risd id lecture
TRANSCRIPT
ID-24ST-05 SP 2015
BIOMOTIVE HPV KHIPRA NICHOLS
DESIGNING AND BUILDING HUMAN POWERED VEHICLES
Guest lecturer – RISD – Industrial Design: Jr Neville Songwe
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The vehicles created are up to the students and could include bicycles, bicycle trailers, scooters, and recreational (or functional) trikes. 1. Research and design for market ready vehicles 2. Deliverables = working prototypes and process documentation 3. Identify user groups + acquire feedback 4. Students will learn how to be entrepreneurial 5. Research 6. Brainstorming and sketch development 7. Studio work X3 8. Building and Testing X7 9. Presentations 10. Timeframe 4 months
Thanks Prof. Khipra Nichols (RISD – ID) for inviting me.
DISCLOSURE: THESE ARE NOT MY WORKS. THEY ARE ONLY USED HERE FOR EDUCATIONAL PURPOSES
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Jr Neville Songwe - Intro
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About me • Undergrad – ID – ISIA Rome, Italy • Grad – ID – RISD, USA • Parent + Designer + Inventor + Entrepreneur +
Community servant Work • Designed furniture and consumer gaming devices
– also some graphic design in Europe • Designed Electronic Communicative devices in
South Korea • Researched, Designed, Patented (USPTO Utility
patents), Raised equity funds, Founded a design firm, fatured in 8 law enforcement magazines and news papers, and featured CNN – The next big thing = Brijo I & Brijo II
Research – Future designs • Wheelchair • Designing for persons with Essential tremors and
Parkinson Awards • RISD – President Scholar – 2003 - 2005 • RISD – ID Faculty Award 2005
Languages • English / Italian / French
Fuzzy Front-End – Stage I
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Test the Concept
Screening the idea
Generating
DISCLOSURE: THESE ARE NOT MY WORKS. THEY ARE ONLY USED HERE FOR EDUCATIONAL PURPOSES
New Product Development Process – Stage II
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Technicalities & Product
Development
Beta / Marketability
Tests
Business Analytics
INDUSTRIAL DESIGN
Fuzzy Back-End – Stage III
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Product line Extensions
Post launch review &
Perfecting pricing
Commercialization
Commercialization 1. Launch the product 2. Produce and place advertisements and other
promotions 3. Fill the distribution pipeline with product 4. Critical path analysis is most useful at this stage New Product Pricing
1. Impact of new product on the entire product portfolio
2. Value Analysis (internal & external) 3. Competition and alternative competitive
technologies 4. Differing value segments (price, value and need) 5. Product Costs (fixed & variable) 6. Forecast of unit volumes, revenue, and profit
Line Extensions 1. Occur when a company introduces additional
items in the same product category under the same brand name such as new flavors, forms, colors, added ingredients, package sizes.
2. Line extension - The company can extend its product line down-market stretch, up-market stretch, or both ways
LOGIC MODEL
Jr Neville Songwe – 2015, RISD - Designers & Entrepreneurs
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Also known as a logical framework, or program matrix, is a tool used by funders, managers, and evaluators of programs to evaluate the effectiveness of a program.
VALUE PROPOSITION
Jr Neville Songwe – 2015, RISD - Designers & Entrepreneurs
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A business or marketing statement that summarizes why a consumer should buy a product or use a service.
“Features Tell, but Benefits Sell”
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Content from: http://www.helpscout.net/blog/benefits-sell/
“Benefits” to Company
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• New products create excitement, builds commitment and makes a company a more exciting place to work
• New products enables companies and
salespeople to strengthen existing customer relationships and build new ones.
• New products provide an excellent
opportunity to reposition the company to the various key publics that it serves.
• A steady stream of new products is
essential to avoid decline and to fuel continued growth.
Designer: Jr Neville Songwe