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1 Risky Deleuzian Double Spiral-Antenarratives and Sensemaking of Academic Capitalism David M. Boje Draft 1 June 2017; Revised19 October 2017 Due to Gephart, Miller, and Helgesson’s Routledge Companion to Risk, Crisis and Emergency Management This chapter focuses on a Deleuzian theory of double spirals, extending it to changes of public university sensemaking in times of crisis. I add an antenarrative theory understanding of Deleuzian ‘semiotic’ spiral systems. Specifically, risky double spiral-‘antenarratives’ are in play in schools of business around the world, as public universities are being deterritorialized and reterritorialized in academic reorganization schemes, including using business process reengineering to institute academic capitalism in so-called ‘knowledge economies’ under conditions of defunding by the State. Double-spiralling antenarratives enact between localized living stories webs and long-lived organization-narratives (or petrified & formalized narratives & counternarratives) that mix in unanticipated ways that call forth monsters from the deep, out of the abyss of nothingness, of common sense and nonsense, becoming phantasms. My contribution is to apply Deleuzian sense to sensemaking, to theorize ‘double-spiral-antenarrative’ in relation to prospective sensemaking processes as phantasms arise from the depths to crack the surface of sense-nonsense. Double spiralling, back-and-forth, between future and past, presents organizational strategic shapes and pathways and rhizomatic movements of academic capitalism, riskier and more absurd nonsense, than ever before. As autoethnographer, I am complicit, and my own paranoia is an axis of both sense and nonsense I participate in: playing the publishing game in rank journals, doing outcome assessments for AACSB reaccreditation, and so forth, that I believe don’t help research or pedagogy. INTRODUCTION The purpose of this chapter is to explore the central role that sensemaking plays as administrators communicate formal narratives (& counternarratives) about the State financial crisis, what the public university is doing, and will do in the future, to respond to anticipated additional crises in late modern capitalism. It is also my own schizophrenia, my paranoid complicity in publishing games of sense and nonsense. My brain is like Velcro to the negative news coming out day after day about downsizing the university, increasing workloads, complying to more surveillance routines. These significations attune me to fear, anxiety, and turbulence. It’s difficult to remember how privileged I am: white, male, tenured, had

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RiskyDeleuzianDoubleSpiral-AntenarrativesandSensemakingofAcademicCapitalism

DavidM.Boje

Draft1June2017;Revised19October2017DuetoGephart,Miller,andHelgesson’sRoutledgeCompaniontoRisk,Crisisand

EmergencyManagement

ThischapterfocusesonaDeleuziantheoryofdoublespirals,extendingittochangesofpublicuniversitysensemakingintimesofcrisis.IaddanantenarrativetheoryunderstandingofDeleuzian‘semiotic’spiralsystems.Specifically,riskydoublespiral-‘antenarratives’areinplayinschoolsofbusinessaroundtheworld,aspublicuniversitiesarebeingdeterritorializedandreterritorializedinacademicreorganizationschemes,includingusingbusinessprocessreengineeringtoinstituteacademiccapitalisminso-called‘knowledgeeconomies’underconditionsofdefundingbytheState.Double-spirallingantenarrativesenactbetweenlocalizedlivingstorieswebsandlong-livedorganization-narratives(orpetrified&formalizednarratives&counternarratives)thatmixinunanticipatedwaysthatcallforthmonstersfromthedeep,outoftheabyssofnothingness,ofcommonsenseandnonsense,becomingphantasms.MycontributionistoapplyDeleuziansensetosensemaking,totheorize‘double-spiral-antenarrative’inrelationtoprospectivesensemakingprocessesasphantasmsarisefromthedepthstocrackthesurfaceofsense-nonsense.Doublespiralling,back-and-forth,betweenfutureandpast,presentsorganizationalstrategicshapesandpathwaysandrhizomaticmovementsofacademiccapitalism,riskierandmoreabsurdnonsense,thaneverbefore.Asautoethnographer,Iamcomplicit,andmyownparanoiaisanaxisofbothsenseandnonsenseIparticipatein:playingthepublishinggameinrankjournals,doingoutcomeassessmentsforAACSBreaccreditation,andsoforth,thatIbelievedon’thelpresearchorpedagogy.

INTRODUCTION

Thepurposeofthischapteristoexplorethecentralrolethatsensemaking

playsasadministratorscommunicateformalnarratives(&counternarratives)about

theStatefinancialcrisis,whatthepublicuniversityisdoing,andwilldointhe

future,torespondtoanticipatedadditionalcrisesinlatemoderncapitalism.Itis

alsomyownschizophrenia,myparanoidcomplicityinpublishinggamesofsense

andnonsense.MybrainislikeVelcrotothenegativenewscomingoutdayafterday

aboutdownsizingtheuniversity,increasingworkloads,complyingtomore

surveillanceroutines.Thesesignificationsattunemetofear,anxiety,and

turbulence.It’sdifficulttorememberhowprivilegedIam:white,male,tenured,had

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mostawardsatmyuniversity,includingRegentsProfessorship,andhave(people

tellme)mostcitedpublicationsofanyoneincollege.Yet,Iwonder,willour

departmentbefodderforthenextroundofdownsizing,willIbepushedasideso

cheaperandyoungercontract-facultycanbehired.Atmyuniversitytenured

professorshavebeenreleased(e.g.inEngineeringCollege,theRegentsdecided

SurveyEngineeringDepartmentisnotneededanymore,andthosefacultyarenow

gone).“TheLasCrucescampuswilllose126positions—89thatarevacantand37

thatarefilled—andengineeringsurveyingandtheequestrianteamareplannedfor

elimination.”1

IhavenoticedthemoreIresistandrebelagainsttherealityofthe

downsizingandreengineering,itseemstogetworseforme.Ineedtobeabletoin

theeyeofthestormandwatchthereorganizingpasswithoutbecomingfearful,

anxious,orworried.Ikeepwaitingforthestormtopass,andreachacalmand

peacefulstateofmind.Iamexperiencingalienation,alackofenthusiasmfor

anythingbymyteaching.

ThischapterisrelevanttothetheatricgestureinRebeccaSchneider’swork2

tosensemakingofinstitutionalchangeandpersonalchangeIamexperiencinginthe

publicuniversity,whichIinterpretas‘TamaraLand’theater(Boje,1995;Hitchin,

2014).Thisisalsoanautoethnographyabouttheboth/andconjunctionthat

punctuatesemioticstorytellingsystemsandstructuresofinstitutionalchangein

spaceandtimeofTamaraLandwheremanyactorsaretellingstoriessimultaneously

indifferentrooms,andmovingbetweenrooms,inactsofmovingsensemaking.My

performancesmovingbetweenroomsatmyuniversityreplayandcounter

1NMSUbudgetcutstargetacademic,athleticprogramDamienWillis,LasCrucesSun-NewsPublished6:42p.m.MTJuly13,2016,accessedOctober182017,http://www.lcsun-news.com/story/news/education/nmsu/2016/07/13/nmsu-plans-cut-positions-well-surveying-equestrian/87045282/2In1990aNativeAmericangroupSpiderwomanTheaterperformedaplaycall

‘reverb-ber-ber-ations’(Schneider,2017).

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conditionsofsubjugationtoacademiccapitalismthatisradicallytransforming

manypublicuniversitiesaroundtheworldintotheneoliberalimageofpublic

educationdrivenbymarketforces.

MytheoreticalapproachistoextendsensemakingwithaDeleuziandouble

spiral,andsomeantenarrativetheory,tomakesenseofrecurringcrisesfacingthe

publicuniversity,inmonstrousadmixturesofdifferenceandrepetition.The

financialcrisisof2008wasnotourfirstone.WhenIarrivedatthisuniversityin

1996,therewasafinancialcrisisthrough1998,thenanotherinthe2008mortgage

crisis,andnowthe2016crisisthatcontinuestoescalate.Whatisinteresting,the

powersthatbe,thosestrategiccentraladministrationplanners,inallthreecrises,

decidedtomergeourmanagementdepartmentwithmarketing,andeachtime,put

thePh.D.onthechoppingblock(orunderclosescrutinyorsuspendedfundingof

assistantshipstillfurthernotice,andsoon).

InPart1ofthechapterIintroducedouble-spiralantenarrativetheory.In

Part2,Iapplythetheorytothesituationofrisktouniversitiesofcurrentneoliberal

ideologyandthepracticesofdownsizinghappeningworldwidetomostpublic

universities.InPart3,Iexaminesomealternativestodownsizingandreengineering

universityacademiccapitalismprocesses.

PART1:Deleuzian-Double-SpiralAntenarrativeTheory

MymainthesishereisthatDeleuzian-spiral-antenarrativesareradically

differentfromWeickianretrospectivesensemaking,andthetwoaremixing

together.Besidesretrospectivenarrativesensemaking,Deleuzeaddsafocusison

multiplicitythatspirals.Iseeimplicationsforantenarrative-spiraltheory:

“Antenarrativeisthefragmented,non-linear,incoherent,collective,unplottedand

pre-narrativespeculation,abet”(Boje,2001:1).Inantenarrativetheory,thereisa

fore-caringforthefuture,thathappensasaprocessbefore-narrativecoherence,and

involvesmaking‘bets’or‘antes’onthefuture,bringingonepotentialfutureinto

Being,ratherthanmultitudeofpotentialfuturesthatcouldbecultivatedand

attendedto(Boje,2001;Boje,Svane,&Gergerich,inpress).

Inthe‘retrospectivesensemaking’ofevents,suddeninterruptionsorcrises

totheday-to-daytriggersensemaking,andachangeincognition,becausethe

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expectedeventdidnotoccur.Thisleadstofurthersensemaking.Inadditionto

Weickianepistemic(waysofknowing)approach,Iwouldliketodevelopamore

ontologicalunderstandingofprospectivesensemakingprocesses.Iamnotlimiting

sensemakingtolanguageuseintexts,conversations(speechacts),anddocuments

(writtendiscourse).Antenarrativehasotherformsbetterconsciousnessand

mattering.AsWeick(2012:145)putsit,“Totalkaboutantenarrativeasabetisalso

toinvokeanimportantstructureinsensemaking;namely,thepresumptionoflogic.”

Weick(2012:145),continues:

“Antenarrativessetupasimilardynamic.Thetransitionfromstorytonarrativeisfosteredbythebeliefthatthefragmentswillhavemadesensealthoughatthemomentthatislittlemorethanapromise.Sensemaking,storytelling,andorganizingbecomelinked,inaTreasuryinquiryorarecountingofone’slifestory,whenactorssaytothemselvesandothers,Iwillhavemovedonwiththeseunplottedfragmentsbecausetheypromisetoamounttosomethingeventually.Eventhoughclosureisbeingdisplaced,experienceandactionandactivitycontinuetobuildup,whichincreasestheprobabilitythatorder,coherence,aplot,andstabilitywillsomehowbestirredup.Thisisaminimalistaccountoforganizing,which,minimalthoughitis,includesstory(inBoje’ssenseofantenarrative),ordering,action,sensemaking,andstabilizing,inthecontextoftheimpermanentandthetemporary.”

Storytellingsemioticsystemshaveformsofcontentthatareinseparableand

atthesametimeindependentofformsofexpression(linguistic,bodylanguage,

dramaturgical,graphical,numericinterpretation,sociomaterial,andsoforth).

Thereisadiversityofsignregimesinstorytellingsystems(narrative&

counternarrative,livingstoryweboftellingyetanotherlivingstory,andanother,ad

infinitum,andantenarrativesofforecaringinadvanceoftheseotherformsof

expression).

Storytellingistheorizedhereasasemioticsystem(Deleuze&Guattari,1987:

111).This‘storytellingsemioticsystem’istheorizedhere(seeFigureOne),asa

dynamicdiversityofmixingformalizednarrative(&counternarrative),livingstory

webs(ofonestoryresultingintellinganother,andmoreafter),andantenarrative

processesofforecaring(forehaving,foreconception,forestructuring,&foresight)

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(Boje,2014;Boje,Haley,&Saylors,2016;Boje,Svane,Henderson,&Strevel,in

press;Boje,Svane,&Gergerich,inpress).Therearedifferencedramatizations,

immanenceenunciations,andrepetitionregimesinthese‘Triadicstorytelling

semioticsystems.

Figure1:StorytellingTriadicSemioticSystems

TheStorytellingSemioticSystemsisatriadicofthreesignregimes

(narratives&counternarratives;livingstorywebs;antenarrativesofforecaringin

advance).

Antenarrativebeganwithadoublemeaning:beforenarrative(1stmeaningof

antenarrative)andwhatarebetsonthefuture(2ndmeaningofantenarrative)(Boje,

2001).Therearetwoadditionalmeaningsofantenarrativethatweredevisedafter

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theantenarrativehandbook(Boje,2011).Theofbetweenlivingstoryrelationsand

dominantnarratives(3rdmeaning)andfinallythebeneathindeeperstructuresof

conceptionandcontext(4thmeaning)(Boje,2014;Boje,Haley&Saylors,2016).

Togetherthesethreerealmsofstorytellingaremixturesofregimesofsignsand

nonsensethathavepragmaticimportance.

PART2:Deleuzian-AntenarrativeDoubleSpiralsofAcademicCapitalism

Here,Idevelop,hownotonlyretrospectivesensemakingnarratives(Weick,

1995)butalsoprospectivesensemaking‘antenarratives’before-narratives,beneath,

andbetweennarrativesandlivingstories(Boje,2001,2008,20111,2014)playa

roleinthecrisis-managementprocess.Toaccomplishthisobjective,Ireviewkey

featuresofthepublicdocumentssentaroundbyadministrators,andothersposted

onwebsites,toaccountforcrisis-teamdeliberations(seeonlinedocuments

athttps://transforming.nmsu.edu/team-6/).However,keepinmind,thisisnota

publicinquiryintofinancialcrisis,itismyowncriticalanalysis.Therearemany

untoldstories,manyfragmentsandsnippetsofantenarrativesense-nonsense

circulatinginthecrisis.Thisrelationbetweenretrospectiveandprospective

sensemaking,andthewaysofcentralizedcontroloverparticipationtocontroland

administer,steer,andshapetheofficialnarrative.Thisallhaspracticalandfuture

researchimplicationsforcrisissensemaking.

Thetriggeringevents(dropingas&oilseverancetaxbase,Governor’s

vetoesofthehighereducationbudget,andsoon)becameapretextforuniversity

administration(BoardofRegents,Chancellor,Provost,VPs)tomakepreemptive

moves.Inanticipationoflargebudgetdeficits,facultysalarieswerefrozen,senior

(older)tenuredfacultyintwoPh.D.department(includingmyown)weregiven

additionalcourseloads,thefundingforfuturegraduateassistantshipswasputon

holdforoneofthetwentyuniversityPh.D.programs(alsotheoneIamin),andso

on.Asestimatesofeconomicdownturnemerged,whatIwillcallthe‘ThereIsNo

Alternative’(TINA)narrativebecameconstructed.IntheTINAnarrative,thereisno

alternativebuttocutbackonfaculty,graduatestudent,andstaffpositions,freeze

hiringofanyreplacements,andengageinthekindsofbusinessprocess

reengineering(BPR)theDeloitteconsultantsrecommendedtotheadministration.

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Thisincludedformingsixtaskforcestoreorganisetheuniversity,cutpositions,

combineunitsordepartmentswithfewerremainingpositions,soastosavemoney

ondepartment/unitheads,andeliminateredundantadministrativeassistant(&

secretarial&workstudy)positions.

Thereisastrongandwidespreadneoliberalassumptioncalled‘ThereIsNo

Alternative’(abbreviatedTINA)inourNewMexicodiscussionofthenecessityof

implementingneoliberalideasystemsandpolicies,torespondtotheNewMexico

dropinoilandgasprices.Theproblemwiththeassumptionisthattheprivate

market(e.g.oilandgas)cannotsupportthelegislativerevenueneedsforK-12or

highereducation.ThepolicychangetoputNewMexicoonanoilandgasrevenue

standardwasimplementedbyformerGovernorRichardson.TheresultisatNMSU

allcollegesandadministrativeunitsaremakingbudgetcutsbetween5and6.2%,

andeliminatingjobs(&benefits),outsourcingprograms(e.g.HealthCenter

outsourcedtoMemorialMedicalHospital).anddefundingprograms(e.g.Equestrian

program)tocovertheshortfall.

CrisisisdefinedbyRobertGephart(2007:125)as,“amajor,unpredictable

eventthatmayproducenegativeoutcomesincludingsubstantialdamagetoan

organizationanditsemployees.”Isubmittoyouthereader,ouruniversities,and

ourschoolsofbusinessareinunpredictablecrisesresultinginriskofsubstantial

negativeoutcomes,damagetohighereducationanditsfaculty,staff,andstudents.

FollowingGephart(2007:123)Icontendthatsensemakingaboutthelatestfinancial

crisisofauniversityanditscollegesisanimportantfeatureofinquirydiscourseand

documents(suchasmasterplan,AACSBreaccreditation,minutesofmeetings).Iask

whysuchinquiryisnottakingplace,andinputbecomessimulacra,ritualsofsense,

afterthefact?Gephartdefinessensemakingasaprocessbywhichpeopleconstruct

senseoutofsharedmeaningforsocietyanditskeyinstitutions(Gephart,1993:

1469;Gephart,2007:123).“Sensemakingthusinvolvesconstructingfeaturesofthe

worldthatthenbecomeavailabletoperception”(Gephart,1997:588;Gephart,

2007:124).Weick(1995:14,588)arguesthatsensemakingisaninventionprocess

thatprecedestheinterpretationprocessofgivingretrospectiveaccountsofpast

eventsandactionsmeaningtothecollectiveaudience.Iwillassertthatmoreis

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goingoninsensemakingthanWeick’s(1995:5)processofenvironmentalscanning,

interpretation,andresponses.Therearealsowaysinstitutionalsensemakers

manageandcontrolthenarrativeinwaysthatisnotaboutaccuracyorambiguity

reduction.Thereisacreationofideologicalmeaning,waysoffamingthecrisisand

thenecessaryresponses,astheonlypossibleresponses.This,Iargue,occursby

stagingacrisisinquirythatdoesnothavethekindofwideparticipationand

accountabilitythatonesexpectsofpublicinstitutions.Formostofitshistory,

organizationalsensemakinghasbeenlookingretrospectively,backwardupon

experience,unabletomakeprospectivesensemakingbetsonthefuture(i.e.antes).

Retrospectivessensemakingnarratives(Weick,1995;Czarniawska,1997,1998,

2004)andhasbeenunwilling,untilquiterecently,toaddressantenarrativenotions

TheexceptionisWeick(2012:145):“Thisisaminimalistaccountoforganizing,

which,minimalthoughitis,includesstory(inBoje’ssenseofantenarrative),

ordering,action,sensemaking,andstabilizing,inthecontextoftheimpermanent

andthetemporary.”

Ourcurrentroundofdownsizingandreorganizationafterfinancialcrisishas

everythingtoduewithneoliberalsignificationsandenunciationsofcommonsense.

Thebasicideaofneoliberalismideologyistolet‘freemarket’economichasmaterial

consequence,forcingadownsizingofthefundingK-12andhighereducation(i.e.

publicuniversitiesinNewMexico,inIllinois,andnationally,andmovingglobally).

NeoliberalismisatermcoinedbyAlexanderRustowin1938.NobelPrizewinner

FriedrichvonHayekattheendofWWIItookitup.Itbecametheeconomic

philosophyofMiltonFriedman(‘thebusinessofbusinessisbusiness;’NovelistAyn

Randalsopopularizedit.NeoliberalismpoliciesinNewMexicoarebasedonAdam

Smith‘freemarket’rationalityof‘survivalofthefittest.ItcombineswithHerbert

Spencer’s‘SocialDarwinism’,lifeofhumanbeingamountstosurvivalofthefittest

asnaturalselectionofthemarketactstoselectfittesttosurvive,whiletheunfit

poorshouldnotbeaidedbytheState.Suchneoliberalism‘freemarket’ideasare

beingusedintheStateofNewMexicotojustifybudgetcutstoitspublicuniversities.

Ibelievepublicuniversitiesarecaughtinadoublespiral:adownwardspiral,

withonefinancialcrisisafteranother,andtheupwardspiralphantasmofneoliberal

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nonsensetoexplainstrategicdownsizing,reengineering,outsourcingofacademic

capital(Boje&Hillon,2017;Boje,Hillon,&Mele,2017).Thisdoublespirallingplays

havoconthesurfaceofsenseinseparablefromnonsense.Iwilldiagramwhatare

themainthemesofthepaperinthisdoublespiralthatdrawsontheworkof

Deleuze(1990,1994),andDeleuzeandGuattari(1987).

Figure2:DoubleSpiralSemioticStorytellingSystem

KeytotheFigure2Diagrammatic:Thetwospiralsmoveaboutadouble

axisofparadigmaticandsyntagmatic(Deleuze&Guattari,1987:131).Paradigmatic

isdefinedasasocio-economyoftwoormorepersonsinanorganizationofpower

relations(subordinationoffacultytodeansanddeanstoprovostandchancellor,

departmentalization,collegeassemblagesofdepartmentcurriculum,state’sbudget

poweroverpublicuniversities).“Capitalisapointofsubjugationparexcellence”

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(IBID.p.130).Syntagmaticisdefinedashowsignsrelatetootherself-consciousness

signs,makingsignssignifierstoothersignified(coursestomajors,degreestocareer

entry,publicationstotenureandpromotion,journalorcollegerankingsto

universitylegitimacy).Thosespiralloops,assemblingarounddoubleaxesarecalled

'whorls.'Theupwardspiralhastokeepproducingmorewhorlstoavertentropy

collapse.Thedownwardspiralgeneratesitswhorlsandmustcreatemoreofthem

tosustainitsownentropy.Thedoublespiralsemioticsystemhasupwardand

downwardforces(downtoabyssindeathspiral,andupwardstouplifttohigher

freedomsofmovement).Theorangedottedlinesassemblestorytelling

interpretativedevelopmentinbothupanddownspiraldirections,telling

interpretationsbetweenwhorls,linkingwhorls.Bluedottedlinesconnectsigns

referringtoothersignswithinandbetweenspiralwhorls.Onecantakealineof

flightoutofauniversity(jumptoanotheruniversity,orretire).Sometimesthatline

offlightisscapegoating,andthesinsoftheuniversityleavewiththedesignated,

signifiedgoat.Therearefoursignifyingsemioticregimes(presignifying,

countersignifying,signifying,andpostsignifying).Antenarrativesareforme,

presignifyingsemioticregimesinactsofforecaringthatbothdeterritorializeand

territorializeandreterritorializeinadvancepreparations.Narratives(and

counternarratives)areparadigmatic-signifyingsemioticregimesoftheState(by

defundingmuchofit),itsGovernor,andUniversityRegents,andmediaina

deterritorializationofhighereducation.Therearecountersignifyingsemantic

regimesofhowsyntagmatic-numbers(measures,metrics,rankings)areusedas

enunciationexpressionbyWarMachinetoeffectactualdestructionandabolitionof

universitydisciplinesandfunctions,inthatmannerofdeterritorializationin

numbersgames.Thereisapostsignifyingsemioticregimeofredundancyof

consciousness,akindofsubjectificationofstorytellingenunciation(narrative)in

passionallinesoforganizationofpower,adeterritorializationtoabsolutenegation.

Manyregimesofsignsco-constellatetheupwardanddownwarddouble

spiralsemioticstorytellingsystem.Thedownwardspiralextendsintotheabyssof

nothingness,outofwhichupwardspiralformationsarepossible,asentitiesand

interpretationsarisefromthedepth,becausespiralsmustkeepproducingmore

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whorls,generatively,orfacetherisksofentropy.Thedownwardspiral,inthiscase

ofauniversity,anditsschoolofbusiness,hasdespoticpolitics,lotsof

reorganizationbycentraladministrationtoenactdownsizing,lotsofbureaucratic

standardizationandreaccreditationisomorphicmimicry(especiallyAACSB,which

isexploreinnextsection),andpurgingfacultyateveryturningwhorl(by

encouragingretirement,orscapegoating).I,ofcourse,amrebelliousandproduce

chaptersandarticles,likethisone,asformofresistancetononsensechanges(Boje

&Hillon,2017;Boje,Hillon,&Mele,2017).

Ourchancellorkeepsputtingoutspinon(countersignifying)numerical

narratives:

“Chancellor'sCornerOct.16,2017NewMexicoStateUniversityhasonceagainbeenrecognizedasoneofthetopuniversitiesintheworldinthisyear’sCWURWorldUniversityRankings.Accordingtothepublication,ourgreatuniversityranksinthetop2.3percentofdegree-grantinginstitutionsofhighereducationworldwide.”

Whilethereisthatonestatisticsof2.3%inonecategory(worldwide),ifyou

lookatallthenumbers,acounternarrativetellsadifferentnumbersgameranking

result.Outof311universitiesrankedbythereport,NMSUfallsinthebottomtiersin

fivecategories:3

“#198(tie)inNationalUniversities

#209(tie)inHighSchoolCounselorRankings

#106(tie)inTopPublicSchools

#216(tie)inBusinessPrograms

#125(tie)inEngineeringPrograms(doctorate)atschoolswhosehighest

degreeisadoctorate”

Inadoublespiralstorytellingsemioticsystem,therearealwaysmultiple

regimesofsigns,amongothers.Narrative,livingstory,andantenarrativearemixing

formsofexpressionconstitutiveofsemioticstorytellingsystems.Eachofthe

regimesofsigns(narrative,livingstory,&antenarrative)haspragmaticimportance

3USNewsandWorldReportrankingsofuniversities,accessed16October,2017https://www.usnews.com/best-colleges/new-mexico-state-university-2657

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intheupwardanddownward,leftandright,inwardandoutwardsignifyingforces

andcounter-signifyingforcesofsemioticstorytellingsystems.Thedoublespiral

storytellingsystemisrhizomaticinseveralways:(1)multiplicitiesofmovement,(2)

deterritorializingandreterritorializingtransformations,(3)polymorphouswaysof

passingthroughmanyphasesandstages,and(4)nomadicassemblages(offshoots,

breakouts,roots).

Crisisleadershipinitiatedpostcrisisconsultancy,settinguptaskforces,and

enactingchangesinthebudgetandpersonnelassignments.Thetriggeringeventof

thisfinancialcrisis,wasadropinthegasandoilprices,resultinginadipin

revenuestothestate,whichadecadeearlier,madegasandoilseverancetaxes

(collectionsfromextraction)themajorsourceoffundingofK-12andhigher

educationinthestate.HereIwillapplyfourkeyfactorsthatdefinecrises(adapted

byGephart,2007125-126):

1. Whattypeofcrisisisthis?

2. Whatarethesignalsofthecrisis?

3. Whatcrisissystemsandorganisationalstructuresgetimplemented?

4. Whoarethecrisesstakeholders,includinggroupsandinstitutions

affectedbycrisis?

Whattypeofcrisisisthis?Itismorethanthemostrecentofalonglineof

financialcrises.Thecrisisleadershipwasinitiatedtodobudget(pre-crisis)audits

oftheuniversitybeforethethelegislaturefinalizeditsstatebudgetforhigher

educate.Thebudgetswerereassessedduringthelatestcrisis,whichasyethasnot

ended.

Itisaboutwaysneoliberalideology(whichmyeconomiccolleagueonthe

Team6,academicreorganizationassemblage,tellsmeisa‘strawman’)hasseeped

intotheadministrativeorderoftheuniversity,asaphantasmofmadness,amonster

arisingfromthedeepabyss.CanIremaincalminthisstorm,findingcontentmentin

myteaching,mywriting,andsoon?Ibegantostudyhowthepublicuniversityis

changingandtransforming,andcritiquingouruniversitystrategyofdownsizingand

reengineering(Boje&Hillon,2017;Boje,Hillon,&Mele,2017).Iamawareofmy

ownactiveandpassiveresistance,andcomplicityinthesechanges.CanIjustbe

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hereteachingandresearching,givingservice,andnotworryaboutwhatisbefalling

theuniversity,thestate,thenation,andthewholeworldofhighereducation.

RiskyImpactsThelowerclassstudentfindsuniversityeducationfarther

awayinpossibility.Theupperclassfamilysendstheirchildrentotoptier

universities(Standard,Carnegie,Harvard,andsoon).Thesehavetuitionof$50,000

ormoreperhearforanundergraduatedegree(e.g.Stanfordcharges$62,000).

NMUSchargedresidents$6,729ayear,undergraduatebeforethemostrecent

tuitionhike.Yougetwhatyoupayfor.Standardforexamplehasa95%graduation

rate,whileouruniversitygraduates46%.MaincampusenrolmentatNMSU

decreasedby8.2%overthepreviousyear,andhasbeendecreasingyearbyyearfor

pastfiveyears.NMSUadministrationputonemilliondollarsintobillboardand

movietheatreads.Thereissomegoodnews.Marketingexpendituresofonemillion

dollarshasresultedina22%increaseinfreshmannumbersforSpring

2017.4Nationallyitexceeds$1trillion.PublicuniversitiesinNewMexicotrap

studentsintuitionincreases,higherloandebt,whiledeliveringcareersatlowwages

toworkoffthestudentloandebt.

Thepayscale.comwebsiteindicatesthatNMSUhasa46%graduationrate,

andUniversityofNewMexicoa48%rateofgraduation.Icompiledalistofpeer

institutions.RegionallyonlyUniversityofTexasatElPaso(38%)hasalowerrate.5I

hypothesizethatthisexplainsthedifficultyofNMSUinincreasingitsenrolment.The

budgetcutsdisproportionatelyimpactedthefivecollegesinouruniversity.

NewMexicohighereducationhasundergonethreeeconomiccrisesduring

my20years.Firstthefinancialcollapsein1997whenIwasdepartmenthead.

Secondthe2008-2009bankandmortgagecrisis.ThirdtheState’soilandgas

revenuefundingcrisisexpectedtolastatleastthreeyears.

WitheachNewMexicocrisis,therearefourkindsofneoliberalpolicies

4SeeSunNewseditorialApril172017,accessedSeptember15,2017athttp://www.lcsun-news.com/story/opinion/editorial/2017/04/17/marketing-effort-pays-nmsu/100570976/5SeePayscale.comwebsiteanddataofNMSU,accessed18October,2017athttps://www.payscale.com/research/US/School=New_Mexico_State_University_-_Main_Campus/Salary

14

implemented:

1.Lowerthestateexpenditurestopublicuniversities,reduceI&Gsubsidies,

andattempttotransferthegapinfundingtoprivatemarketinitiatives,such

asArrowheaddevelopmentofrevenuesfromfaculty,studentand

communitymemberpatents.

2.Institutebudgetcutsforfaculty,staff,andgraduateassistantships;cut

academicprogramsandsupportunits.

3.Implementtightertop-downcontrols,centralizedecision-making,

standardizecurriculum(eliminatecourseoptions),andincreasefocuson

annualperformancereviews,outcomesassessment,&accreditation

preparations.

4.Implementadministrativepracticestocreate‘docile’facultybodiesthatdo

notresistincreasedtop-downbureaucraticcontrol,surveillance,and

recurrentmeetingsonconformingtoreaccreditationreporting.

Myanalysisisthisisanideologicalfightinthepoliticaleconomy,with

dramaticconsequencesforhighereducation.Thereisawarbetweencompeting

ideologies.InNewMexico,themostdisadvantaged,marginalized,andhighestchild

povertyrate,and2ndhighestfamilypovertyrate,aredeeplyimpacted.

Therootsofthisbudgetcrisisarenotjustoilandgas,norjustthe2008

financialcrisis.Rather,thereisastalematebetweentheRepublicanGovernors(such

asBruceRauner,Illinois;SandaMartinez,NewMexico)makingthevetoand

spendingcutstoeducation,anddemocratcontrolledstatelegislatures.Thiscreates

adownwardspiralofhardshiponthemostimpoverished.Bothgovernorscallfor

reducingroleofgovernmentinprovidingsocialservices,socialjustice,andsocial

safetynet.

Inantenarrativetheory,multiplecyclesrecur,deviatecircularity,and

accumulatedifferencesthatmorphintodouble-spiralfractalofhistoricalprocesses

(Boje&Henderson,2014;Henderson&Boje,2015;Boje,2015).Inter-connected

fractalpatternsformmultifractals.Fractalsaredefinedasrepeatingpatternsof

self-samenessacrossvariousscalesofmagnification.Fractalstorytellingisaboutthe

15

patternsoffavorskindsofantenarrative-fractalstoformorganizationalbehavior

habitsself-samenessacrossscalability.Forexample,abureaucracyiswhen

organizationalprocessesrecurquiteexactlyincycles,andchangequiteslowly.Ina

branchingfractal,silosform,asthelayeringofhierarchysegments(branches).Next,

Iorganizemyanalysisintonovellasofparticularphantasms,andIplaydetective,to

answer,‘whathappenedtopublicuniversity?’

PhantasmofReengineeringAcademia

Theseare‘eventcrises’ofsenseand‘publicsectorcrises’oflossofstate

funding,andfinancialcrisismanagementbytheuniversitytoconstructsensible

narrativesoutofnonsense.Thereforethisisanautoethnographicstudy,crisis

managementconsultingandreorganizationusedatalargesouthwesternuniversity

intheUS,intheformofbusinessprocessreengineering,andmyownparanoid

storytellingofitsturbulenceandchaoticnonsense.Whathappenedtoour

university?Answer:nonsense.Ononehand,Stategivestheuniversitymillionsto

buildthephysicalplantofauniversity,refurbishdorms,buildnewdorms,new

buildingforourcollege,andisaddingashoppingmall,andextendingthegolfcourse

to27holes.Ontheotherhand,allthewhile,facultysalariesarefrozen,college

budgetaresweptintocentraladministration.BoardofRegentspaid$622,700to

businessprocessreengineeringconsultants,DeloitteConsultancy,toprovidethe

BoardofRegentsaPowerPointevent,tolegitimateparadigmaticaxis(seeFigure2),

aneoliberal(right-turning)narrativeofhowtoreorganize(left-leaning)academic

units,combinesmallerunits,downsizetheremainingfaculty,driveresisting-change

facultyintojumpingshiporretiring,allthewhileincreasingtheirworkloadof

survivors.Thisisanexampleofasemioticstorytellingsystem,adoublespiralwith

upwardanddownward,leftandrightmovingsignificationandre-paradigmatic

shuffling.Ifthiswasanisolatedcase,Iwouldkeepquiet,butcolleaguesaroundthe

worldworkinsimilarinfernosofsense-nonsense,e.g.,CopenhagenBusinessSchool

andotheruniversitiesinDenmark,purgeofhumanities(Bülow&Boje,2015)

Mydetective’sassessmentisthishasacceleratedriskofdisplacingtenured

faculty,createdthelowestmoralinuniversityhistory,forcedouthigherpaid

tenuredfacultytomakeroomforlesserpaidcollegeandadjunctfaculty,completely

16

overworked,jeopardizingtheefficacyofresearchandteaching,inoneofthepoorest

statesofall.ItalsolegitimatedhigherStateinvestmentsinbuildings,landscaping,

includingachangetotheuniversities‘masterplan’document,expandingthegolf

coursefrom18to27holes,buildingahotelandshoppingmall,andincreasingthe

investmentinthecenterforpatentingandsellingfacultyinventions.6Severalteams

wereappointedbycentraladministrationtocarryouttheimplementation.Intop-

downchange,therewerenopublichearingsorinquiresaboutthemanyuniversity

andstatefinancialcrises,andtheirsensemaking,onlytheresultsofcentralchanges

arebeingannounced,withpromisesofparticipation,promisedsometimeinthe

future.

First,Iheardthatthedeantoldaretiredfacultyofmanagementthathe

(dean)doesnotlikemanagementdepartmentPh.D.programandcannotmake

senseofit.Moreaccuratetosaythedeandoesnotacceptoursenseofwhatmakesa

successfulprogram.Ithereforedonothavepositivepredictiononthemeetingin

Novemberwithdeanofcollegeanddeanofgraduatecollege.Ourdoctoralstudents

arestillbeingcoercedintoteach45to55studentsindistanceclasses,whichpast

departmentheadswouldneverhaveallowed.

AsIunderstandhistory,therewasanactualempiricalstudyoftheNMSU

Ph.D.programsefficacy(scholarship,placement,etc.),andweranked2ndoutof20

NMSUdoctoralprograms.Ratherthanbuilduponasuccessfulprogram,itappears,

bymyreadofthestateofaffairs,ourprogramisbeingsacrificedtokeeptheother

businessgraduateprogramsflushwithgraduateassistantships.

Second,Team6hassomedistortednumbers,anuntoldstory,andsome

interpretationsofinterest;7Seethis'untoldstory',inthespreadsheetthatshows

noneofthepeeruniversitieshavecombinedmanagementandmarketing(asweare

beingencouragedtodo),andsomeputsupplychaininmarketing,othershave

6NMSUMasterPlans,oldandnew,areonline,accessed19October,2017athttp://architect.nmsu.edu/masterplan/7Team6minutesandsummaryreportsareavailableonline,accessed19October,2017athttps://transforming.nmsu.edu/team-6/

17

organizationstudiesandmanagementdepartment.8Seconduntoldstory:Thereis

nodataondoctoralprograms.Somenumbersarenotcurrent,suchasthisonethe

showstheNMSUmanagementdepartmenthas14faculty,whichIthinkisabitofan

exaggeratednumber(wehavenomorethan8,plusaninterimdepartmenthead).9

SeeMarch6meetingnotes,hasacounternarrativetowhattheProvostsharedwith

facultyonOctober12ththatpaintsafarlessrosypictureofNMSUmimeticmodeling

ofASUthantheProvoststatementtofaculty.10

Provostputsthenarrativethisway"ArizonaStateUniversityhasbecome

knownasthemostinnovativeuniversityintheUnitedStatesandproudlytoutsits

academicreorganization,whichitclaimshasbrokendownsilos,encouraged

collaboration,andservedasacatalystforinterdisciplinaryresearch.”

Team6Minutesreportitthisway(March6,IBID.):

"ArizonaStateisthe“poster-child”foratop-downreorganizationprocess.Theyfacedadirefinancialsituation.Itwasstatedthatin2009,beforetheirsecondreorganization,assistantfacultywerelaidoff.Weneedtobeconsiderateoffacultysecurity.ASUcameoutgreatintheendaftermuchconsternation.Adiscussionwasheldaboutthe“CollegeofSTEM”andASU’suseofcontingentfaculty.Wecannotjust“plopdown”theASUmodelhere.Theinterdisciplinaryresearchmodelisgoodbutcanweactuallyseparateadministrativestructures?"

ThenifyoulookattheproposalImade,andSodidGraceAnn,separately,to

create'ensemble'leadershipandorganization(seeRosile,Boje,&Claw,2016),this

matches,whatASUisdoing,afterdoingtheirsecondreorganization.AsProvost

Howardputit:

8Team6Spreadsheetaccessed19October,2017athttps://transforming.nmsu.edu/wp-content/uploads/sites/80/2017/07/NMSUPeerStructure.xlsx9Team6studydocumentaccessed19October,2017athttps://transforming.nmsu.edu/wp-content/uploads/sites/80/2017/07/scanned-document-updated.pdf10DocumentfromTeam6,ontransformingNMSUintoamodeluniversity,suchasArizonaStateUniversity,accessed19October,2017athttps://hr.nmsu.edu/transforming/wp-content/uploads/sites/80/2017/02/TEAM-SIX-Minutes-March-6.pdf

18

“Anotherdistinguishingcharacteristicisjointappointments.Seniorfacultymembersareexpectedtohaveaffiliationswithmorethanonedepartment,whichbreaksdownsilos,encouragesinteractions,andleadstonovelpartnershipsandresearchprograms.StronginterdisciplinaryeducationandresearcheffortsaredeeplyembeddedinallaspectsofASUincludingtheinterdisciplinaryfacultieswithintheschools.ThereorganizationofASUbeganabout15yearsago,andwasdrivenbythevisionofPresidentMichaelCrow,whobelievedthatthetraditionalorganizationoffacultyintounitsfocusedonadisciplinewasstiflingcreativityandinterdisciplinaryresearch”(IBID).

PhantasmofAACSB

Whatmakesourbusinessschoolssouniform?Businessschoolsaresubject

tostronginstitutionalmimetic(isomorphism-conformity)pressures(Wilson&

McKiernan,2011).Scott(1995:3)definesinstitutionsas“cognitive,normativeand

regulativestructuresandactivitiesthatprovidestabilityandmeaningtosocial

behavior.”Theprocessofinstitutionalizationhappensovertime,inhistoryof

peopleandgroupswithvestedinterests(Scott,1995:18).Icontendthat

institutionaleffectsspreadthroughanorganizationalfieldbythreeisomorphism

(similarity)mechanisms:coerciveisomorphism,mimeticisomorphism,and

normativeisomorphism.Businessschools,forexample,haveallthreeisomorphic

mechanismsimposeduponthem,promotingrepetitionofinstitutionallifeandbelief

systemsandculturalmoresandmaxims(unquestionedwaysofdoingthings)

presentintheirinstitutionalmacroenvironmentofbusinessschools.

AACSB(re)accreditationisalsoaccompaniedbyheavyfinancialandhuman

resourcecostsinvolvedinaccreditationandmaintenance(McKee,Mills,&

Weatherbee,2005).Theydrawonnet-institutionalandlegitimacytheory.Third-

partyrankingsystemsandexternalaccreditationsignalinstitutionalsuccessor

failure.AACSBInternationaldiditsownreportabouttheproliferationofbusiness

schoolrankingsystemsthat“haveconsistentlycausedconcernamongAACSB

Internationalaccreditedschoolsandmembers”andfoundtherankingstobe

“subjectivesandgenerallynotjustified”(AACSB,2005:2,7).LikeAACSB,the

rankingdatacanbeexpensiveforschoolstoprovided,andmayresultinhiring

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additionalstaff,andextraordinarytimeformanpowertopreparemediasurveysin

theverificationprocesses.Finallythe“highlyvisibleandinfluentialroleofdatain

rankings,hasbeenarecipeforhighlyimplausibledata”(AACSB,2005:7).

IarguethatAACSBandrankingdataconstituteaDeleuzianphantasmof

prospectivestudents,alumni,andmajordonorspayingattentiontorankswho’s

variablesanddefinitionsareconstantlychanging(AACSB,2005:2).Thephantasm

createspressuretocontinuetheAACSBandrankingschemestosustainlegitimacy.

TheAACSBaccreditationprocessinvolvesmanystepsofselfassessmentreports,

annualreviews,andstrategicplanningexercisesoverfiveyear.Withastampof

approvaltheraining,reporting,andplanningexercisescontinuetopromoteAACSB

versionofqualitybycontinuousimprovement.

Inrelationtosensemakingthesynthesisofisomorphicmechanismsof

legitimacyandlegitimationconstitutesasensemakingactionofrepetitionofnorms,

maxims,beliefs,values,andmeaningstosocialexperiencesofretrospection

sensemakingtoobtain,retain,orenhancelegitimacytofacilitatesurvivalin

obtainingresources,andcommunicatesymbolsoflegitimacytothelarger

institutionalenvironment.

Egoistically,severalchangesmadebyAACSBarecategorisedbyMcKee,Mills

andWeatherbee(2005:292)in“adeliberateattempttocreateorreinforce

perceptionsofitslegitimacy”thataresymbolicandsubstantive.Forexample,

AACSBin1980s,agrowingdisenfranchisementwithAACSBwasoccurringinthe

ranksofbusinessschoolbands,withcomplaintsthataccreditationstandardswere

unevenlyapplied,andfavoredwealthierresearch-orientedschoolsoverteaching

ones.ItgavetherivaltoAACSB,theAssociationofCollegeBusinessSchoolsand

Programs(ACBSP)competitiveadvantage.AACSBrespondbycommissioningthe

LymanPorterandLawrenceMcKibbon(1988)three-yearstudy.Thishadthe

institutionaleffectofsubmittingAACSBtoexternalscrutinybythirdparties,and

constitutionasymbolchangeinthesenseofrespondingtodynamicsofitsown

institutionalenvironmentconstituents.Theresultingchangeintheprocesswasto

institutethemissionbasedapproach,toaccommodatebothteachandresearch

focusedbusinessschoolmissions.Businessschoolwithundergraduateprograms

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versusthesewithmastersand/ordoctoralprogramscouldparticipateinthe

accreditation.Therefore,anytypeofbusinessschoolprogram,couldreceiveAACSB

consultation,andeventuallysucceedintheaccreditationprocess.Nobusiness

schoolprogramwasexcluded,andallwereco-opted.Inlate1990sAACSBexpanded

itsco-optingapproachinseriesofpilotstudieswithhad-pickedelitebusiness

schoolsinMexico,Europe,Asia,andSouthAmericawithinvitationstopursue

AACSBaccreditationstandards,and“canbeviewedasanattemptbytheAACSBto

‘extenditslegitimacy’intoneworganzafieldsintheinternationalinstitutional

space”(McKee,Mills,&Weatherbee,2005:293).By1997,AACSBwasawarding

accreditationoutsideofNorthAmerica.

FromaWeickian(1995)sensemakingperspective,AACSBwasrespondingto

theconcern,“Ifinstitutionalactorsontheinternationalscenehavedifficultyfeeling

theycanbepartofanorganizationthatsovisiblyreinforcesintsAmerican

perspective,theneliminatingthisreferencewouldseemimportant”bystrategic

cultivationoflegitimacyinternationally(McKee,Mills&Weatherbee,2005:293).

Nevertheless,internationalbusinessschoolshaveisomorphicprecesses,essentially

imitating(mirroring)theUnitedStatesideologicalprofessoriateculture,beliefs,

orthodoxy,values,mores,conformity,andmaxims—toreinforceresearchand

teachinglegitimacyclaims.Theconcernistheisomorphismcreatesconformityto

Americanroutines(recipes)inwaysthatreducediscretionamongparticipant

choicesinordertosustainAACSBaccreditation.Deansandotherbusinessschool

administratorsmakepragmaticchoicestochangecollegenormsandmethodsof

operationbelievedtoenhancelegitimacyandsecuresurvivalbysymbolicactions

(Meyer&Rowan,1977:349).Isomorphicpressureshavecreatedasituationin

which“U.S.businessschooldeansaredisadvantagediftheydonotrecognisedthe

legitimacyoftheAACSBthroughactivepursuitofAACSBaccreditation—the

mantleoflegitimacy”(McKee,Mills,&Weatherbee,2005:296).

Oneenvironmentalfactor,isthedecreaseinstateandfederalfundingof

highereducationintheUnitedState,whichmakesthecostofAACSBaccreditationin

hiringextrastaff,takingupmoretimeofexistingfacultyandstafftime,being

increasinglyacostlyburdenduringbudgetcutting.Inotherwordsthereisa

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tradeoffbetweenthesymboliceffectofAACSBlegitimacy,andsustainingcontinued

programsubstantivecompetitivenessinatimeofhighereducationdisinvestment.

ThereisalsothecriticismthatAACSCB,eveninitsmissionform,presentsacookie-

cutterapproachtobusinessschooleducation,decreasesprogramminginnovations,

andisalossofcontrolovercurriculumrequirementsthatasonedeanput“maynot

maketotalsense”byforcingchangesthatlimitpotentialinordertoconformto

AACSBstandards(ascitedp.297).Inotherwords,theAACSBisomorphicpressures

resultinbusinessschoolsadoptingmechanismsofconformitytoallotherschoolsin

institutionalfield(oftheUS),renderingattainmentofanystrategicdifferentiation

problematicbothinUSandinternationally.WeasfacultyfollowtheAACSBrules,

norms,andmaximsaboutoutcomesassessments,and‘jumpthroughtheAACSB

hoops’withoutactuallybelievingtheymakesense,actuallyresultinquality

improvements,orthattheprocessofAACSBmeasurementisscientific,orisnot

utternonsense,anddoitanyway,inodertosustainthemantleoflegitimacy.

Worse,asmayactuallymakeanaccreditedbusinessschoolweakerby

institutionalizedisomorphism(conformity)andthecostoftheAACSBhoop

jumping.

WilsonandMcKiernan(2011)arguethatthereisevidencethatbusiness

schoollegitimacyinsocietyhasplateaued,giventhedecliningMBAenrolment.

FurthertherigorousoftheMBAprogramshasslipped,given25yearsagoMBAs

studied50hoursaweek,comparedtolessthan15hoursaweek,thesedays.

Further,thetreadmillofteachingandadministrativecommitteeworkisbecominga

heavierburden,resultinginfarlesstimeforresearch.Theresearchitselfissaidto

betheory-grounded,butoftenirrelevanttoneedsofpractitioners.Wilsonand

McKiernanalsofocusontheisomorphismcritiquesofbusinessschoolrationality,

theirconformitytoAACSBregimenormative,embeddingprocesses,andrule

patternspressurestosustainsymboliccurrencyofaccreditationwhiledecreasing

businessschools’strategicchoices.FurtherAACSBperpetuatesanelitismof

accreditedschoolsandwhatisconsidered‘good’pedagogicaldeliveryandresearch

ofabusinessschool,isthestatusquooftheNorthAmericanmodel.

IntermsofDeleuziandifferenceanrepetition,AACSBisomorphism

22

pressuresdonotjuststandardise,theyenforceconformitytowhateveryother

businessschoolisdoing(normativeisomophism),andpunishdifferences(coercive

isomorphism)inorganizationalstructuresandprocess.

AsIrevisethischapterdraft,wearecominguponreaccreditationbyAACSB

visitingteam.Myreadoftheofficialcollegenarrativeisitreportsmanagement

graduates,includingPh.D.graduates,butdoesnotdealwiththeissuesofthe

attritionoffaculty(wearealmosthalfwhatweoncewere),thenon-decisionto

continuefundingdoctoralstudentsatthispoint(andthisusedasleveragetogetus

toconform),thein-group-out-groupdivisivestyleofleadership,theworkload

expansionfortenuredprofessors(unlikeanypeerinstitution),thefactthatdoctoral

studentscourseshavetoomanystudentsinthem,everyweekmoreadviseesare

addedtomyworkload,andsoon.Thenarrativeaccountdealswiththesurface

numbersandqualitativesuccesspoints,butnotthedeeperhistoricalissues,avoids

theissuesofleadership.

Wewilllikelygetreaccredited;dowecelebrateorweep?Weinpublic

universities,aroundtheworld,haveexperiencedaseriesoffinancialmarketcrises

inmortgageandrealestatethatareentangledwithWallStreetspeculativemarkets,

andgovernmenteconomicpolicies(mark-to-marketaccountingrules,interestrates,

etc.)thatresultedinlessstatemoniestoallocatetopublicuniversityfunding.Long

waveeconomiccyclesallowpredictionofcyclic-fractalsthatamplifyorcontractinto

spiral-fractals.

Academiccapitalismisproducingmodelsofreality,refiguringhigher

education,alwaysincompleteandpartial,doneagainandagain,thesociomaterial

relationships,changingthesociomateriality,bridginguniversitypeopleandthings

differently.Thereislotsofturnover,lotsofadjunctsandtemporarycontractors

movingintodisplaceseniorfullprofessors.Theethicofcareisshiftinginrelation

tothesociomaterialre-con-figuring.Thereareamyriadoflivingstoriesintra-active

withthenewsociomaterialityentanglement,withsocialchangesandmaterial

changesrockingbackandforth,tackingbackandforth,re-con-figurationofhigher

educationreality.

Mygesturesatworktravelthroughspacesandtimesthatareinflectedbya

23

spectrumofpoliticaleconomyagendas(Schneider,1997,2017).Onepolitical

economyagendaiscalledacademiccapitalism(Slaughter&Leslie,1997;Slaughter

&Rhoades,2004:1,305)thatrestructuresworkinpublicuniversityinwaysthat

mirrorcorporation,ashighereducationisbeingcorporatizedinthe‘new’economy.

Academiccapitalismmeansuniversitiesapplyingforpatent,trademark,and

copyrightforintellectualpropertydevelopedbyfaculty(Slaughter&Rhoades,

2004:91).Moneyfromprivatisingdiningservices,bookstores,addingshopping

mall,hotel,golfcourse,andsooncanbeshiftedfrominstructionaltonon-structural

areas.Meanwhiletheinfrastructureandadministrativeorderswellstohandlethe

‘administrativeacademiccapitalism’(Slaughter&Rhoades,2004:32).

Ouruniversityhasbeenpromotingacademiccapitalismchangesovertime,

sinceIcametoworkhere,in1996.Academiccapitalismitselfwasspottedinthe

1970-sinpoliciesamongstatesystemsofhighereducation,togenerateepatent,

copyright,andtrademarksfromappropriationsoffacultyintellectualproperty

rights.Insteadoffreeflowofknowledgeintheknowledgesociety,thenew

knowledgeregimeofacademiccapitalismwasthatoftheknowledgeeconomy,and

waystocommodifyknowledgeinlearningandresearchregimes.Academic

capitalismisaccompaniedbydownwardspiralofstatesupportforpubliceducation

(K-12&highereducation)nolongerseenasanimportantpublicgood.Asstate

supportforpublicuniversitiesdeclined,tuitionswereincreases,andahostof

auxiliaryenterprisescalledrevenue-generatingoperations(Slaughter&Rhoades,

2004:299)wereadded.Thisisnotjustabouteconomiccrisis.Itisalsoaboutthe

battlebetweensocialist(orprogressive)andneoliberalideologies(thattookshape

withThatcherinUKandReaganinUSinlate1970sandearly1980s).Insum,

academiccapitalismisanewknowledge/learningregime(pp.36,40),233where

presidentoftheuniversitybecomesCEO,provostbecomeshumanresourceofficer,

andtheboardofregents(ortrustees)becomestheboardofdirectors,andstudents

becomecustomers,andknowledgebecomesacommodity.Thestudentdebtfrom

increasedtuitionhasbecomecomparabletodeftofbuyinganewhome,witha30

yearmortgage.

Academiccapitalismintheneweconomyispunctuatedbyaseriesof

24

economiccrisesresultinginsstrugglestocutbudgetandwhogetswhatisleft.The

NeoliberalStateCorporationsareworkingcloselywiththeneoliberalstateto

constructtheneweconomyofthe21stcenturyuniversity.“Theneoliberalstatehas

developednewlegislationandregulationstocoverknowledge-basedproducts,

processes,andservicesintheneweconomy,extendingglobalprotectionto

commercialendeavorsofcorporationsanduniversities”(Slaughter&Rhoades,

2004:21).Marketforcesrhetoricisusesasatropetolegitimateprivatizationand

marketisationofthepublicuniversityintheneoliberalstate.Thepublicuniversityis

privatisingandcommercializingintellectualprofit,raisingtuitiontocompensatefor

declineinstatefunding,andreorganisingtoextracthigherratesofsurplusvalue

fromthelaborprocessesoffaculty,staff,graduateassistants,andworkstudy

students.Thetrendisindeskillingtheprofessor,whileincreasedigitaltechnologies,

thatcombinetojustifyhiringmoreadjuncts,andmorecollegefacultythatdolotsof

teachingbutarenotexpectedtodocuttingedgeresearch(whichisacontradiction

togeneratingintellectualpropertytransferabletotheuniversity,thenforsaleto

corporationswhotakethatknowledgeoutofthepublicsphere).

Ouruniversityinstalledacademiccapitalismthathasturnedtheuniversity

intoabusinessmodelofefficiency,downsizing,Deloitteconsultingfirmshiredby

ourBoardofRegentstoenactmoreandmorereengineering?Rather,thancoactive

democraticparticipativegovernanceattheuniversity.,arewelookingatthe

reengineersenactmentofmoreandmorecoercivetop-downpower.Iwonderif

thereistoomuchTaylorism,toomuchauthoritarianadministrativeorder,andan

erosionofacademicandstudentcommunities.NMSUiscompletingitsinstallof

autocratic,top-downacademiccapitalismandDeloitteconsultants'businessmodel

atourpublicuniversity.Thisprocesserodescivility,community,andisagainstthe

idealsofAmericandemocracy.Theuniversityisbeingdeskilled(displacing

professionalstaffandfacultywithlowerpaidpeople)inarelentlesslyandruthlessly

administeredentrepreneurialmodelofcompetitiveindividualism.Asouruniversity

deskillsitsfacultyandstaff,andlowersthequalityofitsuniversityeducation,while

promotingthebusinessmodelofpower-overhierarchy,whatissacrificedis

participativedemocracy,sharedgovernance,equalcitizenship,andcivilrights.

25

TINAPhantasm

Iparticipatedingenerating(critical)counternarrativestotheadministrative

order’s‘ThereIsNoAlternative’(TINA)narrative.Thereareseveral

counternarrativesmembersofstudentandfaculty,andyourtrulycirculatedin

emails,blogposts,newsinterviews,YouTubes,meetings,academicpublications,and

speechesatmarches.Whileimportantplacesandtimesofsensemaking,the

counternarrativeworkwasnotpowerfulenoughtomitigatebeliefintheTINA

narrative,orstoptheimplementationofBPRandreorganization.IntheTINA

narrative,thisreengineeringandreorganizationwastheonlyalternativeconsidered

bytheadministration.Therewasnocallforparticipation,nosharedfaculty(orstaff

orstudent)governance.Thehazardoftheemergenceofthefinancialcrisishadto

bedealtwithbyswiftanddecisiveactionofthecentraladministration.Formal

participation(accordingtoTeam6memberinourcollege)wouldbearrangedin

2018,afterthecrisis.Therewereemails,briefingsbytheChancellorandProvostto

thefacultysenate,studentsenate,andthestaffunionanditsmembers,inviting

participationtoTeam6,however,therearecostsofbringingcritiqueofthe

dominantreorganizationapproachtocollegeadministrationorcentral

administrationattention.Withresistancecomesretaliation(increasedcourseload,

beinginvestigated),bullyingandshaming(inthreehoursessionbyan

administrator),anddemonizingmeasprimarywhistleblower.Inthisstate,bullying

isannoyingbutnotillegal;retaliationagainstawhistleblowerisillegal.Iwas

labeledatroublemaker,arebel,malcontent,amemberofthedepartmentof

insurrection,andasocialpariah.

Someadministratorsresisted,inotheruniversities.Forexample,atapublic

universityinthesamestate,thechancellorresignedratherthanimplement

reorganizationefforts.Therewasnotgovernmentallyorganizedpublicinquiryinto

thecrisis.AtmyownuniversityinSeptember2017,theChancellorwentagainstthe

Governor’sstrategy(starvinghighereducationbyvetoingallstatehighereducation

budgets)inordertodownsizeit.AndtheChancellor’scontractwasnotrenewed,

afterRegents,appointedbytheGovernortookavoteandthereweremediastories

theGovernorwantedhisjob:“…giventhatNMSU’schancelloristhehighestpaid

26

positionattheinstitution(Carrutherscontractisfor$385,000peryear),evenata

portionofthat,Martinezwouldstandtoboostheroverallaverageincomebya

significantmargin.”11

HereIwouldliketosuggestthatthesemigrationeffortstothecurrent

unfoldingcrisiswerenarratedaswaystopreventfuturecrises,andtobuildwhat

wastoutedasthe’21stCenturyUniversity’ofthefuture.Thiswouldbe,inthe

jargonofbusinessprocessreengineering,aleanerandmeaneruniversity,onewith

reengineeredprocessesoperatedbyfewerpeople.

Myday-to-dayfootstepsintheuniversityreplay(andrespondto)the

standardposeofsurrenderamongcolleaguesinthefaceoftheadministrativeorder

andtheirdominantnarrative,acallforafuturethatisdifferentfromthepathIhave

beenonfor35years.Mineisanethicsofanswerability(&response-ability)tomy

ownparanoia,tosignifyingsignsofthethelatestfinancialcrisisthatalwaysalready

anticipatesandreinaugurates,aswellas,legitimatesaneoliberaluniversity-future

astheonlypossiblefuturepath,andmyownpossibilitiesforresponse,asIinvoke

counter-narrative,andantenarrativesofdifferentfuturepathwaysthatcouldbe

taken,butareunlikelytobetaken.Whilenarrativesandcounternarrativesare

dialecticretrospectivesensemaking,antenarrativesareaboutwhatcomesbefore

narrative(&counternarrative)andvariousbetsonthefutureinvariedandmultiple

prospectivesensemakingprocesses.

PART3:WhatMightBeDone?

HereIwanttodevelopsocioeconomicapproachtomanagement(SEAM)

(Savall&Zardet,2008).IwillassertthatTaylor-Fayol-Weber(TFW)virushas

becomeamonsterarisingfromthedepthoffinancialcrises,crackingthesurfaceof

fragilesenseofpublicuniversitiesandtheSEAMapproachisawaytocounterthe

deathspiral.InSEAMapproachthereisfirstphaseanalysisoftheparticular

11NMSUregentsrejectCarruthers,couldGov.MartinezbethenextChancellor?(August302017)Accessed18October2017http://progressnownm.org/2017/08/30/breaking-nmsu-regents-reject-carruthers-could-gov-martinez-be-the-next-chancellor/

27

conditionsandsituationleadingtodownwardperformance.

Figure3:SocioeconomicapproachtoCountertheDeathSpiral(original

drawing,D.Boje)

Theorganization’s'deathspiral'happensasthesocioeconomicsituationno

longerisbeingmanagedeffectively,andthedysfunctions(workingconditions,work

organization,communication-coordination-cooperation,training,timemanagement,

&strategicimplementation)gounattended,andthe'hiddencosts'becomecritical

28

financialsourcesofdisaster.Thesedysfunctionsresultin'hiddencosts'because

theyarenotbeingpickedupintheregularaccountingreportsmanagement

receives,andwithoutheavyinvestmentinactivitybasedaccounting,youdon't

knowwhathityou.Youcanalsoassessthe"downward”or“deathspiral.”Upward

Spiral(notshown,seefigure1)momentumisgeneratedandacceleratedbydoing

successiveDiagnosis-Project-Implementation-Evaluation(DPIEs),oneafterthe

other,buildingupononeanother,usingwidespreaddemocraticformsof

participation.Iproposedthisbeappliedtotheuniversity’sdownwardspiral,

however,withtheDeloitteconsultancydownsizing,reengineeringstrategyalready

approvedbytheBoardofRegents,Chancellor,Provost,andsoon,therewasno

interestshownbytheadministration.

Inthesocioeconomicapproach,thereisaprocessforbecomingmoreagile

(Worley,Zardet,Bonnet,&Savall,2015):

1. Mostchangemodelsusetraditionaldesignprinciplesthatassumestability

anddonothaveaupwardspiralexpectations.Insteadtheyturninplace

withoutchangingandgrowing.

2. Mostorganizationalchangesystemmodelsareinefficient,static

representations,andcannotachievemorethanaveragesocioeconomic

performancebecausetheydonotaddressupwardmomentum,andhowto

converthiddencostsintoWorley,Zardet,Bonnet,&Savall,2015:23).SEAM,

bycontrast,makesimprovementsinlowvalueaddedtasksbytransmuting

dysfunctionsandhiddencostsofmanagingthem,intorevenuegenerating

economicperformance.

3. SEAMargues"thatsystemsinfectedwiththeTFWviruscannotdevelopthe

abilitytosontaneouslyadapttotheirenvironment"(Worley,Zardet,Bonnet,

&Savall,2015:29).

4. Insum,SEAMisanopensystemthatincludesnotjustsocio-technical-

system,buttheeconomicandaccountingopensystemwaysof"converting

dysfunctionsresultingfromtheTFWvirusintovalue-addedworkof

transforminglow-value-addedactivitiesintohighvalue-addedactivity,and

ofliberationofsocioeconomicperformance"(Worley,Zardet,Bonnet,&

29

Savall,2015:31).

WhileIsupportthissortofbottomupinitiative,itisclearlynothappening,soIwill

stophere.

Conclusions

Thefinancialcrisesfacingpublicuniversitiesareofsufficientmagnitudethat

ittakestimetocomprehendtheimplicationsforfaculty,staff,students,and

administrators,aswellasthecommunity,andthestate.Atthesametime,crisis

sensemakingcanbemanipulatedsuchthatnon-administratorscannotcomprehend

theseriousnessofmalfunctionsanddysfunctionsamongpeople,organisations,and

theenvironment.Acrisissystemofselectstakeholders(institutions,groups,

individuals)andacrisisleadershipbegintoaddressthesituationbefore,during,

andaftercrises.

Whyshouldthepublicuniversityberunbyaprivilegedpowereliteinstalling

academiccapitalism,replacingfull-timetenuredfacultywithadjunctfaculty,cutting

offadmittanceofdoctoralstudentstoourPh.D.grantingdepartment,installing

collegeleadersofincivilityandnondemocracywhoincreasedteachingloadofthe

full-timetenuredfacultywhennootherpeerinstitutiondoesthat?

Thereisverylittleresearchexaminingorganizationalcrisisspirals,andfar

lessaddressinghowsensemakingisrelatedtospiraldynamics(Boje&Strevel,

2016;Boje,Baca-Greif,Intindola,&Elias,(2017,inpress).Thisisbecause

organizationalspiralresearchrequireslongitudinaldesigns.Theresearchdesigns

havetocollectdataattheintervals(lags)that(minutes,ordays,ormonths,or

years,ordecades,orcenturies)thatisappropriatetothescaledynamicsofintervals

ofself-samenessanddifferenceinprocesses.Spirallinginvolvesanaccumulation

effect.Forexample,researchgainandresourceloosspiralstudieshavefocusedon

mean-changesinresourceswithoutaccountingfortheaccumulationeffectsimplied

bythespiraling.Toaddressthis,latentchangescoremodelingtechniques(McArdle,

2009)havebeenattemptedtoseeifcyclesrecurinvaryingdurations(Hobfoll,

2011).

Isuggestspiralantenarrativesareanimprovementoverlinear-

antenarrativesandcyclicantenarrativeprocesses.Spiral-antenarrativeisa

30

trajectoryoforganizingthatcurvesaroundacentralaxis.Asingle(upwardor

downward)spiralisoverlysimplistic,,asifonlyonetrajectoryatatime,inine

directionatatime(upwardordownward)spiralingaroundanaxis.Adoublic-helix

spiralanalysisofsociomaterialprocessesthatareinseparable,andmultidirectional.

Thecanbetriple-helix-spirals,quadruple-helix-spirals,penta-helix-spiral-fractals,

andsoon(Lindberg,Lindgren,&Packendorff,2014).Forexampleinaquadruple-

helix-spiralthereishighereducation,military-industrialcomplex,government

funding,media,andnaturalenvironmenttheformhelices.Andinsteadofoneaxis,

thecomplexre-con-figuringcanbepoly-centered(manycenters)ofpolyvocality

(manyvoices)withpolysemous(manymeanings).Movingandmorphingfrom

linearorcyclicalintospiralprocesseswaysoforganizationsspacetimemattering

hasanupperlimitofspiralinglosinganysenseofsymmetry,andbecoming

thoroughlyrhizomaticdirectionalunfolding(Deleuze&Guattari,1987;Boje,2011).

Inspiralandrhizomaticantenarrativepatternsstepspursuedifference,andarenot

workedoutinadvance,asinlinearandcyclicantenarrative-sameness.

Iamwonderingwhyourmarketsystemdoesnotservepubliceducation?It

doesn’tappeartoservefaculty,students,orstaff.Mycontentionisthat(too)many

publicuniversityadministratorsareusingfinancialcrisesasapretexttolegitimate

andrationalizetheinstallationofacademiccapitalism.Atthesametimethisisan

exampleoftheTFWvirus,waysinwhichTaylorisminformofBPR,Fayolisminits

spanofcontrolinterventions,andWeberisminitsbureaucraticinitiatives.Itisalso

whatSavallandPeron(2017)theorizeasspeculativecapitalism,whichlessensthe

opportunitiesforproductivecapitalism.Iproposethatastudybedonetoascertain

ifthereareactualmonetarysavingsfromthesecurrentprivatizationsandonce

doneinpreviousyears(e.g.BarnesandNoblebookstore).

WhatsolutionscanbeimplementedotherthantofallintotheNeoliberalTINA

(ThereisNoAlternative)Syndrome?WithregardtoNMSUtransparency,I

recommendthattheBudgetbooksbeputontheway,andthatcomprehensive

analysesbedone.Forexample,below,thereisaneedtoexplain,withonlyacutof

3.8%inI&G,whyhigherpercentagecutsarebeingmade5to6.2%,andwhatterms

suchaspublicservice,nettransvers,and‘Other’etc.meantothebudgetand

31

programcutstrategiesbeingimplemented.

Weneedamorecomplexandrigoroustheoryofprivatemarketsthat

neoliberalfreemarketforces(seeworkbySteveKeeninslidepresentation).We

needtobemorecriticalofhowneoliberalagendaisimplementingchangestopublic

universityfacultygovernanceandstudentdebt.

1.WeneedtosnapoutoftheTINAsyndromeandcomeupwithrevenue

creatingstrategies

2.AggieExperiencehashada50%dropinparentsandpotentialstudents

visitingtheNMSUcampus.

3.Talkingwithparentstheyaresaying,“nobodywanttogetonboarda

sinkingship.”

4.Peoplearereadingaboutthecutsinprograms,staff,andfaculty,and

decidingNMSUisnottheplacetogo.

5.ItwassuggestedthatNMSneedstochangeitsmarketinganditsbudget

controltactics

WethefacultyneedtodefendNMSUfromfurtherimplosion.AtNMSUthe

campustoursofparentsandstudentsarereportedtobedownby50%.The

explanationtheparentsandstudentshavereadthenewsandnotinterestedin

gettingonboarda‘sinkingship.’Thatis,withsuchlowgraduationrates,with120

positionscuts,withprogramscut,thereisanxietybyparentsandtheirchildrenas

tothelongtermviabilityofinvestinginaNMSUeducation.

ItistimetoraisequestionsaboutNewMexicogovernmentattemptstotie

publicuniversityeducationto‘freemarket’availabilityofprivaterevenuestreams.

Inpointoffact,theprivatesectorsisnotasubstituteforStatesupportedpublic

universities.

WehavetoadmitthatpublicuniversitiesinNewMexicoareinacrisisthat

goesfarbeyondadropinoilandgasprices.Thesubsidizationoffootballandother

sportsprogramsisnotjustanNMSUissue.ItisamatterofStatesidepublicpolicy.

Thereneedstobemoretransparency,andmorefacultygovernanceandcontrolof

thecurriculum,theresearch,teaching,andservicecannotbedownsized.

32

PerhapsweneedmoreMaryParkerFollett,andlessTaylorism.Fayolinthe

1920ssuggestedthatFrederickTaylor'sscientificefficiencyideaswerequite

incompleteanddidnotattendtothedemocraticpotentialoforganizations.

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