roadmap to enterprise 2.0

8/14/2019 Roadmap to Enterprise 2.0

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Roadmap to Enterprise 2.0: Impact of theSocial Web on Talent Systems

Jun Cruzat Dimitri BoylanHR Systems ManagerPresident & CEO


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Housekeeping

Todays webinar is scheduled for one hour

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questions in the Q&A box

Well stop periodically to ask questions of thepresenters

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presentation, please email [email protected] a copy
mailto:[email protected]:[email protected]


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Introductions

Jun Cruzat HR Systems Manager, PixarAnimation Studios

Dimitri Boylan Founder and CEO, Avature

MODERATOR Michael Johnson, Director ofBusiness Development, Avature


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The Web 2.0 Trend - Observations

Web 2.0 triggered a populist adoption of the Internet as a socialtool and a place to hang out

In the public domain, software wins by gaining wide acceptancethrough viral adoption

And the value of the networks increase as more people adopt it

Most software innovation is currently taking place in the publicdomain

This software advancement has taken place outside of the

hierarchical command & control environment of corporations

While many corporations have embraced Web 2.0, most are notsure how to incorporate it into their infrastructure and leverage itas a business tool


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Impact & Consequences

Social dimension of computing explodes

Amount of free public data explodes

Barriers between corporate systems andpublic systems get blurred

Corporate standards of usability fall behind

public system standards


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Beyond the Buzz Word

Rich user experience, egalitarian methods ofcollaboration, user participation, dynamic content,adaptive systems, metadata

Data driven network effects participants actions alterthe experience of other participants

"models where masses of consumers, employees,suppliers, business partners, and even competitors co-

create value in the absence of direct managerial controlThe continuing technical evolution of the browser.

The rejection of older technology as no longeracceptable.


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Status Report

Facebook,Twitter,MySpace, etc. are the new models ofbuilding and maintaining social connections

LinkedIn is the new career portal

Blogs are the favored tool of self-expression

Sites likeYouTubeand Flickr have quickly become the defacto content management systems for the public domain

Wikis and forums are changing the way we collaborate
http://www.facebook.com/http://www.twitter.com/http://www.myspace.com/http://www.youtube.com/http://www.youtube.com/http://www.flickr.com/http://www.flickr.com/http://www.youtube.com/http://www.myspace.com/http://www.twitter.com/http://www.facebook.com/


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Web 2.0 Significantly Impacts HumanCapital Management (HCM)

Career profiles ofcandidates and

employees expand froma simple resume or HRISforms to an unstructurednetwork of relationships,personal profiles, blogs,forum comments, and

endorsements. Social software

challenges theunderpinning principals

of modern socialindustrial organization

and the Enterprisesoftware that

supported it.

A new generation with newstandards for freedom ofexpression, freedom of

association, etc. join the

work force.


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Why You Should Care

Like it or not, the 2.0 phenomenon is entering the workplace

The generation entering the workforce is different. They are usedto RSS, to feed readers, to Google, to iGoogle, to Netvibes, to Pipes,

to relevance and ranking, to wild cards. And they wont put up withour trashy way of doing things. Not even for money. So next timeyou look at a humongous monolithic system using arcanemeaningless codes and chundering pages of tripe, start planning toreplace it. Thats if you want to attract employees from the cominggenerations.

- RJ Rangaswami - CIO of the Year by Waters Magazine in 2003,CIO Innovator of the Year by the European Technology Forumin 2004. One of technology's 50 most influential individuals inthe silicon.com Agenda Setters poll in 2007.


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Social Technographics Groups -Definitions

Source: Forresters NACTS Q4 2006 Devices & Access Online Survey


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Adoption Trend by Forrester Research


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The No Choice Option

The good news CIOs get it or at least getting it is ontheir list of things to do.

The bad news is they may not really get it because

they may see Web 2.0 from a purely technicalperspective.

Worse - they might say we get it better than youbecause its technical anyway you dont understand

asynchronous communication do you?Worst your competition really does get it, and takes full

advantage of it and you dont.


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What You Need to Know About E2.0

Older software is becoming commoditized because it does nottake advantage of the network (cloud)

Competitive advantage will come from the use of systems thatharness network effects of systems inside larger systems

IT and the Business need to support each other, but you shouldrecognize that IT may not be a leading player in the decisionprocess anymore

The real focus is on adaptable functionality within the network

Good news is that Web 2.0 is not hard to understand

The better news is that its social focus will make it easier tomodel real peoples behaviors inside the Enterprise

The best news is that Enterprise 2.0 has a light weight andflexible design, that will make it easy to model and re-modelyour implementation over time to optimize the use of the

software as a tool


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The Essence of 2.0

The mechanistic world view of 20th Century industrial organization dominatedthe first 50 years of software development: the idea that the corporate worldis a stable, closed system driven by repetitive tasks and known problems.

The open ended, social, collaborative, flexible, bottom up process developmentoriented - less control and more individual freedom less mechanistic model

is the fundamental underpinning of post-modern software Personality and Identity are the essence of Web 2.0, the essentials of

Enterprise 2.0, and the Holy Grail of Talent Management 2.0

Personalization is more than being able to select your screen colors! Its beingable to design and organize the data your way.

And Personality is more than personalization its knowing who the users are,

what they are doing, and what they are thinking.The Rise of Culture in Applications

Culture a common definition - pattern of basic assumptions - invented,discovered, or developed by a given group as it learns to cope with itsproblems of external adaptation


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Culture

1. Social

2. Fast

3. Personal

4. Connected


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On the Road to 2.0 take a look at livesystems

Wikis

Rich Application Interface

Journaling & Communication

Meta-data Tags

Live Search

Web Forms

Floating Navigation Bars

Virtual API


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Onboarding Wiki at Pixar


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Onboarding Wiki at Pixar

Solving the onboarding issue with interns/residents (these aremillennials)

Created using a wiki (google sites) by the university relationsteam (HR folks not a webmaster/IT)

Has wiki features (usable/no training needed, secure, auditable,with version control)

Quick implementation of version 1 (1 month)

Always improving and changing (iterative, perpetual beta)

Effectively solves the problem and continues to solve otherproblems as we discover them.


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Recruiting CRM Application


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Adaptive Systems

Built using Light Weight Programming Models, they are more capable of changingbased on environmental realities

Unlike traditional enterprise software, which imposes structure prior to use, thisgeneration of software encourage use prior to providing structure

These systems are more likely to capture the collective intelligence of the user base

They are less dependent on upfront analysis and implementation configurations

They have a lower risk of obsolescence driven by out of system workarounds

A new generation of management will demand these types of systems


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Talent Management 2.0

The functionality is still not defined by the practitioners

If the practitioners try to connect the dots from one code heavy legacy systemto another: ATS to Payroll centric ERP, they will never get the system they want.

Practitioners need systems that support their search for the functional sweet

spot of Talent Management Plusing Pixars Folksonomy improvement through iteration building upon

the things that work

Scale issue how does a 50 person HR department communicate with a 10,000person enterprise and build a culture scale is what good software is mostcapable of

Social centric systems that can be optimized through a series of iterativeexperiments in how people use computers to achieve business objectives

and that scales easily across the whole organization

Systems people want to use


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Thank You

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To receive a copy of todays presentation, pleaseemail [email protected]
mailto:[email protected]:[email protected]

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