RASHTRIYA ISPAT NIGAM LIMITED

VISAKHAPATANAM STEEPL PLANT

CASE STUDY

Visakhapatnam Steel Plant (VSP) of Rashtriya Ispat Nigam Ltd has become the first integrated steel plant in the country received the ISO 9002 certificate for its 50 departments four regional offices 20 branch offices and 22 stock yards.

The company has developed its market in the southern India. The company has already established markets in USA, Australia, China and Taiwan.

PROFILE

DIRECTORS

RINL’S BUSINESS PERRFORMANCE

RINL’S BUSINESS PERRFORMANCE

SALES

CORPORATE EXCELLENCE

According to C.H. Anjaneyulu -

“Corporate Excellence is defined as the ability of the company to outsmart Competitors consistently over a long period of time “

According to Blake and Mouton - “Excellence is seen as the single most valid and most risk free path to profitability. An excellent corporation is by definition a profitable one. It is one that is able to compete to solve its operational problems, to lead, to innovate, to live by a rigorous code of ethical responsibility, to evolve, to be profitable year after year, decade after decade. An excellent corporation is a smart corporation : one that is able to get the lead and to keep it in a competitive free enterprise system.”

COST REDUCTION MEASURES

•Utilization of LD slag in Sinter Plant (SP), Blast Furnace (BF) and Steel Melt Shop (SMS) to reduce consumption of Limestone

• Reclamation of scrap from maintenance activities and use in SMS

•Metallurgical wastes used in place of Iron ore fines at SP

• Improvement in ladle and tundish life

• Conservation of water, power etc.

RURAL MARKETING

In line with its commitment to make steel available to rural areas at affordable prices, additional 77 No.s of District Level Dealers were appointed by the company during 2007-08, taking the total to 141 Nos in the country. Segment wise growth in rural marketing

Attribute-wise Customer satisfaction (IMRB Survey-% of customers)

EMPLOYEE INVOLVEMENT & DEVELOPMENT

•Voluntary involvement of employees in 4207 Quality Circle projects gainst a plan of 3,750, during 2007-08, thereby effecting savings of Rs 1,900 Lakhs

•A total of 7,200 employees were trained under these programmes at an average of two mandays/employee the training effectiveness index stood at 3.89 on a five (5) point scale for the current year.

•Safety and health of employees has always been the prime concern in the plant,

•Modern equipment like Hysteroscope, Phacoemulsifier, four channel coagulometer, computerized on-line X-ray etc. Extension of computerization to in-patient services in the second phase. In-house developed system for OHS&RC

SUSTAINABLE DEVELOPMENT

Core Value - "Concern for environment“

stated company objective - "Be proactive in conserving environment“

Technological upgradation

•Capital repairs of BF- 1 & 2, Combined blowing facilities in converters, Modernization and automation of CCM-2, Pulverized coal injection in BF-1 & 2 along with upgradation of oxygen making facilities (ASP), Upgradation of control and instrumentation of three turbo generators and 5 boilers of captive power plant.

•Expansion of plant to 6.3 million tonnes of liquid steel from 3.6 million tonnes and

To streamline the company's financial, commercial, HR and Production Planning processes through software led business process reengineering, organization wide Enterprise Resource Planning (ERP) is being introduced in the Company.

Health care

Education

Empowerment and Employability

promoting work ethics

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FOCUS ON….

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