rmit creative festival staff and student briefing
TRANSCRIPT
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RMIT Creative Festival
Staff and student briefing
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Things we will cover
• What RMIT will do to promote your event/exhibition:
– Media releases
– RMIT website
– Social Media
• What you need to do:
– Provide details of your event by 29 September, 2013
– Produce an invite
– Invite your friends and family
– Provide us with great images of your work
• Competitions
• URL: www.rmit.edu.au/creativefestival
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What we will do to promote your exhibition
• List your exhibition on the RMIT Creative Festival website
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FUNCTIONS:
•Search by date, by school, by title
•Google map & calendar
•Links to the Facebook events
•‘On this week’
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What we will do to promote your exhibition
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• List your exhibition on the RMIT Facebook page
• You will be sent the link once it’s live and you can do what you like with it and invite your family, friends, industry
• Post images of your work onto the event site so people can get a taste of what is at the exhibition or at least can see the work if they can’t attend
• One person from the event will given admin rights to update the event if needed
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What we will do to promote your exhibition
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• Media releases
• We will produce media releases to promote the RMIT Creative Festival
• Each week there will be a feature exhibition or event to highlight in the release
• A few images will be selected to appear on the homepage – so get in early!
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Media Tips & Tricks
• A media release aims to capture the attention of journalists – it doesn’t have to tell the whole story.
• A journalist should understand the essentials from the first four paragraphs. The rest of the release builds on the information provided at the top.
• The best media releases:
– are short, sharp and simple
– have one sentence per paragraph
– fit on one page
– are jargon-free
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If you have contacts – use them!
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What we will do to promote your exhibition
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Other promotional channels
• High schools: through career advisors via RMIT Bulletin and email update
• RMIT staff via staff newsletter
• High school students who have selected RMIT in their top 10 preferences via VTAC
• Educational contacts such as art, media, design teachers
• RMIT social media channels (facebook, twitter, Instagram, Pinterest)
• RMIT website homepage news story
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What you need to do!
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Creative Festival – Staff & Student Briefing
• Get ONE student or staff member to submit the details of your event via:www.rmit.edu.au/creativefestival ‘Submit your event’
DEADLINE:29 September, 2013
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What happens next?
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• You can download the ‘Student Initiative’ logo from the Creative Festival website to use on your invitations, etc
• Once you submit the details of your event, you will be provided with a link for your Facebook event and RMIT Event listing
• You can then invite family, friends, industry to your events• Students are asked to submit their images on the RMIT Pinterest board for the ‘Pin to
Win’ competition
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‘Pin to Win’ Competition
Entry process
•Create a Pinterest account (if you don’t already have one)
•Join RMIT’s ‘Pin to Win’ Board
•Pin your work with:
– Work title
– Your name
– Your RMIT Program
How to win
•Person with the most combined “Likes” and “Repins” wins the main prize with 2 runner’s up prizes as well (prizes TBC)
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Green Inventors Competition• RMIT is the Education partner for the Sustainable Living Festival 2014 (Feb, 2014)
• RMIT is running the ‘Green Inventors Competition’ again, open to all students
• You are asked to create a product, service or similar innovative invention that has a sustainable component and relevance
• You will be required to produce a two minute video that explains your sustainable green invention, similar to what is produced on the ‘New Inventors’, deadline in December (TBC)
• Prize money: $2,000 for the winner, $300 for runners up
• Terms and conditions are being finalised, so stay tuned for updates on RMIT’s Facebook page and MyRMIT on how to enter and when submissions are due
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Michelle McDonell, 2013 Winner of the Green Inventors
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Reminders for your events
• Signage, signage, signage!
• Provide us with great images to feature on the homepage, in the media releases and on your Facebook events
• Please remember to caption all images correctly
• If details of your event change, please let us know [email protected]
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By Associate Degree in Design (Furniture) student Adam Lynch
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Questions?
Website: www.rmit.edu.au/creativefestival
Email: [email protected]
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