rival iq overview for agencies

www.RivalIQ.comDigital Marketing Analytics with a Competitive Edge1

Digital Marketing Analytics with a Competitive Edge

Rich Stillman, Rival IQ

Rival IQ Overview for Agencies

February 2015


Topic Slides

About Rival IQ 3-6

Product Overview and Key Features 7-14

Sample Analytics Reports

• Cross Channel Overview 15-19

• Twitter social content and detailed metrics 20-32

• SEO Positioning and Metrics 33-46

Table of Contents


Rival IQ is digital marketing analytics software that provides a competitive perspective

of you & your client’s market.

What is Rival IQ?


Rival IQ’s engine reaches out across the Internet, gathering data and content from multiple social channels, thousands of websites and SEO ranking systems.

Rival IQ analyzes and aggregates this data to deliver fast, interactive and easy to understand analytics of what is happening both for your company and across your competitive landscape.

Rival IQ gives you vital insights in seconds, so you can make strategic decisions about what content and keywords are working, how to improve your content marketing, how to improve social community engagement, and how to stay one step ahead of the competition

Marketers could do this by hand, but it would take hours, days or even weeks!

How does it Work?


Save time and money

Make more informed marketing decisions

Always know what your competition is doing – before you’re asked

Reports when you need them, clearly showing your marketing results

Track & demonstrate what’s working and what’s not – with data to prove it

Rival IQ helps you (and your clients) be SMARTer marketers!

What we do for YOU


Paid Customers in 30 countries - Users in 100+ countries

Rival IQ Global Reach


Product & Features


Build a landscape in minutes

All my competitors in one place with rich company profiles


Benchmark with powerful reports

Which social channels matter

most?

For a particular channel, what’s working best?


Understand what content works

Switch between different social

channels

Who is winning the share of voice?

What particular content is most

engaging?

Export to CSV, PDF or

PowerPoint!


Top search related keywords

What keywords are working for

me?

Where should I focus to steal from

others?


Web page comparison and tracking

Tracking all the major pages (home, product, pricing… How do my pages compare?

How have they changed over time (history)?


Proactive summaries give visibility

How am I doing on Audience, Activity and Engagement?

What specific content is doing

the best?


Alerts when something important changes

This content is much more engaging then normal

Are they going in a new direction?


Sample Analytics & ReportRival IQ exports charts like the following

to PowerPoint quickly and easily!


Social Channel Matrix

Showing you where each organization in a Landscape has a social presence:


Social AudienceThe total number of followers across all tracked social channels.

Cross-Channel Social Audience

Showing you an aggregate view of followers across six social networks


Social ActivityThe total number of posts across all tracked social channels.

Cross-Channel Social Activity Volume

Showing you where organizations are most active across six social networks


Social EngagementThe total number of engagement actions across all tracked social channels.

Cross-Channel Social Engagement

Showing you which social networks are obtaining the most engagement for these companies


Top Twitter Social Content and Detailed Metrics

You can download a report like this for each of the six of the social media networks Rival IQ tracks!


Twitter SummaryJan 21, 2015-Feb 19, 2015

Who’s performing best?What days of the week seem to be the best?

What type of content?


Example of Top Twitter ContentJan 21, 2015-Feb 19, 2015

What’s contributing to these tweets being such high performers?


As of Feb 19, 2015

Twitter Followers

Twitter FollowersThe number of people following this company on Twitter.


Feb 19, 2015 vs. Jan 20, 2015

Growth in Twitter Followers

Twitter FollowersThe number of people following this company on Twitter.


Jan 21, 2015 - Feb 19, 2015

Average Daily Tweet Volume

Average Tweets per DayThe average number of tweets by this company per day during this time period.


Jan 21, 2015 - Feb 19, 2015

Tweet Volume by Day

TweetsThe number of tweets by this company during this time period.

Who’s the most active and on what days?


Jan 21, 2015 - Feb 19, 2015

Engagement Rate for Tweets

Tweet Engagement Rate

The number of interactions (retweets and favorites), per thousand followers, of this company's own tweets during this time period.

Rival IQ lets you drill into specifc tweets like this one to understand what happened


Jan 21, 2015 - Feb 19, 2015

Average Engagement Rate per Tweet

Average Engagement Rate per TweetThe average number of interactions (retweets and favorites), per thousand followers, of this company's tweets during this time period.


Jan 21, 2015 - Feb 19, 2015

Total Engagement for Tweets

Tweet Engagement Total

The total number of interactions (retweets and favorites) of this company's own tweets during this time period.

Celebrity Cruises ranked 6th in followers but second in total enagement.


Jan 21, 2015 - Feb 19, 2015

Average Total Engagement per Tweet

Average Engagement Total per TweetThe average number of interactions (retweets and favorites) of this company's tweets during this time period.


Tweet Volume vs. Average Total Engagement per Tweet

TweetsThe number of tweets by this company during this time period.

Average Engagement Total per TweetThe average number of interactions (retweets and favorites) of this company's tweets during this time period.


As of Feb 19, 2015

Twitter Bio


SEO Positioning and Metrics


As of Feb 19, 2015

Homepage Title

How do the various brands positiion themselves?


As of Feb 19, 2015 (Slide 1 of 2)

Homepage Meta Description

Is the Homepage description optimized for SEO?


As of Feb 19, 2015 (Slide 2 of 2)

Homepage Meta Description


As of Feb 19, 2015

Homepage Meta Keywords

What are the main keywords the competitors seem focused on?


As of Feb 19, 2015

Moz Domain Authority

Moz Domain AuthorityMoz's best prediction about how a website will perform in search engine rankings (source:Moz).


As of Feb 19, 2015

Moz External Links

Moz External LinksHyperlinks that point at (target) any domain other than the domain the link exists on (source) (source:Moz).


Moz Domain Authority vs. Moz External Links

Moz Domain AuthorityMoz's best prediction about how a website will perform in search engine rankings (source:Moz).

Moz External LinksHyperlinks that point at (target) any domain other than the domain the link exists on (source) (source:Moz).


As of Feb 19, 2015

SEMrush Rank

SEMrush RankSEMrush's estimate of your popularity ranking based on your estimated organic search traffic from top 20 search results. SEMrush Rank is ordered from most popular to least, so domains with lower ranks are more popular.


As of Feb 19, 2015

Organic Keyword Count

Organic Keyword CountSEMrush's estimate of the number of words for which you rank in the top 20 results.


As of Feb 19, 2015

Organic Traffic

Organic TrafficSEMrush's estimate of your monthly organic search visits.


As of Feb 19, 2015

Organic Cost

Organic CostSEMrush's estimate of the cost (in USD) to purchase Adwords to drive an amount of traffic equivalent to your organic search traffic during one month.


Rival IQ: Digital Marketing Analytics with a Competitive Edge

Get a copy of the Cruise Lines landscape for your Rival IQ account here:

http://bit.ly/1lOp6cF


Thank You

@rivaliq

https://twitter.com/RivalIQ

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