, e-mail and mobile phonemessaging

5% 5% 5% 15%

Mail 3% 1% 18% 48%

Clothing or other items with cigarettebrand name or logo

11% 13% 17% 38%

Signs, posters or branded items inbars, pubs, or clubs

30% 27% 32% 49%


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In the past 6 months how often have you seen or heard a news story about smoking?



61% 60% 52% 59%


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On balance, how did the news portray smoking?


Anti-smoking 89% 90% 88% 88%


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How often in the last 6 months have you noticed advertising or information that talks aboutthe dangers of smoking or encourages quitting?



83% 82% 77% 79%


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In the past 6 months have you noticed advertising or information that talks about the dangersof smoking, or encourages quitting in ay of the following places


TV 89% 91% 84% 87%

Radio 42% 43% 26% 46%

Movies 9% 14% 11% 10%

Posters/ Billboards 57% 56% 51% 59%

Newspapers 67% 65% 62% 64%

Stores 26% 39% 14% 18%

On packs of cigarettes 84% 71% 56% 46%


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Where did you last buy cigarettes for yourself?


Convenience store/gas station 67% 21% 25% 56%

Grocery store 16% 52% 37% 13%

Discount store 5% 1% 1% 5%

Bar


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Last time you purchased cigarettes for yourself, did you buy them by the carton, the packor loose out of the pack?


Carton 25% 14% 27% 35%

Pack 74% 85% 71% 64%

Loose 1% 1% 2% 1%


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In the last 6 months, have you bought cigarettes.


From the internet 0% 0%


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In the last 6 months, have you made any special effort to buy cigarettes that are lessexpensive than you can get from the local store?


Yes 22% 20% 30% 24%


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Last time you purchased cigarettes for yourself, did you use any coupons or discounts toget a special price?


Yes 2% 2% 2% 12%


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If the price of cigarettes went up from went up would you


Smoke fewer cigarettes 74% 68% 68% 68%

Switch to a cheaper brand 33% 45% 43% 41%

Look for a cheaper sourcefor your current brand

54% 54% 61% 69%

Buy smaller amount of

cigarettes at a time

38% 42% 51% 41%

Buy in bulk 28% 35% 41% 34%

Try to quit smoking 85% 81% 75% 78%


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T he End

international promotions may 2003

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