rival iq - winning higher ed social media engagement
TRANSCRIPT
Winning Higher Ed Social Media Engagement
“We need more engagement!”
“How can we get more shares?”
“Why aren’t our posts getting likes?”
“How can we make our posts go viral?”
Likes: 7,200Shares: 600+
Comments: 250+ Page Likes: 260K+
Time of day? Single image vs. multiple?
Likes: 745Shares: 45+
Comments: 18 Page Likes:405K+
Impact For Good
Today’s agenda
Methodology
340schools
600Ksocial posts
Instagram Engagement Rates
4.1%Higher Ed
1.0%Brands Overall
Back to School: Class of 2020
Class of 2020
Back-to-school Humor + Tradition
2x Engagement on Twitter and Facebook
1.15x Engagement onInstagram
II
Small changes, big improvements
In a competitive landscape of 8
schools…
2ndlargest following
7th in engagement
We can do better.
Use the image, Luke.
More images & videos with posts
Don’t hide the content
More engagement with students
More humor and authenticity
Content is for them, not us
Take advantage of real world (or internet) events
After 3 months of implementing these changes….
Celebrating Community
Students Doing Big Things
Students Doing Big Things
The Olympics
The Olympics 1.6x Engagement on Facebook
Doesn’t have to be the Olympics!
Be Real. Be Funny.
Why no personality?
It works!
It shows your school’s personality.
Well played, Butler.
Thinking on their feet.
Baby steps….
Keep an eye on what’s #trending…
Start close to home.
Know Your Medium
Small schools, big engagement
#17 overall #35 overall
#39 overall
4,000 1,000
4,250
18,000+ Facebook likes
5,000+ Twitter followers
4,700+ Instagram followers
Top performer- Instagram
Step Back. Prioritize.
Take Advantage of Calendar.
Know Your Platforms.
upandup.agency/engage
Download the Higher Ed Social
Media Engagement Report