rita jane gabbett: bridging the digital skills training gap
DESCRIPTION
Slide presentation from ASBPE's June 3, 2010 webinar. Rita Jane Gabbet, executive editor of Meatingplace.com, tells how she and her staff got the skills that helped turn Meatingplace.com into a successful site.TRANSCRIPT
Janie Gabbett, Executive Editor
What editors said was important
• 86% said writing and editing Web content
• 83% said managing work flow between Web and print
• 62% said writing/posting/managing blogs
Help!
Digital news offering on www.meatingplace.com
• Two daily (yes, twice daily) spot news e-newsletters
• Emailed newsbreaks as warranted
• Daily blogs (7 industry expert bloggers)
• Daily tweets (typically 2 per day)
• Online technical articles
• Online photo essays
(same staff produces monthly magazine)
Writing and Editing Web Content
Less is moreJust the factsPrettier prose in print
Faster is betterTweaking our technology Adding B2B context to breaking news
Headline writingWelcome to handheld hell
Understanding our Web $$ modelTracking readership dailyReaders vs buying influences
Feeding the beast
Writing and Editing Web Content
• Technology
• Training
• Lessons learned
Feeding the beast
Writing and Editing Web Content
• It’s a jungle out there• Playing to our strengths
with story choice and context
• Respecting our readers’ time
• Information is power• Tracking click-throughs
and adjusting content
Lessons learned
Managing workflow/workload between Web and print
• Ownership
• Flexibility
• Discipline
Playing nice
Managing workflow/workload between Web and print
• Technology
• Training
• Lessons learned
Playing nice
Managing workflow/workload between Web and print
• Everyone must be able to do everything…but must NOT do everything every day.
• Division of labor is a moving target
• The door swings both ways
Lessons learned
Launching and posting blogs
• Technology
• Training
• Lessons learned
Letting the horses out of the barn
Launching and posting blogs
• The more time we spend on the front end teaching bloggers how to blog for our Web audience, the less time we need to spend over the long haul.
• But there is still care and feeding involved
Lessons learned
Learning as we go
• 90% of our training has been informal
• We have relied on:– Each other– Our IT colleagues– Our own research– Trial and error– Webinars like this one!
A little help from our friends