rittal – design guidelines for packaging

Rittal – Design Guidelines for Packaging

Rittal Design Guidelines for Packaging

Rittal Packaging

Application

Design elements

1

2.1

2.2

2.3

2.4

3.1

General

Fronts and sides

Labelling

Special types

Variants

Colours

Updated: July 2016

1 General

Updated: July 2016

These instructions apply to the printing of Rittal packaging

boxes worldwide. They are binding for both in-house produc-

tion and purchased merchandise.

The specifications define which packaging box is to be used

as part of the product creation process.

If the existing box is modified, these Guidelines should be

adhered to.

As a general principle, all information on the box is written in

English.

Because we use a variety of different packaging formats,

there are various different templates which may be used for

positioning the individual, fixed elements.

The packaging type is determined by the size of unit that is

being packed.

XX XXXXXXXXX XXXXXXXX XXXXXX XXXXXX

X 0-0000-000 / 0 XX / X00

0000.000XX

Platzhalter

EAN 13 (SC2)

Rahmen löschen

Made in XXXXXXXX 0000000MMJJTT

The following packaging types have been defined:

Logo Packaging

height variants height from-to

Type A9 150-299 mm

Type A8 300-399 mm

Type A7 400-549 mm

Type A6 550-699 mm

Type A5 > 700 mm

Special types

Type A5b Centre part, portrait format various

Type A5c Slip boxes for stretch film wrapping various

Type A5d Stretch film hood packaging with separate lid and edge protector various

Type A5e Stretch film hood cover with edge protector and central black band various

Variants

Variant 1 Large-format packaging

Variant 2 Height < 150 mm (type A9 landscape)

Variant 3 Landscape formats

Variant 4 Product illustration for high-end products

Variant 5 Boxes with divided surfaces

Updated: July 2016

Proportions

2 Application 2.1 Fronts and sides

Size and positioning of the elements:1 Item label (space holder)

DIN A9 to A5 - as large as possible!

Label height ≥ logo height). Limits:

Top flush with logo, bottom at least

1/2 free space distance. 1 free space

from left-hand edge. Positioning

frame for attaching an adhesive

label. Wording printed directly onto

the box is admissible. This uses a

different template than for labels.

The labelling itself should comply

with “VA-KP-SCM-003-009 Rittal

Labelling Guidelines for Packaging”.

If, in exceptional cases, the use of

one product label is sufficient, this

should be communicated to the

relevant service-provider (see also

point 2.2).2 Logo

Top centred 1/2 logo width under-

neath the top band.

From square formats, the spacing

changes to 1/2 logo height.3 Top/bottom black band

1 logo width. For portrait formats top

and bottom, for landscape formats

left and right. The black bands con-

tinue onto the side parts, and where

necessary, the lid and base. 4 The value proposition

“Rittal – The System…”

1 logo height. 1 free space distance

from top edge and side.5 Handling notices & environmen-

tal information

Field size corresponds to the 2

left-hand vertical bars of the Rittal

logo. Bottom centred, 1 free space

distance from bottom edge.

Handling notices to

DIN EN ISO 780:

Graphical symbols give clear informa-

tion on handling of the packaging and

its contents (e.g. “Do not stack”, “Top”,

“Protect from damp” etc.). The sym-

bols used are defined by the Logistics

department in line with the product

specification. Any special handling

instructions should be clearly indicated

on the packaging.

Environmental information:

Refers to information on environmental

directives or laws which are met or

complied with by our products. The

information to be used is determined

by the relevant PM. The RESY symbol

should be displayed on boxes in ac-

cordance with the Labelling Guidelines.

1

4

5

3

2

3

halbeLogobreite

Schriftzugbis Unterstrich

Log

ohö

he

Freespace

Freespace

Free

spac

e

Log

ob

reite

1234567Made in Germany 01152

XX0000.000

MUSTERTEXT DEUTSCHMUSTERTEXT ENGLISCH

Step 3:Select product label size

Logo height

Free space

Free

sp

ace

Step 1: Define logo size (A9 to A5)

Log

o w

idth

Step 2:Calculate the spacing!Logo from top edge:half logo width, from square formatshalf logo height distance

Labels flush at the top!

2 left logo bars, vertical

Free space

Halflogo width


X 0-0000-000 / 0 XX / X00

0000.000XX

Platzhalter

EAN 13 (SC2)

Rahmen löschen


Stand: Juli 2016

Proportions

2 Application 2.1 Fronts and sides

Size and positioning of the elements:1 Item label (space holder)

DIN A9 to A5 - as large as possible!

Label height ≥ logo height. Limits:

Top flush with logo, bottom at least

1/2 free space distance. 1 free space

from left-hand edge. Positioning

frame for attaching an adhesive label.

Wording printed directly onto the box

is admissible. This uses a different

template than for labels.

The labelling itself should comply

with “VA-KP-SCM-003-009 Rittal

Labelling Guidelines for Packaging”.

If, in exceptional cases, the use of

one product label is sufficient, this

should be communicated to the

relevant service-provider. (See also

point 2.2).2 Top/bottom black band

1 logo width. For portrait formats top

and bottom, for landscape formats

left and right. The black bands con-

tinue onto the side parts, and where

necessary, the lid and base.3 The value proposition

“Rittal – The System…”

1 logo height. 1 free space distance

from top edge and side.4 Handling notices & environmen-

tal information

Field size corresponds to the 2

left-hand vertical bars of the Rittal

logo. Bottom centred, 1 free space

distance from bottom edge.

If the sides are wider than 1 logo height including free space, a second product label of equal size is attached to one side.

For narrower sides, where possible, smaller product labels are used. Please ensure the correct orientation in the warehouse.

Example of wide side Example of narrow side

Free

sp

ace

Free

sp

ace

Logo height


X 0-0000-000 / 0 XX / X00

0000.000XX

Platzhalter

EAN 13 (SC2)

Rahmen löschen



Free space

1

2

24

3

Updated: July 2016

Labelling elements

2 Application 2.2 Labelling

Shipping label (space holder):

The size is variable.

Position negative centred on the

lid/from a height of 1500 mm:

Positive on the rear right. On film

packaging, centred on the rear. If

the packaging is too small, dispense

with the shipping label! It will then

appear on the outer packaging.

The RESY symbol:

The same size as the handling sym-

bols and positioned in the centre of

a concealed lid flap. Alternatively,

on a base flap. A separate number

is printed for each manufacturer!

If this is unknown: Use without the

number.

10XXX

Adhesive item label :

Printed item code

Shipping label

Item label (space holder):

The label size is determined by the

free space remaining on the front

of the packaging. DIN A9 to A5 - as

large as possible! Remember that:

Label height ≥ logo height

Wording printed directly onto the box

is admissible. This uses a different

template than for labels (see below).

With very narrow packaging

the label or printed wording is on the

front, centred underneath the logo,

and a correspondingly smaller label is

accommodated with a space holder

or printed on the side.

Examples:

Platzhalter EAN 13 (SC2)Rahmen löschen

XX 0000.000

MMJJTT 0000000Made in XXXXXXXX

XX XXXXXXXXX XXXXXXXX XXXXXXX XXXX

X 0-0000-000 / 0 XX / X00


XX 0000.000

Made in XXXXXXXX

XX


XX0000.000


X 0-0000-000 / 0 XX / X00



Made in XXXXXXXX

XX0000.000

XXX XXXXXXX000 x 000 x 00

Space for date print:

Free space for imprint.

Height as for packaging symbols, length at least 100 mm.

The position is specific to each packaging and is to be clarified by the

manufacturer.

XX XXXXXXXXX XXXXXXXXXXX XXXXXXX XXXXX

X 0-0000-000 / 0 XX / X00

0000.000XX

Platzhalter

EAN 13 (SC2)

Rahmen löschen


Positioning withvery narrow packaging

Free space


Free space

Free spaceFor example: In the bottom band, on the front

For example: On the base flap

Free

sp

ace

Free

sp

ace

Updated: July 2016

Example

2 Application 2.3. Special types

Type A5b

Centre part/black band with

portrait format packaging:

If the overall height of the packaging is

more than twice the width, then an area

in the centre of the packaging face for

a promotional message may be print-

ed on a black band as per the image

below.

Height: 1 logo height, position centred.

Font: New Helvetica for Rittal as per

sample.

The product label is on the front, cen-

tred underneath the logo, because a

stabilising packaging strap is tensioned

vertically over the left and right side

sections.

Logo height

Free space

Free

sp

ace

Log

o w

idth

Logo height


Free space

Free

sp

ace

Promotion label 420 x 120 mmSpace holder centred

Halflogo height

Halflogo width


X 0-0000-000 / 0 XX / X00

0000.000XX

Platzhalter

EAN 13 (SC2)

Rahmen löschen


Shipping label forheight > 1500 mm:

On the rear at the right, at logo height

Updated: July 2016

Example


Free space

Min. free space Free

sp

ace

Free

sp

ace Free space

Log

o h

eig

ht

Log

o h

eig

ht

Hal

flo

go

hei

ght


X 0-0000-000 / 0 XX / X00

0000.000XX

Platzhalter

EAN 13 (SC2)

Rahmen löschen



Free space


X 0-0000-000 / 0 XX / X00

0000.000XX

Platzhalter

EAN 13 (SC2)

Rahmen löschen


Type A5c

Separate lids/bases for

shrink wrapping:

The logo height is determined by the

height of the separate lid, whereby 1

free space is deducted for each side.

With these fitted lids, the printing (value

proposition and logo) must be moved

inwards accordingly, The Rittal logo is

printed on the separate lid.

The product label is centred on the

front of the film, and the shipping label

on the rear of the film, RESY symbol

on a concealed flap or on the cover

surface.

Here, the value proposition has dif-

ferent proportions (see light grey logo

dimensional units below).

Updated: July 2016

Example


Type A5d

Stretch film hood packaging with

separate lid and edge protector:

The logo height is determined from the

height of the slip lid, whereby 1 free

space is deducted for each side.

With fitted lids, the printing (value

proposition and logo) must be moved

inwards accordingly. The contour of

the logo is on the slip lid.

The product label is centred on the

front of the film, and the shipping

label on the rear of the film, RESY

symbol on a concealed flap or on the

cover surface.

Here, the value proposition has dif-

ferent proportions (see light grey logo

dimensional units below).


X 0-0000-000 / 0 XX / X00

0000.000XX

Platzhalter

EAN 13 (SC2)

Rahmen löschen


Shippinglabelrear

Free space

Min. free space Free

sp

ace

Free

sp

ace Free space

Log

o h

eig

ht

Log

o h

eig

ht

Hal

flo

go

hei

ght

*Any handling symbols should be pro-

vided separately (e.g. as labels in the

base section).


Free space

*

Updated: July 2016


Example

Type A5e

Stretch film hood packaging with

corner elements:

The logo size is determined from the

width of the corner element, whereby

1 free space is deducted on each

side. The top/bottom bands have 1

logo height plus free space.

The logo is centred at the top of the

corner elements.

The Claim has the same width as the

logo and is positioned 1 free space

from the top edge.

The product label should be as large

as possible. Both product and

shipping label are positioned in the

centre on one side.

Logo width

Freespace

Free

spac

e

Free

spac

e


Freespace

Shippinglabelrear

Freespace

Free

spac

e

Free

spac

e

Logo height

Freespace

Free

spac

e

Free

spac

e

Freespace


X 0-0000-000 / 0 XX / X00

0000.000XX

Platzhalter

EAN 13 (SC2)

Rahmen löschen


The logo size is determined from the

width of the corner element, whereby

1 free space is deducted on each side.

The top/bottom bands have 1

logo height plus free space.

The logo is centred at the top of the

corner elements.

The Claim has the same width as the

logo and is positioned 1 free space from

the top edge.

The product label should be as large

as possible. Both product and

shipping label are positioned in the

centre on one side.

2 Application 2.4. Variants

Updated: July 2016

Example

Variant 1:

Packaging size is larger than the

possible printing area

Rittal TS 8 enclosure as an example:

Unfolded, the packaging height is more

than 2 metres. The technically feasible

printing area is significantly smaller.

In such cases, the top and bottom

bands are eliminated, and the elements

from this zone are moved towards the

centre of the packaging.

The black band is always central

around all sides of the packaging and

the position of the logo. product labels

and other graphical elements is calcu-

lated from here (see light grey dimen-

sional units, right).

A print template is used for various

packaging heights, and is always

centred in the height of the front side.

The value proposition is centred in the

black band. The width is equivalent

to 2 logo heights.

The product labels are on the front,

centred underneath the logo and on

one side at the same height, because a

stabilising packaging strap is tensioned

vertically over the left and right side

sections.

These design guidelines also apply to

smaller TS 8 packaging, possibly with a

smaller logo and dimensional units.

Logo height

Log

o h

eig

ht

Log

o h

eig

ht

Ban

d: S

ide

heig

htC

entr

ed

Halflogo height

Halflogo width


X 0-0000-000 / 0 XX / X00

0000.000XX

Platzhalter

EAN 13 (SC2)

Rahmen löschen


Halflogo width


X 0-0000-000 / 0 XX / X00

0000.000XX

Platzhalter

EAN 13 (SC2)

Rahmen löschen



2.5logo heights

2205 top edge of front surface




2005 bottom edge of front surface





X 0-0000-000 / 0 XX / X00

0000.000XX

Platzhalter

EAN 13 (SC2)

Rahmen löschen



X 0-0000-000 / 0 XX / X00

0000.000XX

Platzhalter

EAN 13 (SC2)

Rahmen löschen



Updated: July 2016

Example

Variant 2:

Item label type A8 landscape

format – height less than 150 mm

Here, landscape format is used instead

of portrait format for the label height =

logo height.

The logo size corresponds to A9 for-

mat, and the distance of the logo from

the top band may be reduced to 1 free

space, enabling space-saving design

even with smaller boxes.

Free

sp

ace

Log

o

heig

ht

Free space

Free

sp

ace

Log

o w

idth(Change distance between

logo/top black band to 1 free space if necessary, label is flush at the top)

Free space

Free

sp

ace

Free

sp

aceXX 0000.000

Made in XXXXXXXX

0 XXX00

Placeholder textEAN 13 (SC0)Delete frame, please!

00000000MMJJTT


Free space

Free

sp

ace

Variant 2b:

Item label type A8 landscape-

narrow formats

With extremely narrow packaging (here:

150 mm), the logo is no longer centred

but instead moved to 1 free space on

the right, enabling space-saving design

even with smaller boxes.


Updated: July 2016

Examples

Variant 3:

Landscape formats

Here is an example with landscape-for-

mat A8 label – the positioning applies

proportionately to all sizes.

The logo height corresponds to the

product label height of A8 landscape.

With these types of very small side

heights, the logo is positioned with a

distance of just 1 free space below the

top edge.

If possible, a second product label is

positioned on one of the sides.

A second example with a portrait-for-

mat label.

Once again, the size of the logo and

arrangement of the elements are based

on the packaging types in the matrix.

Once again, the product label is

selected as large as possible and is

positioned flush with the logo at the top

(see point 2.1).

Free

sp

ace

Free space

Log

o

heig

ht

Free space

Free

sp

ace

Free space

Free

sp

ace


XX 0000.000

MMJJTT 0000000Made in XXXXXXXX


X 0-0000-000 / 0 XX / X00


Free space

XX XXXXXXXXX XXXXXXXX XXXXXX XXXXXXX 0-0000-000 / 0 XX / X00

0000.000XX




Updated: July 2016

Shippinglabel

Example

Variant 4:

Product illustrations

For our high-end products, a product

illustration may be printed as a line

drawing that extends across the front

and side of the packaging.

It extends over the front and side.

The item code must never touch the

line drawing illustration. Where appli-

cable, the code description may be

moved upwards (here it is in line with

the bottom edge of the logo, a second

product label on the left side is not

shown).


X 0-0000-000 / 0 XX / X00

0000.000XX

Platzhalter

EAN 13 (SC2)

Rahmen löschen



X 0-0000-000 / 0 XX / X00

0000.000XX

Platzhalter

EAN 13 (SC2)

Rahmen löschen


Shippinglabel

Example


Variant 5:

Boxes with divided surfaces

For shallow packaging with a divided lid

surface, the front is printed, even if it is

smaller.

Updated: July 2016

The printing on the divided lid surface is

omitted (except for the black bands).


0000.000XX



Shipping label


0000.000XX



With very shallow box formats, the

labelling can only be printed on the

divided surface. The elements must be

adapted accordingly.

3 Design elements 3.1 Colours

Hinweis:

Vorzugsweise sollte der Vierfarbdruck verwendet werden. Die angegebenen Sonderfarben geben nur annähernd die Farben der Euroskala (CMYK) wieder. Unabhängig vom gewählten Farbsystem entstehen Farbabweichungen ebenfalls durch das zu bedruckende Material. Die Farben sollten immer über 100 % Deck-kraft verfügen und keine Abstufungen aufweisen.

Euroskala (Four-colour printing)

Pantone(Special colour)

HKS(Special colour)

RAL(Paint colour)

RGB(Monitor colour)

Rittal Grün C: 100 % M: 0 %Y: 86 % K: 3 %

Pantone 348 C HKS 54 RAL 6024 R: 0 G: 142 B: 79Web: #008e4f

Rittal Hellblau C: 100 % M: 20 %Y: 0 % K: 0 %

Pantone 3005 C HKS 47 RAL 5015 R: 0 G: 139 B: 208Web: #008bd0

Rittal Dunkelblau C: 100 % M: 60 %Y: 0 % K: 0 %

Pantone 2945 C HKS 39 RAL 5005 R: 0 G: 94 B: 168Web: #005ea8

Rittal Violett C: 50 % M: 100 %Y: 0 % K: 0 %

Pantone 513 C HKS 29 RAL 4008 R: 147 G: 17 B: 126Web: #93117e

Rittal Pink C: 0 % M: 100 %Y: 20 % K: 0 %

Pantone 214 C HKS 32 RAL 4010 R: 227 G: 0 B: 106Web: #e3006a

Rittal Black C: 40 % M: 0 %Y: 0 % K: 100 %

Pantone Black C HKS 88 RAL 9005 R: 0 G: 0 B: 0Web: #000000

Euroskala (Four-colour printing)

Pantone(Special colour)

HKS(Special colour)

RAL(Paint colour)

RGB(Monitor colour)

Friedhelm Loh Group Black

C: 0 % M: 0 %Y: 0 % K: 100 %

Pantone Black C HKS 88 RAL 9005 R: 0 G: 0 B: 0Web: #000000

Updated: July 2016

rittal – design guidelines for packaging

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